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What High Fashion Teaches Us About Using Colour To Express Ourselves — Inside Out Style

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March 2, 2026

What High Fashion Teaches Us About Using Colour To Express Ourselves — Inside Out Style

Fashion is never just about fabric. At the highest levels of design, it’s a form of storytelling – often told through colour psychology in runway fashion.

From Valentino’s saturated signature reds to the neon statements at Versace, designers use colour to shape emotion, perception, and meaning. The runway becomes a visual language. And colour is the grammar of style.

Let’s break down how today’s fashion leaders are applying colour psychology in runway fashion to communicate identity, drama, disruption, and more so that you can apply some of these principles to your own outfits.

The Runway as a Colour Lab

High fashion is like a science lab for colour – every shade selected with purpose. Let’s look at a few iconic examples and the psychological impact behind them:

Red for Power & Passion

Wear red for power

Red has been unmissable in many runway seasons. Designers used vibrant reds – chili‑pepper, fiery scarlet, and “tomato‑red” – to convey confidence, intensity, and visibility. It’s a colour that draws attention and communicates strength. Europeans and U.S. runways alike featured red pieces not just as evening wear, but in daywear statements and accessories.

Designers use red in runway fashion to:

Project confidence and sexual energy
Grab visual focus immediately
Signal status or danger

No other colour shouts quite like red.

Check Out These Examples

Aelis Fall 2025 Couture
Zuhair Murad Spring 2025 Couture
Robert Wun Fall 2024 Couture
Zuhair Murad Fall 2024 Couture

White for Purity & Disruption

White for purity

Yes, Pantone’s Cloud Dancer is the colour of 2026, and it may sometimes be considered a little bland. While not always as headline‑grabbing, white continues to play a role in runway collections as a tool of contrast and disruption. Designers are using all‑white looks to challenge expectations, highlight shapes and shadows, and create minimalist statements that feel fresh, clean, and almost graphic. The trend aligns with the broader movement toward “quiet luxury” and pared‑back palettes, with richer-tone moments.

White becomes a tool for:

Creating a visual pause or reset
Highlighting structure and texture
Conveying purity or futuristic minimalism

White (unlike black) is great for showing up interesting detail in fabric and construction as every seam and detail is visible.

In the context of colour psychology in runway fashion, white often acts as a clean slate—or a deliberate erasure of noise.

Ardazaei Fall 2025 Couture
Aelis Spring 2025 Couture
Zuhair Murad Spring 2025 Couture

Black and Darks for Authority & Mystery

Black is not a colour I’d recommend most people wear, in fact, unless the colours that suit you are dark, bright and cool, I’d stay away from it completely as it will drain the life out of you unless you want to wear a full face of makeup (and plenty of blush). That said, in the world of fashion, black remains a fashion staple colour, constantly reinterpreted.

Why not take some of these examples, then translate those dark aspects to your best dark colours, bitter chocolate, navy blue or deep olive green.

Recent shows have revived strong tailoring, dramatic silhouettes, and textures (leather, sheer overlays, matte and gloss contrasts), using black as both a base and the statement itself. Its authority is in how much designers are using black not as default, but as a deliberate choice: power dressing, mystery, drama.

Why dark colours work:

It conveys power and restraint
It absorbs light, creating shadows and intrigue
It adds timeless elegance to even experimental silhouettes

Dark neutrals with a depth of meaning.

Peet Dullaert Fall 2025 Couture
Ardazaei Fall 2025 Couture
Viktor & Rolf Fall 2025 Couture
Yuima Nakazato Fall 2025 Couture
Elie Saab Fall 2025 Couture
Aelis Spring 2025 Couture
Ashi Studio Spring 2025 Couture
Yuima Nakazato Spring 2025 Couture

Pastels for Nostalgia & Femininity

Pastels for femininity

Pastel tones have made a strong return. Light blues, dusty pinks, soft yellows and creams were everywhere this summer – balancing the more intense reds and neons. These softer shades are being used to evoke nostalgia, femininity, romanticism, and calm. They temper the intensity of louder colours while providing contrast in mixed-colour palettes.

Pastels offer:

A romantic escape
A youthful, calming energy
A counterbalance to bold, angular design

They’re not just pretty—they’re psychologically comforting

Rami Al Ali Fall 2025 Couture
Elie Saab Fall 2025 Couture
Miss Sohee Spring 2025 Couture
Elie Saab Spring 2025 Couture

Neons for Rebellion & Attention

Neon has come back with force. Designers are using electric hues – hot pink, lime green, vibrant orange – not just in streetwear but in haute couture, accessories, and outerwear. Neons are used to disrupt, to be visible, and to celebrate audacity and energy.

Neon works by:

Demanding immediate visibility
Linking to club culture, futurism, and athleticism
Breaking up neutrals with statement energy

They’re polarising on purpose—and that’s the point.

Germanier Fall 2025 Couture
Lever Fall 2025 Couture
Valentino Spring 2025 Couture
RVDK Ronald Van Der Kemp Spring 2025 Couture

What This Means for Your Personal Style

Now, unless you’re attending the Met Gala ball, you’re probably not wearing sculptural gowns down the street. But that doesn’t mean these colour lessons don’t apply to you. In fact, understanding how colour psychology works in fashion gives you a powerful tool to express yourself with greater clarity and intention.

Ask yourself:

What do I want to feel when I wear this outfit?
What do I want others to feel or perceive when they see me?
What colours tell the story I want to tell today?

Bringing Couture Colour into Your Closet

You don’t need to dress like a runway model to benefit from chromatic cues. Here’s how to apply this in real life:

Use Colour to Set the Tone

Start your outfit by asking: “What do I want to feel today?” Calm? Assertive? Creative? Your colours can guide your energy and influence how others perceive you.

Use Colour Placement Strategically

Want to draw attention upward? Wear a bold colour near your face. It can be in an accessory, earrings or a necklace; it doesn’t have to be a garment. Want to ground your outfit? Anchor it with deeper tones on the bottom.

Know Your Best Colours

Not every trend needs to enter your closet. Discover your ideal palette with tools like personal colour analysis. I guide you through this in my 7 Steps to Style program so you can wear colour with confidence.

Want to Dive Deeper into the Psychology of Colour?

Understanding the emotional language of colour is part of the transformation I guide you through in my 7 Steps to Style program. You’ll learn not only what colours flatter your unique colouring, but also how to use colour as a tool for communication, confidence, and creative self-expression.

Ready to master the art and science of personal colour? Explore 7 Steps to Style here.

Runway designers aren’t just creating clothes – they’re curating emotion. They know that colour is powerful, primal, and persuasive. Once you learn how to harness colour psychology in fashion, your closet becomes more than storage. It becomes a palette for your personality, your mood, and your message.

Style isn’t just what you wear. It’s how you speak in colour.

Statement trousers

Again, you might be tempted to pair the tee with some skinny jeans – and that would go perfectly. But if you want something a bit more fun or unexpected, opt for statement trousers. A loud print, such as an animal print like leopard, will do the trick.

Image may contain: Clothing, Pants, Footwear, and Sandal

We The Free Good Luck Printed Barrel Jeans

Image may contain Clothing Coat Person Accessories Bag Handbag Adult Footwear and Shoe

Shorts and boots

This one’s probably one for the warmer months, but a big tee will look great with some denim shorts. It’s very indie sleaze band groupie, which has been having a moment recently. Some sheer or fishnet tights will complete the look, and boots will add some excitement to the silhouette.

Ideal Frayed Denim Shorts

Image may contain Fashion Adult Person Clothing and Coat

Wide jeans

As mentioned above, statement trousers are an unexpectedly great partner for an oversized tee. So why not opt for some wide-leg jeans? You might have some in your wardrobe already, since they’ve been on-trend for a couple years now. But if not, we’ve got you covered.

READ MORE: How to style wide-leg jeans like the fashion set.

Image may contain: Clothing, Jeans, and Pants

Low Rise Loose Wide-Leg Jeans

Image may contain Hailey Baldwin Rochelle Humes Clothing TShirt Sleeve Person Teen Adult Shorts Face and Head

Image may contain Clothing Sleeve Person Teen Accessories Bag Handbag and Adult

Legs out!

Finally, this inspo doesn’t actually come from recent fashion weeks. It comes all the way from the 2010s. If your tee is oversized enough, it might as well just double as a dress. Hailey Bieber (then Baldwin!) opted for some black fishnets in 2017, while model Mailaka Firth went for bare legs and ankle boots in 2014. Considering our current obsession with dumb tech at the moment, the wired headphones feel very… now.

Image may contain: Clothing, Hosiery, Tights, Footwear, High Heel, Shoe, Adult, and Person

Matt Deluxe 30 DEN Women’s Tights

Topshop x Tolu Coker Is HERE, & it’s Already Our Fave Fashion Collab Of 2026

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March 2, 2026

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Topshop x Tolu Coker Is HERE, & it’s Already Our Fave Fashion Collab Of 2026

On the collaboration, Tolu Coker shared: “Topshop was my first job when I was 16, so this collaboration is personal, but it’s also a statement of intent. […] The collection is built to live beyond a season: transeasonal, versatile, and made with longevity in mind. I believe the positive future of our industry lies in collaboration. It takes bravery to interrogate what ‘accessible’ can mean and to take real steps to evolve it. We don’t have all the answers, but this is a step in the right direction, and a foundation we can build upon.”

As always, Coker’s work is a platform for her creative community of long-time collaborators. The collection is captured in a campaign film was directed by her brother Ade Coker, while the photography was captured by Rashidi Noah.

The capsule is now available on Topshop’s online store from today, March 2nd.

Tolu Coker x Topshop Barrel High Rise Jean Circular Design

Tolu Coker x Topshop Knitted Ovoid Sleeve Structured Dress

Tolu Coker x Topshop Seam Tie Detail Tee Design

Tolu Coker x Topshop Knitted Ovoid Sleeve Jumper

Who is Tolu Coker?

Tolu Coker is a British-Nigerian fashion designer and multidisciplinary artist who launched her eponymous label back in 2018. As a Londoner, her work celebrates the city’s bustling creative community through emotive storytelling and a passion for both social and environmental causes. Some of the signature elements of her label include innovative tailoring, a commitment to sustainability and the use of fashion as a platform for social dialogue. Her London Fashion Week shows are celebrated as immersive experience that let the audineces into her world, with clothes that are both bold and wearable. Her looks have been worn by the likes of Tyla, Little Simz, Janelle Monae, Amelia Dimoldenberg, Tems and more.

Inside the Reishi Revival – NewBeauty

Beauty

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March 2, 2026

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Once reserved for wellness rituals and traditional medicine, mushrooms—especially reishi—have steadily become one of the beauty world’s most intriguing skin-care ingredients. With their ability to hydrate, soothe, protect and visibly repair the skin, these fungi-forward actives are moving from niche to necessity.

The Skin Collection

Mushrooms bring a rare combination of benefits to topical formulas, making them uniquely effective in skin care. Few brands understand this intersection of nature and science better than Seed to Skin Tuscany, founded by herbalist Jeanette Thottrup. “Mushrooms are used in cosmetics for their multifaceted properties, including deep hydration, potent antioxidant activity and the ability to enhance skin elasticity and regeneration,” explains Thottrup, who relies on them for some of her products. “Varieties such as reishi, chaga and tremella are incorporated into serums, creams and masks to combat signs of aging, soothe inflammation and shield the skin from oxidative stress.”

That stress-skin connection is central to Éminence Organic’s philosophy, and a big reason the brand expanded its Pure Forest Collection last year. “Signs of stress can be revealed through our skin,” says Natalie Pergar, lead skin-care trainer. “When stress levels go up, skin can lose its luster, which can lead to redness, irritation, breakouts, dryness and decreased radiance.”

According to Pergar, adaptogens—especially mushrooms—can help counteract those effects. “Adaptogenic ingredients are at the heart of this collection,” she says. “Mushrooms are adaptogenic powerhouses that offer incredible skin benefits. In particular, reishi mushroom is a superstar when it comes to protecting the skin’s moisture barrier. It contains a high concentration of polysaccharides that improve hydration and are a powerful source of antioxidants to help reduce puffiness.”

More than just an ingredient, reishi also anchors a ritualistic approach to skin care. “These products purify and restore stressed skin, while nurturing a deeper mind-body connection,” Pergar says. “The result is a modern expression of luxury, where calm, repair and performance meet in one quietly powerful ingredient.”

Reishi, Revived

At Seed to Skin Tuscany, mushrooms are treated not as trendy ingredients, but as high-performance actives backed by science. “Our Restorative Collection, launching in March 2026, delivers measurable skin-repair benefits,” Thottrup says. “Reishi mushroom ferment is a postbiotic powerhouse that accelerates skin barrier recovery by 26 percent and wound healing by 45 percent, making it particularly beneficial for fragile or compromised skin. And, because it is also rich in triterpenoids and beta- glucans, it impressively promotes the renewal of keratinocytes, which are the main cells of the epidermis.”

Clinical testing supports these claims, showing “a 40.8-percent increase in wound area recovery and a 62-percent reduction in wound depth, leaving skin visibly smoother and more refined.” Beyond repair, Thottrup says Reishi also calms stressed skin. “It inhibits pro-inflammatory pathways, reducing skin stress responses and supporting a healthier, more balanced skin function, which is why we especially like it for sensitive or inflamed skin.”

Fungi, Forward

Thottrup sees mushroom-based beauty as part of a much larger shift toward bioactive, research-driven botanicals. “This topic has been gaining attention for some time, and I believe its rise reflects a broader, growing phenomenon,” she says.

Supermodel and YSE Beauty founder Molly Sims was so impressed by the category’s scientific research, that she decided to include white shiitake extract in her Wide Awake Eye Cream. “I’m incredibly specific about the effectiveness of our products,” Sims says. “That’s why clinicals are so important. A product has to work, and I make sure we have the science to prove it. These ingredients prove it.”

Did You Know?

Known as the “mushroom of immortality,” reishi (Ganoderma lucidum) is used for its antioxidant, soothing and hydrating properties that help fight premature aging, blemishes and impurities, and improve skin elasticity.

Modern Mushrooms

From hardworking creams to makeup hybrids, these products play on the adaptogenic power of the ingredient.

The Workout That’s More Efficient Than Walking or Running

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March 2, 2026

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The Workout That’s More Efficient Than Walking or Running

The best form of exercise is the one you’ll stick with, but have you ever wondered about how efficient your workout is? As a cycling instructor and running coach, I often hear that cycling “feels easier” than running. They’re two cardio-dominant workouts, yet one is perceived as smoother and controlled while the other is consistently strenuous.

At its core, cycling is more energy-efficient because it cuts down on wasted energy. When you run, every step is an impact on the pavement (or treadmill). You swing your arms for momentum, brake slightly with each foot strike, then have to re-accelerate forward again—over and over. That constant stop-and-go motion costs us energy.

How cycling saves you energy

On the bike, whether you’re pedaling indoors or outdoors, that inefficiency disappears. The circular pedaling motion keeps your output steady and consistent, so you’re not constantly losing and regaining momentum. Your upper body is mostly still while your legs do all the work. Your output could be the same as going for a run, but you’ve completed a workout that’s saved you energy. Anthony Blazevich, PhD, a biomechanics expert, says cycling is at least four times more energy-efficient than running, mostly because it’s lower impact.

“This efficiency comes from minimising three major energy drains: limb movement, ground impact and muscle speed limitations,” Blazevich says in The Independent.

But don’t confuse efficiency with ease. More efficient doesn’t mean an exercise is less effective.

In the spin classes I teach, I often see riders underestimate how hard they’re actually working because the effort feels controlled. It isn’t until class is over and their exercise high subsides that they realize how much work they did. Meanwhile, with runners, the immediate impact and intensity can make effort feel harder than it truly is. Different sensations, but not necessarily different outcomes.

There’s no right or wrong answer, but cycling’s efficiency is exactly what makes it an ideal workout to keep in your routine. It allows you to sustain effort longer, build aerobic capacity with less joint stress, and accumulate serious training volume without breaking down.

So yes, cycling might feel easier than running, but if you dial up resistance, play with cadence, and actually push your effort, it can be just as challenging—and just as rewarding.

Related:

Get more of SELF’s great wellness advice delivered right to your inbox.

Why Are We All So Obsessed With the Love Stories About Class?

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March 1, 2026

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Why Are We All So Obsessed With the Love Stories About Class?

A simple woman in a plain dress. A dashing man in a pristine suit. She is a nobody. He is the most eligible bachelor in the room. Their eyes lock across a sea of strangers. And so begins a tumultuous love story. The world tries to tear them apart but, despite their differences, their love is strong enough to hold them together. And, as a nice little bonus, her romantic happily ever after comes with the perk of a whole bunch of money – and a healthy dose of social status to boot.

This is, of course, the basic premise of the Cinderella story. And it’s a tale as old as time. But it’s also one I kind of imagined we had left firmly in the past. After all, the most basic rules of #feminism are that we don’t need to rely on men for our own financially stable happily ever afters, right? Well, apparently, we have all started to become a little more open to the idea of a good old-fashioned Cinderella story of late.

Of course, the best love stories are always about star-crossed lovers: couples who are kept apart by… something. Sometimes it’s a misunderstanding. A family feud. Another romantic interest. But these days, the only thing we seem to be interested in seeing is a couple torn apart by class. Is it just me, or does everything seems to be a rehashed version of Cinderella RN?

The most obvious is, of course, the latest season of faux-Regency era romance series Bridgerton. Maid Sophie Baek (Yerin Ha) is not like the other maids, because she has a perfect RP accept and speaks French, by the way. She takes a night off, dons a giant silver mask and attends the Bridgerton ball. There, she locks eyes with Benedict Bridgerton (Luke Thompson), who has recently been dubbed the season’s most eligible bachelor. After pining for the mysterious Lady in Silver for a while, he falls for the maid version of Sophie – and a whole lot of drama ensues, most of which, is all to do with their insurmountable class differences. It’s hardly a huge spoiler to reveal that Sophie will indeed get her happily ever after – in this case, a life of true love funded, of course, by the bank of Bridgerton.

Then there’s Hulu’s Love Storyanother of the year’s biggest TV romances, which transplants the Cinderella story to ‘90s New York City. The Ryan Murphy show follows the real-life story of Carolyn Bessette (Sarah Pigeon), who married NYC’s most eligible bachelor John F. Kennedy Jr. (Paul Anthony Kelly) just a few years before they died in a tragic plane crash in 1999. Despite Carolyn’s cool girl status denoted by her all-black minimalist wardrobe and chic job at Calvin Klein, the show makes sure to inform us that, ultimately, she is kind of a social nobody who was plucked from the obscurity of a Boston mall. JFK Jr., on the other hand, is a tabloid darling, a People’s Sexiest Man Alive recipient, and, as a Kennedy, basically American royalty. Carolyn’s friends and family are flabbergasted that she has managed to land this modern day “Prince Charming.”

To give both Sophie and Carolyn a little credit: neither of them seem particularly interested in their respective love interests’ money and status. In fact, in both cases, they see it as more as a nuisance than a selling point. Nevertheless, both shows can’t help but paint their versions of the Cinderella story as the ultimate fantasy.

How Often You Poop Reveals a Lot About Your Health, Study Shows

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March 1, 2026

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How Often You Poop Reveals a Lot About Your Health, Study Shows

If we’re being totally honest here, most people are a little obsessed with poop. It makes sense. While talking about poop is considered taboo in pop culture, it’s a consistent activity in your life—that no one wants to talk about. With that, it’s fair to have questions about what is and isn’t considered normal.

Sure, you can talk to a few close friends about how often they poop to try to get a sense of what’s considered healthy. But whether you feel shy about having that conversation or want to base things off of cold, hard data, it’s nice to know that scientists have just done the work for you.

A study published in the journal Cell Reports Medicine details how often people poop along with what your pooping frequency suggests about your overall health. The results are fascinating. Here’s what it uncovered, plus what gastroenterologists want you to keep in mind when it comes to how often you poop.

The ideal poop frequency might surprise you.

For the study, researchers analyzed data from 1,425 people who participated in the Arivale Scientific Wellness program, a wellness company that delivered personalized health coaching based on data from genetic, blood, saliva, and microbiome testing. (The company closed in 2019.) That data included self reports on how often the participants pooped a day.

After crunching the data, the researchers discovered that the participants who were the healthiest said they pooped once or twice a day. But those who pooped more than that or who didn’t poop all that often had a higher risk of having several health issues.

Specifically, those who only pooped a few times a week had higher levels of uremic toxins in their blood (harmful metabolic waste products that build up in the blood when the kidneys don’t filter them out properly). Those were from protein fermenting in the participants’ guts, the researchers explained. That sounds dangerous, and it is: Those uremic toxins are linked to chronic kidney disease and other diseases, like neurodegeneration, the researchers pointed out.

Why is going once or twice a day ideal?

There are likely a few reasons behind this, Sean M. Gibbs, PhD, study co-author and associate professor at the Institute for Systems Biology and affiliate faculty in the department of bioengineering at University of Washington, tells SELF. “We all have this gut microbiome, but it’s a bit of a game of hot potato with the microbes,” he says. The microbes can be helpful for your health or harmful, he points out.

Dull Skin? These Face Exfoliators Don’t Know Her

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March 1, 2026

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Dull Skin? These Face Exfoliators Don’t Know Her

Frequently Asked Questions

What are chemical exfoliators?

Chemical exfoliators are active ingredients that help loosen the bonds between dead skin cells, allowing them to shed and reveal newer and healthier cells beneath, according to Dr. Libby. “They also help unclog pores and exfoliate surface skin cells, brighten skin, improve skin cell turnover and renewal, and some may even help stimulate collagen production within the skin,” she explains.

Choosing a chemical exfoliant that contains the best ingredients for your skin type is critical. For oily, acne-prone skin, Dr. Henry suggests choosing alpha hydroxy acids (AHAs) like glycolic acid. “They exfoliate the upper layers of the skin while also hydrating and helping your skin retain moisture,” she says. Glycolic acid is great for people with more resilient skin who need an intensive acne-fighting treatment. If you want something a bit gentler, opt for salicylic acid, and if you have sensitive skin, Dr. Libby recommends starting withpolyhydroxy acids, lactic acid, or mandelic acid. These are alpha hydroxy acids with larger molecules that don’t penetrate as deeply into the skin, making them least likely to cause irritation, she says.

What are physical exfoliators?

Physical exfoliators have granules that manually buff away dead skin cells from the surface of your skin. Dr. Henry says physical exfoliation is key for oily skin, since it helps remove layers of oil buildup. “When you have oily skin, your dead skin cells are more adherent and don’t flake off as quickly, which can contribute to breakouts,” she explains. She recommends using an exfoliating face scrub with salicylic acid, which “gently speeds up skin turnover and better penetrates oil and oily follicles” to keep skin clean and clear of blemishes. Dr. Libby agrees, adding that salicylic acid “is excellent at targeting oil and unclogging pores.”

Can you over-exfoliate?

Yes, definitely. Despite the benefits of using an exfoliator, overdoing it can cause redness, irritation, breakouts, and damage to your skin barrier. Additionally, using an exfoliator that’s either too harsh or too gentle for your skin type can rob you of that luminous finish you’re seeking. To strike the right balance, make sure you’re not exfoliating too often—no more than three times a week (one or two times should be enough for dry or sensitive skin). Or, look into the dermatologist-approved skin-cycling trend, a regimen that alternates between using active ingredients and letting the skin rest.

Dr. Henry recommends exfoliating with a physical exfoliator for about 30 seconds (or less) using small, gentle, circular motions. She adds that it’s important to follow the instructions printed on the packaging for chemical exfoliators, as they can vary by product.

Meet the experts

Joyce Park, MD, is a board-certified dermatologist and founder of virtual dermatology clinic Skin Refinery.
Tiffany J. Libby, MD, is a board-certified dermatologist and Mohs surgeon at Brown Dermatology.
Michelle Henry, MD, is a board-certified dermatologist based in New York City and founder of Skin & Aesthetic Surgery of Manhattan.
Claire Chang, MD, is a board-certified dermatologist based in New York City.
Elizabeth Geddes-Bruce, MD, is a board-certified dermatologist at Westlake Dermatology in Austin.
Brendan Camp, MD, is a double board-certified dermatologist in dermatology and dermatopathology at MDCS Dermatology in New York City.
Dendy Engelman, MD, is a board-certified dermatologist and Mohs surgeon at Shafer Clinic based in New York City.
Cheryl Karcher, MD, is a dermatologist based in New York City.

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best face exfoliators, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists and cosmetic chemists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Now, watch this beauty entrepreneur’s story of growing her brand on her own terms:

Your Guide to OLAPLEX Nº.3PLUS Complete Repair Treatment

Hair Care

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March 1, 2026

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Your Guide to OLAPLEX Nº.3PLUS Complete Repair Treatment

Key Takeaways

Powered by Patented Bond-Building Technology™, OLAPLEX Nº.3PLUS Complete Repair Treatment works within the hair fiber to rebuild damaged bonds and strengthen hair from cortex to cuticle.
Whether hair is virgin, color-treated, heat-styled, fine, thick, curly, or straight, Nº.3PLUS supports repair, strength, and long-term hair health.
With a streamlined 3-minute pre-shampoo use and flexible frequency, Nº.3PLUS fits easily into any hair care routine and can be tailored to individual needs.

As the evolution of hair care continues to change, so do even the most iconic of products. Formerly known as OLAPLEX’s Nº.3 Hair Perfector®, the OLAPLEX Nº.3PLUS Complete Repair Treatment is designed to repair damage from the inside out while also protecting hair against future stress.

Get to know OLAPLEX Nº.3PLUS Complete Repair Treatment, what it is, how it works, and how to personalize it for your own unique haircare needs.

What is OLAPLEX Nº.3PLUS Complete Repair Treatment?

OLAPLEX Nº.3PLUS Complete Repair Treatment is the newly formulated replacement for OLAPLEX’s Nº.3 Hair Perfector® and is a pre-shampoo hair repair treatment powered by OLAPLEX’s unique Patented Bond Building Technology™. It repairs and protects hair by rebuilding damaged bonds while strengthening the hair structure from the cortex to the cuticle.

Unlike traditional conditioners or masks that only coat the surface of the hair, OLAPLEX Nº.3PLUS Complete Repair Treatment works from the inside out to create overall strand health.

What Does OLAPLEX Nº.3PLUS Complete Repair Treatment Do?

This pre-shampoo treatment:

Repairs existing damage

Restores softness, smoothness, and strength to the hair

Helps to defend hair against future breakage

Supports healthier-looking hair with continued use

Suitable for all hair types and textures, as well as color-safe and vegan

What Makes OLAPLEX Nº.3PLUS Complete Repair Treatment Different from the Original Nº.3 Hair Perfector?

OLAPLEX Nº.3PLUS Complete Repair Treatment builds on all loved aspects of the original OLAPLEX Nº.3 Hair Perfector, with even more performance towards healthier hair and ease of use.

What’s New About This Formula?

The new Nº.3PLUS Complete Repair Treatment formula is different because it:

Strengthens the hair inside and out, from cortex to cuticle

Delivers immediate softness and smoothness

Helps protect the hair against future damage

Works in 3 minutes

OLAPLEX Nº.3PLUS Complete Repair Treatment doesn’t just repair damage from the past, it supports the long-term health of every single strand.

Who Should Use OLAPLEX Nº.3PLUS Complete Repair Treatment?

The beauty of the OLAPLEX Nº.3PLUS Complete Repair Treatment is that it’s designed for all hair types and can be used by everyone. Whether your hair is virgin or chemically treated, straight, wavy, fine, thick, dry, or prone to breakage, there is always room for repair.

Even the healthiest hair benefits from bond repair and protection. With regular use, Nº.3PLUS Complete Repair Treatment helps maintain strength, resilience, and shine.

What Causes Hair Damage?

Hair damage isn’t one size fits all, and can come from many different sources, many of which you may not even realize are doing it. Some common causes of hair damage include:

Chemical services like hair color, bleach, relaxers, and perms

Heat styling such as flat irons or curling irons, and blow dryers

Mechanical stress like brushing, tight hairstyles, clips, and elastics

Environmental exposure like sun, pollution, pool water, ocean water

Everyday wear, such as friction from pillows, hats, and clothing

How to Use OLAPLEX Nº.3PLUS Complete Repair Treatment

In the shower, wet your hair and squeeze out excess water so your hair is damp and not dripping. Apply a generous amount from the mid-lengths of your strands to your ends and leave it on for up to 3 minutes. Once finished, rinse your hair and carry on with your normal routine. For best results, follow up with the Nº.4 Bond Maintenance® Shampoo and Nº.5 Bond Maintenance® Conditioner.

Use the repair treatment 1-3 times per week, depending on your hair’s level of damage. With continued use, the hair looks and feels stronger, smoother, and healthier over time.

Personalizing Your OLAPLEX No.3PLUS Complete Repair Treatment Routine

When hair is repaired properly, it looks healthier, feels softer, and performs better when styling. OLAPLEX Nº.3PLUS Complete Repair Treatment is your go-to solution for faster repair, stronger hair, and lasting results, but everyone’s hair is different.

Your hair routine should be adapted to your own lifestyle and hair type. Here are a few tips on how you should use OLAPLEX Nº.3PLUS Complete Repair Treatment based on your hair’s specific needs:

For Highly Damaged Hair

Use 2-3 times per week and follow up with Nº.4 Bond Maintenance® Shampoo and Nº.5 Bond Maintenance® Conditioner to support softness and manageability.

For Fine Hair

Apply a smaller amount and focus on the mid-lengths to ends, adding less product to the scalp. Use Nº.4FINE Bond Maintenance® Shampoo and Nº.5FINE Bond Maintenance® Conditioner for more weightless hydration and volume.

For Curly or Textured Hair

Use OLAPLEX Nº.3PLUS Complete Repair Treatment as often as needed, but no more than 3 times per week. Pair with styling products like the Nº.6 Bond Smoother® to support moisture and definition, and OLAPLEX Nº.7 Bonding Oil™ for instant shine and protection.

It’s Time to Repair Your Hair

Rather than temporarily coating or simply masking the damage, OLAPLEX Nº.3PLUS Complete Repair Treatment works within the hair to:

Repair broken bonds caused by chemical, thermal, and mechanical stress

Strengthen the hair structure to improve resilience over time

Support overall strand health and consistent use

Learn more about OLAPLEX Nº.3PLUS Complete Repair Treatment or take the Hair Quiz to figure out your full personalized haircare routine based on your hair type.

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Jump to

What is OLAPLEX Nº.3PLUS Complete Repair Treatment?

What Does OLAPLEX Nº.3PLUS Complete Repair Treatment Do?

What Makes OLAPLEX Nº.3PLUS Complete Repair Treatment Different from the Original Nº.3 Hair Perfector?

What’s New About This Formula?

Who Should Use OLAPLEX Nº.3PLUS Complete Repair Treatment?

What Causes Hair Damage?

How to Use OLAPLEX Nº.3PLUS Complete Repair Treatment

Personalizing Your OLAPLEX No.3PLUS Complete Repair Treatment Routine

For Highly Damaged Hair

For Fine Hair

For Curly or Textured Hair

It’s Time to Repair Your Hair

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