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Do I Actually Need a Personal Stylist? (An Honest Answer)

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Let me guess. You’ve thought about working with a personal stylist before, and then immediately talked yourself out of it.

“That’s not really for people like me.”

“I don’t have the budget for that.”

“I’m not a celebrity, I just need something to wear to Karen’s birthday dinner.”

I hear this all the time. And honestly? I get it. But if you’ve ever stood in front of a wardrobe full of clothes and felt like you had nothing to wear, a stylist might just change your life.

Or at the very least, your mornings.

First, let’s bust the myth

Personal stylists are not just for celebrities and people with walk-in wardrobes the size of a small apartment. In real life, most of my clients are everyday women right here in Auckland. Smart, busy, and just a little bit stuck. They know what they like, but can’t figure out why getting dressed feels so hard. They have a wardrobe full of “maybes” and a serious shortage of “yes, absolutely.”

That’s exactly who I’m here for.

What does a personal stylist actually do?

We start with your real life, not your fantasy one. What you’re doing, where you’re going, what your wardrobe actually needs to work for.

Then we look at what you’ve already got. Most people are surprised to find they have more to work with than they think. A good stylist doesn’t just tell you what to buy, they help you see what you already own in a whole new way.

Then, and only then, do we talk about filling the gaps. Smartly. Without blowing your budget on things that won’t earn their place.

Signs it might be time

You wear the same five things on repeat despite owning a lot.

You shop regularly but nothing ever quite comes together.

You’ve been through a big life change and your wardrobe hasn’t caught up.

Getting dressed knocks your confidence flat when everything else in your life doesn’t.

Sound familiar? You’re in very good company.

What about the cost?

Here’s the honest truth. Working with a stylist is an investment.

But so is continuing to buy things that sit unworn with the tags on. When you stop buying “maybe” pieces and start building a wardrobe that actually works, you spend less and wear more.

That’s not a luxury, that’s just smart. But I’m also really transparent with my prices, you can find them all here on the website,  as well as what you can expect to spend on a shop HERE in my FAQ’s

How to work with me

Based in Auckland? I offer 1:1 styling sessions tailored completely to you, starting with a free 30-minute consult so you can see if it feels right before committing to anything.

Not local? The Style Circle is my online styling membership for women who want ongoing support and guidance wherever they are in New Zealand.

Book your free consult here.

Join The Style Circle here.

In love & style always,

17 Best Early Amazon Prime Day K-Beauty Deals 2026

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CosRx’s The 6 Peptide Skin Booster isn’t just about packing in as many peptides as possible—each peptide has a different job, from supporting elasticity and smoothing fine lines to calming skin and boosting radiance. The lightweight, toner-meets-serum formula also layers in niacinamide and adenosine for anyone chasing a bouncy, healthy glow. “I’m obsessed with the texture,” says Han. “I use this as my first step following cleansing, and I like that it’s not watery—more akin to a lightweight gel serum.”

Anua PDRN Collagen Glass Skin Trio

Allure contributing business writer Christa Joanna Lee applying the Brothers PDRN Hyaluronic

Christa Joanna Lee

Anua

PDRN Collagen Glass Skin Trio

If your algorithm keeps insisting you try Anua’s PDRN Hyaluronic Acid Oil Capsule Mist, consider this your sign to follow through. Each spritz drenches skin in salmon-derived PDRN (a regenerative ingredient that supports skin repair, improves elasticity, and boosts radiance), plus hyaluronic acid and hydrolyzed collagen for an extra hit of hydration and bounce. “I spritz it on throughout the day on my dry, sensitive skin and use it with the Melting Patches for a DIY mask moment,” says Christa Joanna Lee, contributing commerce writer. “It definitely leaves skin looking damp, so I’d skip using it over makeup.” Follow with the cream afterward to seal it all in.

Medicube PDRN Pink Peptide Serum

Medicube

PDRN Pink Peptide Serum

Allure creative development manager Lauren Alberti applying the Medicube PDRN Pink Peptide Serum

To Lauren Alberti

We had a feeling PDRN wouldn’t make just one appearance in our K-beauty roundup. Medicube’s PDRN Pink Peptide Serum pairs it with niacinamide for brightening, adenosine and copper peptides for firmer-looking skin, and a mix of glycerin and sodium hyaluronate to keep skin plump and bouncy. “After a few uses, I could see that this was definitely contributing to more hydrated-looking skin, helping me achieve that dewy glow,” says Lauren Alberti, video producer.

LG H&H and LG Chem develop recyclable packaging solution for large-format refill products

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THE WHAT? LG Household & Health Care and LG Chem have jointly developed a large-capacity mono-material refill pouch designed to improve recyclability while maintaining industrial-grade durability.

THE DETAILS The new packaging solution replaces traditional multi-layer composite refill pouches with a polyethylene (PE) mono-material structure, simplifying recycling and improving waste separation efficiency. The companies said the packaging overcomes previous limitations associated with mono-material formats by reinforcing durability for use in 2L-class refill products. The pouch incorporates LG Chem’s ultra-thin ‘Unikuble’ film technology, which delivers a 14-micrometer thickness while retaining the strength and physical performance typically associated with composite materials. Mono-material packaging can achieve an “excellent” recyclability rating compared to the “fair” grade commonly assigned to mixed-material alternatives. LG H&H first introduced PE mono-material refill packaging in Korea’s household goods sector in 2023 and plans to expand adoption across additional product categories as part of its ESG strategy.

THE WHY? The development reflects increasing demand within the consumer goods and packaging sectors for scalable recyclable packaging solutions that support sustainability targets without compromising product protection or functionality.

Source: Seoul Economic Daily

How to Match Foundation to Face, Neck, and Chest

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Finding a foundation that blends perfectly from face to neck to chest can be surprisingly tricky. Factors like sun exposure, skincare routines, and exfoliation often cause variations in tone across these areas. Choosing a single shade that matches just the face can leave an uneven finish or visible “mask” line. To achieve a true-to-skin result—especially with clean, buildable mineral formulas like bareMinerals® foundations—it’s best to view the face, neck, and chest as one visual canvas. The techniques below share how to expertly match and blend foundation so your complexion looks seamless, radiant, and naturally unified under any light.

bareMinerals Jawline Swatch Technique

The jawline is the ideal bridge between the face and neck. To find your best match, swipe three potential foundation shades in vertical stripes from cheek to jawline, extending slightly onto the neck. Blend each gently, then let them sit for 5–10 minutes to account for oxidation—when foundation may deepen slightly as it reacts with air and skin oils. The shade that “disappears” into both areas without leaving a border is your match.

This method helps prevent a line of demarcation—the visible line where foundation stops or shifts in color. Always check your swatches in natural daylight or by a bright window for the most accurate view. If you’re testing indoors, a white-balanced LED mirror is a good backup.

bareMinerals Neck and Chest Swatch Method

If your neck or chest are lighter or darker than your face, extend testing beyond the jawline. Apply small swatches of foundation to the side of the neck and upper chest. Choose the tone that harmonizes all three areas, or blend two nearby shades to create it.

Understanding undertones makes this easier. Your undertone is the hue beneath the skin’s surface—cool (pink or blue), warm (golden or peach), or neutral (a balance of both)—while the overtone is the color you first see. The best match usually lands between face and neck tones, balancing surface color with undertone consistency. Always double-check your result in daylight or natural light photos before committing.

bareMinerals Custom Mix Two Shades for a Perfect Match

If you’re between two similar shades, mix them. Most professionals blend one tone closer to the face with another that matches the neck or chest. Use a clean palette or the back of your hand to experiment with ratios.

Face Shade

Neck/Chest Shade

Custom Blend Ratio

Lighter

Darker

1:1 or adjust slightly

Neutral

Warmer

Start 2:1, add more warmth if needed

A custom mix lets you adapt easily to seasonal tone shifts or everyday variations. Start with small amounts, test along the jawline, and refine until you find the most natural hue. bareMinerals® clean mineral foundations blend effortlessly without clogging pores, making this technique simple and skin-friendly.

bareMinerals Use Color Adjusters to Refine Undertone

If the foundation depth is correct but the undertone feels off, use color adjusters—pigmented drops that fine-tune the hue without changing texture. Work with tiny increments, mixing carefully and testing on skin as you go.

  • If a shade looks too warm, add a trace of blue or green.

  • If too cool, introduce a touch of yellow or orange.

  • To alter depth, blend with a lighter or darker foundation or use white pigment to soften intensity.

Wait several minutes for the pigment to set and reveal its true undertone before finalizing your mix. When possible, start with a neutral-toned, mineral-based foundation as your base for the most natural results.

bareMinerals Blend Foundation Down Neck and Onto Chest

Avoid “floating face” syndrome by lightly diffusing foundation below the jawline with a brush, sponge, or fingertips in downward, feathery motions. Continue blending over the neck and, if visible, the upper chest for a continuous tone. When your neck is lighter than your face, a sweep of mineral bronzer can softly warm the area instead of applying more foundation.

Let the makeup set before dressing, and use minimal product near clothing edges to prevent transfer. bareMinerals® transfer-resistant, naturally breathable foundations are designed to stay true while looking and feeling like real skin.

bareMinerals Correct Facial Discoloration Selectively

Sometimes the key to balance isn’t changing your foundation shade—it’s targeted correction. Match your foundation to your neck and chest, then address specific facial concerns like redness or dark spots separately with concealer or color corrector. This approach keeps the overall tone even but lets your natural skin show through.

Common matches include:

  • Redness: Green-toned corrector

  • Dullness: Peach or coral brightener

  • Hyperpigmentation: Full-coverage concealer in your true tone

Spot correction—focused application only where needed—creates a naturally radiant, skin-like finish. A skin-improving formula like bareMinerals® Original Loose Mineral Foundation helps perfect while caring for your complexion over time.

bareMinerals Seasonal Re-Testing and Natural Light Matching

Your skin tone evolves with the seasons, skincare changes, and sun exposure. Keep two foundation shades—one for cooler months and one for warmer—to stay consistent year-round. Whenever you notice a tonal shift, retest your shades along the jawline in daylight and allow a few minutes for any oxidation before finalizing.

A quick daylight selfie or mirror check ensures your match still feels seamless across face, neck, and chest. Checking regularly helps maintain that “second-skin” effect so your foundation always looks fresh and true. bareMinerals® formulas are designed to adapt beautifully, supporting clean, naturally confident wear through every season.

Easy Tips for Better Retention — EBLLashes

If you want better lash retention, faster appointments, and happier clients, it all starts with one thing: fresh lash adhesive. Your eyelash extension glue is the heart of every set, and how you store and handle it can make a huge difference in performance.

Whether you’re a beginner lash artist or a seasoned pro, these simple lash adhesive care tips will help you get the most out of every bottle while keeping your retention consistent.

Using fresh adhesive helps ensure:

  • Better lash retention
  • Faster curing and smoother application
  • Less product waste
  • Happier clients who keep coming back
  • More consistent lash sets

Old or improperly stored adhesive can become thick, stringy, slow to cure, or lose its bonding strength. Keeping your glue fresh protects both your artistry and your income.


1. Store Adhesive at the Right Temperature

Temperature matters more than most lash artists realize. For best performance, store your lash adhesive between 65–77°F.

Extreme heat or cold can affect the consistency and curing speed of your glue, causing poor retention and inconsistent results.

Pro Tip:

Avoid storing adhesive:

  • In direct sunlight
  • Near windows
  • Inside hot cars
  • Near heaters or vents

A cool, stable environment is always best for lash glue storage.


2. Date Your Adhesive Once Opened

The moment you open a new bottle, write the date on it. Dating your adhesive helps you track freshness and avoid using expired glue during appointments.

Using old adhesive can lead to:

  • Poor retention
  • Slow dry times
  • Increased stickiness
  • Frustrating application issues

Keeping track of open dates is one of the easiest ways to maintain consistent lash retention.


3. Shake Your Adhesive Well Before Use

Before every appointment, make sure you shake your lash adhesive thoroughly.

Ingredients inside eyelash extension glue naturally separate over time, and shaking helps evenly distribute the bonding agents for optimal performance.

Best Practice:

  • Shake for about 1 minute before first use
  • Shake again throughout longer appointments

A properly mixed adhesive helps create a smooth, reliable bond every time.


4. Don’t Squeeze the Bottle, Let Gravity Do the Work

One of the biggest mistakes lash artists make is squeezing the adhesive bottle too hard.

Instead, gently tilt the bottle and let gravity release the drop naturally. This helps:

  • Prevent air from entering the bottle
  • Reduce adhesive buildup around the nozzle
  • Keep your glue fresher longer

Squeezing can cause excess adhesive to dry around the cap and shorten the lifespan of your product.


5. Always Wipe the Nozzle

After dispensing adhesive, wipe the nozzle clean before replacing the cap.

This simple step prevents:

  • Dried adhesive buildup
  • Clogged nozzles
  • Air exposure inside the bottle

Using adhesive wipes regularly keeps your bottle clean and helps maintain product freshness between clients.


6. Secure the Lid Tightly After Every Use

Air exposure is one of the fastest ways to ruin lash adhesive.

After every use:

  • Make sure the cap is fully tightened
  • Store the bottle upright
  • Keep it sealed when not in use

A tightly sealed bottle helps protect your adhesive from moisture and air, keeping it performing at its best for longer.


Using the right tools can make adhesive maintenance even easier.

Adhesive Wipes

Adhesive wipes help keep your nozzle clean and prevent buildup that can affect freshness and dispensing.

Glue Rings

Glue rings make application faster and more efficient while helping you control adhesive usage during appointments.

glue rings for lash extensions

Fresh Adhesive

Starting with a high-quality, fresh adhesive is key to achieving strong retention and beautiful lash sets.

eyelash extension adhesive


Small habits make a huge difference when it comes to lash retention. Proper adhesive storage and maintenance can help you:

  • Save money on wasted product
  • Improve client retention
  • Create cleaner lash sets
  • Work more efficiently

Fresh adhesive truly is the foundation of long-lasting lashes.

Follow these tips to keep your lash glue performing at its absolute best every appointment.

You’re Seeing PDRN Everywhere, But Its Best Use May Surprise You

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PDRN may have a new claim to fame beyond its buzzy skin-care benefits. A new report suggests that polydeoxyribonucleotide, or PDRN (aka “salmon sperm”), plays a vital role in post-procedure skin recovery, potentially making it a game-changer for anyone recovering from lasers, microneedling or other in-office treatments.

“Applied topically on post-procedure skin, it can help accelerate recovery, reduce redness and support collagen remodeling,” says New York dermatologist Connie Yang, MD.

As in-office treatments grow more popular, post-procedure recovery has become a bigger focus in regenerative aesthetic medicine, and PDRN has been leading the charge. “Patients increasingly want treatments that deliver results while minimizing downtime, prolonged redness and disruption to daily life,” says New York dermatologist Dr. Shereen Teymour.

“In aesthetic medicine, we’re often creating controlled inflammation in the skin through procedures like lasers or microneedling to stimulate collagen remodeling,” explains Dr. Teymour. “The idea behind using PDRN post-procedure is to help optimize the recovery phase by supporting barrier repair, reducing inflammation and improving overall healing quality.” The result: faster recovery, less redness, improved hydration and better tolerance of more intensive treatments.

Though the report is promising—even suggesting that PDRN makes biological sense to support post-surgical recovery for patients who’ve undergone aesthetic surgery—the evidence base remains limited. The consumer buzz around “salmon sperm facials” and other topical PDRN products suggests that “the marketing is moving faster than the science in some areas,” says Dr. Teymour. “I think PDRN is an exciting adjunct in regenerative aesthetics, but we still need larger, standardized studies before making overly broad claims.”

In the meantime, speak to your dermatologist or provider to see if PDRN is right for your recovery plan.

Summer Fridays Bronzer Butter Balm

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Summer Fridays launched a new cream bronzer called the Bronzer Butter Balm ($27.20 each, six shades) along with a Bronzer Brush ($28).

If you love a dewy cream bronzer, I think you will really like the Summer Fridays Bronzer Butter Balms. Cream bronzers can be hit or miss on my skin especially with the Miami heat and humidity, but I put these to the test and I really like these! They’re dewy but they aren’t too emollient/glossy.

Summer Fridays Bronzer Butter Balm

If you like the Sarah Creal Just Like Paradise Bronzers, I think you will really like the ones from Summer Fridays. The ones from Sarah Creal are just the slightest more dewy, but they are really close to me in terms of texture and pigment.

Summer Fridays Bronzer Butter Balm Review via The Beauty Lookbook

Summer Fridays Bronzer Butter Balm Review via The Beauty Lookbook

Summer Fridays Bronzer Butter Balm swatches

Out of all six shades I like Clay and Desert the best for my skin tone. I like my bronzers a little bit warmer since cool/neutrals tend to pull grey on me. I shared a demo of both shades here. Clay is just a little more golden while Desert pulls a little more red.

Summer Fridays Bronzer Butter Balm Review Clay and Desert via The Beauty Lookbook

Based on your feedback, a lot of you seem to be drawn to Dune which is more of a neutral/cool tone. I find the lightest shade they created really interesting! I think if you struggle to find bronzers light enough in color, this particular one might work for you!

The angled Bronzer Brush is very well made. I like the minimalist design and the density is perfect. It’s also really soft and smooth. The brush blends the product to perfection on the skin. I also really love the Hourglass Ambient Soft Glow Foundation Brush, Hourglass Brush No 15, Fenty 195 and Laura Mercier Cheek Brush.

Lasting power for the bronzers seems to be decent for the temperature right now. I haven’t done an extended outdoor wear test, but indoors the lasting power is pretty good. Given that it’s a cream it does tend to look a little more dewy after 3-4 hours, but so far it still wears pretty well.

Overall love. If you have oily skin or need something with a longer wear, I’d opt for either the Dior Forever Skin Bronzing Balm Stick or Westman Atelier Sun Tone Crème Duos since those have a more satin finish and longer wear.

You can find the Summer Fridays Bronzer Butter Balms out now. Available at Sephora, Revolve and Summer Fridays.

Your Ultimate Summer Reading List: Books To Pack For The Beach, Your Flight, Or Your Next Book Club Pick

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Written By Charron Monaye

Summer is the perfect season to slow down, unplug, and finally dive into the books you’ve been meaning to read. Whether you’re stretched out on the beach, boarding a long flight, enjoying quiet downtime, or selecting your next book club pick, the right story can transform the moment. This year’s summer reading list blends inspiration, healing, personal development, and engaging storytelling, giving readers a well-rounded collection designed for both escape and growth.

heat-temperature,idyllic,sun hat,sunbathing,straw, hat,sunny,beach holiday,climate,lying down,lying on back,literature,20-29 years,30-39 years,reflection,sensuality,color photo,multicolor,cheerful,twilight,color photo,human body,hand,carefree

Beach reads often call for immersive, emotionally rich stories that allow readers to get lost in the pages while the waves roll in. Flights and travel days demand page-turners that keep attention from takeoff to landing. And for those quiet pockets of downtime, books that encourage reflection, motivation, and personal transformation can make summer feel intentional rather than rushed. Book clubs, meanwhile, thrive on titles that spark meaningful conversation, stories centered on identity, resilience, relationships, and personal evolution.

This summer’s standout selections offer something for every reading mood. From powerful memoirs and motivational guides to family-friendly storytelling and financial empowerment, these books are perfect for tossing into your tote, carry-on, or bedside stack.

Istockphoto 2115169729 612x612 2
Reading books in summer at a beautiful terrace or cozy balcony full of green plants.

Summer Reads To Add To Your Beach Bag, Carry-On, Or Book Club List

  • Hope’s Sunrise by John Gray Long — A reflective and inspiring read centered on perseverance, purpose, and emotional renewal. Perfect for quiet beach mornings or thoughtful book club discussions.
  • Start With Yourself by Emma Grede — A motivational leadership and growth guide that pairs well with midyear reflection and goal-setting during summer downtime.
  • Hey Sis, I Got You by Antina Campbell — A powerful reminder of community, encouragement, and support—perfect for book clubs and readers craving uplifting content.
  • The Counterfeit by Sabrina Hare — A compelling, conversation-worthy pick that makes a strong addition to book clubs and summer reading rotations.
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Mid adult woman sits on a bench at a train station, engrossed in a book while her luggage rests beside her, waiting for her train to arrive
  • Michelle Goes To Philadelphia by Charron Monaye — A fun, seasonal children’s read that makes it an ideal addition for family vacations and summer reading with young readers.
  • Atomic Habits by James Clear — A go-to personal development favorite for building better routines while enjoying the slower pace of summer.
  • KPOP Demon Hunters by Jessica Yoon — A fast-paced, culturally inspired story that makes for an entertaining flight read or weekend binge.
  • The Let Them Theory by Mel Robbins — A mindset-shifting read about boundaries, emotional freedom, and personal empowerment—perfect for reflective summer evenings.
  • Don’t Lose It: 7 Smart Legal Moves to Secure Your Financial Fortress by Toni Moore — A practical guide to protecting your finances, making it a smart and purposeful summer read for entrepreneurs and professionals.

Summer reading is more than a seasonal tradition, it’s an opportunity to recharge mentally, emotionally, and creatively. Whether you’re looking for something inspiring to read on the beach, an engaging story for your flight, a meaningful title for your book club, or a motivating read during your downtime, these selections deliver. This season, pack books that entertain, empower, and leave a lasting impression long after summer ends.

7 Best Gel Moisturizers for Oily, Acne-Prone, and Combination Skin

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Frequently Asked Questions

Will gel moisturizers pill under makeup?

Gel textures are generally among the most makeup-friendly moisturizers in your skin-care routine because they absorb quickly and leave a smooth, lightweight finish rather than a thick or greasy layer. That said, pilling can still happen depending on the formula and how many products you’re layering on top. “Silicone-heavy primers, certain sunscreens, or overapplying skin care can increase the chance of pilling,” says Dr. Collins. Her best advice: Let each layer fully absorb before moving on to the next step, especially before applying foundation or primer.

Do gel moisturizers clog pores?

Any product can contribute to breakouts if it contains pore-clogging ingredients like thicker waxes or heavier oils (coconut oil or cocoa butter, for example), says Dr. Collins. That said, a gel moisturizer is less likely to clog pores than a rich cream because they’re typically oil-free or contain fewer rich, occlusive ingredients. If you’re especially breakout-prone, look for lightweight formulas without heavy oils or fragrance and pay attention to how your skin responds over time.

Are there any drawbacks to using gel moisturizer?

Since they typically contain fewer rich, occlusive ingredients, “gel moisturizers may not lock in hydration as effectively as richer creams, especially if you have very dry, eczema-prone, mature, or dehydrated skin—or if you’re in low-humidity or cold climates,” says Dr. Collins. Another thing to watch for: Some gel formulas use alcohol or fragrance to enhance that lightweight, fast-drying feel, which can irritate sensitive skin. If your skin is reactive, Dr. Collins recommends sticking with fragrance-free moisturizers that include barrier-supporting ingredients like ceramides or niacinamide.

Meet the experts

  • Kristina Collins, MD, a double board-certified dermatologist based in Austin
  • Jenna Queller, MD, a board-certified dermatologist based in Boca Raton, Florida
  • Jane Yoo, MD, a dual board-certified dermatologist based in New York City
  • Joshua Zeichner, MD, a board-certified dermatologist at Mount Sinai based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best gel moisturizers, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Where is Katie Price’s husband?

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Katie Price has dropped a new plot twist in her vast and ever-expanding lore – one that absolutely no one could have ever predicted. Just four months after marrying Lee Andrews, Price is pleading for help on social media amid fears he’s been kidnapped. No, we’re not joking. The question on everyone’s lips right now is “Where is Katie Price’s husband?”

Let’s start with where we know he’s not: the UK. The first hint that something was wrong came last week, when Andrews failed to make it to a Good Morning Britain appearance with Price. During the interview, she claimed that Andrews was stuck at the airport in Dubai, where he lives, clapping back at claims he’d been detained. But the story soon started to unravel and, only a few days later, Price took to YouTube to reveal that she hasn’t heard from her husband in days. Even worse, she fears he’s been kidnapped.

So yes, there’s a lot to unpack. Here’s a breakdown of the need-to-know details.

Who is Katie Price’s husband?

First and foremost, let’s cover the basics. Katie Price married Dubai-based businessman Lee Andrews in January, after a whirlwind romance that saw the couple meet, get engaged and then betrothed in just a matter of days. Andrews pulled out all the stops for the proposal, staging it at Dubai’s luxury Burj Al Arab hotel, with plenty of rose petals and a private hot tub. The wedding ceremony itself was completely private – and reportedly came as a shock to Price’s family and friends.

As for Price, she was quick to sing Andrews’ praises. “How I met Lee was esoteric; we connected [by] both checking each other’s socials and quickly realised, ‘Wow, this is for me.’ In the old-fashioned way, first by words, which captured us both,” she said. “That evolved deeper as we connected further within days, [getting] matching tattoos, and then both deciding to buy rings for the other. All this without even meeting, we let fate, but you could [say] destiny, decide. I’m just so happy with my person that is just as happy as I am. What we have, they haven’t even invented the words.”

Since then, the relationship has continued to raise eyebrows, from reports that Andrews reported to another influencer in exactly the same way a few months before meeting Price, to revelations that he’s lied about his background.