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Reinventing the beauty of tomorrow: sensory innovation in all categories

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Reinventing the beauty of tomorrow: sensory innovation in all categories

Driven by changing lifestyles, climate challenges and a growing demand for multifunctional products, beauty innovation is increasingly focused on creating adaptive, high-performance formulas that delight users. Our latest developments illustrate how technology and sensoriality are shaping the next generation of beauty solutions.

Renaissance of powders

Powders are experiencing a remarkable resurgence in popularity, driven by new generation technologies that are redefining the category.

Once considered finishing products, powders now offer benefits traditionally associated with foundations and highlighters. Consumers are seeking lightweight textures, skincare-inspired comfort and long-lasting wear that can adapt to different climates and environmental conditions.

New formulas are designed to resist humidity and perspiration while ensuring a flawless complexion all day long. At the same time, the texture of the products has evolved considerably. Ultralight, impalpable powders feel airy, almost foamy, on the skin, providing light coverage and optimal comfort.

One of the most significant advances lies in technology Serum Powderwhich transforms traditional powders into ultra-melting formulas. Thanks to the integration of structures inspired by serum butters, the powders become softer, smoother and easier to apply, even without a brush, for a more intuitive application.

The future of this category rests on the technologie Dual-Touchwhere complementary techniques coexist within the same formula, mutually optimizing their performance. These symbiotic systems open the way to a new generation of complexion products combining sensoriality, adaptability and exceptional hold.

Eye contour care and eyelash care

The eye category continues to evolve as consumers seek products that deliver visible results while ensuring comfort and flexibility.

Designed to meet this demand, the Super Lashes Mascara combines length, curvature and adjustable volume thanks to a unique high-performance formula. Its rich, creamy texture glides effortlessly over lashes, coating them from root to tip for a more intense, defined look, while remaining comfortable all day long.

Its formula is enriched with a carefully selected blend of berry, myrtle, rice and carnauba waxes that help thicken lashes without weighing them down. Consumer tests confirm its remarkable effectiveness: 96% of users noticed visibly longer eyelashes and adjustable volume, while 92% observed thicker and more curled eyelashes. In addition, 92% appreciated its light texture and 84% confirmed a notable separation effect.

The result? A highly customizable mascara experience, allowing anyone to create their desired effect, from naturally defined lashes to dramatically intensified looks, with ease.

Reinventing lip texture

As consumers increasingly prioritize comfort over performance, lip products are undergoing a major transformation. Texture has become a key differentiator, driving the development of formulas that deliver sophisticated finishes without compromising hold.

Powder Cloud Matte

Matte lips remain a beauty staple, but expectations have evolved. Consumers now refuse dryness as the price to pay for long-lasting color.

Powder Cloud Matte introduces a new generation of powder matte technology with an airy, mousse-like texture that is exceptionally light on the lips. Its formula offers a blurred effect and a sophisticated velvety finish, while preserving suppleness and comfort throughout the day.

With a hold of up to eight hours, it perfectly illustrates how modern matte technology can combine performance, comfort and sensoriality.

Blur Shine Lipgloss

Nude lips remain at the heart of beauty trends, but consumers are increasingly looking for products that enhance their features rather than conceal them.

The Blur Shine Gloss combines an innovative blurring effect with intense shine for visibly smoother, fuller lips. Its rich and creamy texture melts instantly on the lips, providing comfort and softness without a sticky effect.

Available in a range of universally flattering nude shades, the collection celebrates inclusiveness by enhancing a wide variety of skin tones and undertones, for a perfect, natural finish.

Blonzing: A hybrid collection inspired by the beauty trend of the moment

Among the most influential beauty trends of the moment, Blonzing is the perfect fusion of a blush and a bronzer. It creates a naturally radiant complexion, like after a day in the sun.

Much more than just a trend, Blonzing inspired a complete and transversal collection which declines this sought-after aesthetic on the complexion, lips and nails.

Designed as a coordinated beauty wardrobe, the collection captures the perfect balance of dewy freshness, golden warmth and luminous radiance, allowing everyone to recreate a fresh, luminous complexion through different product categories.

At the heart of the collection is the Blonzing Powderwhich combines the warmth of a bronzer, the freshness of a blush and the radiance of a highlighter in a unique formula. The result? A natural and diffuse healthy glow effect that enhances the complexion with a blurred and uniform radiance.

For the lips, the Blonzing Glow Gloss extends this color palette with luminous pearly hues inspired by golden skin tones. Its technology Ultra-sensory Gel-in-Oil offers a shiny wet-look finish while remaining light and comfortable without a sticky feeling. The shades are specially designed to enhance the complexion, creating a harmonious glow from the skin to the lips.

The collection extends naturally to the nails, where sophisticated hues, inspired by rosy blushes, golden shimmers and warm terracotta shades, complete the look. With delicate pinks, luminous golden shimmers and sunny earth tones, the nail polish range reflects the radiance of the complexion and lips, inviting consumers to embrace the Blonzing aesthetic through a perfectly coordinated beauty ritual.

By extending to multiple categories, the Blonzing demonstrates how beauty trends are transformed into complete narrative platforms, creating a stronger emotional connection with consumers and new merchandising opportunities for brands and retailers.

Nail care inspired by skincare science

The nail category is increasingly taking inspiration from skincare, with consumers seeking products that combine therapeutic benefits, visible results and premium sensory experiences.

At the forefront of this new generation of nail care, we find Pepti-Strength Dewy Jellya refreshing, hydrating and strengthening treatment enriched with Myristoyl Tetrapeptide-3. Presented in innovative packaging designed to stimulate microcirculation upon application, its formula contributes to healthier-looking nails while providing intense hydration and strengthening. Its gel-like, creamy texture transforms nail care into a ritual inspired by skin care, for nails that are visibly smoother, stronger and healthier day after day.

Another major innovation: the Red Berry Elixir Duoa luxurious skincare ritual based on raspberry oil, bio-peptides and vitamin B5. This concentrated elixir nourishes, brightens and gives a healthy shine to nails immediately, while its complementary protective treatment provides long-lasting protection to preserve their beauty and strength. Together, they form a precious two-step ritual, inspired by the world of skin care.

Active ingredients of marine origin are also gaining popularity in nail care. L’Huile Bi-Phase Marine Shot combines Undaria algae, known for its strengthening properties, with marine fennel extract to create a highly sensory treatment that strengthens and protects the nails. Activated by shaking before use, its two-phase formula offers a unique application experience while providing visible benefits and a light, non-greasy finish.

Hybrid color technologies

Faced with the growing demand from young consumers for products combining efficiency, practicality and care, hybrid technologies continue to appeal.

Building on the success of its existing innovations, the Pepti-Plump Technology combines volumizing peptides with our Patented Gloss Technology for a gel finish that balances care, shine and practicality. Designed for demanding consumers who refuse any compromise between performance and ease of use, this formula offers a modern solution that merges beauty and care in a single application.

Professionally inspired nail systems are also evolving with the introduction of Tinted Builder Collection within the range Gentle Gel. Available in four milky, sheer shades, these buildable formulas can be worn alone or used as a strengthening base. Their modular texture allows you to shape and enhance the nail while maintaining a natural and sophisticated finish, thus unifying color, care and beauty.

Shaping the future of beauty

In each category, a clear trend emerges. Consumers no longer dissociate performance and pleasure, nor efficiency and sensoriality. They now expect products that can deliver all of these benefits simultaneously.

Technologies Serum Powder et Dual-Touch au mascara Super Lasheswith matte foundation Powder Cloudau gloss Blur Shinein the collection Blonzingthrough the moisturizing gel Pepti-Strengthtechnology Pepti-Plump and the latest generation of skincare-inspired nail care, beauty innovation is becoming ever more adaptable, multifunctional and experience-driven.

The future belongs to formulas that not only perform, but also transform daily beauty rituals into special moments of self-expression, care and pleasure.

It’s My Job To Test Mascaras – Shop 8 Prime Day Mascara Deals

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It’s My Job To Test Mascaras – Shop 8 Prime Day Mascara Deals

How I tested the best Amazon Prime Day mascara deals

As someone who’s been writing about beauty for over five years, I’ve tested more mascaras than I’ve had hot dinners – and I have very strong opinions about what makes a good one. This list combines viral favourites, editor-loved formulas and tried-and-tested mascaras I’ve recommended time and time again.

Every mascara featured here ticks all of the following boxes:

  • A cult reputation backed by thousands of five-star reviews.
  • A Prime Day saving that actually makes it worth buying now.
  • A wand and formula that delivers – whether that’s sky-high length, lift, volume, curl, or all four.
  • A personal favourite I’ve reached for again and again (looking at you, Sky High).

Whether you want a clean definition, voluminous, fluffy lashes or something that won’t smudge by 4 pm, there’s a mascara in here that genuinely deserves the hype and the discount. And yes, I’ve sifted through dozens of deals to weed out the duds – because not all Prime Day sales are as good as they seem.

Why you can trust me

As a shopping writer, I’ve spent years covering beauty trends and launches for titles including Glamour, ELLE and Cosmopolitan. I’ve personally tested more mascaras than I can count, from the best brown mascaras and tubing mascaras to waterproof formulas designed to withstand heat and humidity. Over the years, I’ve interviewed some of the industry’s best-known makeup artists, chemists, and founders, giving me a deep understanding of what separates a good mascara from a truly great one to help you shop with confidence.

When is Amazon Prime Day 2026?

Now! The deals went live at 12:01am this morning, and most will run until midnight on June 26th. That gives you four days to stock up on beauty MVPs at a discount – including mascaras that lengthen, lift and basically do everything except apply themselves.

What is Amazon Prime Day?

Launched in 2015 to celebrate Amazon’s 20th birthday, Prime Day has grown into the online giant’s most-hyped annual sale. Once a humble 24-hour tech fest, it’s now a multi-day event exclusive to Prime members — serving limited-time deals across everything from smart TVs to smart mascaras.

And while Prime Day is often associated with big-ticket gadgets, the beauty deals quietly slay. Mascaras that rarely ever go on sale (we see you, L’Oréal Telescopic) are now up to 50% off, and many of the best-rated options are under a tenner.

Our Favorite Body Oils Are Giving Glazed-Donut Skin

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Our Favorite Body Oils Are Giving Glazed-Donut Skin

Frequently Asked Questions

Why should I use body oil?

Body oil can leave your skin feeling soft and glowy while simultaneously moisturizing and strengthening your skin barrier, says Michele Green, MD, a New York City-based board-certified dermatologist. They offer long-lasting hydration for all skin types without stickiness, grease, or waxy residue, unlike denser body lotions, Dr. Green adds. “Many people might assume that using a body oil would do the opposite and cause the skin to feel greasy, but body oils tend to be fast-absorbing,” she explains.

Still, absorption can depend on the specific formula and the skin type in question. Morayo Adisa, MD, a board-certified dermatologist in Chicago, breaks it down further by comparing how oils, lotions, and creams function across the hydration spectrum: “Body oils are smooth, slick, slow-absorbing liquid topical skin-care products that leave a glowing sheen on the body, while lotions are lightweight, hydrating, and fast-absorbing topical moisturizers great for normal to dry skin, and creams are thicker, deep moisturizers that help protect the skin barrier and are great for very dry skin areas.”

Head-to-toe elixirs are especially essential in warmer weather, since oils can replenish any moisture lost due to heat and other causes. “Being in chlorine pools, the beach, and the sun over the summer can leave our skin feeling dry and dull,” New York City-based board-certified dermatologist Marina Peredo, MD, notes.

What is the best firming body oil for older skin?

The best firming body oils for older skin typically contain ingredients focused on moisture retention and increased collagen production. As Corey Hartman, MD, a board-certified dermatologist based in Birmingham, Alabama, told Allureyou’ll want to keep an eye out for ingredients such as hyaluronic acid and glycerin for the former, and retinol for the latter. He also pointed to oils rich in fatty acids (such as sunflower oil and rosehip oil, “which can help rebuild the skin’s lipid matrix”), as well as peptides and ceramides for firming. Our top picks include OSEA’s Undaria Algae Body Oil, which is filled with amino acids and antioxidants that can boost elasticity, and Nécessaire’s The Body Oil, which is formulated to visibly improve tone and texture through ingredients such as capsaicin (which increases circulation).

Meet the experts

  • Michele Green, MD, a New York City-based board-certified dermatologist
  • Marina Peredo, MD, a New York City-based board-certified dermatologist
  • Morayo Adisa, MD, a Chicago-based board-certified dermatologist and medical director at Dermatology Physicians
  • Corey L. Hartman, MD, a Birmingham, Alabama-based board-certified dermatologist and founder of Skin Wellness Dermatology

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best body oils, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

The Menopause Symptom No One Talks About: Why Your Mouth Feels So Dry

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The Menopause Symptom No One Talks About: Why Your Mouth Feels So Dry

When most women think about perimenopause and menopause, symptoms like hot flashes, night sweats and mood changes usually come to mind. But some of the most surprising effects happen inside the mouth. Dry mouth is one of several dryness-related symptoms driven by declining estrogen—alongside dry skin, dry eyes and vaginal dryness—and its effects on oral health can be significant. As estrogen levels fluctuate and eventually decline, the changes can affect everything from saliva production to gum health, making oral care an often-overlooked but important part of navigating midlife.

Ahead, we’re diving into the correlation between dry mouth and menopause, including why it happens, how it affects oral health and what experts recommend to manage it.

Featured Experts

  • Nicole Kerner, MD is a board-certified OBGYN based in Durham, NC and the cofounder and chief medical officer of Alubri
  • Victoria Veytsman, DDS is a board-certified cosmetic dentist based in New York

Why Hormonal Changes Affect the Mouth

“Dry mouth, or xerostomia, is actually a very common symptom that can show up during the menopause transition,” says Durham, NC OBGYN Nicole Kerner, MD, cofounder and chief medical officer of Alubri. The reason comes down to hormones—specifically estrogen. “The salivary glands contain estrogen receptors, which means they are responsive to hormonal changes,” Dr. Kerner explains. “As estrogen decreases, those glands may produce less saliva.”

New York cosmetic dentist Victoria Veytsman, DDS, says the connection between hormones and oral health is often underestimated. “Salivary glands are highly sensitive to your body’s hormones,” she explains. “They are full of receptors for estrogen and progesterone. When those hormone levels naturally start dropping during perimenopause and menopause, the salivary glands basically lose the signaling they normally get from those hormones.” The result? Less saliva, and often thicker saliva, which can leave women with a chronic dry-mouth sensation.

And it’s not just the salivary glands that are affected. According to Dr. Veytsman, the oral mucosa—the delicate tissues lining the cheeks, lips, gums and roof of the mouth—also depends on estrogen to remain healthy and lubricated. As estrogen declines, those tissues can become more vulnerable to irritation and discomfort.

It Can Start Before Menopause

Many women assume symptoms won’t appear until menopause officially begins, but experts say that’s far from the case. “These symptoms can begin in perimenopause, and they often do,” says Dr. Kerner. “Hormones can fluctuate for years before menopause itself, and those changes can affect many tissues in the body. If everything feels drier, you are not imagining it. The mouth, skin, eyes, vaginal tissue and other mucosal surfaces can all be impacted by hormonal shifts.” For some women, oral symptoms may be among the earliest clues that something is changing hormonally.

Why Dry Mouth Can Be Harmful to Oral Health

While constantly reaching for water can be frustrating, dry mouth isn’t merely a comfort issue. “I always tell my patients that saliva is paramount to the health of the mouth,” says Dr. Veytsman. “It’s not just water. It’s a constant protective wash and barrier that neutralizes acids from bacteria and bathes your teeth in minerals like calcium to help keep enamel strong.”

Without enough saliva, the mouth becomes more acidic, creating an ideal environment for dental problems to develop. “When saliva decreases, the risk of cavities, gum inflammation and periodontal disease can increase,” says Dr. Kerner. Dr. Veytsman adds that she often sees accelerated tooth decay, particularly around exposed tooth roots and other vulnerable areas. Dry mouth can also contribute to chronic bad breath, fungal infections such as thrush, and gum disease by disrupting the mouth’s natural microbial balance.

How to Combat Menopause-Related Dry Mouth

Fortunately, there are several ways to help manage symptoms. The first step is staying hydrated. “For patients dealing with dry mouth, I usually recommend starting with consistent hydration,” Dr. Kerner says. Dr. Veytsman also advises her patients to pay attention to what they’re drinking because some beverages can worsen dryness. “Caffeine and alcohol are both dehydrating and can affect the pH of the mouth,” she says. “Alcohol directly dries out the delicate tissues in your mouth.”

It also might be worth avoiding ethyl alcohol, the type found in many mouthwash formulas, which can worsen dryness. “Swap your alcohol-based mouthwashes in favor of alcohol-free alternatives,” says Dr. Veytsman. “Also try to incorporate xylitol-containing gums or lozenges, which can help stimulate saliva production while making it harder for cavity-causing bacteria to stick to your teeth.”

Some patients may also benefit from oral probiotics to support the oral microbiome. And for women experiencing multiple menopause symptoms, Dr. Kerner notes that hormone therapy may be worth discussing with a health-care provider when appropriate.

Why Dental Visits Matter More Than Ever During Menopause

As hormonal changes increase the risk of oral-health issues, experts say routine dental care becomes especially important. “Regular dental cleanings and checkups are especially important during perimenopause and menopause,” says Dr. Kerner. Some patients may even want to consider adding more visits to their calendar. “The traditional twice-yearly cleaning schedule was established as a baseline for healthy mouths and may not always be sufficient during periods of significant hormonal change,” Dr. Veytsman adds. “When saliva production drops, plaque can harden more quickly and gum inflammation may develop faster.”

While insurance coverage can make additional visits challenging, Dr. Veytsman says women should speak with their dental providers about a maintenance schedule tailored to their individual needs and risk factors. “Oral health is deeply connected to overall wellness,” she explains. “The mouth doesn’t exist in a silo. It is part of a complex ecosystem connected to the rest of the body.”

Sound is a fascinating angle to take in sensorial beauty, says Mintel

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Sound is a fascinating angle to take in sensorial beauty, says Mintel

Sensorial beauty has long existed, with texture, scent and visuals playing a central part to beauty and personal care space. But sensoriality is gaining ground today as the consumer market shifts and expectations widen.

“We’ve always had textures and transformative textures and multi-sensory beauty factors in beauty,” said Andrew McDougall, Director of Insights for Beauty and Personal Care at Mintel. “But I think we’ve reached a point now where people are seeking wellness and wellbeing a lot more, so how products make you feel becomes important. We’re also in a world of information overload, where people are just fatigued by so much going on and sometimes those sensory aspects can tell a story so much more than words,” McDougall told Premium Beauty News.

Sensory as the ’differentiator’

McDougall outlined the power of the five human senses – scent, sight, sound, taste and touch – in his presentation at in-cosmetics global in Paris back in March, detailing how senses are key to engaging beauty consumers. “I think beauty is one of the only industries where that first 1.5 seconds matters as much as the next four weeks,” he told attendees. “The results are obviously important but it’s those first few seconds when you interact with a beauty product that are really important, before the product begins to work, before the claims sway you. It’s a really powerful thing, particularly if we look at it in behavioral terms.”

And today, in an increasingly crowded beauty market, the executive explained that being able to tell a story quickly is hugely important. And working on the sensorial aspect of a beauty product, whatever sense that might tap into, can “provide that differentiator” for brands looking to stand out, engage consumers and keep them, he said.

“We forget sometimes that beauty makes us feel so many different things. Beauty is fun, beauty makes us smile, it relieves stress, it does a job, it makes us feel more confident. So, I think there are a number of things that are important right now that will converge to mean that now is the time that sensorial can help tell stories, help enhance experiences and help brands connect much better with consumers.”

Importantly, McDougall said Mintel data shows that many consumers are also willing to pay more for beauty products that make them feel something, which provides a business incentive too.

Subtle cues with sound

Asked which aspect of sensorial beauty holds particular promise in 2026, he said sound is an interesting angle to take. “Sound is interesting because it’s one you don’t automatically connect with beauty but it can create these really subtle cues that are interesting,” he said.

How a product sounds when it closes – the click of a lipstick or bottle, for example – can denote quality and provide assurances around safety and storage, he said. Sounds or music can help consumers understand what a product might smell like or make them feel like, which is particularly helpful in online or virtual advertising, he said. And musical playlists can even guide consumers around routine timings or how long to spend using a certain product. Yet, some niche fragrance brands are leveraging music to create more immersive retail experiences.

Sound, in general, holds a lot of promise in enhancing or heightening the overall experience of a beauty product or routine and certainly warrants a closer look, he said. “Are there certain sounds there that are particularly satisfying, for example? Particularly for Gen Z and Millennials, we’ve seen this whole craze towards ASMR [Autonomous Sensory Meridian Response] content online in videos (…) If you can make the whole experience much more memorable, then that is going to improve or enhance that loyalty,” McDougall said.

Beyond this, industry can start to brainstorm what an individual brand might sound like and whether there could be a sound that people hear that instantly makes them think of a brand. If this connection can be achieved, the Mintel expert said there is significant promise and opportunity in terms of consumer engagement and loyalty.

A lot of big brands in other industries have their “own signature sounds”he said, with McDonald’s one strong example with its five musical notes that are immediately associated with the fast-food company. In beauty, there is no reason this can’t also be achieved, he said – and industry is working on it. Brazilian major Naturafor example, has developed a “sonic identity” or sound logo that uses a mix of Amazon rainforest sounds, captured by sensors. “This is a really powerful tool,” he said. “Now, whenever I hear rainforest sounds, I automatically think of Natura.”

Sensorial design and interplay

Today, however, McDougall said, sensorial has to be “the driving engine, not just something on the side” for it to work.

“…Beauty is moving beyond isolated sensorial cues. It’s not just about the texture or the scent, it’s about this full stack of sensorial design and interplay that delivers this emotional experience. And we should never underestimate that, because how beauty makes us feel is ultimately how we got into this industry,” he told attendees.

The Best Skincare Products for Men, According to a Celebrity Facialist

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The Best Skincare Products for Men, According to a Celebrity Facialist

At a Glance

  • Men’s skin needs three things: a good cleanser, a moisturizer that does not clog pores, and a weekly reset treatment
  • The right cleanser prevents the oiliness and congestion that builds up from daily shaving and environmental exposure
  • A lightweight moisturizer with antioxidants and skin-replenishing ingredients is essential, even for oily skin
  • A face mask used two to three times a week extends the results of professional treatment at home
  • All four products below are available at joannavargas.com

Do Men Really Need a Skincare Routine?

The honest answer is no, not a routine in the traditional sense. You do not need 10 steps, a shelf full of bottles, or a color-coded schedule. What you do need are the right products for what your skin is actually dealing with every day.

As Joanna Vargas writes in her book Glow From Within: “Setting up a great skincare routine starts with the fundamentals.” For men, those fundamentals are cleansing, moisturizing, and a weekly reset. That is it. Three steps. Two minutes in the morning, two minutes at night, and one mask a few times a week.

The products below are the ones Joanna recommends for men’s skin specifically, built around the concerns she sees most often: shaving irritation, congestion, oiliness, and skin that looks tired before the day is even over.

What Skincare Products Do Men Actually Need?

Step 1: The Right Face Wash for Men

Why does cleanser matter so much for men’s skin?

Joanna is direct about this in Glow From Within: “Along with sun protection and moisturizing, cleansing is one of the most important steps in your skincare routine.” For men, daily shaving is a form of exfoliation that leaves the skin surface sensitized and reactive. Add the buildup of environmental pollutants, sebum, and daily stress, and the case for a proper cleanser becomes clear.

One critical warning from the book: “You shouldn’t feel squeaky clean after you wash your face. If you do, it means your cleanser is too acidic, so your skin will overcompensate by producing too much sebum, soon becoming oily.” This is the most common mistake men make: using a harsh, stripping cleanser and wondering why their skin stays oily. The answer is the cleanser itself.

Joanna also notes that products should go on within one minute of cleansing because “moist skin absorbs products more quickly, so you can get more bang for your buck if you act fast.”

Joanna Vargas Vitamin C Face Wash ($40)

The Joanna Vargas Vitamin C Face Wash is a non-drying brightening cleanser formulated with grapefruit, acai, goji berry, and galactoarabinan, a natural exfoliant from the larch tree that boosts cell turnover more effectively than glycolic acid. It instantly brightens, keeps pores clean, removes daily pollutants, and leaves skin clean without stripping it. For men with oily or congested skin, the grapefruit provides natural salicylic acid to gently exfoliate while the antioxidant-rich acai and goji berry fight the free-radical damage that accumulates from sun and environmental exposure. Use morning and night.

  • Instantly brightens
  • Non-drying formula
  • Keeps pores clean
  • Nourishes with Vitamin C

What Moisturizer Should Men Use?

Do men need moisturizer if their skin is oily?

Joanna addresses this directly in Glow From Within: “If you have combination skin, not using the right moisturizer is going to cause the dry parts of your skin to become drier while the oily parts produce more sebum in an effort to compensate for the dryness. Suddenly, you become stuck in a cycle in which your skin never evens out.”

The solution is not to skip moisturizer. The solution is to use the right one. For men, that means something lightweight with antioxidants, skin-replenishing ingredients like hyaluronic acid and ceramides, and emollients that prevent water loss without feeling heavy.

Joanna Vargas Eden Hydrating Pro Moisturizer ($90)

The Eden Hydrating Pro Moisturizer is a lightweight hydrating moisturizer powered by ginkgo biloba extract, a potent soothing antioxidant, and plant-based stem cells sourced from Swiss apples. Macadamia seed oil provides nourishing fatty acids without heaviness. Ceramides support the skin barrier. The formula soothes and plumps on contact, addressing the dryness and post-shave sensitivity that accumulates over time without leaving a greasy residue. Use morning and night after cleansing.

  • Addresses full-spectrum signs of aging
  • Hydrates and plumps on contact
  • Minimizes the appearance of uneven skin tone
  • Ideal for all skin types including stressed and inflamed skin

What Is the Best Face Mask for Men?

Do men need to use a face mask?

In Glow From WithinJoanna writes: “I love masks. They’re the perfect combination of pampering and skin rejuvenation, providing a host of ways to improve your skin’s tone, texture, level of hydration, and more.” For men specifically, a mask used two to three times a week fills the gap between professional facial appointments, addressing the dullness, dryness, and fine lines that accumulate between visits.

Joanna also recommends clay-based masks for men with oily or congested skin to follow up after cleansing, particularly to keep pores clear between professional extractions. The key is consistency over intensity. Two to three uses a week is more effective than one aggressive treatment.

Joanna Vargas Forever Glow Anti-Aging Face Mask ($25)

The Forever Glow Anti-Aging Face Mask is the most versatile mask in the Joanna Vargas line for men’s skin. It hydrates, regenerates, repairs, soothes, and brightens in a single application, addressing the five conditions that build up on men’s skin between professional appointments: fine lines, wrinkles, dryness, loss of elasticity, and dullness. Apply after shaving to calm post-shave irritation, or use once a week on clean skin as a standalone reset treatment. Leave on for ten minutes and remove.

  • Hydrates and soothes immediately on application
  • Regenerates and repairs between professional appointments
  • Ideal post-shave treatment for irritated skin
  • Brightens dull, tired-looking skin

The Complete Two-Minute Men’s Skincare Routine

This is the full system. Everything else is optional.

  • Morning: Vitamin C Face Wash, then Eden Hydrating Pro Moisturizer. Apply moisturizer within one minute of cleansing.
  • Night: Vitamin C Face Wash, then Eden Hydrating Pro Moisturizer.
  • After shaving: Forever Glow Anti-Aging Face Mask for ten minutes, then Eden Hydrating Pro Moisturizer.
  • Once a week: Forever Glow Anti-Aging Face Mask as a standalone reset on clean skin.
  • Monthly: The Gentleman’s Facial at Joanna Vargas to clear what accumulates below the surface.

Two products daily. One mask a few times a week. One professional appointment a month. That is the complete system.

Frequently Asked Questions: Men’s Skincare Products

What skincare products do men actually need?

A non-stripping cleanser, a lightweight moisturizer with antioxidants and skin-replenishing ingredients, and a face mask used two to three times a week. These three products address the core concerns of men’s skin: congestion from shaving and environmental exposure, oiliness caused by sebum overproduction, and dullness from accumulated buildup.

Should men wash their face morning and night?

Joanna recommends cleansing at night without exception: “Never, ever skip nighttime cleansing. If you fall into bed with your makeup on and sleep in it overnight, your skin cells won’t be able to rejuvenate.” For men with oily or congested skin, cleansing both morning and night is the right approach. For drier skin types, once at night is sufficient.

Is the Vitamin C Face Wash good for oily skin?

Yes. The grapefruit in the formula provides natural salicylic acid, which is the preferred exfoliant for oily and congested skin. The galactoarabinan boosts cell turnover without stripping the skin. The result is a cleanser that keeps pores clear without triggering the overproduction of sebum that harsh cleansers cause.

Can men use the Eden Hydrating Pro Moisturizer if they have oily skin?

Yes. The Eden Hydrating Pro Moisturizer is a lightweight formula that soothes and plumps without heaviness. For men with combination or oily skin, lightweight moisturizers with antioxidants and skin-replenishing ingredients are the right choice, as Joanna notes in Glow From Within. Skipping moisturizer entirely causes the skin to produce more sebum to compensate for dryness, which makes oiliness worse, not better.

How often should men use a face mask?

Two to three times a week. The Forever Glow Anti-Aging Face Mask can be used after shaving as a post-shave calming treatment, or once a week as a standalone skin reset. Consistency is more important than frequency: two to three uses a week over time produces better cumulative results than occasional intensive use.

What is the best skincare routine for men who shave daily?

Cleanse with the Vitamin C Face Wash morning and night. After shaving, apply the Forever Glow Anti-Aging Face Mask for ten minutes to soothe, hydrate, and repair the micro-irritation shaving creates. Follow with the Eden Hydrating Pro Moisturizer to lock in hydration. Book The Gentleman’s Facial once a month to clear the deeper congestion that daily shaving contributes to over time.

Where can I buy Joanna Vargas skincare products for men?

All products are available at joannavargas.com. The Gentleman’s Facial is available at Joanna Vargas spa locations in Midtown New York, Brooklyn, and West Hollywood, Los Angeles.

Ready to Start?

The Vitamin C Face Wash, Eden Hydrating Pro Moisturizer, and Forever Glow Anti-Aging Face Mask are available now at joannavargas.com. Pair them with a monthly Gentleman’s Facial for the complete men’s skincare system.

Book The Gentleman’s Facial

Shop Men’s Skincare at Joanna Vargas

Are You Applying SPF To These Forgotten Areas?

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Are You Applying SPF To These Forgotten Areas?

As a generation, we’re much better at applying spf. It helps that so many modern formulas are enjoyable to use and work with our daily lifestyles (like spray sunscreens that sit gently on top of makeup to make top-ups throughout the day even easier). But, despite our best efforts, it seems that there are two major areas that accidentally get skipped on a regular basis.

SPF for lips

The first area that regularly gets missed is our lips. Even though many of us have a dedicated facial spf, we either don’t apply it to our lips, or we don’t reapply to this area often enough. A previous survey from skincare brand, Eos, found that only 1 in 2 of us thinks about applying SPF to our lips and 23% don’t think it’s necessary.

It’s a huge miss. Given the skin on our lips is 82% thinner than the rest of our face and lacks melanin (the pigment which helps to protect skin from the sun), it’s one of the most vulnerable areas to sun damage. “Some parts of the body are more prone to skin cancers, such as the lips – simply because the skin is thin and they get long term exposure to sun, so it is important to apply an SPF to protect them from UV rays,” says Dr Firas Al Niama, top dermatologist and Group Medical Director of skincare clinic Sk:n.

Beyond sun protection, a lip SPF comes with added benefits. “Not protecting lips can also increase the chance of cold sores all of which can cause scarring and inflammation,” notes skincare expert Marie Reynolds. “Hydration is also a huge factor for protection against peeling and splitting, while SPF also reduces the risk of pigmentation of the vermillion line,” she adds.

If you ask us, there’s no excuses. There are so many brands who have invested in creating balms that not only feel comfortable and leave lips soft and hydrated, but they work as a lip product in their own right, whether you want a sheer tint, like Ultra Violette’s Sheen Screen, which comes in seven trending shades, or a lightweight sheen that leaves lips looking bare but nourished.

Ultra Violette Sheen Screen SPF 50 Lip Balm

COOLA Classic Liplux SPF30 Original

Cosmetics and artificial intelligence: beauty in the algorithmic age

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Cosmetics and artificial intelligence: beauty in the algorithmic age

Although beauty tech was not the dominant theme at this year’s VivaTech trade show, which concludes this evening in Paris, it drew crowds almost as large as those gathered around the robots and other futuristic technologies on display.

Massive investments

L’Oréal, the French cosmetics giant, is showcasing the K-Scan — named after Kérastasethe group’s flagship hair care brand — a compact AI-powered device designed to assess scalp health. Trained on a database of some 12,000 hair images, it analyzes the scalp to identify its characteristics and needs, including predicting the risk of hair loss.

Just a few meters away, Lancomeanother of L’Oréal’s flagship brands, is presenting Cell BioPrinta device scheduled for launch this summer. The inovation claims to estimate biological skin age from a simple surface sample and recommend the most appropriate skincare products. Here, too, technology has taken on a predictive role.

“To attract customers into stores, brands must offer personalization. Today, personalization means understanding an individual’s biological age—and that simply isn’t possible without AI,” said Éric Briones, a luxury and beauty expert.

Delivering this level of personalization requires a powerful technological infrastructure, substantial investment, and partnerships with leading tech companies. On June 17, the opening day of VivaTech, L’Oréal announced a collaboration with OpenAI, the California-based developer of ChatGPT. Last year, the cosmetics group has invested EUR 1.5 billion (USD 1.7 bn) in technology and approximately EUR 1.4 billion (USD 1.6 bn) in research and innovation.

“Hyper-personalized responses”

“We continuously monitor advances in science and technology and explore how they can be harnessed to create a competitive advantage,” Guive Balooch, Vice President of Technology and Open Innovation at L’Oréaltold AFP.

“That advantage can come from our laboratories — for example, through our AI partnership with Nvidia, which helps us accelerate the discovery of new molecules. It can also stem from the work of our chemists in developing new formulations, extend to marketing, and even enhance customer interactions, as illustrated by our partnership with OpenAI on AI-powered services,” he explained.

AI is also reshaping the shopping experience at Sephorathe world’s leading cosmetics retailer and a subsidiary of the French luxury group LVMH. In the United States, the company recently launched a ChatGPT-powered application designed to provide personalized beauty advice.

“You interact with an AI assistant capable of answering all your questions with highly personalized recommendations,” explained Gonzague de Pirey, LVMH’s Data and Omnichannel Director. “The more the system learns about your preferences and needs, the more relevant and tailored its responses become.”

“Emerging technologies will enable customers to virtually try on products, analyze their skin, and receive increasingly personalized recommendations,” said Franck Le Moal, Chief Information Officer at LVMH. “We are witnessing the digitalization of beauty—a transformation in which beauty is increasingly converging with a form of cosmetic healthcare.“

Reflecting this broader trend, technology companies have also recognized the strategic value of investing in the beauty sector, which increasingly lies at the intersection of cosmetics, wellness, and health. At VivaTech, South Korea’s Samsung is showcasing several innovations, including an AI-powered skin and scalp analysis solution developed by Becon, a startup that emerged from the group’s internal innovation program.

“I believe AI players have come to realize that beauty represents a major opportunity for achieving economic profitability,” stated Éric Briones.

DOES VAPING CAUSE HAIR LOSS? WHAT RESEARCH SAYS ~ THE MALE GROOMING REVIEW

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DOES VAPING CAUSE HAIR LOSS? WHAT RESEARCH SAYS ~ THE MALE GROOMING REVIEW

Vaping has become increasingly popular over the past decade, particularly among people looking to move away from traditional cigarettes.

While many consider vaping a less harmful alternative to smoking, questions continue to emerge about its potential effects on overall health.

One concern that has gained attention in recent years is whether vaping could contribute to hair loss.

If you’ve noticed increased shedding or thinning and you’re a regular vaper, you may be wondering whether there’s a connection.

So, does vaping cause hair loss?

The answer isn’t entirely straightforward.

Quick Answer

There is currently no strong scientific evidence proving that vaping directly causes hair loss.

However, some of the substances found in e-cigarettes may affect factors that are important for healthy hair growth, including blood circulation, inflammation, oxidative stress, and nutrient status.

While vaping may not directly cause baldness, it could potentially contribute to an environment that is less favourable for healthy hair growth.

Why Do People Think Vaping Causes Hair Loss?

The concern largely centres around nicotine.

Many vape products contain nicotine, which is known to have several effects on the body, including constricting blood vessels.

Hair follicles rely on a healthy supply of oxygen and nutrients delivered through the bloodstream.

Because nicotine can reduce blood flow, some experts believe it may theoretically affect hair follicle health over time.

This has led many people to question whether vaping could contribute to hair thinning.

The Role of Nicotine

Nicotine is a stimulant that causes blood vessels to narrow temporarily.

This process, known as vasoconstriction, may reduce circulation to certain tissues throughout the body.

Some researchers have suggested that reduced blood flow could potentially affect hair follicles, particularly in individuals who are already genetically predisposed to hair loss.

However, the relationship is complex.

While nicotine may influence factors associated with hair health, direct evidence linking vaping-related nicotine use to measurable hair loss remains limited.

Oxidative Stress and Hair Health

Another area of interest involves oxidative stress.

Oxidative stress occurs when there is an imbalance between free radicals and the body’s ability to neutralise them.

Research has linked oxidative stress to several forms of hair loss, including androgenetic alopecia (male and female pattern hair loss).

Some studies suggest that vaping may increase markers of oxidative stress within the body.

If this is the case, it could theoretically contribute to processes associated with hair ageing and follicle damage.

More research is needed before firm conclusions can be drawn.

Could Vaping Affect Nutrient Levels?

Healthy hair growth relies on a wide range of nutrients, including:

  • Protein

  • Iron

  • Zinc

  • Biotin

  • Vitamin D

  • B vitamins

While vaping is not known to directly cause nutrient deficiencies, some researchers have questioned whether long-term nicotine exposure may influence nutrient utilisation and overall health.

Poor dietary habits often associated with certain lifestyle factors may also contribute to hair concerns.

In many cases, hair loss is influenced by multiple factors rather than a single cause.

What Does The Research Actually Say?

At present, there is no large-scale study proving that vaping directly causes hair loss.

Most concerns are based on the known effects of nicotine and observations from smoking research.

Traditional cigarette smoking has been associated with increased rates of hair loss in some studies, particularly male pattern baldness.

However, vaping differs from smoking in several important ways, and researchers are still investigating the long-term health implications.

For now, the evidence remains suggestive rather than conclusive.

Why Might Vapers Notice Hair Loss?

If someone experiences hair thinning while vaping, there may be several possible explanations.

Genetics

Male and female pattern hair loss remain the most common causes of hair thinning.

Many people begin noticing hair loss during the same years they start vaping, making coincidence a possibility.

Stress

Stress is a well-known trigger for telogen effluvium, a form of temporary hair shedding.

Lifestyle changes, work pressures, health concerns, and anxiety can all influence the hair growth cycle.

Diet and Nutrition

Hair growth requires adequate nutrition.

Changes in diet, rapid weight loss, or nutritional deficiencies may play a much larger role in hair loss than vaping itself.

Existing Hair Loss Conditions

Many people who blame vaping for their hair loss may already have an underlying hair loss condition that was developing independently.

Should You Stop Vaping If You’re Losing Hair?

There is currently no definitive evidence that stopping vaping will reverse hair loss.

However, reducing nicotine exposure may provide broader health benefits, including improvements in circulation and cardiovascular health.

If you are concerned about hair thinning, it is often more useful to look at the bigger picture, including:

  • Family history

  • Stress levels

  • Nutrition

  • Hormonal factors

  • Overall health

Addressing these underlying factors is often more important than focusing on vaping alone.

Supporting Healthy Hair Growth

Healthy hair depends on a combination of factors.

Some practical ways to support hair health include:

  • Eating a balanced diet rich in protein and nutrients

  • Managing stress levels

  • Getting adequate sleep

  • Avoiding excessive heat and chemical damage

  • Maintaining overall health and wellbeing

Some people also choose to use dedicated hair supplements containing ingredients such as biotin, zinc, pumpkin seed extract, saw palmetto, nettle leaf, and other nutrients commonly associated with healthy hair support.

The Bottom Line

There is currently no strong evidence proving that vaping directly causes hair loss.

However, nicotine, oxidative stress, and reduced circulation are all factors that may theoretically influence hair health.

For most people experiencing hair thinning, genetics, hormones, stress, nutrition, and age are likely to play a much larger role.

As research into vaping continues, we may learn more about its long-term effects on hair and overall health.

For now, the most accurate answer is that vaping has not been conclusively proven to cause hair loss, but it may contribute to factors that are associated with healthy hair growth.

Frequently Asked Questions

Can nicotine cause hair loss?

Nicotine may affect blood flow and oxidative stress, both of which have been linked to hair health. However, direct evidence that nicotine alone causes hair loss remains limited.

Is vaping better for your hair than smoking?

Traditional cigarette smoking has been more extensively linked to hair loss than vaping. However, more research is needed to understand the long-term effects of vaping on hair health.

Will my hair grow back if I stop vaping?

There is no guarantee that stopping vaping will reverse hair loss. Recovery depends on the underlying cause of the thinning.

Can vaping cause temporary hair shedding?

There is currently no strong evidence showing that vaping directly triggers temporary hair shedding, although individual experiences may vary.

before and after hair growth man



Chanel Rouge Coco Hydra Gloss

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Chanel Rouge Coco Hydra Gloss

Chanel revamped their iconic gloss into a new formula called the Rouge Coco Hydra Gloss ($45 each). As a long time Chanel fan I was thrilled to be invited to preview these at the Chanel Beauty Boutique in Brickell Miami.

OG beautylookbook readers might remember that Chanel sparked my very first blog post back in 2009 with the Celestial Lights Glossimers (RIP). Chanel Beauty will forever hold a special place in my heart. For those who have stuck around thank you so very much! My 20-something self would have never dreamed that this would turn into my career.

I shared some more from the event here. If you’re in Miami this summer I think it’s a super cute pop up to visit!

Chanel Rouge Coco Hydra Gloss Pop Up Miami Brickell

Chanel Rouge Coco Hydra Gloss Pop Up Miami Brickell

Chanel Rouge Coco Hydra Gloss Event Miami Brickell

Chanel Rouge Coco Hydra Gloss Pop Up Miami Brickell

The new Rouge Coco Hydra Gloss is better than I could have imagined! I didn’t think they could top the last formula but somehow they have. It’s bittersweet to have so many beautiful shades discontinued and I still keep hoping they bring back some of the original shades from many years ago (ie Seashell, Unity, Blizzard, etc.) The new formula is close to the last one but definitely upgraded. It’s somehow smoother with a slightly thinner texture. Very hydrating but doesn’t slide off the lips. Glossy with a high shine. I personally find the pigment to be slightly more opaque with most of the shades I tried.

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

The Chanel team gifted us three shades in a pouch at the event, but because I have no self control I ended up buying quite a few to bring home with me. I think every single color is wearable. I still have a few more on my wish list, but for now here is a look at what I bought.

Chanel Rouge Coco Hydra Gloss swatches

Chanel Rouge Coco Hydra Gloss swatches

Lip swatches below, also wearing:

Cristal is a sparkly semi sheer iridescent pink, no texture of gritty feel with the sparkle

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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Charms is the perfect baby pink, it’s medium-sheer but shows up well

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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Impertinente is a caramel shade (Accessoire is close but more nude)

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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Bijou is the shade the ROUGE COCO HYDRA GLOSS Voice Analyzer said was my match based on my voice, I really love this one!

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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Reflet is a pale sheer lavender pink

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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Superposition is the prettiest peach with some gold shimmer

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Solaire is a reddish coral

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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Fabuleuse is the sheerest one, it’s a pale yellow, but looks like clear gloss

Chanel Rouge Coco Hydra Gloss Review via Sabrina at The Beauty Lookbook

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I didn’t have time to lip swatch them all but I hope this gives you a good sense of what the colors look like!

I am 100% obsessed. I already can’t wait for more colors to be released for future collections. They also have new Le Vernis nail colors and the Summer Nights Collection out. I don’t know how soon I’ll be able to swatch or review but I think the nail colors are really beautiful.

You can also see the new Rouge Coco Hydra Gloss in action on the lips here.

If you have an SA you can purchase from or a Chanel Beauty Boutique near you they are selling a gloss case separately that fits 2 lip glosses inside.

Chanel Rouge Coco Hydra Gloss case

Available now at Chanel.com, Nordstrom, Bloomingdale’s, Ulta Beauty and all Chanel retailers.

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