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Updated for 2025. This page will be refreshed continuously as new sales go live – bookmark now so you don’t miss the best beauty deals of the year. As always, at this time of year, there are quite a few bargains to be had, so I thought I’d put together a quick roundup of the best deals and websites to have a look at. Here are my Best Boxing Day Beauty Sales & New Year Bargains! Happy shopping!

When Do Boxing Day Beauty Sales Start?

Traditionally, Boxing Day beauty sales begin on 26 Decemberbut the retail landscape has shifted massively. Over the last few years:

• Many brands now launch pre-Boxing Day sales from mid-December.
• Some retailers drop early access deals on Christmas Eveand occasionally Christmas Day.
• The biggest savings often appear on 26 Decemberespecially on gift sets and limited-edition holiday beauty items.
• Sales frequently continue into the January Salewhich means you can still find excellent beauty deals into the first week (or two) of January.

Early Access Tips (How to Shop Before Everyone Else)

If you want the best prices and first pick of stock, early access is key. Here’s how to get in:

• Sign up to retailer newsletters – many shops give subscribers early links, VIP access or extra discount codes.
• Follow brands and retailers on Instagram – lots of early sale announcements, flash codes and countdowns appear on social stories.
• Create an account + wishlists in advance – add your must-have items to your basket so you can check out instantly when the sale goes live.
• Turn on app notifications – some stores send app users the earliest access, sometimes hours before the official launch.
• Join loyalty schemes – beauty clubs like Space NK NDulge or Boots Advantage sometimes release early-access deals for members.

What to Expect From the Best Boxing Day Beauty Sales 2025 (Preview)

Here’s what trends are emerging for 2025:

• Early sale timing – expect pre-sale activity from around 18–22 December.
• Gift set clearance -deep discounts (up to 50–60% off) on Christmas kits and holiday collections.
• High demand for luxury beauty – perfumes, skincare and limited-edition sets always sell out quickly.
• Hair tools & gadgets on offer = Boxing Day is usually one of the best times to pick up tools like hair dryers, straighteners and curlers.
• January extension – many retailers will roll sales into January to clear seasonal stock.

I’ll update this page daily with confirmed deals as soon as brands start dropping them.

Last Year’s Best Boxing Day Beauty Sales (and What They Suggest for 2025)

These were my top picks of the Best Boxing Day Beauty Sales last year:

• Victoria Beckham Beauty – offered 15% off everything until the end of 2024 HERE*. They also publicised a price increase from 1 January 2025so early shopping was encouraged. This may be something we can expect for 2026, let’s see! Prediction: Expect a similar sitewide saving or a curated Boxing Day edit, especially as VBB often runs seasonal price events.
• REESON Beauty – Gave shoppers free UK delivery on orders over £50 until 31st December HERE*
• Space NK – Launched a major sale on 25th Decemberfeaturing up to 50% off a huge range of beauty favourites HERE*. Prediction: Space NK usually launches one of the biggest premium beauty Boxing Day events — strong half-price deals are very likely.
• Harrods – Featured up to 50% off selected items online from Boxing Day HERE*. Prediction: Expect generous reductions on luxury fragrance, skincare and seasonal sets.
• LOOKFANTASTIC – Ran a huge Winter Sale with up to 60% off plus bonus free gifts HERE*. Prediction: A large Winter Sale with tiered discounts and GWP bonuses is extremely likely.
• Medic8 – Offered up to 25% off a curated selection of skincare HERE*. Prediction: Expect curated savings on bestselling serums, retinoids and holiday kits.
• Dyson -Discounted hero tools, including the Supersonic and Airwrap HERE*. Prediction: Rare deals on premium tools often reappear — keep an eye on bundle pricing.
• Elemis Reduced all Christmas gift sets by 25% HERE*. Prediction: Gift set reductions almost always return, usually 20–30% off.
• Shiseido – Introduced 30% off selected products including the 2024 Holiday Collection HERE*. Prediction: Seasonal collections are often discounted again post-Christmas.
• Clarins – Gave up to 40% off both gift sets and bestsellers HERE*. Prediction: Expect strong savings on skincare and classic gift bundles.
• NARS – Reduced the Holiday Collection by 30% and offered 40% off last-chance items HERE*. Prediction: NARS typically reduces seasonal lines — similar offers are likely.
• Cowshed – Offered up to 30% off across bath, body and home HERE*. Prediction: Bath, body and home gift savings expected again.
• The sea – Ran generous gift-with-purchase deals using code INDULGE HERE*. Prediction: La Mer frequently offers Boxing Day GWPs — very likely to return.
• Boots – Announced its Biggest Ever Salewith up to 50% off thousands of products HERE*. Prediction: Boots almost always runs a huge multi-brand sale — expect extensive reductions.
• Bobbi Brown – Provided 33% off the Christmas Collection and savings on makeup and skincare (23 Dec–6 Jan) HERE*. Prediction: Holiday palettes and sets often get substantial Boxing Day discounts.
• Glossier – Discounted limited items by up to 40% while stock lasted HERE*. Prediction: Expect end-of-year clearance on selected items.
• Selfridges – Dropped prices across top beauty brands, with Advent Calendars heavily reduced HERE*. Prediction: Clearance on calendars and luxury gifting is highly likely.
• Harvey Nichols – Offered up to 30% off beauty HERE*. Prediction: Premium reductions should reappear across makeup and skincare.
• Sephora UK – Updated deals frequently, including 50% off selected favourites HERE*. Prediction: Expect fast-changing offers and strong value bundles.
• Cult Beauty – Ran a sale of up to 50% offplus 15% + extra 5% with code CBAFF15 HERE*. Prediction: Tiered discounts + influencer codes are very likely.
• Molton Brown – Featured up to 30% off in the Winter Sale HERE*. Prediction: Always strong Boxing Day performers — festive sets should be well discounted again.
• The White Company – Reduced selected lines by up to 50% HERE*. Prediction: Seasonal scents and gifting likely to be reduced.
• Clinique – Discounted seasonal beauty sets and kits HERE*. Prediction: Expect reductions on Christmas kits and skincare trios.
• Penhaligon’s – Ran up to 50% off more has GWP on £120+ using code GIFTSET HERE*. Prediction: Fragrance sets and niche scents often receive similar treatment.
• Armani Beauty – Offered 20% off makeup, fragrance and gifting HERE*. Prediction: Prestige gifting usually gets post-Christmas reductions.
• Hearst Magazines – Launched the January sale early with up to 72% off HERE*. Prediction: Annual subscription offers commonly return.
• NET-A-PORTER – Included beauty in its seasonal sale, with 30% off selected premium items HERE.* Prediction: Expect premium skincare and tools to feature again.
• Face the Future – Reduced favourites by up to 40% HERE*. Prediction: Big skincare reductions are typically repeated.
• Jo Malone London – Offered a free 9ml fragrance with £90+ spend HERE*. Prediction: Jo Malone almost always runs GWP incentives rather than straight discounts.
• Charlotte Tilbury – Discounted selected products by up to 30%auto-applied at checkout HERE.* Prediction: Selected kits and seasonal bundles usually see strong reductions.
• Fenwick – Dropped up to 50% off selected beauty lines HERE*. Prediction: Likely to return with premium markdowns.
• MAC – Ran up to 50% off across seasonal and core lines HERE*. Prediction: Holiday collections and vaults typically get big cuts.
• Kiehl’s – Reduced selected skincare by 30% HERE*. Prediction: Expect curated skincare savings.
• YSL Beauty – Offered 30% off gifting HERE*. Prediction: Holiday gift boxes are usually heavily reduced.
• The Occitane – Cut prices by up to 50% on many seasonal favourites HERE*. Prediction: Seasonal bodycare and gifting should be discounted again.
• Benefit – Launched 50% off popular products and sets HERE*. Prediction: Popular sets and minis often return at similar prices.
• Liberty – Featured impressive savings across niche and premium beauty brands HERE*. Prediction: Specialist and premium brands likely to feature again.
• Escentual – Gave up to 60% off gift sets plus 22% off RRP sitewide HERE*. Prediction: High-value gift-set savings are very likely.
• ESPA – Reduced everything by up to 50% plus an extra 5% off with ESPAX5 HERE*. Prediction: ESPA typically runs deep end-of-year discounts.
• Aveda – Enjoy an extra 33% off all gift sets, plus sitewide discounts HERE*
• GHD – Offered up to 20% off selected styling tools HERE*. Prediction: Boxing Day is a key time for GHD offers — similar reductions likely.

I will be updating this post as soon as the sales go live. so stay tuned and check the links for early access.

Best Boxing Day Beauty Sales Advent Calendar Discounts

The chances of scooping a Beauty Advent Calendar at a fraction of the cost is high, so make sure you check Best Beauty Advent Calendars 2025 – To Buy Now.