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What are Style Foundations and why are they so important?

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What are Style Foundations and why are they so important?

Your Style Foundations. They are literally what they say on the tin. They are the foundations you should be using to make every. single. decision related to your style.

They are the building blocks for understanding your own, unique personal style.

They are the filters that help weed through all the overwhelm when it comes to fashion, and style and shopping and all of that.

They are my number one stop, and the most important tool I use when working with every single styling client.

Cool but what exactly are they? I hear you say…

Let’s break them down. There are THREE fundamental Style Foundations;

  1. Your colour palette
  2. Your body’s proportions and best bits
  3. Your style personality

Let’s look a little bit more at each of them and why they are important.

1. Colour Palette

Having your “colours done” was a big thing in the 80’s, (Colour Me Beautiful anyone?) and now thanks to TikTok, its having a moment again.

But colour has always been a tool that stylists have used to help clients find the best pieces for them. I use two spectrums: warm to cool tones, and muted through to dominant intensity.

So when I talk about colour with my clients, it less about  “oh honey, don’t wear red”. I hate restricting people when it comes to their style. And more about understanding where you sit on the colour spectrums, as it can really help shop more efficiently and make your wardrobe work harder for you, in a few ways.

  • Narrowing down options when you go shopping. If you know what colours to look for in-store, it makes the whole experience less overwhelming. Know your best colours can immediately eliminate 1/2 a store potentially. Colour is also a very useful first search tool. It’s the easiest thing to see on a shop floor, so use your colours to find the pieces you want to try on. It will save a bunch of time!
  • Knowing how to mix and match your existing wardrobe. Colour in the same colour palette will most likely work together, so if you’re purchasing within your ideal colour palette, the chances of everything mixing and matching well are much, much higher.
  • Understanding your best colours can help cull some of the pieces in your wardrobe that you’re not wearing…. You might not even realise you don’t wear something because it’s not your ideal colour. But often there are 2 reasons why this is the case. 1. it just doesn’t look as good on you. 2. its really hard to match it back with anything else in your wardrobe because it doesn’t play well with the other colours you own.

2. Your body’s proportions and best bits

Again, this is not so much about pigeon-holing you into a body type (although that can still be really helpful for some people!) and more about understanding your own unique proportions and also being able to identify, and dress to, your own best bits.

Dressing well is 100& dressing to highlight your best bits, rather than dressing to hide the bits you’re not so keen on.

If you can identify the parts of your body you’re the MOST confident in drawing attention to, and then dressing to do just that, you’re always going to feel good in what you wear.

Note: when I say “draw attention to, that doesn’t always mean “reveal”. My legs are one of my best bits, but I love a wide leg pant as much as a short skirt – BOTH draw attention to that area, just in different ways.

Understanding how clothes fit on your unique body is one of the simplest ways to define your style. If something doesn’t look good on you, simply don’t wear it – trends be damned! Yet if you LOVE something, flog it as much as your can, regardless of what anyone else is wearing.

3. Your Style Personality.

This is by FAR the most important of your Stlyle Foundations as far as I’m concerned. Your Style Personality is a collection of words, that as a collective, describe your personal style (or where you’d like it to be). I get my clients to think of three words that represent the style they want to have.

My three style personality words are FEMININE | EDGY | ELEVATED. They define not only everything I purchase but also HOW I put all my outfits together.

For example, if I’m wearing quite a feminine, pretty dress, I immediately want to add some edge with a shoe choice – I’l add some Converse high tops, or some studded sandals, rather than adding a girly heel or ballet flats. To elevate, a blazer, or jacket just lifts the look, or I’ll add an unexpected colour combo that most people wouldn’t wear to make my outfit stand out just a little.

Pinterest is a great tool when discovering, or re-assessing your Style Personality. It’s a great way to visually express things you like, and group them together in the boards to give you some clarity around your own sense of style.

How to USE your Style Foundations effectively

Now that you have more of an understanding of what your Style Foundations are, EVERY style decision you make, going forward, should be based on these three frameworks.

Use them as filters;

When you’re cleaning out your wardrobe:

  • do the clothes you have fit within your colour palette, are they easy to all match back together?
  • do your clothes do the best for your body shape, do they highlight the good bits, or are they there to hide things?
  • do your existing clothes match at least ONE of your Style Personality words?

When you’re shopping:

  • Start by using your colour palette as the visual filter. Only look at pieces that sit somewhere in your range.
  • Assess if things you try on define your best bits.
  • Is what you’re purchasing a reflection of these words

When you’re putting outfits together:

  • Are you playing with matching colours in your palette? Or are you defaulting to ‘black and…”
  • Can you tweak things to draw attention TO your good bits. Do you need to tuck something in? Or roll the sleeves or hem up, or elongate your body with a vetical line?
  • Are ALL THREE of your Style Personality words reflected in the look you’ve created?

Still stuck on understanding your own, unique Style Foundations? Well the good news is I can help with that! I offer a Style Foundations Package, no matter where you are based, that is designed to give you a comprehensive understanding about what your individual style foundations are.

FIND MORE INFO HERE

I hope that helps explain a little more about what your Style Foundations are and WHY they are so useful when it comes to understanding your own style.

P.S. Are you ready to step into your style with confidence?….here are 3 ways I can help you to get started :

1. book a FREE 30 minute style consultation to chat about how I can help you elevate your everyday style – BOOK HERE

2. Join The Style Circle – my monthly styling membership and get an all access pass to me – JOIN HERE

3. Ready to work with me? This is your official invitation to work with me this year. To step into your style with confidence CLICK HERE

The Best Facial in New York: Why Celebrities Swear by Joanna Vargas Sp

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The Best Facial in New York: Why Celebrities Swear by Joanna Vargas Sp

Ever wondered how celebrities maintain flawless skin despite long flights, late nights, and red-carpet events? The secret isn’t filters or genetics — it’s Joanna Vargas Spa. Known as the ultimate destination for glowing, camera-ready skin, this New York institution has become synonymous with innovation, luxury, and visible results.

Located in the heart of Manhattan, Joanna Vargas Spa blends science, nature, and artistry — the same formula that has earned Joanna her reputation as one of the most sought-after facialists in the world.

Where Red-Carpet Radiance Is Made

From A-list actors to top models and editors, the Joanna Vargas facial is a beauty industry legend. Every treatment is customized to your skin’s unique needscombining advanced technology with plant-powered skincare for results that are immediate, lasting, and real.

Clients rave that every facial feels indulgent, yet purposeful — leaving skin visibly smoother, hydrated, and radiant. Whether prepping for a high-profile event or maintaining everyday glow, Joanna’s approach ensures your skin always looks its best.

Signature Treatments You’ll Fall in Love With

The Triple Crown Classic

Lift | Sculpt | Glow
 A celebrity favorite, this facial combines advanced microcurrent technology with expert sculpting massage to tone, depuff, and contour the face — delivering the iconic “Joanna Vargas glow”.

The Twilight Facial

Resurface | Tighten | Even Tone
 For next-level rejuvenation, this treatment merges radio frequency with microneedling to refine texture, reduce pigmentation, and firm the skin. A true red-carpet essential praised by beauty editors.

The Fire & Ice Facial

Resurface | Hydrate | Brighten
 A dual-phase powerhouse: a mild glycolic peel (“Fire”) resurfaces and smooths, followed by a soothing botanical mask (“Ice”) to hydrate and calm. Instant radiance with zero downtime.

The Oxygen Purifying Facial

Detoxify | Hydrate | Revive
 Ideal for congested or dull skin, this facial infuses medical-grade oxygen to plump, hydrate, and purify — leaving skin luminous and refreshed, ready for anything.

A Philosophy That Goes Beyond Skincare

At Joanna Vargas Spa, the mission is simple: help clients feel as good as they look. Every treatment combines cutting-edge technology with clean, nutrient-rich ingredientscreating a luxurious experience that delivers visible results without harsh chemicals or downtime.

From the moment you enter, you’re enveloped in an atmosphere of calm sophistication: soft lighting, soothing scents, and expert hands that intuitively understand your skin.

Why It’s the Best Facial in New York

  • Celebrity-Tested, Esthetician-Approved: Trusted by Hollywood’s elite for visible, camera-ready results.

  • Customizable Treatments: Every facial is tailored to your skin type and goals.

  • Clean, High-Performance Skincare: Powered by Joanna Vargas’s award-winning line, including Vitamin C Face Wash, Eden Niacinamide Calming Serum, and Twilight Night Cream.

  • Instant + Long-Term Results: Leave glowing — and stay that way.

Book Your Appointment

Experience why Joanna Vargas is synonymous with glowing, healthy, youthful skin.

Book your treatment today at the Joanna Vargas New York Spa — or explore the full range of Joanna Vargas skincare to bring the spa experience home.

Your red-carpet skin starts here.

Beautykinguk: BEARDS: Schwarzkopf Got2b Beard Oil

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Beautykinguk: BEARDS: Schwarzkopf Got2b Beard Oil


Last week a massive box of the new products from the Schwarzkopf Got2b Phenomenal range was delivered – everything from a beard trimmer, hair paste, wax and sprays. As part of the package was Schwarzkopf Got2b Phenomenal Beard Oiland for the last seven days I’ve been slapping it onto my ever growing beard, stepping back and then making the other half feel the results.

Schwarzkopf Got2b Beard Oil

Given my experience with this beard oil I thought it deserved a post all to itself, so check back over the coming weeks if you want to read more reviews of the range.

What does the marketing blurb say about the beard oil under review?

‘Discover the real gentleman in you. The lightweight conditioning oil softens and tames your beard, leaving it well-groomed and non-greasy.’

I had no idea that this sat firmly in the budget range of grooming products (it’s RRP is £4.07 for 75ml) but prior experience with the got2b hair styling range meant that I had some pretty high hopes. Had I seen the price beforehand I would have expected little.

So what did the product do? Well, it surprised me immensely from the moment it left the bottle and for hour after hour later. Why? Well, many reasons. The first being the silky smooth oil that really could not be simpler to apply. Two to three pumps from the dispenser should be enough according to the directions but given the longer length of my facial foliage I use two to three on the beard on my cheeks and chin and another two to massage into the shaft of the hair that hangs about five inches down from under my chin and on my neck.

The oil is a lot thinner than pretty much every oil I’ve ever used before but this helps with the absorption into the hair and within a matter of seconds you’ll hardly know that you’ve applied it – it isn’t greasy as promised and washing it off your palms is much, much easier than other premium brands.

The results are out of this world – after three days of using this my beard was noticeably softer to the touch, and I mean really soft so much so that I spent most of last week stroking my beard. Normally if using oil on my beard this would result in residue bein transferred to my fingers and the risk of oil stains on my clothing but not with this – excellent.

Schwarzkopf Got2b Beard Oil
The beard some six hours after using Schwarzkopf Got2b Phenomenal Beard Oil

While much runnier than normal this doesn’t detract from the hold it provides when styling the beard – I’ve found that it keeps my long beard in place for a good seven hours before the hairs start to lift up off my face and look untidy. That’s much better than oils you can find yourself paying upwards of £20 for elsewhere.

They say that the Got2b range is truly phenomenal and when it comes to the beard oil I’m inclined to agree. Not only can you pick this up for under £5 when fully priced (you can get it from Superdrugor just £3) it also leaves you feeling like you’ve just stepped out of the barber’s chair. I has a fragrance that will throw you back to your childhood (it reminds me of the smell of Barbicide used by barbers) while also taming your beard – it softens so well, in fact, better than any other beard oil I’ve used and it keeps my fairly long beard well and truly under control.

Price, availability and results taken into consideration and pow, you have an absolute belter of a beard oil.

HIGHLY, HIGHLY RECOMMENDED

Like what you see? You can keep up to date and follow Beautykinguk.co.uk using the various social media below:

Full Body Deep Tissue Massager on Sale

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Full Body Deep Tissue Massager on Sale

If you have been thinking about treating yourself or someone you love to a little more comfort this holiday season, the Zyllion Shiatsu Back and Neck Massager with Heat is one of the best Black Friday and Cyber Monday finds this year. It is regularly $99.95 but is now on sale for $59.95, which makes it one of the most valuable wellness deals you can grab. This is a one time investment that gives you full body relief from home or on the go, and it fits beautifully into a soft life routine.

A one time investment that saves you from spending hundreds at the spa

This compact massage pillow uses advanced 3D deep tissue massage with soft silicone nodes that melt into stiff, tight muscles. Whether you struggle with daily tension, long work hours at a desk, or muscle soreness that makes it hard to unwind at night, this little device gives you a relaxing, kneading massage on your schedule. It reaches deep into aches and knots on your neck, shoulders, back, lower back, legs, and even your feet.

Achieve a massage your way right in the comfort of your own space

One of my favorite things about this massager is how ergonomic and versatile it is. It curves naturally with your body so you can place it anywhere you need targeted relief. You can use it on your arms, hands, calves, thighs, and even your feet to help ease plantar fasciitis. The Velcro straps allow you to attach it to your office chair or car headrest, and it even comes with a car adapter.

This means you can enjoy a relaxing massage on road trips, while sitting in traffic, or during long commutes. It is lightweight, portable, and surprisingly quiet, so it travels well and fits into soft lifestyle routines beautifully.

Massage from head to toes whenever you need it

If you love customizable wellness, this massager is made for you. The nodes rotate every minute for safe and even pressure, and the heat option gives that extra level of comfort. The automatic shut off after 20 minutes keeps things safe and prevents overheating.

I also love that it is tested, certified, and comes with a one year warranty from the purchase date. If anything happens, they will replace the massager or its accessories. It is truly built for long term use, which makes the Black Friday and Cyber Monday price even better.

Enjoy a personalized massage without booking appointments or waiting for availability

Why This Is Worth Adding to Your Black Friday Cart

  • On sale for 59.95
  • Advanced 3D deep tissue kneading
  • Heat function for deeper relaxation
  • Ergonomic curved design for every part of your body
  • Travel friendly and includes a car adapter
  • Lightweight, portable, and quiet
  • Recommended by Doctors of Physical Therapy
  • Great for chronic pain, tight muscles, stress, sciatica, plantar fasciitis, and more
  • Safe automatic shut off
  • One year warranty
  • Perfect for gifting

Whether you are creating a cozy self care corner at home or looking for a thoughtful gift that feels luxurious without the price tag, this massager is a great choice. It fits into any lifestyle, especially if you want more comfort, relaxation, and pain relief without spending money on appointments each month.

You can shop the Zyllion Shiatsu Massager here: Click here to shop

Items marked with an asterisk were gifted. As always, all my reviews are my own. This post contains affiliate links. This means that I will make a commission on any purchase you make when you click on one of my links.

How we celebrate Earth Day, everyday

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How we celebrate Earth Day, everyday

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Earth Day rolls around once a year, but here at Woohoo, we live and breathe this stuff every single day.

We don’t like to make big speeches or greenwashing gimmicks. Instead, we put our energy into making real, tangible changes. Small, thoughtful tweaks that add up to a whole lot of good for the planet.

Here’s how we do it:

Our Packaging

We’re obsessed with rethinking, tweaking, and pushing the boundaries to make our packaging as low-waste as possible. That’s why you’ll find deodorants in biodegradable cardboard, skincare in aluminium bottles, and plastic-free lip balms and deodorant tubes that can go straight into your compost when you’re done.

Our Formulas

What we put inside our products matters just as much as what they come in. Every single Woohoo formula is made using high-quality, natural, and vegan ingredients that work hard while being gentle on your skin and the planet. We skip the unnecessary fillers, artificial fragrances, and harsh chemicals that don’t belong on your body or in our waterways.

Our Footprint

We’re not perfect, but we’re always looking for ways to do better. Whether it’s reducing waste, cutting emissions, or sourcing smarter, we’re constantly working on ways to leave a lighter footprint.

Our Social Impact

Giving back is what we do best. A portion of every sale goes straight to 1% for the Planet, which means that when you shop with us, you’re supporting incredible organisations like:

And through our partnership with rePurpose Globalevery single purchase helps fight plastic pollution and fund ethical waste management programs in communities that need it most.

Our Future

Sustainability isn’t a one-and-done thing. There’s no finish line, no ‘mission accomplished’ banner. As we grow, we’re doubling down on our commitment to do better, be better, and push for more eco-friendly innovation.

Because small choices matter. The things we buy, the way we shop, the brands we support – it all adds up. We’re not here to save the world overnight, but we are here to make sure Woohoo keeps stepping up for mama earth, every single day.

And we’re so glad you’re on this ride with us.

Thanks for choosing Woohoo and backing a brand that actually walks the talk when it comes to looking after this big beautiful planet of ours.

Industry reacts to passing of H.R. 5371

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Industry reacts to passing of H.R. 5371

The latest federal spending package delivers a long-awaited shift in how the United States regulates over-the-counter sunscreen ingredients. Folded into H.R. 5371, which President Trump signed on November 12, are new mandates that broaden the evidence FDA can rely on, require progress reporting on nonclinical testing alternatives and set the parameters for the forthcoming sunscreen final administrative order.

For manufacturers and suppliers, the changes signal movement on issues that have stalled UV-filter innovation for more than a decade.

New federal requirements for OTC sunscreen oversight

H.R. 5371 revises FDA’s annual reporting timeline for monograph activity. The statute directs that “Not later than 120 calendar days after the end of each fiscal year” the agency must issue its report, the legislation stated, “by striking ‘section 3861(b) of the CARES Act’ and inserting ‘section 6502 of the Over-the-Counter Monograph Drug User Fee Amendments’.”

Beginning in fiscal year 2026, FDA must expand the detail included in these reports. The act requires disclosures on the number of proposed and final orders across Tier 1, Tier 2, specified safety and GRASE finalization categories, as well as “the average timeline for processing OTC monograph order requests, in the aggregate and by submission type, in the previous fiscal year,” the text stated.

The report must also include updates on adverse event surveillance, analytical tool development, facility registrations and fee payments.

The law establishes new evidence and testing standards for topical active ingredients. It directs that the Secretary shall “utilize standards that allow for the use of real-world evidence, as appropriate, as part of a comprehensive evaluation of scientific evidence to demonstrate the safety and effectiveness of such active ingredients,” according to the legislation.

FDA must also consider alternatives to animal testing, and the act notes that the Secretary shall “consider the types of nonclinical tests described in paragraphs (1) through (4) of the first subsection (z) of section 505, or any other alternative to animal testing that the Secretary determines appropriate,” the bill stated.

For sunscreen, the forthcoming final administrative order must “account for historical data regarding the safety of sunscreen active ingredients that have previously been accepted for marketing in the United States,” the legislation added, while incorporating evidence standards consistent with SPF 15 and higher broad-spectrum protection.

Industry reactions

Implications for nonclinical testing

Stakeholders across safety science say the updates could make sunscreen development more feasible for US manufacturers. CosmeticsDesign spoke to industry expert Dr. Jane Yoo, who said the change is notable because “FDA now has to issue annual reports regarding the agency’s progress in allowing non-clinical testing alternatives to animal testing for the consideration of sunscreen active ingredients,” adding that companies have faced substantial cost and feasibility concerns when relying on legacy testing requirements.

The timing of implementing alternative methods is also drawing attention. Dr. Yoo said, “within a year of the law’s enactment, FDA must issue new draft guidance on how sponsors can use nonclinical testing alternatives to animal testing, as appropriate, to meet safety and efficacy standards for sunscreen products,” noting that several laboratory platforms, including skin-on-chip technologies, are already available.

Dr. Yoo said the law also strengthens expectations for how FDA evaluates sunscreen ingredients. She said “the new law must now: (i) account for historical data regarding the safety of sunscreen active ingredients that have previously been accepted for marketing in the United States; (ii) account for the role of broad spectrum sunscreens with a SPF of 15 or higher in effective skin cancer prevention; and (iii) incorporate the certain evidence and testing standards for sunscreen active ingredients, including real world evidence.”

Trade group perspective

In a statement, industry association Personal Care Products Council (PCPC) said the legislation reinforces the importance of a modernized regulatory framework. The organization and its member companies “applaud the passage of H.R. 5371, which includes full-year funding for the U.S. Food and Drug Administration (FDA),” the statement said, adding that the measure supports the agency’s ability to safeguard public health while fostering innovation.

PCPC also highlighted the evidence flexibility introduced under the updated OTC monograph program. The organization said “the OMUFA reauthorization includes critical language enabling FDA to consider broader evidence when evaluating the safety and efficacy of topical products such as sunscreen,” adding that this contributes to ongoing work toward acceptance of non-animal methods.

The group also pointed to broader industry regulatory priorities supported in the bill. PCPC said H.R. 5371 includes dedicated funding for FDA to continue MoCRA implementation, along with a requirement for a congressional report on Good Manufacturing Practices and fragrance allergen labeling rulemaking.

Advocacy groups push for rapid adoption

Advocacy groups focused on animal-free testing say Congress’ direction to FDA reflects rising expectations for nonclinical science. Jeffrey Brown, a PETA scientist, said in a press statement that the vote demonstrates that “Congress agrees with PETA and tens of thousands of PETA supporters.”

Brown continued: “the FDA must prioritize non-animal test methods for evaluating sunscreens and must expand access to modern, effective sunscreens to enhance protection against skin cancer,” adding that the group met with lawmakers earlier this year.

Noting that scientific tools needed for such a shift are already established, he said, “we have sent multiple letters to the agency, urging it to act swiftly by collaborating with sunscreen manufacturers and other scientific experts who have spent decades developing reliable cell- and computer-based test methods to assess sunscreen safety,” adding that human-relevant approaches could reduce reliance on outdated animal models.

The legislation further reinforces expectations for the agency, and the FDA “must fulfill its responsibility to use the best, most human-relevant science to protect the public, rather than insisting that companies conduct decades-old animal tests that have been shown not to protect human health,” he asserted.

Bentonite Clay Hair Mask | Hair Care & Advice

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Bentonite Clay Hair Mask | Hair Care & Advice

We may have the answer to all your hair woes and the best part is, it might already be in your beauty stash. You’ve probably heard of the Aztec Secret Indian Healing Clay Mask (and if you haven’t, welcome to the internet!) It’s one of Amazon’s best-selling beauty products and a holy grail in the skincare community.

The cult-favourite has amassed thousands of 5-star reviews on Amazon and Youtube, and even celebrities, like Khloe Kardashian and Mindy Kaling, have raved about its incredible benefits. But, did you know this skin saviour could also be used in your hair?

This DIY hair clay mask gained popularity after TikTok user @curlsbykeish posted a video using the clay mask to bring her curls back to life. The video has racked up over 18 million views and inspired tons of TikTok users to try the clay mask in their hair. The star of the hair mask is bentonite clay, a mineral-rich clay that will cleanse, strengthen and define your curls in just one step. Below, we’re giving you this inside scoop on this multi-tasking hair mask.

What is Bentonite Clay?

Bentonite clay is a natural clay that is formed from volcanic ash. It has been used to purge impurities from the hair, skin, and body for hundreds of years. The multi-purpose clay has been used to detox skin, heal infections or acne, and even treat stomach issues. Today it is formulated in many skincare and cosmetic products and you can find it in products like shampoo, acne treatments, and even toothpaste.

Bentonite clay is special from other clays because it has negatively charged molecules. Most toxins found in the hair, skin, and body have positively charged molecules. When activated with water or apple cider vinegar, the clay produces an ionic charge that attracts and removes toxins from your hair, skin, and body. It also contains natural minerals like calcium, magnesium, and iron.

Fun Fact: Bentonite clay gets its name from Fort Benton, Wyoming, where there are large deposits of it. But, it’s found all over the world. It’s also called Montmorillonite clay, named after a region in France which has a lot of it.

Benefits of Using Bentonite Clay Hair Mask

Bentonite clay has tons of amazing hair benefits from enhanced shine to curl-defining effects. Here are some of the “mane” benefits:

  • Draws out impurities from your hair and scalp. When activated with water or apple cider vinegar the clay has a negative charge that attracts positively charged toxins, like product build-up to give your hair a deep cleanse. Essentially, the hair clay acts as a vacuum for your hair follicles for the five to 20 minutes that it’s on.

  • Promotes Hair Growth. Bentonite clay is filled with minerals like sodium, potassium, and calcium that are essential for hair growth. Using this hair mask weekly will fortify your hair with these essential minerals and prevent breakage. If you’re looking to immediately add length to your hair, add in some hair extensions. They come in different styles and colours to replicate your natural hair. Your extensions deserve just as much love as your natural hair, so keep them tangle free with the Luxy Loop Brush.

  • Eliminates Dandruff. If you struggle with dandruff, apply the mask to your scalp to soak up excess sebum and kill the fungus and bacteria that cause dandruff. The deep clean will remove dead skin and toxins so that healthy hair can grow. It’s the perfect way to maintain a healthy scalp.

  • Enhances Shine. If you use a lot of dry shampoo or thick products in your hair routine it can create a film on your strands that gives your hair a grey tone. If you don’t cleanse the buildup from your hair it can hinder your hair’s natural ability to shine. Removing the buildup will also allow your hair to absorb your products better.

  • Softens and Conditions Hair. The minerals in bentonite clay will soften and condition your tresses, this means less tangles, more manageable hair, and less breakage! It’s great for heat-damaged or colour-treated hair.

  • Defines Curls. Curly girls swear by bentonite clay for their curls because it helps to clump them together and define them. Use the hair clay before a wash and go and you’ll be amazed by how bouncy your curls look.

Benefits for Natural Hair

Bentonite clay is a favourite in the natural and curly hair community, because it has moisturizing, conditioning, and clarifying properties and can remove buildup.It makes an excellent addition to a curly hair regimen. Natural hair tends to be dry so it needs lots of thick, moisturizing products which can leave a film on the hair and weigh down the delicate strands. Using the hair clay will clarify your hair which will allow your other products to work better, and help with curl clumping and shine. It’s especially great to clarify your hair and scalp before or after it’s been in a protective style.

Natural hair is very delicate and can break easily. The bentonite hair clay has sodium, potassium, and calcium- which are minerals that are essential for hair growth. When applied to your scalp it can also remove dead skin cells and cleanse follicles, which aids in healthy hair growth.

Benefits for Low Porosity Hair

If you have low porosity hair, bentonite clay will be your new best friend. Low porosity hair has an excess of positively charged ions which can make your hair look dull, frizzy, and difficult to absorb products. Bentonite clay has negatively charged ions and when applied to the hair can neutralize the positively charged ions. The result is frizz-free, shiny hair.

How to Make a Bentonite Clay Hair Mask

Now that you’re familiar with the benefits of bentonite clay it’s time to add this hair mask into your hair care routine. The main ingredient for this DIY is the Aztec Secret Indian Healing Clay Mask, which you can purchase on Amazon or at most health food stores. Here’s everything else you’ll need to get started:

Ingredients:

  • Non-metal bowl, measuring cup mixing utensils (using metal can activate the clay before it reaches your hair, reducing its ability to detoxify your hair)
  • ½ cup of bentonite clay powder (we recommend using the Aztec Secret Indian Healing Clay Mask)
  • 3-9 tbsp of water (dependent on whether you add other liquids)
  • 6 tbsp of unfiltered apple cider vinegar (optional)
  • 3 tablespoons of your favorite hair oils, such as coconut, castor, jojoba or argan oil (optional)

Directions:

Step 1:

To make the bentonite clay hair mask, add ½ cup of bentonite clay powder into a non-metal bowl.

Step 2:

Next, dilute the apple cider vinegar with water: three parts water to one part apple cider vinegar. This step is super important because apple cider vinegar is very acidic and can irritate your scalp if it is not diluted. Apple cider vinegar has tons of amazing hair benefits, it treats scalp conditions like dandruff, improves shiness, and increases moisture retention.

Step 3:

Next, combine bentonite clay and diluted apple cider vinegar into the bowl and mix until you get a yogurt-like consistency.

Step 4:

The last step is to add your favorite hair oils for extra hair benefits. Some of our favorites are coconut oil, to hydrate hair and lock in moisture, pracaxi oil, to strengthen and protect hair, and grapeseed oil, to stimulate hair growth and soften brittle hair.

How to Use It

When your mask is ready, section your hair, and saturate each section with the mask. The mask should be applied to damp or wet hair with focus on the scalp. Keep a spray bottle handy so you can mist any parts of your hair that dry out before you can work the mask through. Once your hair is fully coated, you can clip it up or cover with a plastic cap or heat cap for extra penetration. A hooded dryer or steamer can also be used.

The mask should be left on for at least five and up to 25 minutes to soak up all the benefits. Unfortunately, this isn’t the type of mask you can leave-in and run errands with, but it’s perfect for an at-home spa day!

After the treatment, you can shampoo and condition your hair as you normally would. It’s important that you make sure all the hair clay is removed from your hair before moving on to the next step. We love to follow up with a deep conditioner or hot oil treatment after the hair clay to give our strands a boost of hydration!

When it comes to how often you can use the hair clay, we like to apply the same rule of thumb for bentonite clay masks for your hair and skin. You should only use this treatment once a week or whenever you feel like your hair and scalp need a deep cleanse!

Got leftovers? Not to worry! If you got a little too excited and made way more than you need, you can always use the extras on your face and detox your pores and curls at the same time. Like anything you apply to your skin, make sure you do a patch test before slathering it all over your face.

If you still have leftovers you can store your bentonite clay in a closed lid container in the fridge for up to a week- longer than that and you risk it growing bacteria (yuck!)

Side Effects

Bentonite clay hair masks have tons of amazing hair benefits, but it can dry out your hair. That’s why we recommend only using this mask once a week, because over cleansing your hair and scalp could lead to more oil production.

The Final Verdict

It’s safe to say that we are absolutely obsessed with this simple but effective hair clay that cleanses your scalp and strengthens your hair. With most new products it will take a few uses to really notice a difference in your hair however, this affordable treatment will leave your hair moisturized, hydrated, and frizz-free after the first wash. What more could you ask for?

Have you tried the bentonite clay hair mask before?

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Random Recs: Uniqlo’s secret sauce, Studio Nicholson, craft influencers, a secret Negroni Salon

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Random Recs: Uniqlo’s secret sauce, Studio Nicholson, craft influencers, a secret Negroni Salon

Nat Kringoud has Hormone Health – LYING

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Nat Kringoud has Hormone Health – LYING

LAMAV Meets Nat Kringoudis: A Conversation on Natural Health

Here at LAMAV, we’ve always taken a holistic approach when it comes to skin and beauty – understanding the importance of balancing inner and outer health. And when it comes to women, hormonal health is at the top of the priority list. While we may not be experts in hormonal health, we were lucky enough to recently gain some expert guidance from The Hormone Revolutionist – Nat Kringoudis on lifestyle changes you can make in your daily life to support healthy hormones.

Your go-to for Hormones and Women’s Health, Nat holds degrees in Health Sciences, Chinese Herbal Medicine, and Acupuncture, sharing her expert insights through her Women’s Natural Health Clinic, best-selling books, award winning podcast and social media community.

1. Can you share a little bit about your personal journey to Women’s Health and what inspired you to get involved in the health and wellness space?

My journey began with studies in biosciences, but I found myself seeking deeper answers about women’s health. This led me to Traditional Chinese Medicine and Acupuncture, opening my eyes to holistic approaches. In 2003, I founded The Pagoda Tree in Melbourne to support women in understanding their bodies and achieving hormonal balance. From there everything else snowballed – we initially focused on fertility but now I support women through all stages and phases starting with pre-teens right through to post menopause.

2. As Founder of Melbourne’s Leading Natural Women’s Health Clinic – The Pagoda Tree, Founder of M Body & Daysy Australia, best-selling author, and speaker with a popular social media account, how do you prioritise health amongst your busy schedule?

Prioritising health starts with my morning ritual: checking emails due to international commitments, a gym session and dedicating time from 9-10am for meditation or reflection. (all once the kids are out the door) It’s about creating non-negotiable moments to take care of myself amidst a busy schedule. If I don’t do these things, there’s a chance the whole family suffers – health is the priority.

3. Your areas of specialty span across multiple areas of Women’s Health, with degrees in Health Sciences, Chinese Medicine, and Acupuncture. Is there an area of Women’s Health that you enjoy practicing the most?

I’m passionate about empowering women to understand their hormonal health at every stage but ultimately in the teen and early adult years as these are so foundational to long term health. Helping women decode their hormones and achieve balance at every stage of life is incredibly rewarding.

4. If women believe their hormones may be out of balance, what are some of the first steps they should take to regain hormone health?

First, listen to your body and recognise signs of imbalance. Consulting with a practitioner who understands both traditional and modern approaches can provide personalised guidance. Incorporating natural therapies, nutrition, and lifestyle changes can also be beneficial.

5. What are some of the most common factors affecting women’s health and hormones?

They are all modern day factors – stress, poor nutrition, lack of sleep, and exposure to environmental toxins are common factors. Additionally, the use of hormonal contraceptives and a sedentary lifestyle can disrupt hormonal balance.  Most of these things we don’t necessarily connect the dots as being triggers for imbalances.

6. What are 3 things women can incorporate into their daily or weekly routine to assist with hormone health?

  1. Weight training for supporting metabolism, muscle, bone, cardiovascular and cognitive health – a total game changer

  2. Prioritising protein and good fats with every meal.  Hormones are made of fat and protein but more so, protein helps support muscle health too.  It truly is king.

  3. Stress relieving practices – support your mitochondria (the energy source of your cells) at all costs especially as we age.  This might include walking with the sunrise, meditation and prayer, socialising (if it isn’t stressful), having fun, sleeping…

7. How do you encourage your clients while working towards their health and wellness goals? Are there any specific strategies or techniques that you find to be most effective?

I emphasise education and empowerment, helping clients understand their bodies.  I truly want to be irrelevant in my patients life, if I do my job well – they should only need me for maintenance or if anything changes. Setting realistic goals and celebrating small victories keeps motivation high – we often focus on the ‘prize’ rather than the process and progress.  We need to document each step to keep motivated and on the path. I also do believe that personalised plans that align with individual lifestyles are key to sustained success.

8. Are there any particular resources or books that you recommend to clients who are seeking guidance on improving their overall wellbeing?

Yes, my books! “Beautiful You” especially offers insights into natural approaches to women’s health. Additionally, “The Wellness Collective” podcast has had over 1.5 million downloads and counting and I really love that it features discussions with experts on various health topics.

9. If you could turn back time and offer advice to your younger self, what words of wisdom would you provide?

Trust your intuition and be patient with your journey. Every experience, even the challenging ones, contributes to growth and understanding.

10. Can you share any upcoming projects or initiatives that you are working on? What can our readers look forward to from you?

I’m continually developing resources to support women’s health, including new masterclasses and expanding the reach of my products.  We have some exciting things in store – hopefully a new book, continuing to grow the podcast and my membership too!

50 Best Black Friday 2025 Deals

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50 Best Black Friday 2025 Deals

Black Friday sales are here, meaning there are countless amazing deals to shop from Byrdie-favorite brands and retailers. Whether you’re hoping to upgrade your winter wardroberestock your skincare supplyor take care of your holiday shopping, don’t miss the chance to take advantage of huge savings on beauty and fashion must-haves. To make your shopping experience as seamless as possible, I scoured the Internet to find the very best deals to add to your cart from brands like Shark, Medicubeand Madewell—starting at just $3.

Best Black Friday Amazon Deals

  • Splurge-Worthy: Shark FlexStyle Air Styling and Drying System$250 (originally $400)
  • Amazon Best-Seller: Laura Geller New York Baked Balance-n-Brighten Foundation$17 (originally $36)
  • Belif Moisturizing Bomb$44 (originally $67)
  • Cool-Girl Bag Trend: Madewell The Mylie Shoulder Bag$119 (originally $198)
  • TikTok-Viral (and Worth the Hype): Anua Heartleaf Pore Control Cleansing Oil$14 (originally $20)
  • Ugg Cozy Chenille Socks$20 (originally $30)
  • Coach Swing Zip Bag, $277 (originally $395)

  • Kiehl’s Ultra Facial Cream, $49 (originally $72)
  • Crest 3D Whitestrips Professional Effects Teeth Whitening Kit$30 (originally $46)
  • Amazon Best-Seller: Maybelline Lash Sensational Sky High Mascara$10 (originally $14)

Shark FlexStyle Air Styling and Drying System

Amazon


Amazon is arguably the best destination to kick off your Black Friday shopping, as the retailer always has tens of thousands of deals on top-rated beauty and fashion items. This year, I’m picking up normally pricey beauty tools at a major discount, like the Shark FlexStyle (a Byrdie-favorite hair dryer) for $150 off. Amazon is also my go-to for shopping viral Korean skincare, such as the Anua Cleansing Oil and the Belif Moisturizing Bombto keep my complexion ultra-hydrated in this dry winter weather. Finally, I can’t forget to mention Amazon’s often overlooked fashion selections. This slouchy Madewell shoulder bag is at the top of my wishlist.

Madewell The Mylie Shoulder Bag

Amazon


Best Black Friday Deals Under $50

Levi’s Baggy Wide Leg Jeans

Amazon


Shopping on a budget? You can find plenty of treasures for less than $50, including editor-approved beauty favorites like the Hero Cosmetics pimple patches and the famous L’Oréal Lumi Glotion, marked down to less than $10. I also found surprisingly affordable fashion picks, such as this plaid Anthropologie By Anthropologie Pilcro Scoop-Neck Plaid Shirt, which would look so cute paired with these black Levi’s baggy jeans.

L’Oréal Paris True Match Lumi Glotion

Amazon


Best Black Friday Beauty Deals

  • Rare Deal: Dyson Airwrap i.d, $500 (originally $650)
  • Hair Growth Staple: Necessary Rosemary Hair Duo$77 (originally $96)
  • Valentino Very Valentino Concealer, $23 (originally $39)
  • Customer Favorite: Mediheal Vitamide Brightening Toner Pads$15 (originally $24)
  • Skinfix Triple Lipid Peptide Cream, $41 (originally $54)
  • Omnilux Contour Face LED Mask, $320 (originally $395)
  • Kulfi Staining Lip Oil$19 with code HOLIDAY20 (originally $24)
  • Easy at-Home Mani: Chillhouse Soft Touch Chill Tips$56 (originally $80)

  • Sol de Janeiro Cheirosa 62 Hair & Body Perfume Mist, $29 (originally $39)
  • Ouai Hair & Body Mist$29 (originally $38)
  • Urban Decay Naked3 Eyeshadow Palette, $30 (originally $59)
  • Jones Road Miracle Balm$36 (originally $40)
  • Medicube Age-R Booster Pro$148 (originally $228)
  • Clinique Black Honey Almost Lipstick, $18 (originally $25)
  • Tatcha Kissu Lip Mask, $23 (originally $29)
  • Eos Vanilla Cashmere Shea Better Body Wash, $10 (originally $12)

Necessary Rosemary Hair Duo

Necessary


Staying on top of your beauty routine can get quite expensive, so Black Friday is the perfect opportunity to restock your tried-and-true favorites and experiment with new products. If you’re on your hair growth journey like me, a quality shampoo and conditioner like the Necessary Rosemary Hair Duo can make the world of a difference—and you can snag it for almost $20 off during the sale. Plus, don’t miss the opportunity to snag the pricey Dyson Airwrap while it’s on rare sale. Meanwhile, shop classic and up-and-coming makeup brands, with rare deals at Jones Road and Kulfi.

Jones Road Miracle Balm

Jones Road


Best Black Friday Fashion Deals

  • Bella Hadid’s Bag: Coach Brooklyn Shoulder Bag 39, $297 (originally $495)
  • Levi’s Long Plaid Flannel Shirt Jacket, $113 (originally $180)
  • Byrdie-Approved: Cozy Earth Puffy Sheep Slipper$67 (originally $98)
  • Adidas VL Court 3.0 Sneakers$56 (originally $75)
  • Dream Pairs Chunky Platform Loafers, $40 (originally $47)
  • Aritzia The Super Puff Shorty Coat, $225 (originally $250)
  • Banana Republic Italian Alpaca-Blend Sweater Polo, $90 (originally $150)
  • Free People My Only Sunshine Sweater, $70 (originally $108)

  • Hailey Bieber-Worn Brand: Heaven Mayhem Baby Knot Earrings, $64 (originally $85)
  • Favorite Daughter Valentina Super High-Waist Bootcut Jeans, $149 (originally $198)
  • J.Crew Ribbed Wool Turtleneck Sweater, $64 (originally $128)
  • Sorel Joan Now Chelsea Boots, $143 (originally $190)
  • Reformation Tyra Dress, $186 (originally $248)
  • 80% Off: Dearfoams Fireside Shearling Foldover Boots, $28 (originally $140)
  • Gift Idea: Nordstrom Cashmere Scarf, $100 (originally $155)

Adidas VL Court 3.0 Sneakers

Amazon


In anticipation of the coziest time of year, I’m picking up soft sweaters and comfy pajamas during Black Friday sales. My all-time favorite bedroom slippersthe Cozy Earth Puffy Sheep Slipperare marked down to 20% off—I highly recommend them if you take your at-home relaxation seriously. It’s also a great time to stock up on cute, cozy sweaters to get you through winter, including this chunky Free People knit, J.Crew Turtleneck, and Banana Republic polo, A discounted designer bag is the cherry on top, and you can get chocolate brown Coach style for 40% off.

Cozy Earth Puffy Sheep Slipper

Cozy Earth


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