After the pop-up store adventure, Yves Saint-Laurent Beauté is moving to another level! The brand chose the Rex Club, a legendary Parisian night spot, for an exceptional event to showcase its two emblematic new products:

– Libre Berry Crushthe most delicious version of the Libre franchise, where raspberry twists the signature floral lavender.

– Lash Latexthe “eyelash coach” mascara that promises to stretch, sculpt and lengthen eyelashes in a single gesture. It is inspired by the ultra-shiny and stretchy materials of Saint Laurent fashion shows: latex and vinyl.

THE January 21 and 22the brand will offer a unique experience, merging the sophisticated aesthetic of couture with the raw energy of the place with the aim of reaffirming its brand identity: “an incisive elegance that shakes up the codes”.

The January 22 from 10 p.m.YSL Beauté will extend the experience with an exclusive evening at the Rex club, supported by an electro line-up signed Kesaly and Paloma Le Friant.

On this occasion YSL Beauté will also highlight its commitment to the association Forward allof which the brand has been a partner for more than five years through its “Love without Abuse” program. A space with the En avant tout(s) teams will be dedicated to raising awareness of the work of this association working in particular to put an end to violence within couples and raise public awareness. And it will be possible to make a donation.