immersive

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Cosmetics

PM Studio signs Prada’s immersive retail gifting experience

To extend the brand experience beyond the point of sale, Prada Beauty imagined an activation retail exclusive around sampling machines designed to reveal a...
Cosmetics

Yves Saint-Laurent Beauté takes over the Rex Club for an immersive experience

After the pop-up store adventure, Yves Saint-Laurent Beauté is moving to another level! The brand chose the Rex Club, a legendary Parisian night spot,...

Must-read

Cosmetics

The Wella Company appoints Jing Ulrich to Board of Directors

THE WHAT? The Wella Company has appointed global financial executive Jing Ulrich as a non-executive director on its Board of Directors, strengthening the company’s...
Personal Stylist

7 Ways to Wear Smooth Fabrics When You Suit Textured Fabrics — Inside Out Style

A lovely reader recently wrote to me with the following conundrum: “I have smooth, wavy hair, with textured skin and have read your post...
Beauty

Knee-high Boots For Summer? It Doesn’t Get Chicer Than That

I can already hear you asking: Is it really knee-high boot weather? My answer is a definitive yes, because any weather can be perfect...
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