The fragrance manufacturer is expanding its palette of fragrance precursors with the launch of Scentaurus PolyDouxa fruity gourmand note described as offering a long-lasting blend of fruity raspberry and powdery sweet vanilla. Givaudan claims the addition unlocks new creative possibilities for personal care applications like shampoos.
A fragrance precursor is a low-odour molecule that releases fragrant molecules when exposed to a natural external trigger such as oxygen, light or humidity in the air, extending scent notes over days. Givaudan debuted this technology with the launch of Scentaurus Tonkarose in 2006. The line now includes six notes (Vanilla, Melrose, Tonkarose, Clean, Juicy and Berry), to which Polydoux is added.
An oxygen-activated precursor, Scentaurus PolyDoux can be blended with other precursors from the Givaudan exclusive collection.
“This latest discovery excels in superior adhesion to hair, unleashing high-impact odorants. Integrated into our Givaudan perfumers’ creative process as a formulation tool, it enables tailor-made signatures that maximise long-lastingness across shampoos, fabric conditioners, and laundry detergents,” said Agnes Bombrun, Head of Ingredients Research, Fragrance S&T at Givaudan.
In addition to haircare applications, Scentaurus PolyDoux also addresses the booming market for cleaning sportswear and leisure clothing, particularly synthetic fabrics.
