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Why do some beauty brand founders avoid meeting their customers?

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Why do some beauty brand founders avoid meeting their customers?

Are modern beauty brand founders accidentally sabotaging their own success by hiding behind their screens?

In this thought-provoking solo episode of Green Beauty Conversations, Formula Botanica CEO and host Lorraine Dallmeier challenges one of the most widely accepted assumptions in today’s indie beauty world: that selling online is always the easiest – and smartest – way to grow a beauty brand.

But what if the very thing founders avoid was actually the key to building trust, confidence and long-term success?

After years of teaching the world how to formulate and mentoring new beauty brand founders through Formula Botanica, the world’s leading online organic cosmetic formulation school, Lorraine has noticed a recurring pattern.

Many entrepreneurs feel comfortable formulating products and building websites, yet feel deeply uncomfortable speaking directly to customers. This episode explores why that fear exists, how the rise of e-commerce shaped it, and why avoiding real-world conversations may be holding beauty brands back more than they realise.

Building on last week’s inspiring interview with Lola Arnao Beauty – where a mother–daughter founder duo shared how pop-up events teach them more in a single day than weeks of online sales – this week’s episode digs deeper into the lessons founders can only learn face-to-face.

If you’ve ever wondered whether digital convenience is costing you meaningful customer insight, this is an episode you won’t want to miss.

Listen here

“Beauty brands aren’t built by hiding. They’re built by founders who are willing to step into conversation, learn in public, and let real humans shape what they create.” — Lorraine Dallmeier

Key takeaways:

  • Selling online is powerful, but it shouldn’t be your only strategy: Lorraine explains that many founders have absorbed the message that e-commerce is the easiest path to success. While websites and social media make launching accessible, they can also create distance between founders and the people they serve. Online sales are excellent for testing ideas and controlling margins, but they shouldn’t replace human interaction entirely.
  • Face-to-face selling provides insights that analytics never could: Drawing on the example from last week’s guests, Lorraine highlights how pop-ups and in-person events reveal how customers really think and speak about their skin and hair. When you speak to customers in person, you can hear the questions and language directly that never appear in surveys or e-commerce dashboards. These conversations really help shape your beauty brand.
  • Fear of meeting customers is common – but avoiding it has a cost: Many founders feel confident formulating products but panic at the idea of introducing their business to strangers. Lorraine stresses that this episode is not a criticism, but a reality check. Confidence does not arrive before experience; it develops because of experience. Avoiding discomfort may feel safe, but it limits growth and weakens a founder’s ability to communicate their value both offline and online.
  • Beauty products are emotional purchases built on trust: Customers are not simply buying formulations; they are buying reassurance, understanding and connection. Lorraine argues that these elements are easier to grasp when founders have listened directly to real people describe their needs. Eye contact, conversation and empathy help founders understand what truly matters to customers, and this can help you improve your business and sales.
  • Education and active learning separate thriving beauty brands from fragile ones: Successful founders treat selling as a learning process rather than a transaction. They invest in business education, practise explaining their beauty brand story and seek feedback beyond their comfort zone. Online channels become tools for learning, while in-person interactions become opportunities for listening. According to Lorraine, beauty brands grow stronger when founders step into conversations, learn publicly and allow real humans to shape what they create.

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.

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FREE TRAINING

How to become an
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Join over 100,000 other Formulators

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The Best K-Beauty Products at Nordstrom Allure Editors Have Added to Their Carts

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The Best K-Beauty Products at Nordstrom Allure Editors Have Added to Their Carts

Frequently Asked Questions

Can I trust buying Korean skin-care products online?

Yes, especially if you’re shopping for Korean beauty products through a trusted retailer like Nordstrom—but it’s still worth paying attention to who you’re buying from. While Nordstrom curates its assortment, some beauty brands like Haruharu Wonder may be fulfilled by third-party sellers. A quick check to make sure the product is sold directly by Nordstrom (rather than a marketplace partner) can give you a little extra reassurance.

It also doesn’t hurt that shopping for K-beauty products at Nordstrom makes the whole process feel low-risk: If something doesn’t work out, returns are easy to handle either online or in-store (no repackaging stress), which isn’t always the case with other e-tailers.

How does Nordstrom curate their K-beauty products?

Nordstrom’s approach to curating K-beauty is, as West puts it, “rooted in thoughtfulness.” Rather than chasing trends, the team looks for brands that “balance innovation with integrity,” prioritizing clinically backed ingredients and formats that make routines feel “lighter and more intuitive”—like toner pads and ampoule-infused treatments that simplify steps while still delivering results. “Transparency matters, too,” she adds, noting a focus on formulas centered on hydration, sensitivity, and barrier health. “Those everyday concerns that resonate across every skin story.” Just as key is how those products are introduced: Nordstrom relies on curation and clear storytelling to “simplify that journey,” spotlighting approachable entry points that make discovery feel effortless rather than overwhelming.

Meet the experts

  • Alexandra Bowles, DO, a board-certified dermatologist based in Cincinnati
  • Y. Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City
  • Hee Jin Kim, MD, a board-certified medical doctor and Medical Director of PureenMD based in Fort Lee, New Jersey

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best K-beauty at Nordstrom, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

20 Low-Impact Cardio Moves That Are Gentle on Your Joints

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20 Low-Impact Cardio Moves That Are Gentle on Your Joints

The whole concept of low-impact cardio exercises may sound like an oxymoron. After all, can you really jack up your heart rate without running or jumping? The answer is yes, absolutely! And we have a bunch of different bodyweight exercises (20, to be exact!) as proof.

Low-impact cardio exercises can be a smart choice for people with joint conditions or injuries, as well as folks who are new to working out, Cara Bonney, CSCS, CPT, a certified strength and conditioning specialist and Club Pilates Master Trainer in Melbourne, Florida, tells SELF. That’s because they get your blood pumping without pounding your ankles, knees, hips, and back. That means they carry a lower risk of injury compared to high-impact activities like running, jumping or other plyometrics, and bounding. And that can allow you to be more consistent with your exercise routine if you’re dealing with certain limitations—say, cranky knees or a sensitive back—or just getting in the workout groove.

Another perk of low-impact exercises: They can help support bone density. “Impact exercises are good for bone health, like preventing or improving osteoporosis, but it doesn’t always have to be high-impact,” Bonney explains. As long as you have some contact with the ground, you’re stressing your bones, which is ultimately what makes them stronger, she says. So compared to no-impact forms of movement—like cycling or swimming—low-impact exercises can deliver some important bone-boosting benefits.

How to level up bodyweight moves without the joint pain

Now, for the million dollar question: How exactly can a bodyweight exercise count as cardio if you aren’t allowed to run or jump? Turns out, there are a bunch of ways: One is by simply calling on a lot of big muscles, whether through compound exercises or combo movements. For example: by incorporating sweeping arm movements alongside lower-body exercises—say, tacking on an overhead reach to a squat, or doing big arm swings alongside high knee marches. This forces blood to move throughout your whole body instead of just being concentrated to your lower half. “That’s going to get the heart rate elevated,” Bonney explains.

Roquette strengthens its position in cosmetics with the acquisition of IFF Pharma Solutions

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Roquette strengthens its position in cosmetics with the acquisition of IFF Pharma Solutions

The acquisition of IFF Pharma Solutions in 2025 allowed Roquette Beauté to enrich and diversify its product portfolio.

A specialist in plant-based solutions, Roquette uses natural resources such as wheat, corn, algae and cellulose to develop its ingredients. The acquisition of IFF Pharma Solutions allows the company to integrate ingredients recognized as Methocel (a range of water-soluble cellulose ethers), Avicel, Aquacoat, Ethocel et Polyox alongside its historic Beauté by Roquette range.

« This moment marks a new chapter for Roquette Beauté, in which our expanded portfolio and enriched expertise are ready to shape, with our customers, the future of innovative and high-performance cosmetic products », declares Bénédicte Courel, Head of Cosmetics at Roquette. « This reaffirms Roquette’s mission to provide high-performance, sustainable ingredients that create sensory solutions for all cosmetic products. », she adds.

Roquette Beauté will unveil its new enriched portfolio and present several innovations to its customers and partners around the world during the in-cosmetics Global 2026 trade show in Paris, on its stand, as well as in the Innovation Zone, the Sensory Bar, and during a dedicated technical session.

The New Era of Skin Tightening: Why More Clients Are Choosing XERF Ove

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The New Era of Skin Tightening: Why More Clients Are Choosing XERF Ove

Some treatments refresh the skin.
Others change the way it ages.

For decades, the idea of lifting and tightening the face came with a single expectation: surgery.

Downtime.
Disruption.
And a result that, while effective, often altered more than just the skin.

But today, a quieter shift is happening inside the world’s most sought-after med-spas.

One that beauty editors, dermatologists, and discerning clients are paying close attention to.

The Rise of the Non-Surgical Facelift

Search interest in non-surgical skin tightening and jawline lifting treatments has surged and for good reason.

Clients are no longer looking for transformation that feels abrupt or artificial.

They are looking for something far more refined:

Skin that lifts gradually.
Contours that return naturally.
A face that still looks like their own, only stronger, firmer, and more defined.

This is where advanced radiofrequency technology has redefined what’s possible.

What Makes XERF Different

At Joanna Vargas, skin tightening is approached with precision and intention.

XERF is not simply a treatment it’s a collagen activation process.

Using advanced radiofrequency energy, it works deep beneath the surface of the skin to:

  • Stimulate new collagen production

  • Strengthen the skin’s internal structure

  • Improve firmness along the jawline and neck

  • Smooth the appearance of fine lines and textural irregularities

But what clients notice most isn’t just the science.

It’s the feeling that their skin is becoming more resilient, more supported, almost as if it remembers how to hold itself again.

Not an Artificial Lift—A Structural Renewal

There is a reason more clients are choosing treatments like XERF over traditional approaches.

The result is not immediate distortion or forced tightness.

Instead, it unfolds over time.

Skin begins to appear firmer.
Contours look more sculpted.
The jawline subtly re-emerges.

It’s the kind of change people notice but can’t quite explain.

You look refreshed.
Rested.
More defined.

But never “done.”

Why Clients Are Committing to Treatment Series

One of the most important shifts in modern aesthetics is this:

The most powerful results are not created in a single visit.

They are built.

Refined.

Layered over time.

With XERF, each treatment works cumulatively, stimulating collagen again and again, reinforcing the skin’s structure with every session.

This is why clients who experience the treatment once often choose to continue.

Because what begins as a subtle improvement evolves into something far more compelling:

Visible renewal. Week after week.

The Emotional Shift Clients Don’t Expect

There’s a moment, often after the second or third treatment, when clients begin to notice something deeper than just skin changes.

They stop adjusting their jawline in photos.
They stop tilting their face to hide certain angles.
They start seeing themselves the way they remember.

Not younger.

But stronger. More defined. More themselves.

Who XERF Is Designed For

XERF is ideal for those who are beginning to notice:

  • Softening along the jawline

  • Early skin laxity in the lower face or neck

  • Loss of definition or firmness

  • Fine lines combined with subtle sagging

Or for those who simply want to stay ahead of the aging processrather than react to it later.

What Once Required Surgery Now Begins Here

There was a time when lifting the skin meant making a dramatic decision.

Today, it begins with something far more considered.

More intelligent.
More aligned with how skin actually functions.

A treatment designed not to change your face, but to restore the architecture beneath it.

Creed Wild Vetiver Eau de Parfum Review

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Creed Wild Vetiver Eau de Parfum Review

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

Priced at

20% off via the Space NK link below today until 27th March 26

Creed Wild Vetiver Eau de Parfum Review

If you’re on the hunt for a fresh, modern luxury fragrance to see you through spring and summer, then this latest launch from Creed is definitely one to have on your radar. Creed Wild Vetiver feels like a confident, contemporary twist on a classic fresh fragrance, and if you love something uplifting with a slightly floral edge, this could be right up your street.

Offers

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What is Creed Wild Vetiver?

Creed Wild Vetiver Eau de Parfum Review
Creed Wild Vetiver Eau de Parfum Review

Creed Wild Vetiver is a fresh, green, citrus-led fragrance with soft florals and a clean woody base. Despite the name, it’s less about smoky, rooty vetiver and more about a bright, wearable, contemporary freshness.

It’s definitely one of those fragrances you may start to reach for as Spring and Summer approaches.

Creed Wild Vetiver Notes

Top Notes: Bergamot, pink pepper, black pepper

Base Notes: Vetiver, soft woods, musky tones

Heart Notes: Rose, subtle fruity nuances (blackcurrant)

How Does Creed Wild Vetiver Smell?

The Opening

It starts with a burst of bright, green bergamot that feels incredibly fresh and energising. There’s a crispness to it that immediately gives that “clean skin” effect.

The addition of pink and black pepper is lovely. It adds a light sparkle and stops the citrus from feeling too sharp or predictable.

The Heart

As it settles, a soft floral note comes through, with rose taking centre stage. It’s fresh and airy rather than powdery, adding a gentle sweetness that makes the fragrance feel more rounded and wearable.

There’s also waft of blackcurrant that keeps everything juicy and prevents it from becoming too dry.

The Dry Down

The dry down is smooth, green and slightly woody. It has a hint of that green tea/verbena freshness that feels calm and polished. Interestingly, the vetiver is quite subtle. It adds structure and a touch of earthiness, but it never dominates the composition.

Performance & Longevity

I’d say that Creed Wild Vetiver is pretty long-lasting and I can still smell it on my skin at around the 6-hour mark. It is really fresh, clean and noticeable without being overpowering, and the bergamot note actually lingers for quite some time, which keeps the fragrance feeling bright throughout the wear.

Creed Wild Vetiver Review

Creed Wild Vetiver Eau de Parfum
Creed Wild Vetiver Eau de Parfum

I have to say, I think this is a really lovely release from Creed.

It takes a familiar citrus-fresh tried and tested formula and refines it into something that feels more modern and a little more unique. It’s bright, green, slightly floral and incredibly easy to wear.

I do think the name is slightly misleading. If you’re here for a bold vetiver moment, you won’t quite get that. But if you approach it as a fresh, citrus-floral with a soft woody base, it makes complete sense.

There’s also something very “expensive spa” about it. Clean, polished, and quietly luxurious, although that slightly soapy edge might not be for everyone. It’s definitely a unisex fragrance, although some may find it leans slightly feminine because of the rose. In fact, for guys, I think it’s the kind of scent that will get a lot of compliments precisely because it’s not overly macho or heavy.

Final Thoughts

I think Creed have done a great job with this. It feels current, versatile and genuinely enjoyable to wear. If you’re building your warm-weather fragrance wardrobe, this could be a very chic addition.

Where to buy it

Creed Wild Vetiver Eau de Parfum is £310 for 100ml and £220 for 50ml, available via the links below – 20% off via the Space NK link today until 27th March 26:

If you’re looking for more of a skin scent and you like something quite beachy then you should check out the new launch from DedCool. For more info on that, read DedCool Mineral Milk Eau de Parfum Review.

JLab’s Big Amazon Sale with 30–50% OFF JBuds & Headphones

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JLab’s Big Amazon Sale with 30–50% OFF JBuds & Headphones

JLab Amazon Sale

Spring is here, and so are the savings on JLab audio gear! From March 25 to March 31Amazon is hosting JLab’s Big Spring Saleoffering 20–50% OFF on some of their most popular products, including JBuds Mini, JBuds Mini Tones, JBuds LUX ANC headphones, and Party Speakers. Whether you want tiny earbuds that deliver big sound, sleek noise-canceling headphones, or portable speakers to bring the party anywhere, now is the perfect time to upgrade your listening experience and grab amazing deals before the sale ends.

Why You’ll Love JLab This Spring

🎧 JBuds Mini

These are JLab’s smallest earbuds everbut don’t let their size fool you. The JBuds Mini pack big sound, long battery life, and come in 5 stunning colors so you can match your style while enjoying crystal-clear audio.
Shop JBuds Mini on Amazon

🎧 JBuds Mini Tones

The Mini Tones are perfect for those who love subtle power with elegance. Compact, stylish, and high-performing, they’re designed to enhance your everyday music experience without taking up space or attention.
Shop JBuds Mini Tones

🎧 JBuds LUX ANC

Want premium sound? The JBuds LUX ANC headphones deliver sleek design, lab-quality soundand active noise cancellation to fully immerse yourself in your favorite music, podcasts, or calls.
Shop JBuds LUX ANC

🔊 JLab Party Speakers

Bring the party wherever you go! JLab Party Speakers offer powerful sound, customizable RGB lightingand portability for backyard gatherings, beach trips, or road trips. These speakers can even sync with other JLab speakers for bigger, louder fun.
Shop JLab Party Speakers

How to Make the Most of the Sale

  • Act fast: The sale ends March 31so don’t wait to grab your favorites.
  • Bundle and save: Mix and match earbuds, headphones, and speakers to maximize your savings.
  • Shop Amazon: All deals are easy to find, with fast shipping and hassle-free returns.

Spring is all about fresh vibes and fresh experiences. Why not upgrade your listening setup while saving big? These JLab deals from 20–50% OFF are perfect for treating yourself or gifting friends and family.

💫 Shop JLab’s Big Spring Sale now

Items marked with an asterisk were gifted. As always, all my reviews are my own. This post contains affiliate links. This means that I will make a commission on any purchase you make when you click on one of my links.

Luxury headphones

Roquette boosts cosmetics business with IFF Pharma Solutions acquisition

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Roquette boosts cosmetics business with IFF Pharma Solutions acquisition

The acquisition of IFF Pharma Solutions in 2025 has brought a wealth of new products to Roquette Beauté’s portfolio.

A specialist in plant-based solutions, Roquette harnesses natural resources such as wheat, corn, seaweed, and cellulose to its ingredients. Thanks to the acquisition of IFF Pharma Solutions, the company’s portfolio now integrates renowned ingredients such as Methocel (a line of water-soluble cellulose ethers), Avicel, Aquacoat, Ethoceland Polyoxalongside its legacy range of Beauté by Roquette solutions,.

“This moment marks a new chapter for Roquette Beauté, one in which our expanded portfolio and enriched expertise stand ready to shape, together with our customers, the future of innovative and performing cosmetics products,” says Bénédicte Courel, Head of Cosmetics at Roquette. “This reaffirms Roquette’s mission to deliver high-performance, sustainable ingredients that create sensory-rich solutions for all cosmetic products,” she adds.

Roquette Beauté will unveil its newly enriched portfolio and present several innovations to customers and partners worldwide at in-cosmetics Global 2026 in Paris, at its booth, and in the Innovation Zone, in the Sensory Bar, and during a dedicated technical session.

Review, Swatches & Sephora Picks

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Review, Swatches & Sephora Picks

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

Get 15% off with code

REALLYREESPH

Half Magic Beauty UK Launch at Sephora: Review, Swatches & Must-Have Picks

If you love bold, playful makeup with serious sparkle, the arrival of Half Magic Beauty in the UK is very good news. The brand has officially landed at Sephora UK, and it’s an exclusive launch worth getting excited about.

Known for its high-impact glitter, duo chrome finishes and unapologetically fun aesthetic, Half Magic sits firmly in the “makeup as self-expression” category. Think festival energy, party glam, and a little bit of chaos, in the best way.

I’ve been playing with a selection of products, so here’s everything you need to know, including my honest thoughts, swatches, and what I’d actually recommend buying.

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Exclusive Sephora UK discount code for 15% off

What is Half Magic Beauty? (And Why Is Everyone Talking About It?)

Half Magic Beauty UK Launch at Sephora: Review, Swatches & Must-Have Picks
Half Magic Beauty UK Launch at Sephora

Half Magic Beauty was co-founded by Donni Davy, the Emmy-winning makeup artist behind the hit HBO series Euphoria (which I am ashamed to say, I have never seen!). I think maybe I’ll put it on my list.

However, if you’ve ever saved a makeup look from Euphoria, chances are it was her work that was all about taking makeup a more expressive, artistic space.

Half Magic was born directly from that movement. In fact, the brand was created off the back of the global beauty phenomenon sparked by Euphoria and its fans.

The name “Half Magic” refers to the idea that the products are only part of the story, the other half is you.

The Vibe: Playful, Sparkly, Slightly Chaotic (In a Good Way)

This is not a “no-makeup makeup” brand.

Half Magic is all about:

  • Glitter, shimmer and multidimensional finishes
  • Bold colour and duochrome textures
  • Experimental, expressive looks

It sits firmly in that party / festival / creative makeup space and with formulas that are designed to be usable and not intimidating.

My Half Magic Beauty Review & Swatches

I’ve tried a mix of eye, lip and glitter products. Here’s a breakdown of each one:

Glitterpuck Pressed Glitter (Shade: Glimmer Pop)*

This is such a standout if you love sparkle. The texture is what really surprised me. It has an almost wet-feel finish rather than a chunky glitter, which makes it much easier to apply and wear. It gives that glossy, editorial sparkle without feeling gritty.

Half Magic Beauty UK: Glitterpuck in Glimmer Pill
Half Magic Beauty UK: Glitterpuck in Glimmer Pill

The shade Glimmer Pop* is gorgeous and catches the light beautifully. I think this will look amazing on the eyes for nights out or parties. I haven’t tried this yet as I have just started wearing contact lenses and I am just being a bit cautious with anything that I don’t usually use around the eyes.

Half Magic Beauty UK: Glitterpuck in Glimmer Pill Swatch
Half Magic Beauty UK: Glitterpuck in Glimmer Pill Swatch

Eyeshadow Single (Shade: Blushing Lizard)*

This shade instantly gave me nostalgia. It really reminds me of MAC Club, which was actually my first ever MAC eyeshadow.

Half Magic Beauty UK: Single Eyeshadow in Blushing Lizard
Half Magic Beauty UK: Single Eyeshadow in Blushing Lizard
Half Magic Beauty UK: Single Eyeshadow in Blushing Lizard
Half Magic Beauty UK: Single Eyeshadow in Blushing Lizard

Blushing Lizard* has that same duo chrome shift, but I’d say it’s slightly softer and more wearable. It’s easier to throw on for everyday looks while still giving that multi-dimensional finish.

Half Magic Beauty UK: Single Eyeshadow in Blushing Lizard Swatch
Half Magic Beauty UK: Single Eyeshadow in Blushing Lizard Swatch

It’s one of those shades that looks like you’ve put in more effort than you actually have.

Glitterpill Eye Paint + Eyeliner (Shade: Microcosm)

This is a really fun product if you like experimenting. It works as both a liner and an eye paint, and the finish is super sparkly and reflective. Perfect for adding a pop of sparkle either as a graphic liner or layered over shadow.

Half Magic Beauty UK: Glitter Pill in Microcosm
Half Magic Beauty UK: Glitter Pill in Microcosm

Definitely more of a creative/occasion product than everyday, but that’s kind of the whole point of the brand.

Half Magic Beauty UK: Glitter Pill in Microcosm Swatch
Half Magic Beauty UK: Glitter Pill in Microcosm Swatch

Magic Drip Glitter Lip Gloss (Shade: Y2K Cherub)

If you like a glitter gloss, this is a nice comfortable formula. The glitter is fine and flattering rather than overwhelming.

Half Magic Beauty UK: Magic Drip Lip Gloss in Y2K Cherub
Half Magic Beauty UK: Magic Drip Lip Gloss in Y2K Cherub

That said, the shade Y2K Cherub is a little too pale for me personally. I think it would work better either layered over a deeper lip liner or on lighter lip tones.

Half Magic Beauty UK: Magic Drip Lip Gloss in Y2K Cherub Swatch
Half Magic Beauty UK: Magic Drip Lip Gloss in Y2K Cherub Swatch

Sculptitude Dual-Ended Lip Liner (Shade: Ur My Taupe / Badassery Parade)

This is my favourite product from everything I tried.

Half Magic Beauty UK: Sculptitude Lipliner in Ur My Taupe / Badassery Parade
Half Magic Beauty UK: Sculptitude Lipliner in Ur My Taupe / Badassery Parade

The Ur My Taupe* side is perfect for contouring the lips. It adds definition while still looking natural. It blends beautifully and is really easy to work with.

Half Magic Beauty UK: Sculptitude Lipliner in Ur My Taupe
Half Magic Beauty UK: Sculptitude Lipliner in Ur My Taupe

I’ve been wearing it with my REESON Glossing Balm in Dewy Rose, and it gives such a full, volumised lip look. I am wearing that combo in this video:

The formula is long-lasting and glides on really smoothly.

The only downside for me is that Badassery Parade is too dark for how I like to wear lip liner, so I won’t get much use out of that side.

Half Magic Beauty UK: Sculptitude Lipliner in Ur My Taupe / Badassery Parade Swatches
Half Magic Beauty UK: Sculptitude Lipliner in Ur My Taupe / Badassery Parade Swatches

However, the duo in Emo Rose / Prancing Queen* looks much more up my street. Glad to have this one though for Ur My Taupe and the stylo has gone straight in my makeup bag. Maybe I can use the other end on my eyes?

Is Half Magic Beauty Worth It?

If you love sparkle, shine and playful makeup, this brand is a lot of fun. It’s not about everyday minimal makeup, It’s about experimenting, going out, and embracing a more bold, glittery aesthetic.

My Top Picks:

Final Thoughts

Overall, this is a really fun, expressive collection that feels perfect for parties, nights out, and anyone who loves a bit of sparkle. There are some genuinely lovely formulas here, especially the lip liner, and even the more experimental products feel wearable with a little creativity.

If you’ve been waiting for something a bit different to land in the UK beauty space, this is definitely one to check out.

Where to Buy Half Magic Beauty in the UK

Half Magic Beauty is available exclusively at Sephora UK. Don’t forget: Use code REALLYREESPH for 15% off

Is Bamboo Greenwashed? – Gurl Gone Green

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Is Bamboo Greenwashed? – Gurl Gone Green

Bamboo has become quite popular recently due to many of us looking for better options for our homes and our families. From baby pajamas to bedding and even toilet paper, brands often market bamboo as a sustainable and eco-friendly option.

As with anything, sometimes we need to dig a little deeper and see what the facts are. So what’s the truth about bamboo? Is it really the sustainable and clean material brands claim—or is it yet another example of greenwashing? I am breaking it all down below.

Bamboo Details

Bamboo is technically a grass, not a tree, and it grows quite fast. I have found that some species can even grow 1-3 feet per day! Because of this fast growth, it is a renewable resource and quite sustainable.

Pros Of Using Bamboo

  • Grows quickly
  • Overall requires less pesticide use than other crops
  • Requires less water usage than other crops
  • Regenerates quickly after having been harvested
  • Can be used for a variety of things – fabrics, paper, construction materials, utensils and so much more!

So far this seems like a no-brainer! Up to this point bamboo is less toxic and more sustainable than many other options, however the process of making bamboo into fabrics and papers needs to be looked at in more detail as not all products made from bamboo are created equally.

How Is Bamboo Fabric Made?

Unfortunately to transform bamboo into a fabric, a significant process must take place called regenerated cellulose fiber processing.

This is essentially a term used in the textile world to describe how a natural material (like bamboo) is broken down and then rebuilt into a usable fiber. This can happen through chemical processing or, less commonly, mechanical methods.

So while bamboo starts as a plant, the fabric that results has usually gone through a process where it’s broken down and “regenerated” into a wearable/usable textile. And this is where the question of the sustainability of bamboo comes in.

The two main types of bamboo fabrics are bamboo viscose and bamboo lycocell. When checking the labels on your clothing, this information should be readily available so you know what you are buying. And it’s important to know as the processing of these two different types of bamboo fabrics is quite different from a sustainability and toxin standpoint.

If you want to truly know what your product is made from, the label should say more than 100% organic bamboo.

Types of Bamboo Fabric

Bamboo Viscose

    **Most Common** This is the way most bamboo fabric is made and what you’ll find in most bamboo clothing and bedding.

    The bamboo is harvested, broken down into a pulp, and then dissolved using harsh chemical solvents to create a liquid that’s turned into fibers. Those fibers are spun into the soft fabric we all associate with bamboo. While the end result is incredibly soft, this process is heavily processed and similar to how rayon is made (rayon is typically made from wood pulp while viscose is made from cellulose in the plant wall), which means it’s not quite as “natural” as it’s often marketed.

    Bamboo Lycocell

      The lyocell process is a more eco-conscious way of turning the bamboo plant into fabric. Like viscose, the bamboo is broken down into pulp, but the key difference is that not only are the solvents used less toxic/non-toxic, but they are recycled in a closed-loop system instead of being released into the environment. This results in a fabric that’s still soft and breathable, but created in a much more environmentally responsible way. It’s typically more expensive, which is why it’s unfortunately less common.

      Bamboo Linen

        This is the most sustainable and lower tox way to make bamboo fabric. It uses a mechanical process (no harsh chemicals!) that includes enzymes to break down the bamboo. The resulting fabric is strong and durable, but the down side is that the production is costly and labor intensive. Thus, this is a more rare bamboo fabric.

        100% bamboo
        While products made from 100% bamboo sound clean and sustainable, it is the processing of the bamboo that you really need to know about.

        Pros of Bamboo Fabric

        Bamboo fabric has become popular for things like pajamas, bedding, and baby clothing and here are a few reasons why:

        • Very soft – If you have never felt bamboo, you are missing out. I have found the softness it offers is unmatched by many other materials.
        • Breathable – Helps regulate body temperature and doesn’t trap heat
        • Moisture-wicking – Great for keeping skin dry, especially for kids and babies
        • Gentle – Often a good option for those with skin sensitivities
        • Lightweight and comfortable – Makes it ideal for everyday wear and sleepwear

        Cons of Bamboo Fabric

        While bamboo fabric has some great benefits, there are definitely a few things to consider.

        • Heavily processed (in most cases) – Especially with bamboo viscose, which uses chemical processing (see above if you missed all the details on this)
        • Environmental concerns – If not produced responsibly, the chemical process can contribute to pollution
        • Durability issues – Some bamboo fabrics can pill or wear out faster over time
        • Lack of transparency – Not all brands clearly disclose how their bamboo fabric is made and that is a red flag

        This doesn’t mean you need to avoid bamboo completely, but it does mean it’s worth paying attention to how the fabric is made, not just what it’s made from.

        100% bamboo toilet paper
        Bamboo toilet paper is not made in the same way as bamboo fabrics.

        What about bamboo toilet paper?

        Thankfully, the process of making bamboo into paper is not the same as making it into fabric.

        Of course, not all brands are created equal, so it’s still worth checking how a company sources and processes their bamboo.

        Related Content: Best Non-Toxic Toilet Paper Brands

        Bamboo vs Cotton: Which is better?

        Bamboo definitely has some advantages. It grows quickly, typically requires less water, and needs fewer pesticides. Plus, the fabric itself is incredibly soft and comfortable to wear.

        However cotton – especially organic cotton – has some important benefits too.

        Organic cotton is grown without harmful pesticides and doesn’t require the same level of chemical processing to turn it into fabric. It’s also more widely regulated and tends to have better transparency when it comes to sourcing.

        Ultimately it’s not about choosing one over the other, but more about choosing brands and products wisely.

        My Honest Take On Bamboo Fabric: Is it greenwashed?

          While I used to think of bamboo as a great alternative to synthetic options like polyester, I know now that it really requires a deeper understanding of how the product was made.  It not as simple as saying it’s made of bamboo so it must be clean anymore- you have to look deeper into how was it processed, and what type of bamboo fabric is it?  As I say with natural living in general, things are a lot more nuanced than they seem.

          I do think that bamboo can be greenwashed because of lack of transparency as a whole. Most people purchasing bamboo would not realize all that goes into bamboo or what to look for, so it can be misleading. I also think when you hear the word bamboo you often associate it with being more natural and clean, however, there is a darker side to bamboo that most people aren’t aware of.

          Conclusion: Do I still buy items made from bamboo for my family?

            I don’t actively seek out bamboo for my family.  Not that I ever did, but anytime I saw bamboo on a label I used to think it was a more natural option, whereas I know now to look beyond just the word bamboo and ask more questions.  I have bought bamboo toilet paper in the past but now I would consider other cotton options, even though toilet paper is less processed it still can contain hidden chemicals. Ultimately, it comes back to what you feel comfortable using and your standards.

            If you liked this post, check out these past posts:

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