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Are Single Older Ladies Really Happy Without Marriage? Experts Weigh In

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Are Single Older Ladies Really Happy Without Marriage? Experts Weigh In

“Now, women are looking for something additive.”

As Joan is quick to point out, “not everyone starts off wanting a romantic relationship and then moves on to singlehood as Plan B.” It’s a perspective that’s become increasingly common, so much so that sociologist Bella DePaulo, PhD, built a framework (and wrote a book) about it: being Single at Heart. These are women (including herself) who don’t end up alone; they orient toward it as a genuine preference.

“I still smile when I think about the men I dated when I was a very young adult,” Dr. DePaulo, 72, tells me. “But I remember even more fondly how I felt when each of those relationships ended: finally free.”

The practical benefits of singledom—solitude, strong friendships, fewer relational stressors—aren’t exclusive to unmarried folks. “But in my opinion, couples are never free the way single people are,” Dr. DePaulo says. The difference, she claims, is psychological: the ability to structure a day, a life, or a passing thought without reflexively factoring in another person’s needs or reactions. “A romantic partner is also there in your mind almost all the time,” Dr. DePaulo points out—even if only on the periphery. “That might be comforting for some. But it can also feel a bit unwelcome, as if they’re always considering what their significant other may be wanting or feeling.” Remove that, and your attention and energy become fully your own.

Of course, the ability to choose this lifestyle is relatively recent. For centuries, marriage wasn’t just a matter of romance—women relied on it for financial stability, social acceptance, and a sanctioned path to family, Kris Marsh, PhD, sociologist and author of The Love Jones Cohort: Single and Living Alone in the Black Middle Classtells SELF. But with greater access to education, careers, and economic independence (along with broader definitions of intimacy, family, and fulfillment), the pressure to couple up has eased. As of 2023, 42% of US adults were unpartnered, according to the Pew Research Center (up from 29% in 1990). And among the non-daters younger than 50, half aren’t interested in a relationship—though enjoying your single status doesn’t have to involve an anti-love attitude.

Hailey Bieber’s Floral Coachella Manicure Is A Summery Surprise—See the Video

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Hailey Bieber’s Floral Coachella Manicure Is A Summery Surprise—See the Video

ICYMI, Hailey Bieber went to Coachella! Well, OK, let’s rephrase that—she didn’t just go to Coachella to enjoy the Palm Desert sunshine and music, she threw a huge immersive event alongside her brand Rhode and watched her husband Justin Bieber take the stage in an instantly viral performance. Such major events need a manicure to match, and Mrs. Bieber definitely delivered for weekend one with a glow-in-the-dark floral manicure that feels like the hottest days and most magical nights of summer all rolled into one set.

Bieber is a frequent Coachella festival-goer and does something fun with her nails each year. “The glow in the dark nail tradition continues,” Bieber wrote on her Instagram Stories before the festival began, teasing what she had planned for the festival. For weekend one, she deviated from her go-to glazed nails and opted for something slightly out of character, which made it all the more fun. The Rhode founder stuck to her favorite almond shape but chose a black base color to set the foundation for her glow-in-the-dark manicure in lieu of something sheer or shimmery.

Each finger was decorated with a pale blue hibiscus flower, though the placement of said flowers varied to add more visual interest to the mani; one flower was placed right in the center of her nail, while the petals of another just brushed her fingertip, for example. (You can get a closer peek at the design on Rhode’s Instagram.) The flowers were the glow-in-the-dark element, though you wouldn’t know if you were hanging out with her in the Coachella Valley sunshine. At night, however, it’s a different story! They’d be such a fun vacation manicure: all beachy vibes during the day and a party once the sun goes down. She didn’t have time to share a snapshot of the manicure actually glowing, probably because she was busy watching her husband take the stage, but hey, there’s always next weekend!

Last year, Bieber experimented with jelly and chrome dip textures, and the year before that, she attended Coachella in a neon turquoise mani so bright, you could probably see it from space. If she chose glow-in-the-dark flowers for Coachella weekend one, what’s on her moodboard for weekend two?

More celebrity beauty news:

Now, watch the Forbidden Fruits cast sip truth serum:

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Euphoria Season 3 Makeup Is All About ‘Capital G Glam’—and We Have All the Details

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Euphoria Season 3 Makeup Is All About ‘Capital G Glam’—and We Have All the Details

CIn The Scenarioreporter Kirbie Johnson takes readers behind the scenes of the buzziest movies and TV shows to reveal how the best wigs, special-effects makeup, and more are created. For this edition, Johnson interviewed Euphoria department head Donni Davy in the makeup trailer as season three wrapped last year. As you may expect, some spoilers about the first episode ahead.

“For better or for worse, everyone’s kind of trying to find God.”

HBO’s Euphoria has returned. Much has changed: The students are now adults and a five-year time jump finds everyone in the real world—and finding God, according to makeup department head-artist Donni Davy. Changes have also happened behind the scenes, where Hans Zimmer took over the musical score, a stark contrast to Labrinth’s haunting high school melodies of seasons one and two; and costume designer Colleen Atwood came on as co-producer and helped with wardrobe direction, now overseen by Natasha Newman-Thomas after the departure of Heidi Bivens.

Despite the show’s dark themes, this season is also visually brighter, with the first episode featuring scenes of sun-soaked California and vibrant decor, including Lexi’s apartment and Nate and Cassie’s ornate home. With these visual and audio changes, the show reads more like an epic Western than the dreamy, neon-coated atmosphere of seasons one and two.

But a lot also remains the same. There’s no shortage of drama for Rue (Zendaya), who’s still involved in the drug business. The impact of narcotics in the US continues to be a major theme, according to showrunner Sam Levinson. At a press screening of the first episode, he discussed how the death of actor Angus Cloud, who portrayed Fez, in 2023 affected him, and how fentanyl continues to be the main culprit of drug deaths in America. Season three, according to Levinson, alludes to the third step of the 12-step recovery plan: “Surrender your will and life to the care of your higher power”—hence taglines leading up to the premiere like, “May God have mercy.”

Crucially, the makeup remains a constant and vital element in the show. Davy has designed the makeup looks for Euphoria since the show’s inception in 2019. From the get-go, Levinson wanted Davy to create makeup looks that “people would pause the show and study,” a task she had to execute without distracting from the themes of the show.

In season one, Davy gravitated toward the pastel shades and winged liner of the late 1960s—an era that’s heavily inspired her over the years—as well as ’70s glam rock, ’80s elongated cat-eyes, and ’90s grunge liner. That first season was seven years ago, and “Euphoria makeup”—now synonymous with sparkling gemstones, winged liner that could gut someone, and glitter tears—has gone on to captivate audiences and inspire tens of thousands of fans to play with makeup. And the interest hasn’t slowed since. According to Google Trends, searches for “euphoria makeup” reached peak interest in 2022 after season two premiered, and search has already spiked in the week leading up to the third season’s release on April 12.

I’ve seen firsthand how hungry fans are for Euphoria makeup. In 2021, I was given a tour of the show’s makeup trailer. While there, I got a behind-the-scenes look at what Davy—who has amassed her own huge social following because of the show—used on the cast, as well as a first look at Half Magic, the makeup brand Davy launched with A24’s blessing (and backing). After posting videos from my time in the trailer, I gained more than 35,000 followers on Instagram in one day, simply for reporting on things like Zendaya’s onscreen foundation and how (and why) Sydney Sweeney’s character Cassie always looked sweaty.

Get Race-Ready with Training, Gear & Running Tips

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Get Race-Ready with Training, Gear & Running Tips

Spring race season is here, bringing fresh motivation to lace up and hit the pavement. Whether you’re aiming for a 10K or tackling full marathon training, the journey from preparation to performance and recovery is what truly defines success. With races across Canada drawing runners of all levels, the right plan, gear, and support matter. From running tips to recovery tools, London Drugs makes it easy to find everything you need for race season.

Spring Races to Put on Your Calendar

Spring race season brings a mix of city courses and destination runs so runners of all levels can find an event that fits their goals.

  • TC10K — April 26, 2026 — Victoria, BC

Build Your Running Routine

A strong routine is the foundation of becoming truly race-ready.

Start Your Training Plan

If you’re wondering how to start running, begin with a simple run/walk method and build consistency. Beginners should aim for three runs per week, gradually increasing time and distance. Progression is key—Rome wasn’t built in a day! Start with learning how to run a 10K, then move into half-marathon training, and when you feel ready, start training for a marathon.

You can follow online guides, such as the viral couch-to-half-marathon training plan that’ll take you from a novice to an experienced runner in as little as six months. Balance your week with long runs, easy runs, and rest days to avoid burnout.

Use Tech to Stay on Track

Tracking progress keeps motivation high and prevents overtraining. A fitness running tracker or smartwatch, such as the Garmin Forerunner or your Apple Watchcan monitor pace, distance, and heart rate while helping you stay consistent with your run training goals. Pair it with wireless earbuds by JBL or JLab for entertainment or guided coaching, and consider a power bank to keep your tech charged for long runs.

Fuel, Hydrate & Perform

Proper fueling and running hydration strategies can make or break a run.

Fuel Before You Run

Stick to light, easy-to-digest carbs 30 to 90 minutes before heading out to support steady energy. A small snack like a protein bar can help you start your run fuelled without feeling weighed down.

Hydrate While You Run

Hydration is critical during longer races like the Vancouver Sun Run or similar events. Electrolytes help maintain balance and endurance, making Nuun hydration tablets or sports drinks like Gatorade or Powerade essential additions to your routine. Add a reliable water bottle from brands like Hydro Flask or With youand you’re ready to hit the pavement.

How to run a 10K How to start running tips for beginners How to start running

Protect Your Body While You Train

Staying injury-free ensures long-term progress in running training tips.

Support Your Stride

Comfort and alignment are key to avoiding repetitive stress injuries. Insoles and compression socks can improve circulation and reduce fatigue, helping maintain consistency in your running routine.

Prevent Blisters & Manage Moisture

Long runs increase friction and moisture, which can lead to discomfort or issues like athlete’s foot or runner’s foot. Blister care kits and anti-fungal treatments help keep feet healthy and ready for the next run.

Protect Your Skin

Outdoor running means exposure to the sun and chafing. Use sunscreen to guard against UV rays and apply anti-chafe solutions like Vaseline or body deodorant to high-friction areas like the inner thighs, underarms, and along the sports bra line.

Recover After Every Run

Recovery is just as important as the run itself.

Recover Right Away

Hydrate, stretch lightly, and cool down after every session. Ice packs or hot-cold therapy can reduce inflammation and support muscle recovery. Consistent post-run habits can help reduce soreness and keep your training on track.

Use Tools to Relieve Muscle Tension

Massage guns and muscle rubs are essential recovery tools that target soreness and tightness, helping you bounce back faster between workouts. Using them regularly can help reduce stiffness and improve overall recovery between training sessions.

Support Long-Term Recovery & Injury Prevention

Ongoing care keeps you moving toward your goals. Magnesium supports muscle function, while KT tape and basic first aid help manage minor injuries. Recovery nutrition supports muscle repair, with protein powders, creatine for performance, and collagen to support long-term strength and joint health.

Start Your Race Season Strong at London Drugs

Race day is your time to shine, so keep it simple. Don’t try anything new, stick to your pacing and running hydration plans, and trust your training. Every runner’s journey is different, and your routine should reflect what works best for you. With everything from tech to fuel to recovery tools in one place, London Drugs makes it easy to get race-ready.

When you find your rhythm, share it. Follow London Drugs on Instagram and show us how you train—what’s your running routine?

21 Best Summer Dresses 2026, Before They Sell Out

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21 Best Summer Dresses 2026, Before They Sell Out

As for the materials to look out for when it comes to the perfect summer dress? Linens and lightweight, breathable cottons are a good place to start. You’ll thank yourself for it on those stuffy/humid days where anything too clingy will make you feel claustrophobic. There’s truly nothing worse. Floaty frocks and maxi and midi styles will, of course, always remain a comfort blanket for most of us, and although a miniature hemline can be quite daunting, don’t shy too far away from them – they’re everywhere this summer and your legs will be grateful for the hit of vitamin D.

How I tested the best summer dresses

As a consumer myself, I think it’s most helpful when you get to see what a dress looks like on a few different bodies before making a decision on purchasing. So that’s exactly what I’ve been doing for the last three years (twice a year), with editor-led photoshoots where we show you the best products we’ve recently tried and tested. I rope in a few colleagues every season, and together we try on our favourite new-in styles to show you how they sit/fit/move on us as well as the gorgeous models on the websites. I’m currently planning the SS26 shoot, so below you’ll see some from last season. Stay tuned in the meantime for incoming newness.

ARRANGE Curve Premium Heavyweight T Shirt Midi Dress

Image may contain Face Head Person Photography Portrait Clothing Dress Accessories Sunglasses Glasses and Grass
Image may contain Clothing Dress Grass Plant Formal Wear Evening Dress Adult Person Photography Footwear and Shoe

Why you can trust me

I’ve worked in the fashion industry for eight years now, attending everything from press days to runways during Fashion Week, witnessing new collections before they hit the market – so I know what’s worth investing in (and what’s not). With that in mind I’ve been compiling a list of summer dresses from my favourite high-street brands to some of the top designer labels. I’ve sourced them via the best online clothing stores, taking things like colour variety, size range, material and price into consideration. And when we get round to testing the new styles I’ve shortlisted below, you’ll be the first to see them styled on a few different bodies.

Scroll down to see and shop 21 new-in summer dresses for 2026.

PSA we’ve also found modest summer dresses and summer dresses with sleeves if you want to cover up a bit more. For more from Glamour UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.

Sunday Business: Supply Side  – Global Cosmetics News

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Sunday Business: Supply Side  – Global Cosmetics News

In this monthly roundup, the beauty and personal care supply chain reflects a sector navigating rising cost pressures, regulatory scrutiny and accelerating investment in innovation. From raw material pricing and geopolitical disruption to strategic restructuring and sustainable materials, the supply side is becoming an increasingly critical battleground for competitiveness and resilience.

Macroeconomic and geopolitical pressures are once again filtering through to ingredient suppliers. BASF raised amine prices in North America and implemented broader price increases linked to rising costs tied to Middle East conflict, underscoring the fragility of global supply chains in a volatile environment. At the same time, BASF sold a US$291 million stake in Harbour Energy, highlighting a parallel focus on portfolio optimisation and capital discipline as large chemical groups rebalance their exposure.

Regulatory scrutiny is also intensifying across the fragrance sector. Indian authorities have launched an investigation into major fragrance houses over alleged anti-poaching agreements, signalling growing oversight of labour practices and competitive conduct within the industry. For global suppliers, such developments could have implications for talent mobility, cost structures and compliance frameworks in key growth markets.

Strategic repositioning is underway as suppliers move closer to the intersection of health and beauty. Symrise launched a new Care & Wellness division, reflecting a broader industry shift toward integrated solutions that combine functional ingredients, sensory science and wellbeing positioning. As consumer demand increasingly blurs the lines between beauty, health and nutrition, suppliers are adapting their structures to deliver more holistic offerings.

Innovation in sustainable materials continues to attract investor attention. Seprify secured €13.4 million in Series A funding to scale its sustainable materials platform, reinforcing the growing importance of circularity, bio-based inputs and environmentally responsible sourcing. These technologies are becoming essential as brands face mounting regulatory and consumer pressure to reduce environmental impact.

Packaging and production infrastructure are also in flux. Blackstone is exploring a potential sale of ShyaHsin Packaging, signalling ongoing consolidation and repositioning within the packaging supply chain. Meanwhile, COSMAX acquired a 51% stake in Italy’s Keminova, establishing its first European production base and marking a significant step in the global expansion of Korean contract manufacturers.

Investor activism is adding another layer of pressure. Activist investor Oasis has called for a shareholder meeting at Kao over supply chain concerns, highlighting how operational efficiency and sourcing strategies are now firmly on the radar of shareholders. Supply chain performance is no longer just an operational issue—it is a governance priority with direct implications for valuation and investor confidence.

Taken together, this monthly roundup shows a supply side under transformation. Rising costs, regulatory oversight and geopolitical uncertainty are reshaping the operating environment, even as innovation in sustainability and wellness opens new avenues for growth. In 2026, the strength of the beauty supply chain will be defined not only by its ability to deliver materials, but by its capacity to adapt, integrate and future-proof the foundations of the industry.

Galeries Lafayette Group puts beauty at the center of its strategy

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Galeries Lafayette Group puts beauty at the center of its strategy

The retailer, which operates internationally and runs 17 company-owned stores alongside 38 franchised locations in France, reported revenues of EUR 3.1 billion in 2025. While stable year-on-year, this marks an 11% increase compared to 2022, according to management.

Beauty strengthens its strategic role

Nearly two-thirds of the group’s business is generated by the Galeries Lafayette Haussmann flagship store. With EUR 2 billion in sales (+4% year-on-year), the historic location has now exceeded its pre-pandemic 2019 performance, CEO Arthur Lemoine noted during a press briefing.

According to the group, this strong performance reflects the EUR 100 million transformation of the Coupole building in recent years, as well as the growing weight of categories such as beauty and footwear.

The retailer intends to further accelerate this momentum with the inauguration, after 18 months of renovations, of a new beauty space“the largest in France.” At Galeries Lafayette Paris Haussmann, the area dedicated to perfumes, skincare, and makeup now spans three floors: a total of 4,000 square meters showcasing some 450 brands.

The ground floor, the historic core of the beauty offer, brings together leading brands in the category, with dedicated spaces for Louis Vuitton, Bottega Veneta, Dior, Chanel and Yves Saint Laurent. On the first floor, the retailer expands its premium positioning with a focus on haute parfumerie and exclusive collections from major houses, alongside brands such as Guerlain, Maison Francis Kurkdjian and L’Officine Universelle Buly. Level -1 concentrates on skin and hair care offer, with nearly 3,000 sqm dedicated to innovation, expert brands, as well as K-beauty. The space also features a huge para-pharmacy, managed in partnership with the Carré Opéra group.

This strategic emphasis on beauty is not confined to Paris. Indeed, the Galeries Lafayette Group plans to roll out its “ultra-desirable” beauty concept across its domestic and international network, combining brand-led retail formats with skincare innovation and selective perfumery.

Investment plan

Deprived of a portion of its Asian clientele during the health crisis, the department store also refocused on French shopperswho accounted for 40% of its sales in 2025, compared to 33% in 2019. Over the same period, the share of Chinese customers fell from 33% to 22%, while that of other nationalities rose by 5 points to 38%.

With 35 million visitors in 2025, making it “the most visited place in Europe,” the flagship ranks among the world’s top department stores alongside Harrods and Isetan Shinjuku. The retailer aims to take first place “in terms of revenue, experience, differentiation and service,” said Alexandre Liot, Deputy Managing Director of Galeries Lafayette Group.

The management team did not disclose the breakdown of the EUR 260 million investment planstating only that EUR 25 million will be allocated to the renovation of the men’s building on Boulevard Haussmann in 2026 and 2027, while EUR 6 million will be invested this year in the modernization of the Nice store.

“We believe in the department store’s ability to reinvent itself” with the necessary investments, Mr. Lemoine emphasized, the day after competitor Printemps announced plans to cut jobs and close its Rennes store.

Mixed results abroad

Outside France, the group plans to expand further in Indiawith the CEO highlighting “rather satisfactory performance” at its first store, opened in Mumbai last year.

Also present in Dubai and Doha, the group said it is nonetheless taking a “step back” from its Middle East projects, citing the current geopolitical context.

A downsizing of its operations is also being considered in China, where the market is “much more complex,” according to Mr. Liot.

Fermentation made our food. Could it shape the future of beauty too?

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Fermentation made our food. Could it shape the future of beauty too?

For decades, green beauty has leaned heavily on one simple belief – if an ingredient comes from a plant, it must be better. Better for the skin, better for the planet and better for people. But what happens when that comforting narrative starts to unravel?

In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier explores the deeper story behind fermentation and asks a provocative question: could microbes help reshape the future of the beauty industry?

While plant oils feel familiar and reassuring, the global cosmetics industry now relies on vast agricultural systems and supply chains that place enormous pressure on land and biodiversity. Suddenly, the idea that “plant-based” automatically equals sustainable becomes far less straightforward.

Following on from last week’s fascinating interview with biotech entrepreneur Nemailla Bonturi of ÄIO, Lorraine reflects on how fermentation – a process humans have used for thousands of years – might offer an unexpected solution to some of the industry’s biggest sustainability challenges.

From fermented foods to biotech oils made with yeast, this episode invites you to rethink what “natural” really means when it comes to cosmetic ingredients and why the future of beauty might feel very different from the past.

Listen here

“Feeling comfortable with an ingredient is not the same as it being sustainable. Sustainability has never been about what looks nicest on a label – it’s about systems, scale and what happens if everyone does the same thing.” — Lorraine Dallmeier

Key takeaways:

  • The definition of “natural” and “sustainable” in beauty may be too simplistic: For many years, the green beauty movement has used plant-based ingredients as a shorthand for sustainability. Plants feel safe, familiar and connected to nature in a way that lab processes often don’t. However, once we consider the scale at which the cosmetics industry operates, this assumption begins to break down.
  • Fermentation is not new – it is one of humanity’s oldest technologies: Humans have been using fermentation for at least 9,000–10,000 years. Archaeological evidence from Neolithic China shows fermented drinks made from rice, honey and fruit dating back to around 7000 BCE. Soon after, fermentation became central to many cultures through foods like bread, beer, wine, yoghurt, kefir, cheese and vinegar. What we now call biotech fermentation is essentially the same natural process – but with modern science.
  • Biotech oils challenge the assumption that plants are the only “natural” source: Lorraine reflects on last week’s conversation with a biotech founder whose company, ÄIO, produces oils using yeast fermentation rather than traditional agriculture. Instead of relying on crops grown on farmland, these oils are created from simple inputs like sugar and microbes. This approach separates oil production from land use and opens up the possibility of producing cosmetic ingredients closer to where they are needed.
  • The beauty industry must confront the realities of scale: Many cosmetic ingredients are produced in enormous volumes to meet global demand. Palm oil is one of the clearest examples, with around 70% of cosmetics containing at least one palm-derived ingredient. At this scale, sourcing plant ingredients is no longer a small, artisanal activity – it becomes part of a complex industrial system, with environmental and social implications that need to be examined.
  • Green beauty needs to move beyond purity narratives: Lorraine emphasises that the future is not about choosing between plants and biotech. Botanical ingredients will always have an important role, but sustainability requires honest conversations about trade-offs, resilience and long-term viability. In a climate-constrained world, the beauty industry may need to embrace solutions that feel unfamiliar or even uncomfortable at first. True progress will come from questioning assumptions and thinking more deeply about the systems that we currently use.

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.

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Join over 100,000 other Formulators

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Global Cosmetics News – Weekly Review | Week 15, April 2026

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Global Cosmetics News – Weekly Review | Week 15, April 2026

This week, the global cosmetics and personal care industry highlighted the growing convergence of health, digital infrastructure and retail expansion, as global groups advanced acquisitions, partnerships and regulatory responses across multiple markets.

M&A and investment activity remained active across health-adjacent categories. Unilever agreed to acquire US greens supplement brand Grüns. American Pacific Group invested in fragrance brand Dossier. In India, Nykaa entered talks to acquire a majority stake in 82°E, founded by Deepika Padukone.

Financial performance and market dynamics continued to shape the sector. Amway reported global revenue of US$7.3 billion, with growth in the ESAN region. Nykaa forecast its fastest quarterly revenue growth in three years. K-beauty exports reached a record US$3.1 billion in Q1.

Retail expansion and distribution developments remained in focus. La Roche-Posay expanded into Walmart with a nationwide rollout. Amazon secured a deal with USPS to deliver more than one billion packages annually. In restructuring activity, Saks Global secured US$500 million in financing to support its ongoing restructuring process. Give Me Cosmetics entered administration.

Technology and digital infrastructure investment continued to scale. TikTok committed €1 billion to a second data centre in Finland to support EU data sovereignty.

Legal and regulatory developments remained active across markets. P&G warned shareholders against a discounted mini-tender offer. Tom’s of Maine agreed to a US$2.9 million settlement over toothpaste claims. UK regulators opened an investigation into peptide clinics over unlawful health claims.

Brand expansion, marketing and product launches continued across categories. Rhode, founded by Hailey Bieber, launched a collaboration with Spotwear alongside new peptide products. Kylie Jenner’s Sprinter brand launched k2o to enter beauty-led hydration. Orebella expanded its fragrance portfolio with new body and hair mists. Gillette launched the GilletteLabs Body Razor targeting the body grooming category.

Leadership, partnerships and brand positioning also featured. LG Household & Health Care partnered with SBA to support K-beauty startups. Sol de Janeiro appointed LaForce as its US PR agency of record. Miu Miu named Jang Wonyoung as beauty ambassador for Korea and Japan. Revlon relaunched its “Be Unforgettable” campaign, while Almay named Miranda Kerr as the face of its brand relaunch.

Corporate and reputational developments also emerged. Jo Malone publicly responded to the lawsuit filed by Estée Lauder. UK regulators and ongoing scrutiny of peptide-related claims continued to intersect with broader health and beauty positioning.

Taken together, this week reflected continued activity across acquisitions, retail expansion and digital infrastructure investment, alongside regulatory scrutiny and brand repositioning across the global cosmetics and personal care landscape.

7 Best Serum Foundations for Hydrated, Skin-Like Coverage

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7 Best Serum Foundations for Hydrated, Skin-Like Coverage

Frequently Asked Questions

How are serum foundations different from skin tints?

Serum foundations sit a step above skin tints in terms of coverage and precision, offering light coverage with a more intentional finish. “Serum foundations offer more pigment than skin tints, so they should still be approached almost like a traditional foundation,” says Riner. Though they’re more sheer than foundations, matching still matters, along with how much you use and how you apply it. In terms of finish, they tend to deliver a natural-looking, glowy result, with the added appeal of skin-care benefits folded into the formula. Riner suggests starting with a small amount at the center of the face, then using a brush to stretch the product outward in a thin, even layer. In areas that need more coverage, lightly stipple on an additional layer rather than piling on too much at once. Think of them as the sweet spot: lightweight and skin-like, but a touch more polished than a skin tint.

How do you apply serum foundations?

You might tweak your approach slightly with serum foundations than you would a traditional foundation, mostly because they blur the line between skin care and makeup—and ultimately shape your overall makeup look. “Because these formulas sit at the intersection of skin care and makeup, your skin prep plays an important role,” says Riner—so layering on too much moisture underneath can affect how it wears. When it comes to application, you have options: A brush will give you a bit more coverage and polish, but fingers are great for a sheerer look and really pressing the formula into skin. Riner suggests starting with a small amount at the center of the face, then using a brush to stretch the product outward in a thin, even layer. In areas that need more coverage, lightly stipple on an additional layer rather than piling on too much at once.

Once applied, keep the finish in mind. Riner suggests setting strategically, focusing powder on the T-zone to control shine while letting the rest of the face maintain that radiant finish.

Meet the experts

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best serum foundations, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Now, watch the Forbidden Fruits cast spill secrets after sipping the truth serum:

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