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Cosme Tokyo 2026: 10 beauty launches revealing industry trends

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Cosme Tokyo 2026: 10 beauty launches revealing industry trends

Korean companies were particularly present in the finished product halls of Cosme Week Tokyo, an unmissable trend which underlines the dynamics of K-beauty in the beauty market in Japan since the pandemic, particularly in mass distribution. Here are the notable innovations spotted by Premium Beauty News among Korean and Japanese exhibitors:


Franz, a Korean brand of dermatological facial carehas focused on the intensive treatment of imperfections with the recent launch of its new anti-imperfection patches (Spot Patches). This is a trio of almost translucent medicated patches that target different stages of pimple formation. The Early Spot patch blocks UV and contains an extract of gotu kola and bee venom to soothe emerging inflammation before the pimple appears. The Active Spot Patch hydrocolloid patch is enriched with tea tree oil (antibacterial effect) to soothe the skin, while the Dark Spot Patch contains niacinamide and madecassoside. It thus helps to reduce and lighten pigment spots.


Japanese beauty brand B No Sol has introduced a new EMS device for pore care. The Nose Beauty Device is a USB rechargeable infrared/EMS device that attaches to the nose like tiny headphones. The wings of the nose are covered with EMS electrodes so that red light and electromagnetic stimulation can target inflammation and help tighten pores.


Newcomer to the market, Korean skincare brand Mela-K, targets vitiligo sufferersa chronic skin condition characterized by insufficient production of melanin, leading to the appearance of whitish spots that are particularly visible on dark skin. In its range Mela-K offers a lightening ampoule (Radiance Ampoule) formulated from a patented complex of melanin regulating ingredients, in order to restore the natural balance of melanocyte activity. The range also includes an innovative foundation pen (available in two shades) featuring a felt-tip applicator. The pen allows you to apply foundation, with a very liquid formula similar to that of long-lasting lip inks, to precisely color lighter areas. According to the brand, the color lasts up to three days.


Japanese high-tech company Scentamic presented Kaoriuman AI that verbalizes olfactory sensations to help perfume buyers express their preferences. By drawing from a database, the AI ​​associates words and emotions with 16 perfume samples, in order to guide consumers in their choice via a multilingual touch interface. Designed for retailers, this system can be installed in-store or used for training perfumery staff.


Korean women’s wellness brand Ovment recently launched Scent Therapy, a line of four functional fragrances based on essential oils. Packaged in elegant roll-on applicators, these “care perfumes” are composed of silky vegetable oils to help relax, energize or soothe mood and emotions.


The new Pro & iPS Re: Cream from the Japanese brand Dr. Soie is a luxurious anti-aging moisturizer formulated with iPS cells (induced pluripotent stem cells), one of the most fashionable functional active ingredients in the Japanese anti-aging cosmetics market. Its formula also contains senolytic ingredients (targeting senescent or aged skin cells), including hexapeptide 6 and acetyl tetrapeptides-2, as well as lotus germ extract and sphingomonas extract.


The new iPX Scalp Serum from the Japanese brand Dr. Touhi also contains an iPS complex. iPX Serum is designed to improve circulation and reduce inflammation (thus promoting hair growth) when applied to the scalp. The brand specifies, however, that the product can also be used as an anti-aging treatment for the face or body.


Korean cosmetics brand Levero has launched a range of four multi-purpose enzymatic powder cleansers for hair and body. While powder cleansers remain a niche segment in the Korean cosmetics market, the Japanese market is significantly more open to them, with an estimated turnover of $85.9 million in 2025. Levero’s powder cleansers are based on corn starch, coconut acid as the main surfactant and papain. Other key ingredients include powdered herbal extracts such as calendula, neem and green tea, as well as oats, barley or rice bran.


Japanese beauty manufacturer Wave Corporation has added Aqua Shift water to its Spa Treatment range. This electrolyzed water, highly oxidized and weakly acidic, prepares the skin for the different stages of the facial care routine. Thanks to its low surface tension, it penetrates easily, softens dead cells and removes the last traces of lotion or cleansing gel from pores.


The new K-beauty brand Slowment offers a range of facial care made up of six references and focused on anti-aging products. Its Lifting Tension Cream Mask is made of very flexible polyurethane, unlike traditional tencel or hydrogel masks. It must be infused with an essence in the form of a milky lotion (as opposed to the classic transparent essence), formulated with hydrolyzed collagen, elastin, young centella callus exosomes and green tea seed oil. The elasticity of the mask also contributes to its lifting effect.

Teyana Taylor’s Bell Bob Is a Major Departure From Her Signature Hairstyle – See Photos

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Teyana Taylor’s Bell Bob Is a Major Departure From Her Signature Hairstyle – See Photos

Teyana Taylor has been everywhere in the last year—after all, she put out a Grammy-winning album and delivered an Oscar-nominated performance—and just as ubiquitous is her signature hairstyle. The multi-hyphenate, far more often than not, has been seen in a retro-meets-modern pixie full of waves and swoops. But she just debuted a different kind of swoopy style, and we can’t help but hope this won’t be the only time she sports it during award-show season.

Taylor attended the Costume Designers Guild Awards in Los Angeles on Wednesday night, wearing a jaw-dropping raspberry pink Tamara Ralph gown with a sequinned halter top and flowing, satiny skirt. It’s truly no wonder the guild honored her with the Vanguard Spotlight Award. But it wasn’t just her dress that turned heads. Taylor’s hairstyle, created by stylist Tai Simon, was a total departure from her go-to pixie, and just as gorgeous.

The Oscar nominee unveiled a few more inches of hair, styled into a bell bob, named for its shape: a smooth, straight bob that flips out at the ends. If not for the flip, her hair would likely reach past her shoulders, making this more of a lob (or a Robert), but the sweet swoop definitely puts it in bob territory.

Photo: Getty Images

Teyana Taylor wearing a dark pink halter gown

Photo: Getty Images

Award-Winning Natural Hair Stylist Stasha Harris Builds Faith-Driven Beauty Empire in New York

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Award-Winning Natural Hair Stylist Stasha Harris Builds Faith-Driven Beauty Empire in New York

By Tracey Khan

Photo Credit: Joey Rosado

Award-winning hairstylist, educator and entrepreneur Stasha Harris spoke her future into existence long before she understood manifestation. Growing up in South Trinidad, Harris told anyone who would listen she would become a hairstylist, not as a dream, but as a declaration.

Teachers questioned her certainty and encouraged her mother to frame hairdressing as a fallback plan. Her mother refused.

“She listened to me,” Harris said. “She didn’t shrink my dream or try to make it safer for other people. She let me believe fully.”

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Photo Credit: Joey Rosado

More than 25 years later, that belief has evolved into a thriving beauty empire built on mastery, faith and cultural pride. Harris is a New York state–licensed natural hair instructor and master stylist with more than two decades of experience, and the founder of Magic Fingers Studio and Magic Fingers Institutea growing beauty education facility dedicated to training the next generation of professionals.

Raised with discipline and limited resources, Harris said her early life shaped her work ethic. She walked miles to school and often ate her first meal of the day at lunchtime. At 17, after graduating high school, she migrated to the United States, unsure of what awaited her.

Her break came during a visit to Brooklyn, when she braided a client’s hair and was immediately offered a salon chair in Cypress Hills.

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Photo Credit: Magic Fingers Studio

“That chair changed everything,” Harris said. “I didn’t know it at the time, but that was the beginning of my purpose unfolding.”

By 21, Harris opened her first salon, relying on instinct, prayer and lived experience. She didn’t enroll in her first formal business course until 2019.

“I didn’t have the language for entrepreneurship back then,” she said. “I just knew how to work, how to serve people and how to trust God.”

Her reputation for precision, professionalism and respect attracted a loyal clientele, many of them men, a demographic she said is often overlooked in natural hair spaces. Her work later expanded into editorial and celebrity spaces, including a seven-year run as creative director on a recurring hair series for Cosmopolitan magazine. Still, Harris remained grounded.

“Your everyday clients are your foundation,” she said. “They’re the ones who build your business when nobody’s watching.”

Education emerged naturally. When Harris finally agreed to teach a braiding class, it sold out within an hour. Requests for licensing soon followed, prompting her to open Magic Fingers Institute in 2022 after years of regulatory delays and financial strain.

“I paid rent on a building I couldn’t even use yet,” she said. “But I knew what God told me to do, so I stayed the course.”

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Photo Credit: Magic Fingers Studio

Since opening, the institute has graduated more than 170 students from its licensed programs in natural hair styling, nails and waxing, with plans underway to expand into cosmetology and aesthetics. Harris said the curriculum is intentionally designed to go beyond technical skill, equipping students with real-world knowledge in business structure, taxes, branding, saving and long-term financial planning.

“I had to learn all of that the hard way,” Harris said. “I don’t want my students struggling the way I did when they leave here.”

That same commitment to preparation and excellence extends to the Magic Fingers product line, developed in collaboration with Shine n Jam and informed by Harris’ more than two decades behind the chair. The professional-grade collection includes braiding gels, mousse, scalp oils, tools and the recently launched ProBraid Gel, created specifically for long-lasting protective styles.

“I made these products for stylists who are tired of white residue, flaking and dryness,” Harris said. “They moisturize, they hold, and when the braids come down, the hair is still healthy.”

For Harris, beauty is inseparable from identity. Chemically relaxed from childhood, she said she did not experience her natural hair texture until adulthood. Today, she teaches students the history and cultural significance of braiding across the African diaspora, emphasizing pride, knowledge and preservation.

“This is about knowing who you are,” she said. “When you understand your hair, you understand your roots.”

Grounded in faith, Harris measures success not by accolades, but by impact.

“My students are my legacy,” she said. “When they win, I win.”

Magic Fingers Institute stands as proof that when purpose leads the way, beauty becomes more than a business,  it becomes a testimony.Magic Fingers operates from two distinct locations serving different parts of Harris’ growing beauty ecosystem. Magic Fingers Studio, where Harris continues hands-on work behind the chair, is located at 5319 Church Ave., Brooklyn, NY 11203. The educational arm, Magic Fingers Institute, is based at 178-02 Jamaica Ave, 2nd Fl, Jamaica, NY 11432, where students receive licensed training in natural hair styling and beauty services.

Getting Wi-Fi OUT Of The Home

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Getting Wi-Fi OUT Of The Home

As someone who lives an insanely clean life, while assessing toxins still in our home, I realized that I had let a really toxic one slide for far too long and it was time to address it: Wi-Fi. Over the past few years, more and more people have begun questioning how much constant wireless exposure we’re living with inside our homes and for me, it’s a risk I am no longer willing to take. Or worse, to sit back and wonder!? The more I learn about Wi-Fi, the more I realize it is simply not something I want in my home. Not for me and especially not for my dogs. Every single day, we are seeing more and more people come down with cancer and I am convinced that Wi-Fi is playing a BIG role to accelerate the spread. So, if you are wanting to get Wi-Fi out of your home as well, here are the exact steps we took to finally go Wi-Fi FREE!

Why I Wanted Wi-Fi OUT!

Many experts have been warning us for years about the long-term environmental exposures of Wi-Fi and how they may impact health but because it’s harm is invisible, it’s a hard one for most people to believe it’s happening but, we know enough by now to know this is something that does not belong in our lives, let alone our homes.

What we do know is that radiofrequency (RF) radiation from wireless devices like Wi-Fi routers is classified as “possibly carcinogenic” by international cancer research groups. That does not mean Wi-Fi is proven to cause cancer, but it does mean there is enough concern in the research to keep studying it, especially with lifelong, chronic exposure starting in childhood. According to cancer.org even, “Although RF radiation is not thought to cause cancer by damaging the DNA in cells the way ionizing radiation does, there has been concern that in some circumstances, some forms of non-ionizing radiation might still have other effects on cells that might somehow lead to cancer.” And yet, we are sold this as if it’s the best technology money can buy. The brainwashing is really insane. They continue “Some studies have even suggested that RF radiation might stress cells. This could lead to the creation of reactive oxygen species inside the cells, which can damage DNA. Some studies have found possible increased rates of certain types of tumors in lab animals exposed to RF radiation, but overall, the results of these types of studies have not provided clear answers so far.”

The writing is on the wall. People with children, at the very least, should never keep routers near their bedrooms and you should shut it off as often as possible to be safe. Removing it fully, is always the best choice.

Wi-Fi works by constantly emitting low-level RF signals throughout your home so devices can stay connected at all times. Unlike ionizing radiation such as X-rays, Wi-Fi is non-ionizing, meaning it doesn’t directly break DNA. However, researchers have still explored other biological effects, including how prolonged RF exposure may influence things like oxidative stress, sleep patterns, anxiety, depression, body rashes, neurological signaling, and in some experimental conditions, changes in the blood–brain barrier when exposures are high enough to create measurable heating in tissue. The data is still not fully developed as this is all way too new but for me personally, the bigger question became: even if the risk is uncertain, do I really want something broadcasting continuously in every room where my family and animals spend their lives?

The clear answer was a big fat NO.

Another thing I realized is just how saturated our homes have become with wireless signals. It’s not just the router anymore. It’s smart TVs, tablets, iPads, phones, Bluetooth accessories, printers, cameras, and every “smart” home device all constantly communicating through the air. Even if each individual device emits a low level, together they create a constant background of exposure that never truly turns off. Pets are especially interesting to think about here because they spend far more time at home than we do and often sleep closer to routers or electronics, without any ability to choose distance or exposure. My dogs deserve a safe space and a home with Wi-Fi is not that.

That’s ultimately why I decided to remove Wi-Fi from our house and switch to ethernet instead and it was not nearly as painful as I had thought and another perk? The internet is WAY faster, imagine that! There is no need for 5G when you can just plug right into the internet via ethernet cable! Wired internet gives you an even better, more reliable connection, but instead of broadcasting signals through the air 24/7, the data simply travels through cables directly to each device. You still get streaming, work, and everything else you need, just without the constant wireless background! We have been bamboozled to go forward when really, we never needed to. It only cost us our health.

How To Remove Wi-Fi From The Home

Step 1- The first step was contacting our internet provider and asking a very specific question: Can our modem and router fully shut the Wi-Fi radios off completely, not just hide the network name? This is important because some routers still broadcast even when you think Wi-Fi is “off.” Luckily, ours was able to fully disable both frequency bands, so we didn’t need to replace the equipment. If yours cannot fully shut Wi-Fi off, you would need to order a router and modem that allow complete radio disable so the house truly stops broadcasting signals.

Step 2- The next step was bringing in an electrician to install ethernet hubs throughout the home so everything that used to rely on Wi-Fi could plug in directly: smart TVs, computers, streaming boxes, and tablets when needed. Honestly, this part was shockingly easy and fast. I used Thumbtack and simply searched for a “low voltage electrician” and told them what I wanted to do. I will warn you, they will probably not have a clue what you want to do as they are only running the wires. That is why you will want to have your internet provider on standby if needed.

The electrician came over within 2 hours and ran clean wall ports into the main areas we use our devices the most, and now everything just plugs in! It’s the best. The connection is actually more stable and faster than before, and there’s peace of mind knowing our home isn’t constantly emitting wireless signals in every room. When I want to use the internet, I simply plug in my phone, iPad or tablet and then, my computer is at my desk and stays hard wired where it sits so I can use the internet the same as before without baking myself in my office each day.

If you are wondering where the cables go!? You do not see them at all, it’s the same way you would plug anything else in, they can create either a wall plug you connect to with an ethernet cable OR they can create a panel with a cable already in it that you can open and pull out to plug in. You get to decide. Remember how we used to plug phones in? It’s the same as that. The wires went through our crawlspace so you do not see them at all. You can also feed them through your attic. Your electrician will tell you the options but this is very easy and what they do. Run wires.

Step 3- Once you get everything wired, you, in theory, should be able to plug anything in and get the internet! Ours had a little problem because we were told the wrong info and really, all we ever had to do was login to our modem to shut the wifi off. To be safe, you can call before hand and make sure they walk you through those steps. Then, you wire the cables and should be good to go right away. And that’s really it! We had it up and running same day.

Attachments Needed-

You will need adapters and this part always confuses me but I figured them out so I will share what we got below. Be sure to check that these will work for your devices as well

iPhone- For my phone, I got this Ethernet Adapter. You simply plug in the ethernet cable to this adapter and then right into your phone. Easy breezy. Fastest internet ever.

iPad- For my iPad, I got this Ethernet Adapter. You simply plug in the ethernet cable to this adapter and then right into your iPad. Easy breezy. Fastest internet ever.

Ethernet Splitter- Do you want more space for cables? We got two of these network switches. This allowed us to add 16 different cables if we needed to throughout the house. We ran two to the kitchen so we both had a plug to work from, one in the bedroom, one to each our offices, two to printers etc etc…

Cost-

This was expensive but for me, 100% worth it to know I am not harming my family. You also do not have to add as many as we did. You could start with a few. Plan to pay around $400 per hub. So, if you ran 4 hubs, that would be about $1,600. But again, you could start with 1-2 just to get the Wi-Fi out!

Overall, I feel like this is a HUGE part of why we are seeing cancer rates SOAR as even Cancer.org admits that this is a true threat and risk to our health. The problem is, it’s all so new, we will not see the true links to the damage for years to come. Don’t wait, take action to protect yourself and your family today.

Calls Rise for Peter Thomas Roth Boycotts Amid Release of Epstein Emails

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Calls Rise for Peter Thomas Roth Boycotts Amid Release of Epstein Emails

Each day since the Justice Department published 3.5 million new documents related to the Jeffrey Epstein case on January 30, we’ve learned of yet another powerful man who was in contact with the convicted sex offender and people in his network. Late last week, the name Peter Thomas Roth surfaced. According to what appear to be emails in the DOJ release, the skin-care brand founder had communicated with Epstein and his co-conspirator Ghislaine Maxwell from 2004 until 2018. Now, influencers and content creators are publicly disavowing Roth’s brand and—along with some everyday consumers—calling for boycotts in light of this information.

Nothing in the files suggests that Roth was involved in any criminal conduct, but he exchanged many friendly emails with Epstein and Maxwell long after the former pleaded guilty in 2008 to felony solicitation of prostitution and procuring a person under the age of 18 for prostitution. In September 2017, Roth allegedly visited Epstein’s home to “explain to all the girls about skin creams, cleansers and such,” according to an email. The same month, Roth sent Epstein 13 gift bags filled with products. In another email, dated August 2018, Roth sent Epstein the link to a New York Post story headlined Steve Bannon Trying to Get on Disgraced Jeffrey Epstein’s Good Side,” saying “Great picture of you!!!” Epstein responded “fun,” to which Roth replied with three thumbs-up emojis. Epstein was subsequently charged with federal sex trafficking in July 2019.

Roth launched his skin-care line in 1993 after struggling to find products to treat his acne. The brand is now carried in Sephora, Ulta, and QVC. In a statement sent to Allurerepresentatives for Peter Thomas Roth stated that Roth “gave up the day-to-day operations of his eponymous brand in 2016.” According to the brand’s website, Roth “leads all research and development efforts.” He is still the CEO.

On February 8, skin-care influencer Hyram Yarbro posted a 26-minute YouTube video in which he said he would no longer promote the brand. He says he has featured its products in “hundreds” of his videos. “I just figured out today that one of my favorite skin-care brands that I have featured in hundreds of videos since the very beginning of my channel, Peter Thomas Roth, is all up in the Epstein files,” Yarbro stated in the video. “I personally will not be supporting him or the brand anymore.” At press time, the video has more than 230,000 views and over 2,000 comments, some saying they are going to boycott Ulta and Sephora as long as they continue to carry the brand.

J.C. Dombrowski, a content creator, also posted a video to say he’s severing any connection with the brand, deleting any previous videos he’s made featuring its products, and requesting to be taken off its public relations team’s mailing list. “I feel especially let down, violated, and appalled that my content helped bankroll someone and some brand like that,” he wrote in his caption, where he also described himself as a survivor of abuse.

People across the internet with far smaller followings, including on Reddit, are also denouncing Roth and his brand, calling on others to stop purchasing his products. “I’m genuinely disgusted and angry about this. PTR made one of my favorite moisturizers, but after this, I will be buying no more,” one user wrote in the /BeautyGuruChatter subReddit.

When Allure asked brand representatives at Peter Thomas Roth for comment, they pointed us to a statement that Roth posted to both his personal Instagram profile and the brand’s on February 5. In it, he said that Epstein was his physics teacher at the Dalton School in New York City in the early ’70s. “We stayed in touch casually in the nearly five decades that followed,” he wrote. “I’m horrified by the crimes he committed and the lasting impact they have had on his victims, and I deeply regret maintaining any association with him after leaving the Dalton School.”

The Anti-Aging Ritual Your Scalp Has Been Waiting For – Iles Formula

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The Anti-Aging Ritual Your Scalp Has Been Waiting For – Iles Formula

Haircare. Skincare. How’s your scalp care?

There’s a moment, between discovering a new grey, and running fingers through hair that feels thinner than it once did – where you realize your scalp deserves the same attention your face has been getting for years. The serums, the actives, the rituals: you pull out all the skincare stops. Your scalp, by comparison, gets whatever’s left over from your shampoo.

In the name of more beautiful hair, it’s time to change that.

Hair loss and thinning only accelerate with age. This is thanks to the hormonal shifts of peri-menopause and menopause. Shifting estrogen levels, increased DHT activity, stress, and the natural weakening of hair follicle structure all converge to create hair that feels less and less like it once did: that might look like feeling finer, sparser, or slower to grow.

Luckily, you don’t have to accept this: there are solutions. And the scalp, like the skin, responds beautifully to consistent, nourishing care.

The Iles Formula Signature Collection is where your ritual – no matter the hair concern – begins. Our expert three-step system – Shampoo, Conditioner, Finishing Serum – is formulated without bond building, peptides, keratin, or protein. That means no unnecessary buildup, no breakage, and no compromising on how you want your hair to look and feel.

The first step, your Shampoo, immediately detangles and evens out porosity; followed up by the Conditioner, which transforms dry, structurally weakened strands into something sumptuous. To finish, the Finishing Serum protects against heat, UV, humidity, and color fade. This is what Wendy calls “organic memory” – the kind of silk-soft suppleness that hair consistently craves and rarely finds while aging.

What really sets your routine apart is adding in the Iles Formula Scalp + Hair Rejuvenating Booster. Think of this step as your scalp’s anti-aging serum. It’s Iles Formula’s drug-free, botanical leave-in treatment – it took 5 years to formulate. We built the serum around Procapil™ – a clinically-proven complex derived from citrus fruits and olive trees that reduces the effects of DHT on hair loss and has been shown to increase hair growth by 121%.

We paired this with our signature sustainably-sourced actives – like Biotin and 3 Amino Acids for collagen synthesis, Wasabi Extract to improve follicle strength, plus Tomato and Apple Extract for cell rejuvenation. The results speak for themselves: 68% showed improvement in hair density, while 80% noticed a reduction in hair loss, and over 80% said it promoted hair growth. Use yours once or twice a week as preventative care. Doesn’t your scalp deserve the same love you show the rest of your skincare routine?

The secret isn’t acceptance. It’s knowing exactly what your hair needs – and giving it that, without compromise.

Why indie beauty falls apart when the founder leaves

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Why indie beauty falls apart when the founder leaves

What really defines indie beauty – and why does it so often unravel when the founder steps away?

In this thought-provoking solo episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier digs beneath the surface of what independence truly means in beauty, and why ownership alone is a woefully incomplete definition.

If you’ve ever wondered why some of the most loved indie beauty brands seem to lose their spark after a sale or leadership change, this episode will completely reframe how you see the sector.

Drawing on real industry stories and years of close observation, Lorraine explores why authenticity – not funding, scale or corporate muscle – is the beating heart of indie beauty.

From cult brands that soared under founder leadership to those that faltered once that founder stepped back, this episode connects the dots between craft, clarity and continuity, and explains why these qualities are so hard to replicate once they’re gone.

This episode also builds beautifully on themes explored in previous founder interviews on the podcast, including Lorraine’s earlier conversation with Pai Skincare founder Sarah Brown (episode 89), whose recent return to her brand provides a timely and powerful example of what happens when authenticity needs restoring.

Miss this episode, and you’ll miss one of the most honest conversations yet about the future of indie beauty. Tune in now!

Listen here

“When authenticity goes missing, the consequences show up very quickly. It’s not just something you can buy in a boardroom.” — Lorraine Dallmeier

Key takeaways:

  • Indie beauty is more than independence: Indie beauty is often defined simply as ‘independent beauty’, but this definition misses what truly makes these brands powerful. Lorraine explains that independence alone says nothing about a brand’s soul, values, or longevity. What really sets indie beauty apart is the founder’s authenticity – their deep involvement in craft, ingredients and decision-making. Without this, a brand may still exist, but it often loses the energy that made it special in the first place.
  • When founders leave, brands often lose their centre of gravity: The episode explores a recurring pattern in the beauty industry where founders sell successful indie brands, step away, and are later pulled back in. Through examples such as Beautycounter, Tatcha, Drunk Elephant and Pai Skincare, Lorraine shows how momentum often slows once the founder leaves. These stories highlight that spreadsheets and growth targets cannot replace the original mission and vision that customers connected with. Authenticity, once removed, is extremely difficult to recreate.
  • Craft is the first pillar of authenticity: Lorraine breaks authenticity down into three essential pillars, starting with craft. Founders who genuinely understand formulation, ingredients and product performance make sharper, more meaningful decisions. This hands-on knowledge leads to better products and stronger customer trust.
  • Clarity protects a brand from drift: Clarity is the second pillar, and it shows up in the everyday choices a brand makes. Authentic indie beauty brands are anchored by a clear sense of what they stand for, from supply chains and packaging to pricing and communication. Lorraine explains that clarity helps brands resist short-term trends and boardroom pressures. When clarity is lost, a brand’s identity quickly becomes diluted and unfocused.
  • Continuity keeps authenticity alive over time: The final pillar is continuity, which reinforces that authenticity is built over years, not quarters. Lorraine emphasises that continuity does not mean a founder can never step back or sell, but that the brand must protect its centre of gravity during transitions. Without continuity, brands can lose culture and coherence.

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.

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How to become an
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Join over 100,000 other Formulators

By providing your details, you agree to receive additional educational & marketing emails from Formula Botanica, which further introduce our curriculum. Your data is never shared or sold. Read our Privacy Policy.

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How Bad Is Walking Barefoot Around Your House, Really?

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How Bad Is Walking Barefoot Around Your House, Really?

Kicking off your shoes when you get home may feel like sweet, sweet relief, but the habit can come with its own share of consequences—especially for people who are prone to foot issues.

The post-pandemic rise of remote and hybrid jobs has brought the fallout of barefoot-living to the forefront, Elizabeth Daughtry, DPM, FACFAS, a North Carolina–based podiatrist, tells SELF. Many people who were used to walking outside in shoes are now spending more time barefoot at home, which could be driving up cases of plantar fasciitis, a painful condition involving inflammation of the tissue in the arch, Dr. Dunn says. And that’s just one issue that can crop up when you constantly stride around sole-free.

And yet, going barefoot at home isn’t all bad, depending on your foot type and activity level. After all, shoes can be constricting, limiting range of motion in ways that lead to foot problems, Daniel Stewart, MD, a podiatrist at HCA Florida Mercy Hospital, tells SELF.

Read on to learn whether you may be better off wearing shoes all (or most) of the time at home, plus how to choose supportive house shoes that can help keep your feet pain-free.

Why walking around barefoot at home all the time could lead to foot problems

First, there’s the obvious danger of acute injury—tripping on a rug, falling down the stairs, stepping on “Legos and Barbie shoes,” Alicia Canzanese, DPM, ATC, a Pennsylvania-based podiatrist and athletic trainer, tells SELF. And if you need to flee quickly because of a fire or natural disaster, you don’t want to do so barefoot, Dr. Daughtry says.

Other issues can develop over time. When you’re off your feet for hours (say, sitting at your desk or overnight), your plantar fascia—that band of tissue that connects the base of your toes to your heel—tightens up, Dr. Daughtry says. If you go straight from your chair or your bed to stepping down barefoot, you risk overstressing and irritating the taut tissue.

Walking a lot or standing for hours without arch support can also cause pain in a ball of the foot, known as metatarsalgia, Dr. Daughtry says. That’s because your foot can flatten against the floor over time, putting extra pressure on your metatarsals. This can also lay the groundwork for a Morton’s neuroma, or irritation of the nerve tissue between the third and fourth toe, given that nerve is in closer contact with the floor, Jeffrey M. DeLott, DPM, a podiatric surgeon at Hartford HealthCare’s Connecticut Orthopaedic Institute, tells SELF.

Who should especially avoid walking around barefoot

There are a few categories of people who should largely avoid being shoeless, such as those who:

L’Oréal reports solid 2025 performance; e-commerce tops 30% of sales

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L’Oréal reports solid 2025 performance; e-commerce tops 30% of sales

THE WHAT? L’Oréal reported its 2025 annual results, delivering like-for-like sales growth and improved profitability, while confirming acceleration into 2026 and outlining upcoming Board changes.

THE DETAILS Sales reached €44.05 billion, representing +4.0% like-for-like growth and +1.3% reported growth, with momentum accelerating in the second half across all divisions and regions. E-commerce delivered double-digit growth and surpassed 30% of total sales, reinforcing the strength of the Group’s omnichannel model. Professional Products led divisional performance with +7.5% like-for-like growth, supported by solid contributions from Dermatological Beauty, Consumer Products and Luxe.

Profitability improved over the year, with gross margin rising to 74.3% (+10 basis points) and operating margin increasing to 20.2% (+20 basis points). Operating profit reached €8.89 billion, up +2.4% year on year. Earnings per share came in at €12.71 (+0.4%), while the proposed dividend stands at €7.20 per share (+2.9%). Net cash flow increased to €7.2 billion, up +7.8%.

Strategically, the Group continued advancing its AI and IT transformation while stepping up M&A activity, notably through Kering Beauté and increasing its stake in Galderma to 20%. On governance, the Board proposed the renewals of Jean-Paul Agon and Patrice Caine, with Paul Bulcke and Béatrice Guillaume-Grabisch set to depart, and new director nominations including Pablo Isla, Anna Lenz and Christel Bories.

THE WHY? The results reinforce L’Oréal’s ability to outperform a gradually improving beauty market, expand margins despite currency and tariff pressures, and strengthen its long-term growth platform through innovation, Beauty Tech investment and targeted acquisitions—supporting confidence in further acceleration in 2026.

Source: L’Oreal

Who Is Jutta Leerdam? Meet The Olympic Dutch Speed Skater Engaged To Jake Paul

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Who Is Jutta Leerdam? Meet The Olympic Dutch Speed Skater Engaged To Jake Paul

She’s not only smashing it at the Olympics: she’s also the 2022 World Sprint Champion in the 500 and 1000 metres combined, and the 2020 and 2023 World Single Distance Champion. Altogether, she has 12 world championship medals, including six golds. All in a day’s work for a champion speed skater *shrugs*.

When did she get engaged to Jake Paul?

Dimitrios Kambouris/Getty Images

You might best know Jutta for her relationship with YouTube star and boxer Jake Paul. The skate star has a giant social media presence, racking up over six million followers on Instagram, where she shares updates on her skating career, as well as snaps of her life with Jake, such as holidays to Lake Como and Puerto Rico together.

The couple have been together since April 2023, and like with any modern romance, it all started with a DM. “Jake sent me a DM on Instagram and asked if I wanted to be on his podcast,” she shared in the documentary Countdown: Paul vs. Tyson. “And I was like, ‘Okay, let’s do it. Can be good, can be nice.’”

Image may contain Jake Paul Shraddha Kapoor Person Photobombing Adult Accessories Sunglasses Skin and Tattoo

Dave Benett/Getty Images

And beyond her initial reservations about his brash, controversial online persona, she found that there’s a soft centre inside that tough exterior. “I never, ever expected to date him, like never. Of course, I didn’t know a lot about him. I could only scroll on his Instagram and form an opinion like the whole world does. But he is the complete opposite.”

Since then, the pair have gone from strength to strength, with both stars showing up for each other at their respective sporting events — Jake’s fights and Jutta’s skating competitions — and Jake is uncharacteristically emotional and lovey-dovey about her online.

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