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The Three Words That Will Transform the Way You Get Dressed Every Single Day — Inside Out Style

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The Three Words That Will Transform the Way You Get Dressed Every Single Day — Inside Out Style

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You Don’t Need Another Capsule Wardrobe. You Need Your Identity Revealed.

You’ve tried the capsule wardrobe. You’ve bought the “investment pieces.” You have a wardrobe of basics.  You’ve followed the style rules. So why does getting dressed still feel like such a struggle and you still feel that you lack style?

If you’re a woman over 40 who has spent years building a career, raising a family, and being everything to everyone, there’s a good chance your wardrobe reflects all of that responsibility. And not in a good way.

You bought what you hoped would work. You bought what was safe. You bought what was recommended. And somewhere along the way, you stopped buying for yourself as you got lost in the busyness of life.

The result? A wardrobe that feels OK, well, you’re not naked, and that’s a plus. But it’s not the stylish wardrobe you desire.

Here’s the truth nobody in the fashion industry wants to tell you: this isn’t a taste problem, nor is it a body problem (which you may think is the reason). It’s a definition problem. And it’s exactly what I’m solving in my new live masterclass, E³ – Your Style Identity Reset.

The Real Reason Style Feels So Hard

Most women believe that stylish people are simply born with an eye for fashion. That’s some innate talent you either have or don’t. That if they’re struggling, it means style just isn’t “their thing.”

This is one of the most damaging myths in the fashion industry, and I’ve spent over 22 years as an internationally certified image consultant dismantling it, because I too wasn’t born with style.  What I was born with was a willingness to learn and understand that style is both a science and an art and that it’s something you can learn.

Style isn’t instinct. It isn’t talent. It’s a decision framework. And until now, nobody has ever taught you one.

So you’ve been making expensive guesses. Buying things that seemed right in the store but somehow never quite worked at home. Accumulating a wardrobe full of options and still standing there every morning feeling like you have nothing to wear.

That exhausting cycle ends here.

Introducing E³ – Your Style Identity Reset

E³ is a 90-minute live masterclass where you will author your own personal three-word style identity, one that works for every occasion in your life and brings you three things: Empowerment, Ease, and Expression.

This is not a framework I hand to you. These words are authored entirely by you. Not by Instagram. Not by Pinterest. Not by the latest trend report. By you.

Once you have your three words, they become your personal filter for everything: what you buy, what you keep, what you wear, how you put together outfits, and how you show up in the world.

My client Elle calls her three words her “North Star,” because they keep her from drifting into sales racks and influencer trends that were never meant for her in the first place.

E³- Your Style Identity Reset masterclassWhat You’ll Learn Inside the Masterclass

Identify Your E³ Words

You will uncover the three power words that anchor your style. Not aspirational words. Not aesthetic trends. Words that reflect who you actually are now, and how you want to feel when you walk into any room.

Define What They Mean Specifically to You

“Polished” means something different to every woman. So does “Comfortable.” So does “Professional.” Inside E³, you will translate your three words into clear, personal definitions so they become practical decision tools rather than vague ideas floating around in your head.

Apply Them Across Every Area of Your Life

Style is not one-dimensional, and neither are you. You are not the same at a client meeting as you are at a weekend brunch or a school pick-up. You will learn how your E³ framework adapts without losing consistency, so your identity and your style stay intact in every setting.

Understand How the Percentages Shift

Your three words stay the same; the emphasis changes depending on the occasion. A business meeting might call for 60% Empowerment, 30% Expression, and 10% Ease. Pilates might flip that entirely. You will learn how to adjust the dial without abandoning your core, which means you always feel like you, regardless of what you’re wearing or where you’re going.

The Three Words That Will Transform the Way You Get Dressed Every Single Day — Inside Out Style

Here’s a quick example of how my percentages shift  – left to right

Outfit 1: Expression is first – my hand whimsically embellished with boro and sashiko jeans are pure self-expression, but they still have a lot of ease and comfort.  The blouse with the fluted sleeves is again an expression piece – I like the drama and uniqueness of the double layer, but it’s still soft and feminine and has ease as it’s very comfortable to wear, and it’s also empowering to me as it’s more dressy.  Then add in the fur bolero, which again has a high level of expression, and also feels polished and dressy, so empowerment as well, and keeps me warm, so fits my need for ease (as I get cold easily), then layer on my pink cashmere (comfortable  – ease, and hot pink – empowerment) vest.  The silver and rose gold boots are quirky (expression) and comfortable (ease), and rather than sneakers feel more dressy (silver and leather).

Outfit 2: Empowerment first – the check dress pants – whilst comfortable (ease) are dressier and more polished than jeans.  The hot pink is my bold empowerment colour here, and the blouse is satin so also dressy (whilst being very comfortable – ease – to wear).  Lastly that fur bolero again – it’s dressy but also in the context of every day – also an expression of my personality (makes me feel like me and a little quirky – not your average garment), and the bird brooch is a quirky Erstwilder pieces that is another expression element, but also has ease, it doesn’t get in the way of anything.

Outfit 3: Ease is first here – a puffer jacket to keep me warm – all about comfort and practicality, but again, it’s in a colour that lights me up which makes me feel more like me – expression – as well as the design of the jacket fits my criteria for body harmony – so adds in some empowerment (I always feel more confident in an outfit that suits me).  The snakeskin boots are my nod to expression here – quirky and fun, and they are empowering as they are not just about comfort, but the heel is low enough to fulfill my need for comfort.  The pants are stretchy and comfy – ease – but still in a bolder colour – expression.  The roll neck jumper underneath is comfortable – ease – warm – ease – but in my favourite cobalt blue – expression and empowerment.

You can start to see with these three examples just how, even when choosing practical garments (jeans or puffer jacket), there should still be elements of expression and empowerment in that choice.  And having this tool starts to make curating your wardrobe so much more effective.

Stop Outsourcing Your Style to Trends

Once you have a framework, you no longer need permission from influencers, sales racks, or seasonal edits. Trends become optional rather than directive. You choose what aligns with your identity. You confidently ignore what doesn’t.

Who Is This Masterclass For?

E³ was created for intelligent women who have realised that getting dressed has become harder rather than easier over the years. Women who have tried the advice, bought the basics, followed the rules, and still feel like something is missing.

You might recognise yourself in one (or all) of these:

  • You feel like your wardrobe is full, but you have nothing that truly feels like you
  • You spend more time second-guessing yourself than actually getting dressed
  • You’ve followed trends and influencers only to feel worse about your choices, not better
  • You’re at a stage of life where your body, your career, or your lifestyle has changed, and your old style no longer fits
  • You feel invisible, or worried about dressing too young, too old, or too safe
  • You’re tired of wasting money on things that end up unworn

This is not about following more rules. It’s about finally having a framework that is yours, built around your personality, your life, and who you actually are in this chapter.

Why This Works When Everything Else Hasn’t

The problem with most style advice, including capsule wardrobes, “invest in better basics” guidance, and the endless trend content on social media, is that it comes from the outside in. Someone else’s idea of what you should look like, applied generically to thousands of women who are nothing alike.

E³ works because it starts from the inside out.

I’ve spent over two decades working with thousands of clients worldwide, from university professors and scientists to doctors, lawyers and creative professionals. What I’ve learned is that every woman wants the same things at her core: to feel confident, aligned, and like the best version of herself. Not like someone else’s version of stylish.

I wasn’t born with style either. I struggled, overbought, and second-guessed myself just like you. What I discovered is that style follows logic and systems, just like any discipline you respect. I don’t tell women what to wear. I teach them how to decide, so they stop outsourcing their confidence to anyone else.

What You’ll Leave With

After 90 minutes together, you will have:

  1. A clearly defined three-word style identity that is entirely your own
  2. Personal definitions for each word so they work as practical, everyday tools
  3. A framework for adapting your style across every activity and occasion in your life
  4. The confidence to evaluate trends and ignore what isn’t relevant to you
  5. Clarity about what to buy, what to keep, and what no longer represents you
  6. A decision structure that removes hesitation and replaces it with alignment

No more wardrobe shame. No more expensive guesses. No more dressing to disappear.

Join Me Live

Date: Tuesday 7 April 2026
Time: 9am AEST, Melbourne, Australia
Investment: $47 USD (a one-time payment)

You’ve spent more than $47 on clothes you don’t wear. This time, you’re investing in the strategy and framework that makes everything else easier. Every outfit decision, every shopping trip, every morning getting dressed.

Join the E³ Style Identity Reset Masterclass here

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The Perfect Lash Set for Monolids: Why Custom Mapping Always Wins

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The Perfect Lash Set for Monolids: Why Custom Mapping Always Wins

When it comes to lash artistry, one thing is clear, mono-lids don’t need fixing… they need intention.

Designing a lash set for monolid eyes isn’t about following trends. It’s about understanding the eye shape, enhancing natural beauty, and creating lift, openness, and balance without overwhelming the lid space.

This custom set by @bloombybrycie is the perfect example of how the right technique + mapping can completely elevate the final result.

Why Mono-lid Lash Sets Require a Different Approach

Mono-lids have minimal or no visible crease, which means traditional lash maps don’t always translate the same way. Without proper planning, lashes can disappear into the lid or look too heavy.

That’s why intentional styling is everything.

For this set, we used a strategic combination of curls and lightweight lashes to create a soft, lifted, kitten-eye effect that enhances the eye, without overpowering it.

The Lash Map Breakdown

This set was designed with layering and curl placement in mind to maximize visibility and lift.

Top Layer:

  • CC Curl (.05)

  • M Curl (.05) on the outer corners for lift + elongation

Bottom Layer:

  • CC Curl (.05)

✨ The result: a seamless blend that creates dimension while keeping the set soft, airy, and wearable.

Why M Curl is a Game-Changer for Monolids

If you’re working with monolid clients, M curl should be in your rotation.

Here’s why:

  • Creates an instant lifting effect

  • Helps lashes sit above the lid instead of getting lost

  • Enhances outer corners for that subtle, elongated shape

Paired with CC curl, it gives the perfect balance of structure + softness.

3 Pro Tips for Lashing Monolid Clients

1. Strong Curl = Visible Lift

Monolids benefit from curls that can push lashes upward and outwardmaking the eyes appear more open.

2. Lightweight Fans = Clean Dimension

Using .05 lashes keeps the set lightweight and fluffypreventing drooping while still adding fullness.

3. Map for the Eye Shape, Not Trends

Every client is different. What works on one eye shape won’t always work on another.
Customization will always outperform copy-and-paste lash maps.

The Final Result: Soft, Lifted, and Intentional 🤍

This set is the definition of effortless enhancement, a soft, lifted look that complements the client’s natural features instead of competing with them.

Because at the end of the day:
Custom always wins.

What NOT to do with your Natural Deodorant Stick

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What NOT to do with your Natural Deodorant Stick

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After years of making, pouring, packing, troubleshooting and answering customer questions, we’ve learned something important: people can get VERY creative with their natural deodorant sticks.

And while we admire innovation, sometimes that creativity leads to minor mishaps. Which is not fun for anyone (especially your underarms).

Natural deodorant is a little different to conventional formulas. It’s made with nourishing plant oils, waxes and active ingredients that respond to heat, pressure and storage conditions. Treat it kindly, and it’ll treat you right.

So consider this your friendly public service announcement for things NOT to do with your deodorant stick 👇

❌ 1. Don’t Go “Nude”

When using your refillable deodorant case, keep your deodorant inside its cardboard tube. No nude sticks required. We know it might seem logical to slide the stick straight out of the tube and pop it into the case on its own, but trust us, this is where things can get very messy, very quickly.

Natural deodorant is made with nourishing oils, butters and waxes that soften with body heat. Without the cardboard tube to support it, the stick can smudge, crumble, stick to the sides, or break apart inside the case, which turns what should be a quick morning swipe into a bit of a sticky situation.

Our Refillable Deodorant Cases were designed specifically to fit the cardboard tubes perfectly. The tube acts as a protective sleeve, helping the stick keep its shape while the case adds durability, protection and style. So simply drop the tube straight into the case, twist as usual, and enjoy mess-free, fuss-free application.

❌ 2. Don’t Push It All the Way Up

It’s not a telescope 😉 One of the most common causes of deodorant breakage is pushing the stick too far up before applying. It might seem harmless, but extending the product too high removes the structural support it gets from the tube.

Natural deodorants are slightly softer than conventional sticks because they don’t contain synthetic hardeners or binding agents. That’s part of what makes them glide smoothly and feel comfortable on the skin. However, it also means they need a little more care when applying.

When the stick is pushed up too far, pressure from normal application can cause it to bend, snap or crumble. Once that happens, it can be tricky to reset neatly.

Pro tip: If you accidentally push your stick up too far, tap the base on a solid surface and it should slide back down.

Avoiding all this calamity is beautifully simple. Push the stick up just a few millimetres (enough for a comfortable glide) and apply with gentle pressure.

❌ 3. Don’t Leave It in Your Car

We love the Aussie sun. Unfortunately, your deodorant doesn’t.

Natural deodorant ingredients are carefully balanced to stay solid at room temperature while still gliding easily onto the skin. But like most natural formulations, they are sensitive to heat.

When left inside a hot car, especially during warmer months, the internal temperature can rise well above 30°C. At those temperatures, the formula may soften or partially melt. The texture can change, the stick may shift within the tube, and once it cools down again, you may notice minor surface cracking or unevenness.

It doesn’t mean the product is ruined. In most cases, it will still work perfectly well. It may just feel slightly different to apply.

To keep your deodorant performing at its best, store it in a cool, dry place and avoid prolonged exposure to high temperatures. If it does soften, stand it upright in a cool room and allow it to reset naturally before using again.

Heat happens. Just don’t let it sunbake!

❌ 4. Don’t Use It as Dog Food

We know your dog thinks everything you own is fair game. Socks, lunchboxes, mystery crumbs on the floor… and apparently deodorant (and lip balm!) too.

But even though our deodorants are made with naturally derived ingredients, they’re not made for curious pups. Some essential oils and active ingredients can upset your dog’s tummy or irritate them if chewed or swallowed.

So if you’ve got a four-legged chaos goblin at home, keep your deodorant stored safely out of reach. Fresh pits, no vet drama. Everyone wins. 🐶

❌ 5. Please Don’t Lick It

Look, we didn’t think we’d need to write this either. But here we are.

Yes, it may smell delicious. No, it is not a snack. Our deodorants are made for underarms, not taste-testing, triple-daring, or “just seeing what it tastes like”.

A lick or nibble can cause an unpleasant burning or tingling sensation, especially with minty or citrusy scents. So let’s keep things simple: on your pits, not on your palate. 😉

The Golden Rule

Treat your natural deodorant stick kindly and it’ll keep your pits fresh, comfortable and happy as can be!

If you ever have questions about texture, scent or application, just reach out. We’re always here to help 🙂

SHOP DEODORANT STICKS

How to Be Less Defensive: 5 Tricks from Therapists

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How to Be Less Defensive: 5 Tricks from Therapists

No one sets out to be defensive. It’s a label that reads as a critique: you overreact, you’re too sensitive, you’re unwilling to listen. But in reality, defensiveness isn’t a character flaw so much as a reflex.

At its core, that knee-jerk combativeness is a heightened sensitivity to perceived criticism—one that prompts your brain to scan for signs you’re being judged or misunderstood. It’s why one offhand remark (“Oh, you’re still single?”) can eclipse an otherwise reasonable conversation, or why you find yourself overexplaining your work competency even though no one was questioning it in the first place.

Sometimes that response is rooted in a deep desire to be understood—or to protect how you’re seen. Other times, defensiveness shows up around topics you genuinely care about, which makes it only natural to jump in and fight for your case. But in those moments of correcting, interrupting, and debating, you’re not really listening. Instead, “your focus shifts to how people perceive you and whether they’re getting it wrong,” Carolyn Rubenstein, PhD, a Miami-based clinical psychologist and author of Perseverance: How Young People Turn Fear into Hope, tells SELF—a pattern that exhausts not only you, but those around you.

So how do you interrupt something that feels more like a reflex? Here are a few go-to techniques from therapists.

1. Pause before you react.

According to Dr. Rubenstein, defensiveness doesn’t start with words: It begins in your body. Your jaw tightens, your heart races, your breathing shortens. These are early warning signs that your nervous system has registered a “threat,” which is why the first intervention is physical, not verbal.

Unclench your jaw. Let your shoulders drop. Uncross your arms. Take a slower breath than feels natural. These small shifts should disrupt the automatic, “brace for impact” response—and give you the chance to respond more thoughtfully (and less reactively).

2. Get curious before you counter.

It’s easy to zero in on what feels unfair—someone’s tone, phrasing, or timing—while ignoring everything else. Your partner’s frustration about your tardiness becomes, in your mind, an indictment of your character. A manager’s blunt feedback registers as disrespect, not guidance.

However, curiosity can interrupt that narrow-minded thinking, according to Maya Nehru, MA, LMFT, a psychotherapist offering services in anxiety and trauma in San Diego and Washington. “Even if you initially disagree with the delivery or what they’re saying, ask yourself, ‘Is any of this even 5% useful?’” Nehru tells SELF. Acknowledging one valid critique doesn’t mean endorsing everything they said or did: Your friend shouldn’t have used expletives, but maybe they do bring up a good point about your unhealthy situationship. That passive-aggressive email ruined your mood, but the feedback about your project was pretty accurate. “What this does is it helps bypass the all-or-nothing thinking we tend to fall into,” Nehru says, making it easier to hone in on what matters—not what stings.

From Side Hustle to Global Empire: How Monique Rodriguez Mielle Organics Redefined Success

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From Side Hustle to Global Empire: How Monique Rodriguez Mielle Organics Redefined Success

Photo Credit: Mielle Organics

If you are looking for a sign to finally start that business in your garage or spare bedroom, this is it! The Monique Rodriguez Mielle Organics journey is the ultimate blueprint for turning a passion project into a global empire. Monique recently sat down with Emma Grede on the Side Hustle Stack podcast to get real about her transition from a registered nurse to the CEO of a billion dollar brand. It is so inspiring to hear her talk about the early days of mixing products in her kitchen and shipping orders from her basement, proving that you do not need a fancy office to start making history.

Lessons in Scale and Strategy

During her conversation with Emma Grede, the Monique Rodriguez Mielle Organics founder broke down what it really takes to scale a business while maintaining your peace and your purpose. She highlighted the importance of community and how staying connected to her customers helped her build a brand that people truly trust. It is not just about the hair care; it is about the legacy and the hard work that goes on behind the scenes when the cameras are off. Seeing two powerhouse Black women like Monique and Emma discuss the highs and lows of the beauty industry is the exact kind of “big sister” energy we need in our ears every single morning.

Group Hero Product Shot
Photo Credit: Mielle Organics

A Legacy Worth Celebrating

The Monique Rodriguez Mielle Organics acquisition by P&G was a historic moment that showed the world exactly what we already knew: our spending power and our brands are valuable. Monique continues to be a light for aspiring entrepreneurs who want to bridge the gap between a small side hustle and a massive corporate partnership without losing their soul. Her story reminds us that with enough grit and a solid plan, those “basement dreams” can eventually lead to a seat at the highest tables in the world. We are taking notes and manifesting this kind of growth for all of our favorite small businesses this year!

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Photo Credit: Mielle Organics

Megan Thee Stallion Looks Like a ’90s Prom Queen in Her Big, Blonde Updo — See Photos

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Megan Thee Stallion Looks Like a ’90s Prom Queen in Her Big, Blonde Updo — See Photos

Ah, prom season. I admit, I’m not really on top of how the teens are styling their hair for the big dance these days, but I have crystal-clear memories of how we used to do it in the 1990s. If you didn’t pile curls into a tendril-spilling tower atop your head, did you even read the special prom issue of YM? Well, it seems Megan Thee Stallion definitely did, and it apparently inspired her Broadway debut after-show glam.

Meg gave her first highly anticipated performance in Moulin Rouge!in which she’ll be playing the role of Zidler in the musical through mid-May. I would be remiss to not shout out her amazing hairstyle in the show—a glossy, Veronica Lake-esque look that’s bedazzled along its waves—but it’s her celebratory stage door style that’s really sending me back.

Photo: Getty Images

Everything about Megan’s look as she emerged from the Al Hirschfeld Theatre on March 24 screamed prom queen: the long, sequinned dress, the strappy, metallic shoes, the matching red mani-pedi, the gold Alexis Bittar jewelry (those bangles are so epic), the bold lips and shimmering eyes, because why take off your stage makeup if you’re going out after? She’s even carrying bouquets of flowers as if her name was just announced as the winner.

Megan Thee Stallion carrying bouquets of flowers in a sequin dress

Photo: Getty Images

Side Stitches: Why You Get Them and Quick Fixes that Help

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Side Stitches: Why You Get Them and Quick Fixes that Help

You’re two miles into a run and feeling good. Your stride is relaxed, your breathing is controlled, and those endorphins are ~flowing~.

All of a sudden, you’re hit with a sharp, stabbing sensation on the side of your torso, just below your ribs. Without even thinking, you slow your pace, desperate to get rid of the pain. You planned to run six miles today, but now all you can think about is how the hell you’re gonna make it home in one piece.

Nothing kiboshes an otherwise awesome workout like the dreaded side stitch.

Clinically called exercise-related transient abdominal pain (ETAP for short), the side stitch is “very common,” Sydney Lopez, a licensed athletic trainer with The Stone Clinic in San Francisco, tells SELF. An older survey of 965 athletes, published in 2000 in the journal Medicine & Science in Sports & Exercise, found that nearly 70% of runners and 75% of swimmers reported a side stitch in the past year.

But just because the side stitch is common doesn’t mean you need to suffer through it. Read on to learn what the hell causes side stitches, expert-backed tips for banishing them, and the red flags that warrant a chat with your doctor.

What exactly is a side stitch?

The side stitch is a sharp, localized pain that comes on during exercise and occurs in the abdomen, typically below the rib cage, according to Hunter Carter, an exercise physiologist at Hospital for Special Surgery in New York City. “A lot of people will describe it as sort of like a stabbing pain in the ribs,” Carter tells SELF. For many people, this sensation crops up on the right side of the body, he says.

A side stitch is different from other exercise-induced abdominal issues, such as muscle cramps (which feel more like tightness) and GI distress (which can include cramping accompanied by bloating, nausea, and/or a sudden urge to poop), Carter says.

Why do people get side stitches?

As for what causes the side stitch, “there is no one exact mechanism that is absolutely agreed upon,” Carter says. But the leading theory is that it happens when the parietal peritoneum (a layer of abdominal lining) gets irritated with repetitive movement, he says.

Runners who have a lot of vertical oscillation—meaning they bounce up and down a bunch as they stride—can be especially susceptible, Cater says. That’s because all that vigorous motion can jostle and aggravate the parietal peritoneum.

11 Best Medicube Skin-Care Products for Smoother, Clearer Skin

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11 Best Medicube Skin-Care Products for Smoother, Clearer Skin

The V-Roller Head is where things get especially good. It’s designed at a 62-degree angle, which sounds technical but really just means it glides along your cheekbones and jawline with even pressure and coverage. The modes let you shift gears depending on your mood: Red Mode for a firmer, bouncier look over time, Blue Mode for mornings when your face is holding onto last night (it helps de-puff and refine), and Purple Mode shifts into body care territory, which is surprisingly nice for tension in the neck and shoulders.

Then there’s the cleansing attachment, which goes beyond your hands to really get into pores, helping clear buildup, blackheads, and all those tricky little areas around the nose. You can go all in and use everything together in the same skin-care routine, or just pick your lane on any given day.

  • What’s included: Mini Booster Pro Plus, V-Roller Head, Cleansing Device

Frequently Asked Questions

Meet the experts

  • Charlotte Cho, an esthetician and co-founder of Soko Glam based in New York City
  • Jennifer Levine, MD, a board-certified plastic surgeon based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best clay masks, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

How To Choose A Non-Toxic Sunscreen

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How To Choose A Non-Toxic Sunscreen

What Does “Organic Sunscreen” Actually Mean?

The word organic is incredibly confusing in many situations, but especially when referring to sunscreen. Technically, an “organic” sunscreen is one that uses carbon-based chemicals, like oxybenzone, avobenzone, and octinoxate, to diminish the impact of ultraviolet radiation. That’s what organic chemistry is all about—the study of molecules with carbon backbones and carbon-hydrogen bonds. Benzene (C6H6), a petrochemical and a known carcinogen, is an ORGANIC compound! (Insert horrified gasp here, please.)

The barrier chemicals, like zinc and titanium, are called inorganic because they are not carbon-based. Zinc oxide has the chemical formula ZnO—it is a zinc molecule and an oxygen molecule. In chemistry-speak, it is an inorganic compound.

All this said, when regular people (as opposed to chemists) refer to organic sunscreens or natural sunscreens for the face and body, they are usually talking about a barrier suncream made with zinc and/or titanium that typically contains fewer and healthier ingredients than a mainstream sunscreen you might find in the grocery store.

A less confusing term would be non-toxic sunscreen or natural sunscreen because it implies that we are comparing a more environmentally conscious product with a traditional sun protection product.

Why Choose a Non-Toxic or Natural Sunscreen?

Most widely available commercial sunscreens contain not only sun protection chemicals, but parabens, fragrance, phthalates, and multiple ethoxylated ingredients, and they are often packaged in aerosol cans.

That knowledge alone is a great reason to choose a non-toxic sunscreen over a traditional brand.

Specifically, the sunscreen ingredients oxybenzone and octinoxate are estrogenic and allergenic. Also watch for a “non-active” ingredient called methylisothiazolinone—a preservative commonly found in sunscreens and baby wipes that is increasingly recognized as a strong skin allergen.

Last, but definitely not least, many chemical sunscreens are toxic to marine environments. Oxybenzone and octinoxate have been shown to contribute to coral reef damage, which is why several coastal regions now restrict their use.

It’s hard to relax with a book on the beach when you know your sunscreen might be harming the reef the moment you step into the water.

What Is a Barrier Sunblock?

Zinc oxide and titanium dioxide are the two physical sunblocks used in the natural sunscreen industry. They block the sun’s rays rather than screening them, which is usually what people are looking for when they search for an organic sunblock or natural sunblock.

Zinc blocks both long and short-wave UVA rays and UVB rays, making it a more desirable sun protection ingredient than titanium dioxide, which blocks mostly UVB and short-wave UVA rays.

Rather than filtering UV radiation and diminishing its harmful effects, a physical sunblock sits on top of the skin and reflects sunlight. It’s like the difference between a filter and a mirror—the filter breaks up the sunlight and deactivates it, while the mirror reflects it instead.

Non-Nano vs Nano Sunscreen Particles

Nanoparticles complicate this issue because they may penetrate skin cells to some degree, and more research is needed to fully understand their biological and environmental effects.

Some researchers believe nanoparticles may be taken into skin cells where they could heat up and potentially accelerate UV damage. The evidence is still evolving.

For now, many people choose non-nano zinc oxide sunscreens because they sit on top of the skin and are less likely to be absorbed or enter aquatic ecosystems.

Is Mineral Sunscreen Better Than Chemical Sunscreen?

This is a much-argued point, and there is not enough science available to support extreme positions.

However, several concerns have been raised about certain chemical sunscreen ingredients.

Oxybenzone may act as an endocrine disruptor in the body, mimicking the action of estrogen. Retinyl palmitate can slow visible skin aging but may accelerate certain forms of skin damage when exposed to ultraviolet light. PABA was once widely used but caused allergic reactions in enough people that it has largely fallen out of favor.

In short, there are several compelling arguments for using a non-nano physical sunscreen made with zinc oxide or titanium dioxide.

Physical or mineral sunscreens

• are not absorbed by the skin
• are not degraded by sunlight
• are generally more photostable
• often contain fewer unnecessary ingredients

Of the chemical screens, avobenzone protects against UVA rays and appears to have a somewhat lower toxicity profile than some other chemical filters, at least based on current evidence.

How to Reduce the Chalky Look of Mineral Sunscreen

We know natural sunscreens can be a drag. They are often thick, chalky, or zinc-heavy.

Adding a drop or two of Nectar Nourishing Drops to your sunscreen can dramatically improve the texture and spreadability. Organic oils of safflower, argan, prickly pear, and pumpkin seed create a silky blend that helps the sunscreen apply more smoothly.

Adding a drop of oil may decrease the SPF very slightly, but not enough to matter if it helps you apply the sunscreen more evenly.

People with deeper skin tones may have to try a few formulations before finding one that blends without leaving a white cast. Fortunately, mineral sunscreen formulations are improving rapidly.

What Should You Look for in a Natural Sunscreen?

Look for fewer ingredients overall.

Choose non-nano zinc oxide or titanium dioxide until we know more about the effects of nanoparticles.

Avoid products containing parabens and fragrance. Even essential oils can oxidize in sunlight and increase the chance of skin reactions.

An SPF of 30 is usually sufficientand protective clothing, hats, and shade are still important when spending long periods outdoors.

Also remember that a small amount of sunlight—about 10 to 15 minutes of early or late day sun on bare skin a few times a week—can help maintain healthy vitamin D levels.

Most dermatologists will tell you that the best sunscreen is the one you will actually use. I agree that using sunscreen is better than skipping it altogether.

But I think we can do better: let’s look for natural sunscreen ingredients that aren’t harmful for human or environmental health. Why choose any sunscreen when you can easily choose a healthier one??

FAQ: Choosing a Non-Toxic Sunscreen

What is the safest sunscreen ingredient?

Zinc oxide is widely considered the safest and most effective sunscreen ingredient because it protects against both UVA and UVB rays and sits on top of the skin rather than being absorbed.

What does non-nano zinc oxide mean?

Non-nano zinc oxide refers to zinc particles that are large enough that they remain on the surface of the skin rather than penetrating skin cells. Many people prefer non-nano formulations because of potential environmental and absorption concerns.

Are chemical sunscreens harmful?

Not necessarily. Many chemical sunscreens have long safety records, but certain ingredients such as oxybenzone have raised concerns about hormone disruption, allergies, and environmental toxicity, and many chemical sunscreens contain inactive ingredients that come with health questions as well.

Is mineral sunscreen better for sensitive skin?

Yes. Mineral sunscreens made with zinc oxide are often better tolerated by people with sensitive skin, eczema, or perioral dermatitis.

Do mineral sunscreens protect as well as chemical sunscreens?

Yes, when properly formulated and applied in adequate amounts, mineral sunscreens provide excellent broad-spectrum protection.

Our Favorite Non-Toxic Sunscreens

Below are a few of the Osmia team’s favorite natural sunscreens.

Sarah

“Mychelle is my go-to daily sunscreen. It does not seem to exacerbate my perioral dermatitis, which many natural sunscreens do. I also tested it on a dark-skinned friend, and it went in really well with minimal effort, which is not always the case with zinc-based sunscreens. I usually mix it with the Saie Slip Tint (SPF35) for a nice healthy glow—it comes in lots of shades. I really like Babo Botanicals for a natural body sunscreen.”

Mary

“I like the MyChelle Sun Shield SPF 28 Unscented sunscreen to protect my face during skiing, running, biking, and rafting adventures up here in the mountains. It’s a tiny bit white on your face at first but has a nice finish if you give it a minute. And, I’ve had good luck with it not causing breakouts despite long—sometimes grimy—days outdoors. So far, no burns!”

Lisa

“I love to have a tin of Badger sunscreen in my backpack for outdoor adventures.”

Annabelle

“I love Kora Organics Silky Sun Drops because there is no white residue and makes my skin soft and dewy.”

Karla

“I like Kinfield sunscreen because it blends nicely, leaves a nice glow and it doesn’t break me out.”

Doreen

“I love Kypris Pot of Shade sunscreen, because it has such a velvety feeling and makes my skin look radiant. A little goes a long way.”

Hope this helps you choose a sunscreen with fewer health implications for you, your loved ones, and the planet we all share!


The information contained in this post is for educational interest only. This information is not intended to be used for diagnosis or treatment of any physical or mental illness, disease, or skin conditions.

How to Lower Inflammation With 5 Simple Changes to Your Morning Routine

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How to Lower Inflammation With 5 Simple Changes to Your Morning Routine

Adding them to your breakfast is simple: Toss a handful of blueberries or raspberries onto your oatmeal or yogurt, mix a square of dark chocolate (at least 70% cacao) into warm oats, or drizzle extra virgin olive oil over avocado toast or eggs. And if you’re a coffee drinker, your morning cup is a bonus—coffee is rich in chlorogenic acids, a type of polyphenol with antioxidant and anti-inflammatory properties. So sip with purpose and enjoy the added health perks.

Protein plays a different but equally important role in taming inflammation. Meals high in refined carbs that aren’t paired with protein or healthy fats may cause quick spikes and crashes in blood sugar, which may contribute to inflammation over time, especially if you’re managing insulin resistance or other metabolic health concerns. Starting your day with protein can help steady your blood sugar, which, in turn, may keep inflammation in check. It also provides the building blocks your body needs for tissue repair and overall resilience.

To get the most out of your morning meal, aim to eat 20 to 30 grams of protein. Try smashed avocado with two hard-boiled eggs, a tofu scramble, or Greek yogurt topped with fruit and nuts. If you’re craving something sweet, blend a scoop of protein powder into a smoothie with berries and milk, or pair a half-cup of cottage cheese with fresh fruit.

Squeeze in some quick, mindful movement

Let’s be real: mornings can feel hectic, fast. Just five minutes of mindful movement, like gentle stretching or a quick yoga flow, can help lower stress hormones and support your body’s natural anti-inflammatory defenses. You don’t need any special gear, or even a chic workout outfit—just you, a good playlist, and a few minutes to spare.

Chronic stress can cause your body to release cortisol, a hormone that, when elevated for too long, has been linked to increased inflammation. Movement can lower stress, which can help balance cortisol levels and support your immune system, giving your body a better foundation to manage inflammation.

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