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Mktg Industry debuts new refillable glass airless packaging

Cosmetics

Admin

June 29, 2026

The Italian beauty packaging provider has unveiled its first airless pump featuring a glass container. Named Celebritythe innovation was presented at the MakeUp in Paris trade show on June 17–18, 2026.

The solution combines “the elegance and recyclability of glass with the performance of a refillable airless system,” highlighted Mktg Industry.

The company said the new packaging solution combines sustainability with premium appeal, addressing growing demand for more responsible cosmetic packaging while maintaining high-end aesthetics and product protection. It was developed in line with the objectives of the PPWR [1].

The airless technology helps preserve formula integrity and efficacy by minimizing air exposure and contamination. In addition, the system allows the product to be fully dispensed, ensuring consumers can use the formula down to the very last drop while reducing product waste.

To further improve recyclability and simplify waste separation, all components, except for the glass bottle, are made of mono-material PP. The airless pump is also designed without metal parts, providing an additional advantage in terms of recycling efficiency and sustainable design.

The refills and their caps are also entirely made of mono-material PP, allowing consumers to dispose of each empty refill directly into the PP recycling stream after every recharge, supporting a more efficient and responsible end-of-life process.

Celebrity is available in three sizes: 15 ml, 30 ml and 50 ml.

How To Style Birkenstocks Like a Fashion Pro, Even For Scorching Summer Weather

Beauty

Admin

June 28, 2026

How To Style Birkenstocks Like a Fashion Pro, Even For Scorching Summer Weather

The eternal question of how to style Birkenstocks also depends on what shoe you choose. The heritage German shoe brand was founded over 250 years ago, and has evolved from their ergonomic roots synonymous with cork soles into a budding fashion brand with celebrity fans aplenty. Gigi Hadid, Zoe Kravitz and Julianne Moore are just a few fashion icons who love their Birks in a wide variety of silhouettes. The classic two-strap Arizona, the Boston clog, the chunky Gizeh flip-flop or their recent hit, a three-strap Florida – all named after different travel destinations – are the perfect holiday shoe to that transforms into a city-friendly footwear go-to.

Raymond Hall

Here’s how to style Birkenstocks for the hottest days, according to the brand’s three core styles and one newcomer.

How to style Birkenstock Arizona sandals

If you close your eyes and think of Birkenstocks, chances are you’ll probably imagine a sandal with two straps and a cork sole. Well, that’s the versatile power of the Arizona, which was first released in the 1970s. This summer, their buckles have been oversized and the material options are quite varied. My absolute favourite are the metallic leather ones, available in both gold (below) and silver. They’re almost like a piece of jewellery, adding some glitz to a simple, A-line mini summer dress. Add a bandana and a pair of tortoise sunnies in complimentary colours and you’re good to go – day or night.

Birkenstock Arizona Big Buckle in Gold

Sunday Business: Regulatory Requirements – Global Cosmetics News

Cosmetics

Admin

June 28, 2026

Sunday Business: Regulatory Requirements – Global Cosmetics News

In this monthly roundup, regulation continues to reshape the global beauty and personal care landscape, as governments and regulators seek to balance innovation with consumer safety, manufacturing standards and fair competition. From sunscreen approvals and cosmetics reform to advertising scrutiny and international trade tensions, the regulatory agenda is becoming broader, more complex and increasingly influential in determining how beauty businesses operate across global markets.

In Europe, policymakers are refining the regulatory framework governing the industry. The EU reached agreement on simplified cosmetics and chemicals regulations, signalling an effort to streamline compliance while maintaining high standards for product safety. At the same time, broader geopolitical tensions are influencing regulatory discussions, with China warning of potential countermeasures in response to the EU’s proposed ‘Made in Europe’ procurement strategy, highlighting how trade policy and regulation are becoming increasingly interconnected.

Product innovation also received a significant boost in the United States. The FDA approved the first new sunscreen ingredient in more than 20 years, marking a milestone for the sun care sector and opening the door for greater formulation innovation in one of the world’s largest beauty markets. The decision is expected to provide manufacturers with new opportunities to develop advanced UV protection products while responding to growing consumer demand for next-generation sun care.

National regulators are also tightening oversight of aesthetics and cosmetic procedures. India is moving to strengthen regulation of skin-enhancing and aesthetic treatments as demand for minimally invasive procedures continues to grow. Similarly, UK regulators have launched investigations into peptide clinics over allegedly unlawful health claims, reflecting increasing scrutiny of businesses operating at the intersection of beauty, wellness and healthcare.

Manufacturing standards remain another key area of focus. Egypt has introduced ISO 22716 Good Manufacturing Practice standards for cosmetics production, aligning its regulatory framework more closely with internationally recognised manufacturing requirements. The move is expected to support both domestic quality standards and the country’s ambitions to expand cosmetics exports.

Advertising and marketing claims continue to attract regulatory attention. The UK’s Advertising Standards Authority (ASA) partially upheld a ruling against La Roche-Posay over claim verificationreinforcing the need for robust scientific evidence to support product marketing. Meanwhile, Italian authorities have opened an investigation into Sephora over alleged marketing practices targeting children, highlighting growing concern around the promotion of beauty products to younger consumers.

Elsewhere, governments are using regulation to strengthen domestic industries. Nigeria extended its ban on raw shea nut exports in an effort to encourage local processing and increase value creation within the country. The move reflects a wider trend among producing nations seeking to capture more economic benefit from natural resources that are widely used throughout the global cosmetics industry.

Regulatory reform is also being driven by consumer confidence. Australia has proposed a comprehensive overhaul of sunscreen regulations following the country’s high-profile SPF testing controversy, with the aim of strengthening product verification, labelling standards and public trust in one of the world’s most important sun care markets.

Taken together, this monthly roundup highlights a regulatory environment that is becoming more dynamic and more globally interconnected. Governments are strengthening oversight in areas ranging from product safety and manufacturing to advertising, trade and aesthetics, while also creating opportunities for innovation through targeted reform. In 2026, regulatory compliance is increasingly becoming a source of competitive advantage, with companies that can adapt quickly to evolving global requirements best positioned for long-term success.

How to Get Shiny Hair Without Weighing It Down – OLAPLEX Inc.

Hair Care

Admin

June 28, 2026

How to Get Shiny Hair Without Weighing It Down – OLAPLEX Inc.

Key Takeaways

Hair often looks dull due to dryness, frizz, damage, and product buildup that prevent light from reflecting evenly.
Heavy oils can leave hair looking greasy or flat, especially on fine or low porosity hair types.
Lightweight shine products like OLAPLEX º7 Shine Serum Oil Mist help deliver shine, hydration, and heat protection without weighing hair down.

Why Hair Loses Its Shine

Hair appears shiny when its outer cuticle layer lies flat enough to reflect light evenly. Understanding the science of healthy hair is key when it comes to knowing how hair structure impacts shine, moisture, and overall hair health. When the cuticle becomes rough or damaged, hair can look dull, dry, or frizzy.

Common causes of dull-looking hair include:

Dryness: Hair appears rough and lacks light reflection

Heat styling: Can weaken the hair surface over time

Frizz & flyaways: Create an uneven surface that scatters light

Product buildup: Can leave hair looking weighed down and lifeless

Color treatments: May contribute to dryness and dullness

Environmental stressors: Can impact smoothness and overall shine

Achieving Shiny Hair Without Weight

Achieving shiny hair isn’t about using more product, it’s about using the right products and techniques. By focusing on hydration, minimizing damage, and choosing lightweight formulas, you can help create a smoother hair surface that reflects light while maintaining natural volume and movement.

Focus on Hydration

Hydrated hair generally reflects light more effectively than dry hair. Look for products that help replenish moisture without creating excess residue.

Use Lightweight Formulas

Not all shine products are created equally. Heavy oils may work well for some hair types, but lightweight oil-serum technologies can provide shine while maintaining movement.

Smooth the Hair Surface

Reducing frizz and flyaways creates a smoother surface that helps hair appear glossier.

Protect Against Heat Damage

Frequent heat styling can impact hair’s appearance over time. Incorporating products that help protect hair during styling can support a healthier-looking finish. Building a routine that helps protect hair from daily styling and environmental stressors can support long-term shine and manageability.

Apply Product Strategically

For most hair types, applying shine products from mid-lengths to ends helps maximize shine while preventing roots from appearing oily.

When Lightweight Shine Products May Be Helpful

Traditional oils can sometimes overload the hair, particularly for those with:

Fine hair

Low-porosity hair

Straight hair

Hair prone to looking oily

Lightweight shine products are designed to distribute more evenly throughout the hair, helping create shine without excess weight.

Here are some key features to look for:

Lightweight feel

Hydration benefits

Frizz control

Heat protection

Even product distribution

Meet OLAPLEX º7 Shine Serum Oil Mist

OLAPLEX º7 Shine Serum Oil Mist was developed for anyone who wants glossy, healthy-looking hair without the heavy feel often associated with traditional hair oils. The formula combines the nourishing benefits of an oil with the lightweight application of an ultra-fine mist, making it easy to distribute evenly throughout the hair. Rather than concentrating product in one area, the bi-phase oil-serum technology helps create a sheer, uniform layer that enhances shine while maintaining natural movement and volume.

One standout benefit is its ability to deliver instant visible shine while helping hair feel soft and hydrated. The formula provides up to 96 hours of hydration* and helps smooth the appearance of frizz and flyaways for a sleeker, more polished look.

It also:

Delivers heat protection up to 450°F / 232°C*

Refreshes and revives styles between wash days

Leaves hair feeling lightweight and touchable rather than coated or weighed down

OLAPLEX º7 Shine Serum Mist vs. Traditional Hair Oils

Because of all the benefits, OLAPLEX º7 Shine Serum Oil Mist is a modern alternative to traditional hair oils for those seeking shine, hydration, and protection in a weightless format.

Here’s a quick comparison of o7 Shine Serum Mist vs. Traditional Hair Oils:

Feature

OLAPLEX º7 Shine Serum Oil Mist

Traditional Oil

Texture

Fine oil-serum mist

Rich oil

Feel

Lightweight

Heavier feel

Application

Fine mist

Hand-applied

Refreshes Style

Ideal between washes

Best post-style

Hydration

96-hour hydration

Hydrating

Shine

Instant shine

Varies by product

Heat Protection

Up to 450°F / 232°C*

Formula-dependent

How to Use OLAPLEX º7 Shine Serum Oil Mist

Whether you’re styling freshly washed hair or refreshing your look between wash days, OLAPLEX º7 Shine Serum Oil Mist is designed to fit seamlessly into your routine. Its lightweight, ultra-fine mist format makes it easy to apply exactly where you need shine, hydration, frizz control, and heat protection—without leaving hair feeling heavy or greasy. Here are a few ways to incorporate it into your styling routine.

Before Styling:

To kick off your routine, start with OLAPLEX Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner on damp hair for lightweight hydration and softness. Follow with OLAPLEX º7 Shine Serum Oil Mist before heat styling for added shine, hydration, and heat protection.

After Styling

Mist OLAPLEX º7 Shine Serum Oil Mist lightly over finished styles to enhance shine and smooth flyaways. For additional frizz control and softness, apply a small amount of OLAPLEX Nº.6 Bond Smoother® to the mid-lengths and ends.

Between Wash Days

Refresh dull-looking hair without disrupting your style by lightly misting OLAPLEX º7 Shine Serum Oil Mist throughout the lengths. For a quick style refresh and added volume at the roots, pair with your preferred styling routine.

For Extra Dry Ends

Target mid-lengths and ends with OLAPLEX º7 Shine Serum Oil Mist for an additional boost of softness and shine. For hair that needs extra nourishment, consider using a hair mask in the shower before proceeding with the rest of your routine. The Weightless Nourishing Mask is excellent for fine or straight hair, while thick, curly, or frizzy hair works best with the Rich Hydration Mask.

Shine Without the Weight

Shiny hair doesn’t have to come at the expense of volume, movement, or freshness. By focusing on hydration, smoothing the hair surface, and choosing lightweight formulas, you can achieve a glossy look without the greasy feel often associated with traditional oils.

OLAPLEX º7 Shine Serum Oil Mist delivers instant shine, long-lasting hydration, frizz, smoothing, and heat protection in a weightless mist format, making it easy to add shine whenever your hair needs a refresh.

Feature	OLAPLEX º7 Shine Serum Oil Mist	Traditional Oil
Texture	Fine oil-serum mist	Rich oil
Feel	Lightweight	Heavier feel
Application	Fine mist	Hand-applied
Refreshes Style	Ideal between washes	Best post-style
Hydration	96-hour hydration	Hydrating
Shine	Instant shine	Varies by product
Heat Protection	Up to 450°F / 232°C*	Formula-dependent

Finding Your Style at Any Age — Inside Out Style

Personal Stylist

Admin
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June 28, 2026
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Before You Buy a Single Thing, Do This First

Patricia is 80 years young, and she wants to look fabulous again.

After five years as a full-time caregiver, she wrote to me asking where to start. Her words: “By necessity, I fell into lots of bad personal care habits, and now I would like to get back on track to looking my best.”

First things first: there is no age at which caring about how you look becomes silly. Style is not a young person’s game. Moving on.

Patricia’s situation is more common than you’d think. Something big shifts in your life, whether that’s caregiving, having a baby, moving climates and cultures, a career change, retirement, a move, a health wobble, or any other significant life event, and suddenly the wardrobe you had no longer fits who you actually are. Not just physically. Contextually.

So here’s what I told her, and what I’d tell anyone starting over no matter your age.

Don’t go shopping yet.

I mean it. The instinct when you want a fresh start is to buy new things. Resist it. Until you know what you’re buying for, you’ll just accumulate more stuff that doesn’t quite work, and you’ll spend money doing it.

Instead, do this groundwork first.

Step one: Figure out who you are right now

Not who you were five years ago. Not your aspirational self. Right now.

That means your body as it is today, your colouring as it is today (hair changes, skin changes, all of it), and your lifestyle as it actually looks. That last one is crucial. A huge reason why old wardrobes stop working isn’t that the clothes aged badly. It’s that you changed, and the wardrobe didn’t. If you’d like assistance to do this, you can get this inside my 7 Steps to Style program.

Ask yourself:

What do I actually do most days?

Where do I go?

What does a good week look like, practically speaking?

Which colours make me sparkle?

What fabrics do I enjoy wearing?

What styles of clothes make me feel good?

Once you know that, you have the foundation for what I call your personal style guidelines, a clear set of parameters so that anything you consider buying has to pass a simple test: does it work for my body, my colouring, and my life?

Step two: Work out your style recipe

A recipe tells you what ingredients go into a dish. Your style recipe tells you what ingredients go into your look.

And yes, this requires a bit of honest self-reflection. Questions like:

How comfortable do clothes need to be? (No judgment. Comfort is valid.)

Do you prefer simple and easy, or do you like a bit more visual interest?

What kinds of garments do you actually enjoy wearing?

What have you historically reached for and what have you consistently avoided?

What do you want people to feel when they see you?

That last question matters more than people realise. Style is communication. You’re always saying something. Better to decide what that is deliberately.

Once you’ve got your recipe, you’re not just shopping, you’re shopping purposefully. You’ll bring things home that actually work together. You’ll get more outfits from fewer pieces. And you’ll know how to accessorise, which is the icing on the sartorial cake, rather than just grabbing things hopefully and hoping for the best.

Step three: Analyse what you have that you love

This can be a really useful activity to figure out elements of your style that you want to add more of, you don’t have to throw the baby out with the bathwater, as they say.

Here are some examples of 3 of my outfits, so you can get the idea.

What is it about garments or outfits that you love?

Think about:

colours

patterns

fabrics

texture

sheen

scale

details

styles

silhouettes

construction

Here’s another examples from my own wardrobe

I’ve owned this skirt since the 1990s, yes it got put away (in a sewing box, I think I had plans to shorten it) and then I rediscovered it just as denim maxi skirts came back into fashion and I’ve worn it so frequently as it’s a unique design (one of my criteria of things I love).

A final example from me

My final example here includes a fur bolero, that I wear all the time. I wear it to the supermarket and I wear it out to dinner. It may look fancy and most would only think to wear it on formal occasions. But I get it out for my every day, not only is it warm (as I feel the cold), it’s a lovely texture and allows me to dress up a casual jeans outfit effortlessly.

You may also have noticed that I like some pattern, I like a little quirk, and I like a flippy flappy sleeve detail or a fabric that moves or has a glamorous feel to it.

What’s my style recipe? Glamorous Functional Individualist – it’s based on my 3 criteria that are inside my E3 Masterclass.

What You Need to Know to Find (or Create) Your Style

Know your body. Know your colouring. Know your lifestyle. Know what you actually like wearing and how you want to show up in the world.

Do all of that before you spend a single dollar. It sounds like extra work upfront, but it saves you from the very expensive habit of buying things that don’t quite work.

Patricia, you’ve spent five years pouring yourself into someone else. This is the part where you get to put yourself back together, properly, with a plan.

You’ve got this. And you’re going to look brilliant.

If you want a proper guided process for all of this, my E3 Masterclass was built exactly for this moment. It walks you through creating a style recipe for every area of your life, not just your wardrobe, but how you show up across the board. Think of it as the structured version of everything I’ve described above, with none of the guesswork and all of the clarity. If Patricia’s story sounds a little familiar, this is where to start.

9 Best Setting Sprays to Keep Sweat and Shine in Check

Makeup

Admin
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June 28, 2026
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Frequently Asked Questions

How does setting spray work?

Los Angeles-based cosmetic chemist Victoria Vohland explained to Allure that setting sprays create a barrier to prevent makeup from slipping, using primarily a mixture of water, alcohol, and film formers. “A film former is a chemical put into cosmetics to offer long-wear benefits,” she said.

Polymers and forms of glycerin are often used to form these protective films. Vohland added that the alcohol in the spray functions as a volatile to repel water. “The setting spray is a more diluted version of a hair gel,” Vohland elaborated. “What hair gel does is coat the hair and keeps it in place, similar to what a setting spray does.” Despite the chemical similarities, setting spray formulas are tweaked to be safer and gentle enough for use on the face.

What’s the best way to apply setting spray?

Using a setting spray may seem pretty straightforward—spray it all over your face when you’re done with your makeup and call it a day, right? Not quite. According to New York City-based makeup artist Tommy, a little technique goes a long way. Tommy suggests applying setting spray in a zig-zag motion, starting on the forehead and moving down to the chin. “I spritz it on the skin from a distance to help rehydrate the face after applying makeup,” he says.

Another tip, courtesy of makeup artist Kate Lee, is to dampen a Beautyblender with a setting spray before using the sponge. This tactic helps smooth out dry patches and prevent creased makeup.

What kind of setting spray is best for me?

Ingredients vary between setting sprays, so keep your goals for your makeup and skin in mind as you browse the backs of bottles. If you want to curb your skin’s oil production, look for ingredients like silica to help absorb sebum. Botanical extracts like green tea extract and moringa seed can be a big help if you want to moisturize and condition. Cincinnati-based cosmetic chemist Kelly Dobos suggests hydrating, adhesive ingredients like glycerin. “Glycerin can be pretty tacky and may help makeup grip,” she previously told Allure.

Meet the experts

Ash K. Holm, a Los Angeles-based makeup artist

Amanda Gabbard, a New York City-based makeup artist

Ashlee Glazer, a New York City-based makeup artist

Kate Lee, a Los Angeles-based makeup artist

Kelly Dobos, a Cincinnati-based cosmetic chemist

Natalie Dresher, a New York City-based makeup artist

Shervonne Kitto, a Secaucus, New Jersey-based makeup artist

Tommy, a New York City-based makeup artist

Victoria Vohland, a Los Angeles-based cosmetic chemist

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of setting sprays, we enlisted the help of multiple editors, writers, contributors, makeup artists, and cosmetic chemists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: formula, wear, longevity, finish, and water resistance. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

27 More Affordable Wedding Dresses for 2026, Under £1000

Makeup

Admin
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June 27, 2026
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Affordable wedding dresses might sound like something of an oxymoron, but if your wedding budget spreadsheet is already bursting at the seams then you’ll be thrilled to hear that they can be found. In fact, they’re everywhere right now.

As anyone who’s getting married or is recently-wed will know, when planning your nuptials you tend to split things into tiers depending on your priorities.

Tier one is your non-negotiables (i.e. the things you want to spend the most amount of money on) – think: your venue, photographer, band/entertainment. Tier two is reserved for the slightly less important things, and tier three is the nice-to-have stuff for whatever funds are left over.

Depending on the type of bride you are your wedding dress could fall into any one of those categories, but if it’s something you’d rather not splurge too much of the budget on, rest assured there are styles under £1000 that look just as elegant as the ones that are 10x that.

SKIP TO:

Recent celebrity weddings (Charli xcx and George Daniel, Selena Gomez and Benny Blanco, etc. etc.) have also pushed the demand for second/evening wedding dresses tenfoldand unless you’re extremely fortunate enough to be able to afford two designer gowns – or are designing your own, for that matter – then a more affordable wedding dress is likely where you’re looking.

Planning your big day is no mean feat at the best of times: expensive, stressful and time-consuming. Your growing list of things-to-do will include finding the perfect venue, photographer, multi-way bridesmaid dresses to keep your pals happy and entertainment for everyone else, so when you start to tot up the cost of all of the above, a designer wedding dress may start to feel a little too extravagant for something you’ll only wear once. Totally justified.

Enter: affordable wedding dresses that look expensive. Yep, high street wedding dresses exist thanks to brands like Meshki, Reformation and ASOS taking inspiration from designer bridalwear (by Halfpenny London, Vivienne Westwood, Vera Wang et. al.) in their affordable wedding dress collections.

Everyone’s favourite Coast has tonnes of wedding gowns that are perfectly suited to the traditional bride with beaded embellishments and tulle underskirts, while Omnes wedding dresses capture modern romanticism (and score in the sustainability games) for modest prices. Elsewhere, designer retailers Net-A-Porter and Mytheresa carry some excellent bridal brands that fall in the more affordable price bracket too. See below…

Ahead, the best high street wedding dresses that’ll blow their minds (and not your budget).

With AgeAura, Expressions Parfumées turns fragrance into an anti-aging active

Cosmetics

Admin
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June 27, 2026
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In response to both market needs and the short formula trend, Expressions Parfumées showcased its patent-pending AgeAura technology at the in-cosmetics Global show in Paris. Through this technique, a fragrance concentrate can act as an integral anti-aging active.

“It is a disruptive innovation, the first fully active perfume that can be used as a substitute for a combination of traditional actives,” explains Marketing & Communications Director Marie-Eugénie Bouge.

AgeAura’s bioactivity is based on an integrated mixture of two brown algae extracts, Ascophyllum nodosum and Saw bladeknown for their ability to inhibit certain enzymes involved in skin aging. This exclusive, deodorized mixture is made to measure by a partner. It targets elastase and collagenase, which act on the skin structure and firmness, as well as tyrosinase, which is responsible for the pigment spots associated with hyperpigmentation, and it also stimulates the antioxidant activity (ABTS).

“It is a 2-in-1 fragrance which meets all the usual expectations for a skincare perfume, i.e. hedonism, performance and sensoriality. It is also compatible with all the scent constraints imposed by our clients, and at the same time, it provides anti-aging bioactivity at the same doses as a standard fragrance. We guarantee a product both absolutely efficient at the usual doses, and deeply sensorial, in line with the brand’s DNA,” says Development & Innovation Director Jennifer Buzzi.

To demonstrate bioactivity, Expressions Parfumées conducted in vitro tests that determined AgeAura’s action on four key skin aging markers. At 0.5% in the finished product, inhibition on firmness markers is as high as 92%, and at 1%, it reaches 100% in all criteria.

Efficacy was also validated by clinical studies conducted on a panel of women aged 42 to 69. At 1% of perfume in a cream applied for 56 days, superficial spots are significantly reduced in 64% of participants. In addition, skin elasticity significantly improves after 28 days in 75% of them. Ultimately, in 83% of participants, skin is smoother and revitalized, and 74% observe reduced wrinkles and improved firmness.

The Longevity collection, a circadian routine

To exemplify the potential of AgeAura, Expressions Parfumées developed the Longevity collectionwhich is structured based on the skin’s circadian rhythm. This comprehensive routine is composed of three face care and two body care products.

“The collection is in line with the well-aging trend; it beautifies the face and body. Of course, it targets mature skins, but it can also be used as a preventive routine, to delay signs of loss of elasticity, pigment spots, and all the elements related to an environmental context that is negative for the skin. Based on the circadian cycle, which gives rhythm to and governs skin functions, it provides the strong ability to regenerate at night and protect during the day,” explains Bouge.

Accordingly, the night face routine offers a repair action with the serum Lumicell Nightwhich uses patented technology Sleepwell, a scented composition developed based on neuroscientific data to facilitate falling asleep. In addition, the lifting balm Neuroskin Infusioninspired from the Ridoki massage techniques, combines redensifying actives and a neurosensorial experience. When it comes to the bodythe serum Hydratense offers smoother and firmer skin.

During the daythe boosting serum Meso Lift+inspired from dermo-aesthetic meso-peeling techniques, promises a radiant, revitalized-looking face. And Firm Golda glistening body serum, combines AgeAura and the Escentsual technology, which intensifies the perception of sensuality.

In line with the promise, the olfactory signature of perfumer Laurence Leon is in harmony with skin’s natural rhythms, with dynamic, highly technical notes for the day, and rich, sensorial accords for the night.

“The fragrance is part of the sensorial experience. Thanks to AgeAura, brands can leverage full benefits: in the absence of actives that could be smelly, which means their smell would have to be concealed, the olfactory signature can remain completely true to their DNA,” concludes Move.

Korean Lash Lift Process & Tips — EBLLashes

Eyelash Extensions

Admin
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June 27, 2026
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A beautiful Korean Lash Lift starts with proper technique, quality products, and understanding lash porosity. Our Korean Lash Lift System is designed to create healthy, lifted lashes while maintaining lash integrity throughout the service.

Follow the step-by-step process below to achieve consistent, beautiful results every time.

LIFTED THE EBL WAY

STEP 1 – LIFT

Apply flat shield close to the lash line without covering roots. All lash roots should remain visible.

Apply Step 1 in a thin line as close to the root without touching the skin. Add powder to thicken Step 1 and help the natural lashes adhere to the shield.

Lift lashes onto the shield with full separation and apply another layer of Step 1 to secure lashes in place.

Cover tightly with plastic wrap and process with low heat.

High Porosity: 8–10 min | Medium Porosity: 10–15 min | Low Porosity: 15–20 min

Mid-process, remove solution from tips and apply Restore Complex to lash tips.

Step 1 is complete when lashes lay fully flat, feel flexible, and roots stay adhered to the shield.

Remove Step 1 completely and apply Restore Complex root to tip for 3 minutes.

STEP 2 – SET

Remove flat shield and apply curling rod close to the lash line.

Wrap lashes smoothly onto the rod with proper separation and symmetry. If needed, use Restore Complex.

Apply Step 2 even and generously from root to tip and place perm paper at the base.

Process for 5–6 minutes depending on lash porosity.

Remove all solution thoroughly.

FINISHING

Apply tint for 4–6 minutes if desired.

Remove rod and cleanse lashes well. Make sure no residue is left.

Apply Step 3 Nourish to hydrate and condition lashes.

Style lashes and review aftercare with your client.

Shop Korean Lash Lift Products

IMPORTANT TIPS

Never allow solution to touch the waterline.

Lashes must remain fully separated throughout the service.

Over-directing lashes too high on the rod may cause overcurling.

Heat and timing should always be adjusted based on lash porosity and health.

Continue Your Lash Lift Education

Mastering Korean lash lift techniques takes both education and practice. Understanding lash porosity, proper product placement, processing times, and lash health will help you achieve beautiful, consistent results for your clients.

To learn more take our Online Korean Lash Lift Course.

Visit our website for all things lash extension and lash lift products. Shop here

Questions? Email us hello@eblashes.com

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