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Build Your Woohoo Skincare Routine by Skin Type (Without Overthinking

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If you’ve read our Getting Started With Woohoo Skincare guide, this is the next step.

Below are simple ways to put your Woohoo products together based on your skin type. These aren’t strict rules – just simple starting points. If your skin loves it, keep going. If it doesn’t, dial it back. You’re always in charge.

Sensitive or Reactive Skin

If your skin gets easily irritated, the goal is calm and consistency.

AM

PM

Optional

Serums are optional – it’s completely fine to skip them.

Dry or Dehydrated Skin

Dry skin usually wants comfort and barrier support.

AM

PM

Optional

Normal or Combination Skin

If your skin feels fairly balanced, keep things simple and build slowly.

AM

PM

Optional

Oily or Blemish-Prone Skin (Including Teens)

The goal is balance – not stripping the skin.

AM

PM

Optional

Start slow with serums – more isn’t always better.

Mature or Dull Skin

Consistency and gentle actives tend to give the best results.

AM

PM

Optional

Sweet Dreams Ultra Rich Beauty Cream

(Optional night-time upgrade)

  • Use Sweet Dreams Ultra Rich Beauty Cream at night instead of Over the Moon – not together
  • Think of it like a cosy doona for your face – something to reach for when your skin needs a little extra comfort
  • A few nights a week is plenty for most people
  • If your skin is happy with Over the Moon day and night, you’re not missing out

Exfoliation

(Optional for everyone)

  • Konjac Sponges are the gentlest option and can be used daily if your skin enjoys them (most do!)

  • This Is Me Enzyme Exfoliator is a once-or-twice-a-week treat, not daily.

  • If your skin is extremely sensitive, it’s okay to skip exfoliation altogether.

The Simplest Routine (If You’re Unsure)

If you want the easiest possible place to start:

Cleanser (or Konjac + water) + Over the Moon Rich Repair Cream.

That’s enough for most people. Everything else is optional.

A Few Woohoo Skincare Truths

  • You don’t need lots of steps
  • Calm skin usually performs better than stressed skin
  • Barrier support comes first
  • Introduce one new product at a time
  • Listen to your skin (sounds woo-woo, but it works)

If you’d like an easy place to begin, the Get the Party Started Skincare Bundle brings together a few of our most-loved basics – no faff, no overcomplication, just feel-good skin support.


Chanel Appoints Aegon HR Chief as Global People Lead Amid Leadership Reset

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THE WHAT? Chanel has appointed Elisabetta Caldera as global chief people and organisation officer, continuing a reshuffle of senior leadership as long-serving executives retire.

THE DETAILS Caldera, currently global chief human resources officer at Dutch insurer Aegon, will join Chanel next month, succeeding Claire Isnard, who is retiring after more than 17 years with the group. Based in London, Caldera will report to Chief Executive Officer Leena Nair and join the company’s global leadership team.

Caldera spent more than four years at Aegon as part of its executive committee and previously held senior HR roles during a 17-year tenure at Vodafone. Chanel employed approximately 38,400 people last year.

The appointment comes as Chanel continues a broader management transition under Nair, herself a former Unilever HR chief. The privately owned group reported a 4.3% year-on-year revenue decline to US$18.7bn in 2024, with operating profit falling by nearly one-third amid increased advertising investment and higher headcount.

THE WHY? As luxury and beauty groups recalibrate cost structures and talent strategies amid softer demand, Chanel’s latest appointment signals a continued focus on organisational transformation and workforce management at the highest level.

Source: FashionNetwork

This Is How the Woman With the World’s Largest Afro Retains Her Length

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As simple as that sounds, there are still quite a few hurdles Black women face when trying to grow their hair—one of the main ones being the misconception that natural hair can’t grow long. Los Angeles-based hairstylist Kadi Lee theorizes that this stigma exists because “the beauty industry doesn’t show many examples of healthy, long natural hair, which quietly reinforces certain ideas about textured hair.”

South Carolina-based hairstylist Maya Smith says the way natural hair behaves also plays a role in this stigma. “Shrinkage [which refers to how tightly curls form] contributes to the illusion that our hair is short,” says Smith. “With un-manipulated hair, it’s often hard to get an accurate visual of someone’s actual length.”

Of course, external factors like heat and chemical damage play a role in how long your hair can grow. But in general, both stylists and Martinez agree that consistency and low manipulation are key in growing long natural hair. Ahead, the experts share their tips for growing your curls and coils while keeping as many inches as possible.

Know that protective styles don’t always equal protection

“A surprising amount of people seem to misuse protective styles,” says Smith. “Protective styling does not mean tuck it away and forget about your hair for the next three to six weeks.” Smith explains that your hair will absolutely dry out if you do this.

Keeping your style in for two months isn’t a crime, but be sure to moisturize and even cleanse your scalp if you can. Whitney Tolpinrud, MD, a board-certified dermatologist and Curology medical director suggests using an anti-fungal shampoo with ketoconazole, selenium sulfide, or zinc pyrithione, which help clarify the scalp. Mizani Scalp Care Anti-Dandruff Shampoo contains pyrithione zinc, plus peppermint oil and cucumber oil, which can be soothing. An apple cider vinegar cleanser like R+Co Lost Treasure Apple Cider Cleansing Rinse can also help clarify the scalp when you’re wearing a protective style. Pharm to Table Scalp Relief Tea Tree Leave-In Conditioner and Camille Rose Mint Condition Spray contain tea tree oil, peppermint oil, and aloe which can help relieve itchy scalps.

I love braids as much as the next Black girl, but I have recently come to terms with the truth that braids aren’t the best protective style for me due to the tension they put on the scalp. “I often see individuals with textured hair struggle to grow it long because the hair has been over-manipulated with constant restyling, overuse of hot tools, and only giving their hair small breaks from protective styles,” says Lee. “This all creates unnecessary breakage.” Dr. Tolpinrud echoes this, adding that this sort of damage can lead to traction alopecia, which is hair loss caused by repeated pulling or tension on the hair, often from tight hairstyles worn over time.

Fall/Winter Hair Trends for 2025 – Iles Formula

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Hair took center stage at Paris Fashion Week Fall 2025, with designers using it as a powerful tool for storytelling. From ultra-sleek finishes to voluminous curls and bold accessories, the season’s standout looks blended elegance with edge. Whether it was a deep side part exuding old-Hollywood glamour or sculptural embellishments adding drama, this season proved that hair is just as crucial as the clothes on the runway.

1. Sleek Sophistication

This season, the slicked-back look reigned supreme, elevating runway moments with an air of dominance and refinement. Brands like Balenciaga, Saint Laurent and especially Tom Ford embraced the allure of polished, high-shine styles, proving that structured elegance is back in full force. These styles are perfect for formal events and add a touch of couture to any look, exuding power and sophistication. To achieve this look, use Iles Formula Finishing Serum

Tom Ford Fall 2025

Photo courtesy of Tom Ford

2. Effortless Curls

Curls, bouncy and alive, were elevated in 2025 with a more refined and polished approach. At Chloe, models walked the runway with cuts and curls which exuded sophistication.

This Paris Fashion week proved that natural texture is in. This season, designers embraced curls, waves, and tousled volume, proving that effortless, lived-in hair is the ultimate luxury. Brands like Giambattista Valli, Isabel Marant, and Chloé set the tone for the season with romantic, undone curls that perfectly complemented its bohemian-luxe aesthetic. Loose, natural waves framed models’ faces, enhancing the vintage-inspired looks with a touch of 70s nostalgia.

Use Iles Formula Curl Revive for hydrated, frizz control, and effortless movement.

Chloe Fall 2025

Photo by NowFashion.com

3. Polished Side Sweep

The exaggerated deep side part was a defining feature on multiple runways like Givenchy, Loewe and Dior, bringing back a classic yet bold silhouette that frames the face and accentuates bone structure, the soft wisps at Dior create a romantic  and effortless finish to a such sophisticated hairstyle.

Achieving this style requires The Iles Formula Balm lightweight, high-performance, as well as The Iles Formula  Finishing Serum that delivers an organic memory and spun silk suppleness without weighing down the hair.

Dior Fall 2025
Photo by NowFashion.com

4. Ornamental Touches

Hair accessories are no longer an afterthought—they’re the main event. From intricate embellishments on curls to sleek barrettes on straight locks, brands embraced hair adornments in bold and unexpected ways. From Schiaparelli, Balmain and Chanel with their iconic hair bows. Marine Serre brought a fresh take with the golden spiral clips were delicately placed along the hairline, contrasting beautifully against natural curls. This look balanced opulence with edge—perfect for those who want to make a statement while embracing their natural hair.  The Iles Formula Signature Collection will keep your hair lustrous and protected.

Marine Serre Fall 2025

Photo by Mirella Malaguti/WWD

Paris Fashion Week Fall 2025 was a masterclass in hair artistry, showcasing a diverse range of styles that balanced bold statements with timeless elegance.

8 Ways To Help Prevent Wrinkles

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Let’s face it: we all want to keep our skin looking fresh and youthful. With so much information out there, it can be overwhelming to figure out what actually works.

From proactive wrinkle prevention methods to a skincare routine that can help remedy the look of existing fine lines and wrinkles, this article will cover it all.

What Are Wrinkles?

Wrinkles are affected by various factors that affect our skin’s structure and appearance.

Over time, your skin naturally loses some of its bounce, smoothness, and even elasticity, which can contribute to fine lines, creases, and wrinkles popping up on your face. You might notice wrinkles on your forehead, around your eyes, and around your mouth primarily, as these are the areas that move the most during facial expressions.

How Does Our Skin Age?

During the aging process, our skin undergoes many changes that all work together to contribute to the formation of wrinkles, including:

  1. Collagen and Elastin Breakdown: These proteins, responsible for skin’s firmness and elasticity, decrease with age. Collagen production slows down, and existing collagen fibers become weaker.

  2. Slower Cell Turnover: Our skin’s ability to shed dead skin cells and generate new ones slows down, leading to a duller complexion and more pronounced fine lines.

  3. Reduced Oil Production: This leads to drier skin, which is more prone to wrinkles and fine lines.

  4. Environmental Factors: Sun exposure, pollution, and lifestyle choices accelerate skin aging. Free radicals from these sources can damage skin cells and break down collagen and elastin.

  5. Loss of Subcutaneous Fat: The layer of fat beneath our skin thins with age, leading to sagging and a more prominent appearance of wrinkles.

What Is the Role of Genetics in Wrinkles?

While we can’t change our genetic makeup, it’s important to understand its role in skin aging. Some people are genetically predisposed to develop wrinkles earlier or more prominently.

Factors that are influenced by genetics include:

  • Skin type (oily, dry, or combination)
  • Skin tone and pigmentation
  • Natural levels of collagen and elastin production
  • Predisposition to certain skin conditions like eczema or rosacea

However, genetics is just one piece of the puzzle. Environmental factors and lifestyle choices play a significant role in how our skin ages, which means we have more say in what happens to our skin than you might initially think.

8 Proven Strategies To Keep Your Skin Youthful

You are the master of your own destiny when it comes to skin health. Many of the factors that contribute to skin aging can be easily controlled and managed — it just takes a little know-how and a little effort.

Here are some of our top tips to keep your skin looking young and fresh.

1. Sun Protection: Your Skin’s Best Friend

Sun damage is the leading cause of premature skin aging. Protecting your skin from harmful UV rays is the best way to prevent wrinkles before they form.

The American Academy of Dermatology emphasizes the importance of sun protection in maintaining skin health and preventing skin cancer.

Here’s how to do it effectively:

  • Wear Sunscreen Daily: Choose a broad spectrum SPF 30 or higher. Juice Beauty’s SPF 30 Matte Oil-Free Moisturizer is a great option that provides protection without clogging pores.
  • Stay in the Shade: When possible, seek out shady spots to sit or walk, especially during the brightest daylight hours between 10 a.m. and 4 p.m.
  • Wear Protective Clothing: Hats, sunglasses, and long-sleeved shirts can provide added protection that picks up where sunscreen leaves off.
  • Don’t Forget Oft-Missed Areas: Double check your ears, the back of your neck, and your hands. We all know that our hands are often one of the first places to show our age.

2. Hydration Inside and Out

Proper hydration is necessary for maintaining skin elasticity and preventing fine lines. Well-hydrated skin remains plumper and more resilient, making wrinkles less noticeable.

Here are some ways to make sure your skin stays hydrated:

  • Drink Plenty of Water: Make good old-fashioned H2O a priority for your overall health — but also to keep your skin supple and soft. Aim for at least eight glasses a day.
  • Use a Hydrating Moisturizer: Look for products with hyaluronic acid, like Juice Beauty’s Stem Cellular Anti-Wrinkle Moisturizer, which helps lock in moisture and plump the skin. In a study, 100% of users showed an instrument-measured increase in skin hydration.
  • Consider Investing in a Humidifier: This can add moisture to the air, which is especially welcome in dry climates or in the winter months.
  • Avoid Hot Showers: Hot water can strip your skin of natural oils. Opt for warm or lukewarm water instead.
  • Apply Moisturizer to Damp Skin: Putting moisturizer on right after a bath or shower helps to lock in hydration.

3. Nourish Your Skin With a Healthy Diet

What you eat reflects on your skin. A diet rich in antioxidants, vitamins, and minerals can help combat free radicals and support skin health.

Include these in your diet:

  • Omega-3 Fatty Acids: Found in fish, flaxseed, and walnuts, these healthy fats support skin structure and reduce inflammation.
  • Vitamin C: Choose citrus fruits, berries, and leafy greens. Vitamin C helps with collagen production and acts as an antioxidant.
  • Vitamin E: Present in nuts, seeds, and avocados. It protects skin cells from oxidative stress.
  • Antioxidant-Rich Foods: Dark chocolate, green tea, and colorful vegetables contain antioxidants that help neutralize free radicals that can damage skin.
  • Protein: Include lean meats, fish, legumes, and tofu in your diet to aid in the production of collagen and elastin.
  • Zinc: Found in oysters, pumpkin seeds, and lentils, zinc can aid in skin healing and renewal.

4. The Power of Retinoids

Retinoids, derived from vitamin A, are proven to reduce fine lines and wrinkles. They work by supporting cell turnover and collagen production, two factors that are key when it comes to maintaining a youthful-looking complexion.

Some of the key benefits of retinoids include:

  • Support for collagen production
  • Support for cell turnover
  • Reduced appearance of fine lines and wrinkles
  • Improved appearance of skin texture and tone

When using retinoids, start slowly and gradually increase usage to avoid irritation, as retinoids can be a bit harsh.

Juice Beauty’s Stem Cellular Anti-Wrinkle Booster Serum contains a plant-derived retinol alternative that offers similar benefits without the harsh side effects often associated with traditional retinoids. 95% of users reported a younger and smoother looking appearance after four weeks.

5. Embrace a Gentle Skincare Routine

A consistent, gentle skincare routine can work wonders for your skin. Here’s a basic routine to follow:

  1. Cleanse: Use a gentle cleanser like Juice Beauty’s Prebiotix Cleansing Cream. This will remove dirt, oil, and makeup without stripping the skin of its natural oils.
  2. Tone: This optional step can help balance your skin’s pH and prep the skin for subsequent products.
  3. Treat: Apply serums or other treatments to the skin, targeting specific skin concerns.
  4. Moisturize: Lock in hydration with a moisturizer that’s suitable for your skin type. We love our Green Apple Age Defy Moisturizer, which is great for most skin types.
  5. Protect: If your moisturizer doesn’t have at least SPF 30, make it a priority to slather on the sunscreen as the final step in your skincare routine.

6. Say Goodbye to Harmful Habits

We are not here to judge, but certain lifestyle habits can accelerate skin aging.

Consider eliminating or reducing:

  • Smoking: It reduces blood flow to the skin and damages collagen and elastin.
  • Excessive Alcohol Consumption: It dehydrates the skin and can cause inflammation. Alcohol can also interfere with your sleep quality, which is crucial for skin health.
  • Poor Sleep Habits: Speaking of sleep, a lack of sleep can increase stress hormones, leading to skin damage. Aim for 7-9 hours a night.
  • Squinting or Repetitive Facial Expressions: These can lead to expression lines over time. If you find yourself squinting often, it might be time to get your vision checked.
  • Neglecting Fitness: Regular physical activity improves circulation, which can help nourish skin cells and keep them vital.

7. Beauty Sleep

Quality sleep is crucial for skin health. During sleep, your body repairs and regenerates skin cells. Growth hormone levels increase during deep sleep, which helps with cell and tissue repair.

To maximize your sleep hygiene:

  • Get seven to nine hours of sleep per night
  • Sleep on your back (if you can) to avoid sleep lines on your face
  • Use a satin pillowcase to reduce friction between the pillow and your skin
  • Apply a night cream like Juice Beauty’s Stem Cellular Anti-Wrinkle Overnight Cream before bed to support skin rejuvenation. 91% of users reported waking up with improved skin moisture replenishment overnight.
  • Keep your bedroom cool and dark to promote better sleep quality.

8. Stress Management for Radiant Skin

Chronic stress can accelerate skin aging by increasing inflammation and free radical production. Incorporate stress-reduction techniques into your daily routine:

  • Practice mindfulness or meditation
  • Exercise regularly
  • Do hobbies that you enjoy
  • Spend time in nature
  • Practice deep breathing exercises
  • Maintain social connections and seek support when needed

When To Consult a Dermatologist

While a good skincare routine can go a long way in preventing and treating wrinkles, you may want to see a dermatologist if:

  • You’re interested in professional treatments like chemical peels or Botox
  • Over-the-counter products aren’t yielding desired results
  • You have persistent skincare issues or concerns
  • You notice changes in moles or skin texture
  • You have a family history of skin cancer

A dermatologist can provide personalized advice and treatment options tailored to your specific skincare needs and goals.

The Bottom Line

Preventing wrinkles is about more than just applying creams — it’s a holistic approach that involves protecting your skin, nourishing it from the inside out, and making lifestyle choices that support overall skin health.

By incorporating these eight strategies into your daily routine and using high-quality, organic skincare products like those offered by Juice Beauty, you can keep your skin looking young and radiant for years to come.

Sources:

Wrinkle Remedies | American Academy of Dermatology Association

Use of Retinoids in Topical Antiaging Treatments: A Focused Review of Clinical Evidence for Conventional and Nanoformulations | Advances in Therapy

Sleep deprivation linked to aging skin, study suggests | ScienceDaily

Anti-aging and Sunscreens: Paradigm Shift in Cosmetics | Advanced Pharmaceutical Bulletin

Whose Hair Is More ’90s: Gwyneth Paltrow or Apple Martin?

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A lot of ink has been spilled about how Apple Martin21, is her mom Gwyneth Paltrow’s mini me. The two have the same buttery blonde hair and simple, elegant style, and it does seem like Martin is taking a few cues from her mom’s now-legendary ‘90s style—and it’s not just limited to her closet. Hairstyles are fair game too, as evidenced by their recent red carpet appearance!

For the New York City premiere of Paltrow’s new movie Marty Supreme, both mother and daughter took a ‘90s-esque approach to their hair, pairing their sleek black dresses with two very different takes on a red carpet updo. Let’s start with GP, shall we? The Oscar winner’s hair was styled by Owen Gould, who prepped her clean, damp hair with Nulastin’s NuProtect Leave-In Primer, then blew it dry with a large round brush, softly curling the ends under to frame her face. Once the hair was fully dry, Gould gathered the lengths loosely at the nape of Paltrow’s neck and loosely braided it, then left “about three inches” loose and fastened the braid with a long black velvet ribbon. From the front, it looks like she’s wearing a loose, low ponytail, one Paltrow might’ve worn with a Calvin Klein slipdress and mules on a red carpet circa 1996.

Getty Images

4 Signs to Consider Family Therapy, According to Experts

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Even the closest of families can be a little dysfunctional—and if you’ve ever been in therapy, you’ve probably complained about yours during a one-on-one session. But what if you could hash out your issues as a group—with your parents, siblings, in-laws, kids, whoever—all in the same room?

That’s essentially what family therapy, or bringing everyone into the same session, is about. “The goal is to shift the entire system—not just one person’s behavior,” Dorin Roth, PsyD, a psychologist who works with couples and families at Therapists of New York, tells SELF. In practice, family therapy involves having a neutral third party observe how everyone interacts in order to reduce misunderstandings, conflicts, and ideally, your stress. “We’re not focusing on fixing someone but rather reshaping the relationship as a whole,” Dr. Roth says.

So how do you know if it’s time for a professional intervention? Here are a few signs.

1. You’re having the same fight, over and over.

No matter how many times you think you’ve resolved it, the exact same argument keeps resurfacing—whether it’s about finances, your romantic relationship, or drama from years ago. If solving it on your own hasn’t worked, then having a licensed expert guide the conversation may make it easier for everyone to see the problem from a new perspective.

“When we tell someone what’s happening, it’s only our version of the story,” Erin Runt, LMFT, a Chicago-based licensed therapist, tells SELF. “We’re always like, ‘Well, this is what I did, but it’s because the other person is just being this way!” However, family therapy provides a more neutral space where all parties can share their experience and feel supported while doing so.

2. You feel misunderstood every time you try communicating.

When no one is truly hearing each other, it’s easy for tension to rise—and for conversations to become counterproductive. And that’s where sitting down together (with a moderator in the room) can help.

Even if you’ve mastered healthy communication skills (like using “I” statements to get your points across), Dr. Roth says there’s still no guarantee that your parent, sibling, or other family member will interpret your message as intended. A therapist can observe how you’re talking to each other in real time and step in the moment someone interrupts, becomes defensive, or makes assumptions—patterns that can be difficult to recognize or change without an unbiased party present.

3. You need help navigating a major life transition.

Whether it’s a divorce, the death of a loved one, or a major cross-country move, life changes that impact the entire household can be difficult to navigate. “When families are struggling to work through those events, then that can be a great opportunity to consider therapy,” Runt says. Beyond helping everyone develop coping strategies, it’s also a chance to support each other and build a sense of togetherness during tough times.

4. You experience pushback after setting boundaries.

Setting boundaries—or even just asking for a little space—is easier said than done, especially if your family doesn’t respect them. Maybe they dismiss your needs as “dramatic,” or guilt-trip you for refusing to come home for both Thanksgiving and Christmas.

Simple Holiday Gifting for Makeup Lovers – Besame Cosmetics

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If you’re shopping for a makeup lover, there’s so many options. You know that you definitely want to buy high quality, cruelty-free products with great pigmentation and texture— and definitely careful formulation! Maybe you’d like to give some amazing nail polish that’s 12-free.

Good news – we’ve got your back. Bésame has something for every makeup lover in your life, and our holiday gift guide makes it easy to choose. So cozy up around the fire, turn on a holiday playlistand follow our guide to pick the perfect gift for the makeup lover in your life!

For the Beautifully Bold

Some people adore the way that a bold makeup look makes heads turn and draws the eye. These makeup lovers thrill at a bright lip and shimmering nail, and they’re happiest when they’re dazzling the room with their charm and beauty. For these bold beauties, we have several striking gifts that will make their spirits— and their makeup looks— bright.

The Reds Lipstick Bundle contains four of our brightest, boldest, most beautiful reds. A bright red lip is a timeless classic that looks stunning on everybody, and these vibrant red lipsticks are deeply pigmented and lusciously creamy for a smooth, glamorous appearance.

The Reds Nail Polish Bundle proves that you can never have too much red. It contains our four most popular reds that are surefire stunners on your giftee’s hand. Whether used alone or part of a multicolored manicure, these pretty polishes promise fun, festive fingers (and toes)!

The Bold Lipstick Bundle is a group of four show-stopping shades. This bundle includes our Magic Pinkwhich actually goes on blue and reacts to your skin’s individual chemistry to create a color unique to you. If your makeup lover loves the idea of exclusivity, this pick is perfect!

For The Vintage Vamp

If the makeup lover in your life loves glamorous looks inspired by Old Hollywood and vintage beauty, look no further for products that draw on these historical aesthetics. These glamorous throwbacks are perfect for anybody looking to incorporate vintage beauty into their looks.

The Rouge Bundle contains our three beloved, best-selling cream rouges. While today, many makeup users are most familiar with powder or pressed powder blush, cream rouge goes on with a swipe of a finger for an effortless, weightless glow.

The Vampy Lipstick Bundle brings some of Hollywood’s Golden Age drama to your makeup look. If the dark glamor of Theda Bara, Louise Brooks, and other starlets of the 1920s and 1930s inspires your giftee, this is the set to pick!

Marilyn Monroe’s legacy is one of the most iconic, enduring makeup inspirations the beauty industry has ever known. For the bombshell in your life, we have our Marilyn Lashesour Marilyn Monroe Eye and Pencil Setand the Marilyn Monroe Lip Triowhich are reproduced from original cosmetics owned by Marilyn herself.

Whether your giftee is inspired by the fashion icon’s full glam look or everyday lookour Marilyn Monroe collection makes a perfect gift.

For The Subtle Stunner

Not every makeup lover likes to rock a bold red. For those who prefer a more subtle approachpeachy pinks, soft mauves, and well-matched nude tones are their best friend. For those who love this classy, elegant look, we have some amazing neutral tones just for them.

Our Neutral Polish Bundle contains four stylish shades that go with any look. Luxurious enough for a night out and elegant enough for the office, a neutral polish creates a manicured look that helps highlight your hands’ natural beauty.

The Mrs. Banks Set pays tribute to Mary Poppins’s original Sister Suffragette, Winifred Banks. Bright peachy lipstick and matching, subtly shimmering nail polish have a lovely simplicity perfect for any occasion.

For The Skincare Enthusiast

Glowing, luminous skin starts with a good skincare routine. No matter what your makeup inspiration is, everybody looks and feels better when their skin is well-nourished. If you want to help your giftee show a little self-care, our skin and nail care sets are ideal gifts.

The Makeup Bundle contains Vanishing Cream, Cold Cream, and a hotel towel. Vanishing cream is a luxurious makeup primer, while cold cream is a powerful makeup remover that’s oh-so-gentle on your skin.

The Spa Cream Bundle contains Day Cream, Night Cream, and a hotel towel. Our day and night creams are luxurious moisturizers that nourish and pamper your skin— and when paired with our soft, plush towel, they make an incredible gift for anyone.

You don’t have to go to the salon for manicure-quality nail care. Our Nail Care Kit has everything you need for healthy, gorgeous nails right at home. From nurturing cuticle oil to growth-promoting base coat, anyone can benefit from the TLC these products provide.

For Any Makeup Lover

If none of these incredible products reminds you of your giftee’s style, never fear! We have many other amazing options. Every makeup lover needs a good setting spray and some incredible brushes. A vintage lipstick holder can help keep their countertop or vanity organized! You can see these and even more great holiday gifts in our 2021 gift guide.

Origins & Benefits of the Skincare Makeup System

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Skin. Our largest organ, and if studies are to be believed, also one of the things we notice first about each other. According to research, while we were still living in caves, we needed signs to pick healthy mates so we could bring healthy children into the world. Good skin was an important signal. Nothing much has changed!

So how does healthy skin look? Clear and moist with a matte shimmer would be my description. I asked my husband to come up with his own and all he could say was “moist.” (Glad he didn’t say anything about wrinkles!) Fortunately for us, unlike our prehistoric ancestors, we don’t have to be born with clear, moist skin with a matte shimmer, we can create it using makeup with skincare benefits. And that was how the jane iredale Skincare Makeup System was born.

What Is the Skincare Makeup System? The Origins of the Perfect Trio

skincare makeup

PurePressed Base Mineral Foundation

It didn’t happen all at once. The first product I put on women’s faces in medical offices, spas, trade shows and everything in between was PurePressed Base, our now iconic mineral powder — a foundation, powder, concealer and sunscreen all in one. I used to counsel women to put on a moisturizer first, so the minerals would adhere to the skin better and give more even coverage. I was often asked if we had a moisturizer. More on that later.

I was still learning about the potential and benefits of PurePressed Base that was formulated without fillers and synthetics, and so I paid careful attention to how the skin looked at all stages of wearing. Because the minerals were concentrated pigment, it didn’t take much to achieve the look of clear skin. Brush them on and the skin was flawless. It still looked like skin no matter how much was applied. Also, because of the shape and overlapping nature of the mineral particles, they transferred far less than normal makeup and stayed on the skin longer. I had a dramatic example of this when I visited a Soap Opera set that was using our makeup for the actors. The makeup artists were sitting with their feet up in the control room, happily relaxed because they weren’t darting out onto the set to touch-up makeup every few minutes. They literally applauded when I walked in.

Pommisst Hydration Spray

What I also noticed about the minerals was that after a while, they would set themselves. What I mean is that as they mixed with the skin’s natural moisture, they looked better and better. No sign of a powdery look and more and more like flawless skin. While I was doing my applications, I wanted to show women that look without their having to wait for it to happen naturally. That’s when the hydration sprays were born. A quick spritz over the minerals set them perfectly as well as giving the skin that coveted “moist” look. I noticed that the spray also brought a smile to the woman’s face. A beautiful fragrance will do that, such as pomegranate. From the moment we brought out our first bottle of Pommisst Hydration Spray, it has never ceased to be one of our top sellers.

Smooth Affair Brightening Face Primer

So now we have PurePressed Base and Pommisst, what about the moisturizer? Moisturizers are a bit like mascaras. Every woman has different needs and a different point of view. This is definitely not a one-size-fits-all product. So perhaps the best thing was to develop a product that was a primer. A bit like our Lash Conditioner that primes lashes before the mascara of your choice is applied. A primer that could be worn with or without a moisturizer under it.

Of course, it had to be beneficial for the skin and allow it to breathe and function normally. It also had to feel light, not sticky, prevent moisture loss, and provide a smooth surface on which the minerals could adhere. This was a formulating challenge but one we solved with Smooth Affair Brightening Face Primer. I love this product. I love the way it feels, the way it smells, and the fact that I can wear it by itself and often do. It has a calming effect on the skin that never fails to work for me.

So, now we have our Skincare Makeup System, and what a powerful trio they have been. They have introduced millions of women all over the world to the joys of a clear, moist skin with that youthful matte shimmer. Our ancestors would be proud.

Elevate Your Haircare Ritual: The Iles Formula Experience

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Luxury haircare is not just about aesthetics—it’s about a commitment to quality, innovation, and transformative results. True beauty lies in the details, and when it comes to your hair, every step in your routine should feel like an indulgence.

At Iles Formula, we believe in more than just haircare—we believe in creating an experience. Our meticulously formulated products are designed to restore, protect, and enhance every strand, ensuring your hair looks and feels its absolute best. Whether your concern is hydration, frizz control, or scalp health, our curated collection delivers salon-level results at home

The Foundation of Luxurious Hair



Every great haircare routine begins with a strong foundation. The Signature Collection work in perfect harmony to cleanse, repair, and protect, setting the stage for lustrous, sumptuous locks.

  • A Gentle Yet Powerful Cleanse – Unlike traditional shampoos that strip the hair, the Iles Formula Haute Performance Shampoo gently removes impurities while infusing the hair with antioxidant-rich ingredients. Free from sulfates and harsh chemicals, it delivers a pure, nourished cleanse that maintains your hair’s natural vitality.
  • Instant Transformation with Conditioner – A single application of the Iles Formula Haute Performance Conditioner smooths the cuticle, eliminates frizz, and restores elasticity, leaving hair voluptuous, weightless, and effortlessly manageable.
  • The Ultimate Finishing Touch – The Iles Formula Finishing Serum is a shield of luxury, protecting against heat damage, humidity, and pollution. It enhances natural shine, tames flyaways, and ensures hair moves with a soft, touchable elegance.

Targeted Treatments for Every Hair Need

Iles Formula haircare products and a white comb neatly arranged inside a white zippered bag.


Luxury is personal, and haircare should be no exception. Whether your hair is in need of extra hydration, curl definition, or scalp revitalisation, Iles Formula offers specialist treatments to address specific concerns.

  • For Strength & Growth: Scalp + Hair Rejuvenating Booster
    A healthy scalp is the foundation of strong, resilient hair. This potent treatment stimulates follicles, encourages growth, and improves hair density for visibly thicker, fuller strands.
  • For Defined, Voluminous Curls: Curl Revive Haute Performance
    Waves and curls require tailored care to retain their shape and movement. The Curl Revive formula enhances definition without weighing hair down, creating bounce and flexibility with a sumptuous, touchable finish.
  • For Deep Hydration & Repair: The Hair Mask
    Damaged, stressed hair craves replenishment. Our luxury Hair Mask penetrates deep into the hair shaft, restoring moisture, elasticity, and shine in just one treatment. Perfect for those who style frequently or struggle with dryness.

Luxury Haircare, Wherever You Go

  Iles Formula Haute Performance Shampoo travel set displayed in an open box with product description on the inside cover, accompanied by a white Iles Formula comb.

Great hair shouldn’t be compromised by travel. The Iles Formula Discovery + Travel Kit offers the essential trio in perfectly sized bottles, allowing you to maintain your hair’s radiance, no matter where your journey takes you.

Experience the Iles Formula Difference

At Iles Formula, we go beyond conventional haircare, blending science with luxury to deliver instant and lasting results. Whether you’re seeking sleek sophistication, effortless waves, or deeply nourished locks, our range is designed to elevate your haircare ritual and unlock the full potential of your hair.

Indulge in the luxury of Iles Formula—because exceptional hair is never just an accident, it’s a choice.