To extend the brand experience beyond the point of sale, Prada Beauty imagined an activation retail exclusive around sampling machines designed to reveal a selection of gifts developed especially for the occasion.

PM Studio ensured the development and production of custom-made vanity cases and pouchestaking care of each stage of their design. Made from recycled and eco-sourced materials, they have undergone meticulous work to respect the brand’s codes.

« Distributed within the sampling machines, these objects embody the meeting between retail innovation, product desirability and know-how, illustrating PM Studio’s expertise in creating tailor-made experiences for luxury Houses. », Underlines the company in a press release.

Since its creation in 2018, RC Group’s gift and packaging subsidiary has established itself as a major player in the design of promotional items and premium packaging. Headed by Patricia StranikPM Studio has won over the leading brands in the beauty and luxury sectors with its ethical values, its environmental commitment, and its innovative approach to design, which increasingly relies on artificial intelligence.