Yuv Secures US$12m Series A as Smart Hair Colour Tech Attracts Further Investor Backing

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THE WHAT? Beauty tech start-up yuv has completed a US$12m (£9m) Series A funding round led by Sweden-based Nineyards Equity, following its record-breaking Dragons’ Den investment earlier this year.

THE DETAILS London-based yuv, developer of what it calls the world’s first smart hair colour lab for salons and freelance stylists, has secured new capital to accelerate its UK growth and prepare for expansion into the US. The round includes participation from founder Francisco Gimenez and existing investors.

The company’s digital dispensing platform — the yuv Lab — connects to an app and delivers precise colour formulations while replacing single-use tubes with refillable aluminium cartridges to cut waste. The system previously impressed Dragons Steven Bartlett and Sara Davies, who jointly invested £500,000 at a £25m valuation — the highest in the programme’s history.

Nineyards Equity said yuv is driving digital transformation in the professional hair colour sector by uniting hardware, software and colour expertise to address operational inefficiencies for salons and freelancers.

THE WHY? Investor interest in salon technology continues to build as the global professional hair services market is forecast to expand from US$204bn to nearly US$342bn by 2032, creating headroom for scalable, sustainability-led colour solutions.

Source: Sky News

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