I’d probably buy any beauty product Alex Consani was selling, which is dangerous for me considering her line of work. The good news is she seems to pick the ones I’d want anyway.

This week, YSL Beauty is introducing their newest mascara—Lash Latex Lengthening & Sculpting Mascara—alongside a campaign fronted by the model. The newest addition to an already-impressive mascara selection, Lash Latex was “designed to deliver sculpted length, all-day lift, and conditioned, flexible lashes.” All good things, obviously.

Keep reading to learn everything about Consani’s role in the campaign and the new launch, plus our honest review.

The Inspiration

In a press release, the brand explained that it chose Consani for the campaign because her presence echoes the product’s “bold, sleek performance.”

“Her modern, expressive aesthetic perfectly mirrors the mascara’s dynamic, high-definition finish,” they explained.

If you’re going to be compared to mascara… this is a good one.

“Engineered with couture-level technology, Lash Latex stretches performance beyond convention: lengthening each lash with precision, softening with every swipe, and locking in lift that lasts,” added the brand. “This launch marks the next evolution in high-impact lash artistry.”

The Product

Compared to YSL’s fan-favorite volumizing mascara, Lash Clash Extreme Volume Mascara, and its XXL brush, Lash Latex’s lash sculpting brush features 496 micro bristles to make sure each and every hair gets its lift.

The formula is infused with hyaluronic acid and iris Florentina, which will contribute to softer-feeling lashes over time. The ophthalmologist-tested formula is safe for sensitive eyes (even the most sensitive, they say!) and sweat resistant even after a workout.

In an instrumental test, lashes were up to 1.6X longer and lifted for up to 24 hours. A consumer test also showed a 39% increase in curl and clump-free application.

The Review

“I have teeny-tiny lashes that get overwhelmed by a big fluffy brush, so I’ve always felt left out of the Lash Clash hype. Luckily, Lash Latex’s spiky, cone-shaped brush is much more my speed. All those little bristles grab each of my (sparse) lashes, separating and lifting them for a long, fanned-out effect. Most impressive, however, is the formula’s staying power. In the winter, my eyes water as soon as I leave the house, but this stays put even on the coldest days with no smudging or flaking to speak of. If you’re looking for long, defined lashes that will not budge, you’re going to want to hit add to cart, now.” —Bella Cacciatore, senior news editor