When it comes to natural skincare, there’s one thing you deserve above all else: transparency.

That’s why we want to talk about an ingredient that’s become increasingly common in the beauty world — Phenoxyethanol.

You’ll find it in many products today, from cleansers to moisturisers, often even in ranges that call themselves “clean” or “natural.”

But just because something is everywhere, doesn’t mean it belongs on your skin.

At Merindah Botanicals, we take a hard pass on Phenoxyethanol. Here’s why.

What Is Phenoxyethanol?

Phenoxyethanol is a synthetic preservative used to prevent products from spoiling. It helps extend shelf life by protecting against bacteria, yeast and mould. Because it’s effective and relatively inexpensive, it’s widely used in mainstream and even “greenwashed” skincare products.

You’ll often see it included in products that are labelled “paraben-free,” and it’s sometimes positioned as the safer alternative to parabens.

So, Is Phenoxyethanol Safe?

While small amounts of Phenoxyethanol are generally regarded as safe in cosmetics, this ingredient is not without controversy.

Some potential concerns include:
✔️ Skin irritation or allergic reactionsespecially on sensitive skin
✔️ Potential impact on the nervous system at higher exposure levels (studies suggest caution for infants and breastfeeding mothers)
✔️ Environmental impactas synthetic preservatives do not readily biodegrade

For some, these risks may seem small. For us, they’re not worth it.

Why We Choose to Avoid Phenoxyethanol

At Merindah Botanicals, we believe that true clean beauty doesn’t come with compromises.

Our products are crafted with 100% natural, plant-based ingredientsso you’ll never find synthetic preservatives like Phenoxyethanol, parabens, or anything else that doesn’t align with our philosophy.

Instead, we carefully formulate using safe, natural preservation systems — including antioxidant-rich oils, plant extracts, and naturally derived preservatives that are kind to both skin and planet.

Our belief is simple:
If it’s not safe enough for sensitive skin and everyday use, it’s not going in our products.

What to Use Instead (Hint: Try Our Go to Glow Set)

If you’re wondering how to enjoy safe, natural skincare without compromising on performance, our Go to Glow Set is the perfect place to start.

✔️ 100% natural and free from synthetic preservatives
✔️ Gentle yet effective for all skin types
✔️ A simple 3-step routine that supports hydrated, glowing skin

In just a few minutes a day, you can nourish your skin the way nature intended — with clean, honest, beautifully crafted skincare that works in harmony with your body.

Ready to make the switch?

👉 Discover our natural skincare range today and embrace skincare you can trust.