indie

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An indie brand’s approach to hormone-conscious skincare

As consumer awareness around hormonal health and ingredient transparency intensifies, some indie beauty brands are carving out new spaces at the intersection of wellness...

Why indie beauty falls apart when the founder leaves

What really defines indie beauty – and why does it so often unravel when the founder steps away? In this thought-provoking solo episode of Green...

How indie beauty brands really grow (without Sephora, investors, and a team)

There is a persistent belief in the beauty industry that growth only becomes real when a brand lands a major retailer, secures investment, or...

Must-read

Givaudan unveils fruity gourmand fragrance precursor for hair and fabric care

The fragrance manufacturer is expanding its palette of fragrance precursors with the launch of Scentaurus PolyDouxa fruity gourmand note described as offering a long-lasting...

Is Teeth Whitening Ever Really Safe for Sensitive Teeth?

Butter yellow may still be an “it” color in the beauty industry, but one area where you’ll want no part of the...
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