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Cosmetics

Nutrafol re-enters men’s category with age-specific Men 50+ launch

Developed specifically for men aged 50 and older, Nutrafol’s new Men 50+ formulation is the latest example of age segmentation and personalization in the...
Cosmetics

2025 in Review: New Markets – Products – Category Expansion Drives Innovation

If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands...
Cosmetics

P&G Flags Sharp U.S. Category Declines as Consumer Weakness Weighs on Q2 Outlook

THE WHAT? Procter & Gamble has cautioned that U.S. sales across key categories it competes in fell significantly in October and are expected to...
Cosmetics

Edgewell posts mixed FY2025 results as company prepares to exit feminine care category

Edgewell Personal Care has released its fourth quarter and full-year results, highlighting steadier international demand, heavier promotional activity in North America and a major...

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Beauty

BROW AID The Brow Blueprint Review & Swatches

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog Priced at If there’s one thing I’ve learned over the...
Nails

Why Anxiety in Your 30s and 40s Can Feel Worse, According to a Licensed Therapist

Your 30s and 40s are what some would consider the best years of your life. You’re no longer “figuring it out,” but you aren’t...
Cosmetics

Givaudan unveils fruity gourmand fragrance precursor for hair and fabric care

The fragrance manufacturer is expanding its palette of fragrance precursors with the launch of Scentaurus PolyDouxa fruity gourmand note described as offering a long-lasting...
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