Featuring: Megan

Summary

Megan shares how she manages combination skin, balancing dryness and oiliness with a flexible, lightweight routine. Her approach highlights a growing consumer preference for simple layering, gentle formulations and products that feel light on the skin without harsh ingredients.

Meet Megan: “Dry Combination” Skin

Megan describes her skin as combinationwith both dry and slightly oily areas.

She explains that her skin is:

• Dry in some areas
• Slightly oilier in others

This mixed skin type influences her preference for products that hydrate without feeling heavy.

Pull quote: “It’s like dry… and a little bit oilier here.”

A Flexible Morning Routine

Megan’s skincare routine is adaptabledepending on how her skin feels each day.

In the morning, she sometimes skips cleanser altogether and simply:

• Washes her face with water only

She then follows a multi-step routine:

• Toner (applied with a cotton pad)
• Essence
• Eye cream
• Moisturiser
• Lip balm

This reflects a layering approachfocused on hydration and skin comfort rather than intensive treatment.

Pull quote: “Sometimes I just wash my face with water… depends on how I feel my skin.”

Lightweight, Sensory-Led Preferences

For Megan, the feel of products is just as important as performance.

She prefers skincare that is:

• Lightweight
• Easy to apply
• Gently fragranced (but not too strong)
• Free from harsh alcohol

Heavy or overly rich textures are less appealing, particularly for combination skin where balance is key.

Shopping Habits: Online and In-Store

Megan takes a hybrid approach to shopping.

• Online when she doesn’t have time
• In-store when she wants to browse and explore

Convenience plays a key role, but she still values the in-store experience when possible.

Attitudes to Treatments: Not Yet, But Open

Megan hasn’t yet tried professional skincare treatments.

She expresses some interest in facials or scrubsbut for now prefers to keep her routine simple and at-home.

This suggests a consumer at an early engagement stageopen to treatments but not yet committed.

What She Wants From Skincare Products

Megan’s ideal product would deliver:

• Lightweight hydration
• Easy application
• A pleasant but subtle scent
• Gentle formulations without alcohol

Her preferences reflect a broader demand for skin-friendly, non-irritating products that support daily routines without overwhelming the skin.

Key Takeaways for Brands

• Combination skin consumers seek balance over intensity.
• Lightweight textures are preferred over heavy creams.
• Flexible routines (including skipping cleanser) are common.
• Fragrance remains important—but must be subtle.
• Consumers are open to treatments but often start with simple routines.