Featuring: Lesley

Summary

Lesley shares how she manages voluminous fine hair with a low-maintenance routine focused on volume, longevity and minimal washing. Her ideal product philosophy centres on clean, clear formulations that feel right for both her hair and the planet.

Meet Lesley: Fine Hair with Natural Volume

Lesley describes her hair as very finebut with a high volume of density—what she calls “voluminous fine” hair.

She doesn’t colour her hair and hasn’t done so for many years. When it comes to haircuts, Lesley usually visits the salon every three to four monthsalthough she admits she’s currently overdue while deciding on her next style.

Pull quote: “I have a high volume of fine hair.”

Washing Less, Styling Smarter

Lesley washes her hair once or twice a weekaiming to keep washing to a minimum.

Her wash routine is simple:

She doesn’t typically use additional treatments, preferring to let her hair’s natural volume do most of the work.

Pull quote: “I try to do it as minimally as possible.”

Styling for Volume and Longevity

Volume is where Lesley enjoys experimenting.

Her go-to styling products include:

She’s also been testing soft dry hair rollersleaving them in overnight to create curl and lift. Once styled, she tends to leave her hair as-is until the next wash.

For Lesley, there’s one clear highlight in her routine:

Pull quote: “The day that I wash my hair and go out with lovely fresh hair is my favourite hair moment.”

Where She Shops for Hair Care

Lesley primarily shops in-storeturning to Boots for most of her hair care purchases.

For products that aren’t stocked there—such as certain Color WOW items—she’s happy to buy online.

Her approach is practical and convenience-led, mixing trusted high-street retail with selective online reordering.

Ingredients: Pragmatic, Not Prescriptive

Lesley says she doesn’t focus heavily on ingredients—at least not as much as she feels she probably should.

She’s aware that sulfate-free formulas are often recommended, but finds them difficult to avoid completely. Instead, she prioritises products that:

• Suit her hair
• Deliver results
• Feel right over time

Once she finds something that works, she tends to stick with it.

What She Wants Brands to Do Better

Lesley’s ideal product is defined less by performance claims and more by clarity and responsibility.

She’s drawn to products that are:

• As clean as possible
• Clear liquidswhich she associates with fewer additives
• Designed with sustainability in mind

For Lesley, using the “right” product means feeling confident she’s doing the right thing—for her hair, and for the planet.

Pull quote: “Something that makes me feel I’m doing the right thing for my hair, and the right thing for sustainability.”

Key Takeaways for Brands

• Fine hair with high density benefits from volume-enhancing, lightweight styling.
• Minimal washing and long-lasting styles are a priority for convenience-focused consumers.
• “Clean” cues—such as clear liquids—can strongly influence perception, even without deep ingredient scrutiny.
• Sustainability and planet-positive messaging increasingly shape product trust and loyalty.