THE WHAT? Revlon is strengthening its Spanish manufacturing footprint with the launch of a new automated logistics hub in Tarragona and the introduction of a dedicated Elizabeth Arden capsule production line.
THE DETAILS The US beauty group has invested more than US$20 million to expand its Tarragona facility near Barcelona, building a 5,600-square-meter warehouse equipped with an automated silo capable of storing 23,000 pallets and preparing B2B orders. The hub, currently in its test phase, will distribute products across Europe and selected Asian markets.
In parallel, Revlon has installed a new production line for Elizabeth Arden’s biodegradable soft capsules, integrating pharmaceutical-grade precision encapsulation technology. The Tarragona plant, which spans 41,000 square meters, will produce up to 400 million capsules annually.
The site employs around 470 people, with 100 additional roles being added, and produces approximately 100 million units per year, 75% of which are destined for the European market. Tarragona is Revlon’s second-largest global plant by volume and technology, complementing facilities in the US, South Africa, Mexico and Italy.
THE WHY? The expansion supports Revlon’s strategy of regionalised production to mitigate tariff exposure and currency fluctuations, while reinforcing its European supply chain and boosting capacity in high-value skincare segments.
Source: Fashions
