Driven by changing lifestyles, climate challenges and a growing demand for multifunctional products, beauty innovation is increasingly focused on creating adaptive, high-performance formulas that delight users. Our latest developments illustrate how technology and sensoriality are shaping the next generation of beauty solutions.
Renaissance of powders
Powders are experiencing a remarkable resurgence in popularity, driven by new generation technologies that are redefining the category.
Once considered finishing products, powders now offer benefits traditionally associated with foundations and highlighters. Consumers are seeking lightweight textures, skincare-inspired comfort and long-lasting wear that can adapt to different climates and environmental conditions.
New formulas are designed to resist humidity and perspiration while ensuring a flawless complexion all day long. At the same time, the texture of the products has evolved considerably. Ultralight, impalpable powders feel airy, almost foamy, on the skin, providing light coverage and optimal comfort.
One of the most significant advances lies in technology Serum Powderwhich transforms traditional powders into ultra-melting formulas. Thanks to the integration of structures inspired by serum butters, the powders become softer, smoother and easier to apply, even without a brush, for a more intuitive application.
The future of this category rests on the technologie Dual-Touchwhere complementary techniques coexist within the same formula, mutually optimizing their performance. These symbiotic systems open the way to a new generation of complexion products combining sensoriality, adaptability and exceptional hold.
Eye contour care and eyelash care
The eye category continues to evolve as consumers seek products that deliver visible results while ensuring comfort and flexibility.
Designed to meet this demand, the Super Lashes Mascara combines length, curvature and adjustable volume thanks to a unique high-performance formula. Its rich, creamy texture glides effortlessly over lashes, coating them from root to tip for a more intense, defined look, while remaining comfortable all day long.
Its formula is enriched with a carefully selected blend of berry, myrtle, rice and carnauba waxes that help thicken lashes without weighing them down. Consumer tests confirm its remarkable effectiveness: 96% of users noticed visibly longer eyelashes and adjustable volume, while 92% observed thicker and more curled eyelashes. In addition, 92% appreciated its light texture and 84% confirmed a notable separation effect.
The result? A highly customizable mascara experience, allowing anyone to create their desired effect, from naturally defined lashes to dramatically intensified looks, with ease.
Reinventing lip texture
As consumers increasingly prioritize comfort over performance, lip products are undergoing a major transformation. Texture has become a key differentiator, driving the development of formulas that deliver sophisticated finishes without compromising hold.
Powder Cloud Matte
Matte lips remain a beauty staple, but expectations have evolved. Consumers now refuse dryness as the price to pay for long-lasting color.
Powder Cloud Matte introduces a new generation of powder matte technology with an airy, mousse-like texture that is exceptionally light on the lips. Its formula offers a blurred effect and a sophisticated velvety finish, while preserving suppleness and comfort throughout the day.
With a hold of up to eight hours, it perfectly illustrates how modern matte technology can combine performance, comfort and sensoriality.
Blur Shine Lipgloss
Nude lips remain at the heart of beauty trends, but consumers are increasingly looking for products that enhance their features rather than conceal them.
The Blur Shine Gloss combines an innovative blurring effect with intense shine for visibly smoother, fuller lips. Its rich and creamy texture melts instantly on the lips, providing comfort and softness without a sticky effect.
Available in a range of universally flattering nude shades, the collection celebrates inclusiveness by enhancing a wide variety of skin tones and undertones, for a perfect, natural finish.
Blonzing: A hybrid collection inspired by the beauty trend of the moment
Among the most influential beauty trends of the moment, Blonzing is the perfect fusion of a blush and a bronzer. It creates a naturally radiant complexion, like after a day in the sun.
Much more than just a trend, Blonzing inspired a complete and transversal collection which declines this sought-after aesthetic on the complexion, lips and nails.
Designed as a coordinated beauty wardrobe, the collection captures the perfect balance of dewy freshness, golden warmth and luminous radiance, allowing everyone to recreate a fresh, luminous complexion through different product categories.
At the heart of the collection is the Blonzing Powderwhich combines the warmth of a bronzer, the freshness of a blush and the radiance of a highlighter in a unique formula. The result? A natural and diffuse healthy glow effect that enhances the complexion with a blurred and uniform radiance.
For the lips, the Blonzing Glow Gloss extends this color palette with luminous pearly hues inspired by golden skin tones. Its technology Ultra-sensory Gel-in-Oil offers a shiny wet-look finish while remaining light and comfortable without a sticky feeling. The shades are specially designed to enhance the complexion, creating a harmonious glow from the skin to the lips.
The collection extends naturally to the nails, where sophisticated hues, inspired by rosy blushes, golden shimmers and warm terracotta shades, complete the look. With delicate pinks, luminous golden shimmers and sunny earth tones, the nail polish range reflects the radiance of the complexion and lips, inviting consumers to embrace the Blonzing aesthetic through a perfectly coordinated beauty ritual.
By extending to multiple categories, the Blonzing demonstrates how beauty trends are transformed into complete narrative platforms, creating a stronger emotional connection with consumers and new merchandising opportunities for brands and retailers.
Nail care inspired by skincare science
The nail category is increasingly taking inspiration from skincare, with consumers seeking products that combine therapeutic benefits, visible results and premium sensory experiences.
At the forefront of this new generation of nail care, we find Pepti-Strength Dewy Jellya refreshing, hydrating and strengthening treatment enriched with Myristoyl Tetrapeptide-3. Presented in innovative packaging designed to stimulate microcirculation upon application, its formula contributes to healthier-looking nails while providing intense hydration and strengthening. Its gel-like, creamy texture transforms nail care into a ritual inspired by skin care, for nails that are visibly smoother, stronger and healthier day after day.
Another major innovation: the Red Berry Elixir Duoa luxurious skincare ritual based on raspberry oil, bio-peptides and vitamin B5. This concentrated elixir nourishes, brightens and gives a healthy shine to nails immediately, while its complementary protective treatment provides long-lasting protection to preserve their beauty and strength. Together, they form a precious two-step ritual, inspired by the world of skin care.
Active ingredients of marine origin are also gaining popularity in nail care. L’Huile Bi-Phase Marine Shot combines Undaria algae, known for its strengthening properties, with marine fennel extract to create a highly sensory treatment that strengthens and protects the nails. Activated by shaking before use, its two-phase formula offers a unique application experience while providing visible benefits and a light, non-greasy finish.
Hybrid color technologies
Faced with the growing demand from young consumers for products combining efficiency, practicality and care, hybrid technologies continue to appeal.
Building on the success of its existing innovations, the Pepti-Plump Technology combines volumizing peptides with our Patented Gloss Technology for a gel finish that balances care, shine and practicality. Designed for demanding consumers who refuse any compromise between performance and ease of use, this formula offers a modern solution that merges beauty and care in a single application.
Professionally inspired nail systems are also evolving with the introduction of Tinted Builder Collection within the range Gentle Gel. Available in four milky, sheer shades, these buildable formulas can be worn alone or used as a strengthening base. Their modular texture allows you to shape and enhance the nail while maintaining a natural and sophisticated finish, thus unifying color, care and beauty.
Shaping the future of beauty
In each category, a clear trend emerges. Consumers no longer dissociate performance and pleasure, nor efficiency and sensoriality. They now expect products that can deliver all of these benefits simultaneously.
Technologies Serum Powder et Dual-Touch au mascara Super Lasheswith matte foundation Powder Cloudau gloss Blur Shinein the collection Blonzingthrough the moisturizing gel Pepti-Strengthtechnology Pepti-Plump and the latest generation of skincare-inspired nail care, beauty innovation is becoming ever more adaptable, multifunctional and experience-driven.
The future belongs to formulas that not only perform, but also transform daily beauty rituals into special moments of self-expression, care and pleasure.
