THE WHAT? Award-winning hair, bodycare and skincare brand REHAB. has been announced as the first-ever haircare resident at Selfridges London’s experimental retail concept, The Beauty Spot.
THE DETAILS From 16 February 2026, REHAB. will launch The REHAB. Prescription Bar within Selfridges, described as an elevated reimagining of the traditional pharmacy. The immersive space is designed to deliver expert-led, personalised consultations, allowing customers to co-create tailored self-care routines that fit seamlessly into their everyday lives.
The residency marks a milestone for The Beauty Spot, which spotlights innovative and disruptive beauty brands through rotating concepts. By positioning itself as a destination for guided, prescription-style haircare advice, REHAB. aims to blend experiential retail with customised solutions in a high-profile London department store setting.
THE WHY? The partnership strengthens REHAB.’s premium retail presence while tapping into growing consumer demand for personalised, expert-driven beauty experiences, reinforcing Selfridges’ strategy to offer immersive and category-evolving concepts.
Source: Nice PR
