The specialist in perfumes and aromas is enriching its range of perfume precursors with the launch of Scentaurus PolyDouxa gourmet fruity note which offers a long-lasting trail of raspberry and sweet, powdery vanilla. According to Givaudan, this innovation opens up new creative perspectives for personal care products, including shampoos.
A perfume precursor is a low-odor molecule capable of releasing a perfume upon contact with a natural external trigger such as oxygen, light or ambient humidity, thus prolonging its diffusion over several days. Givaudan inaugurated this technology with the launch of Scentaurus Tonkarose in 2006. The range now includes six notes (Vanilla, Melrose, Tonkarose, Clean, Juicy and Berry), to which PolyDoux is now added.
Activated by oxygen, Scentaurus PolyDoux can be combined with other precursors from the exclusive Givaudan collection.
« This new discovery excels in its high adhesion to hair, releasing high-impact fragrances. Integrated into the creative process of Givaudan perfumers as a formulation tool, it allows the creation of tailor-made olfactory signatures which optimize the staying power of fragrances in shampoos, softeners and detergents. “, explain Agnes Bombrun, Ingredient Research Manager, Fragrance S&T at Givaudan.
Beyond hair applications, Scentaurus PolyDoux also addresses the growing market for cleaning sports and leisure clothing, particularly synthetic fabrics.
