Pure Trade, a trusted partner of Clarins, unveils the brand’s 2025 Advent calendars and a luggage and accessories collection created to capture the spirit of the festive season.

European-made advent calendars

Available in two formats – 12 and 24 days – the Clarins Advent Calendar invites discovery of the brand’s iconic skincare and makeup essentials. Inspired by a dressing table, the 2025 edition takes shape as a red chest composed of an upper tray and a lower drawer.

The hinged lid, held in place by two ribbons, opens to reveal five Clarins beauty routines for face, body, and makeup, each housed with care in the tray and drawer compartments.

Entirely crafted in Europe through semi-automated production, the boxes embody technical precision, featuring a clever cardboard drawer-stop system. The coated paper, printed in Clarins’ signature red, is adorned with a subtle, shimmering “Christmas ornament” motif created through hot stamping and selective varnish.

Designed with sustainability in mind, both calendars are made entirely from 100% FSC-certified cardboard and coated paper from responsibly managed forests. Fully recyclable, they can also enjoy a second life as elegant jewelry boxes.

Recycled PET

The accompanying luggage and accessories collection includes a round vanity case, two white ultra-soft velvet pouches (large and small) made of recycled polyethylene terephthalate (RPET), a navy RPET velvet men’s pouch, and a snowball-inspired keyring.

Each piece is lined with RPET fabric and finished with details that echo the Clarins identity: a gold embossed thermoplastic polyurethane (TPU) logo for women’s models, matte black for men’s. The pompom zipper pull recalls a snowball, mirrored in the gold metal keyring adorned with a carabiner and Clarins’ signature “C” charm.