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Sweat, Strength & Self-Love: How Kayla G Is Redefining Beauty Through Wellness

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Sweat, Strength & Self-Love: How Kayla G Is Redefining Beauty Through Wellness

The Shaped By Kayla G founder is building bodies, restoring confidence, and proving that healthy is the new luxury.

Photo Credit: IG@Kaylag_

In an era where beauty is no longer defined solely by hair, makeup, or waistlines, Kayla G is quietly leading a different kind of revolution — one rooted in strength, wellness, and self-respect.

Known as the creator of Shaped By Kayla G, the Houston-based fitness entrepreneur has become a trusted guide for women seeking more than aesthetic transformation. Her mission is simple yet powerful: help women feel strong, energized, and confident in their own skin. And in doing so, she is reshaping how health, beauty, and fitness coexist.

Where Wellness Meets Real Life

Kayla G’s approach to fitness begins with understanding real women and real schedules. Her programs are designed for bodies in motion — mothers, professionals, beginners, and seasoned athletes alike. Instead of extreme regimens or unsustainable routines, she champions consistency, balance, and functional movement.

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Photo Credit: IG@Kaylag_

Through her digital platform and mobile app, Kayla offers structured workout programs that blend strength training, toning, flexibility, and endurance. From sculpting sessions to restorative stretch routines, each program is designed to build long-term strength while protecting the body from burnout and injury.

Her workouts prioritize form, control, and intentional movement — reminding women that fitness is not about punishment, but care.

A Studio Built for Women

Expanding her vision beyond the digital space, Kayla opened her all-female studio in Houston, a sanctuary where movement meets community. The space offers strength classes, stretch sessions, dance conditioning, and wellness-focused training, all within an environment designed to uplift rather than intimidate.

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Photo Credit: IG@Kaylag_

Inside her studio, fitness becomes a shared experience — one rooted in encouragement, accountability, and collective growth. It’s a place where women arrive at different stages of their journey, yet leave empowered by the same truth: progress looks different for everyone.

Beauty Through Strength

For Kayla G, beauty is inseparable from wellness.

She encourages women to view their bodies not as projects to fix, but as systems to nurture. Her programs focus on posture, core stability, flexibility, and joint health — the foundations of longevity and vitality. The result is not only sculpted physiques, but improved energy, confidence, and self-awareness.

In a culture often obsessed with instant results, Kayla advocates for patience and discipline. Her message is clear: lasting beauty comes from caring for the body consistently, not chasing shortcuts.

Leading With Authenticity

What resonates most with Kayla’s community is her authenticity. She openly balances entrepreneurship, motherhood, discipline, and personal growth — showing that wellness is not reserved for perfection, but built through commitment.

Her content reflects daily life: early mornings, focused training sessions, recovery days, and the quiet wins that come from staying consistent. In doing so, she normalizes the journey — the effort, the setbacks, and the breakthroughs.

The Future of Wellness

As the wellness industry continues to evolve, Kayla G remains at the forefront — blending fitness, beauty, and lifestyle into a unified vision of health.

Her influence extends far beyond workouts. She is shaping a generation of women who value strength as beauty, discipline as self-love, and wellness as the foundation of confidence.

In every class, every program, and every transformation, Kayla G proves one thing with clarity: the most powerful glow comes from within.

5 Must-Have LAMAV Organic Skincare Products for Healthy Summer Skin

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5 Must-Have LAMAV Organic Skincare Products for Healthy Summer Skin

When we think of summer we often think of health, happiness and blissful long days in the sunshine. While most of us naturally experience peak health throughout summer, it’s also a time when our skin needs extra care and support. Those long days in the sun may feel nice on the skin but increased UV exposure puts a huge amount of stress onto our skin – increasing inflammation, risk of premature ageing and skin cancer. And while extra hydration is often welcomed, the combination of heat, humidity and sun can accelerate oil production, trigger breakouts, and intensify pigmentation.

Suddenly, summer isn’t sounding so appealing when it comes to our skin health. So, how do we enjoy those glorious summer days we’ve all been craving without putting unnecessary stress onto our complexion? You need a LAMAV summer routine that purifies, renews, and replenishes — without stripping your skin and contributing to further inflammation.

Rooted in Ayurvedic principles and powered by nature’s best bio-actives, LAMAV helps your skin adapt to the seasons through clean, science-backed formulations that nurture balance and radiance.

Here are five must-have LAMAV products to keep your complexion clear, bright, and beautifully hydrated all summer long.

LAMAV Supersize Sweet Orange Balancing Cleanser

A good cleanser is the foundation of every skincare routine — and during summer, it’s essential to choose one that deeply purifies and balances without drying or irritating. Our Sweet Orange Balancing Cleanser is so loved that we had to Supersize it! This multi-award winner is a refreshing, gel-based formula designed to gently remove excess sebum, sunscreen, and impurities while maintaining your skin’s natural balance.

Suitable for all skin types, but particularly beneficial for oily and combination skin, this purifying cleanser combines the power of fruit derived AHAs and Mountain Pepper Leaf to refine pores and reduce breakouts while reducing inflammation.

Why it’s a summer essential:

In warmer months, skin tends to produce more oil, which can lead to congestion and hormonal breakouts. This cleanser helps balance sebaceous activity and refine pores, leaving skin clean but never stripped. The result? A clear, radiant complexion that feels light and fresh.

Key Summer Skin Ingredients:

  • AHA Fruit Acids gently exfoliate and encourage cell turnover, revealing smoother, brighter skin while fighting signs of premature ageing.

  • Lactic Acid hydrates while stimulating collagen production for a plumper, more even texture.

  • Papaya Fruit Enzyme exfoliates and repairs with natural enzymes and antioxidants, helping to prevent pigmentation and protect against free radical damage.

  • Desert Lime Extract delivers a natural source of Vitamin C to support collagen synthesis and brighten dull, sun-exposed skin.

  • Mountain Pepper Leaf Extract is a native Australian bio-active that purifies and enhances radiance through its potent anti-inflammatory and antioxidant benefits.

  • Aloe Vera Leaf Juice & Natural Glycerin restore moisture balance and calm the skin after exposure to heat and sun.

How to use:

Apply to damp skin and gently massage in circular motions. Rinse thoroughly with lukewarm water using LAMAV’s Bamboo Cleansing Cloth. For best results, follow LAMAV’s Probiotic Toner morning and night.

LAMAV ALLOUT Face

Exfoliation is your skin’s best friend during summer. Sweat, sunscreen, and increased oil production can lead to congested pores and a dull surface. LAMAV’s AHA Face Exfoliant is a multi-award-winning, dual-action exfoliator that deeply renews the skin for a smoother, brighter, and more refined complexion.

Combining both chemical (AHA) and physical (bamboo and diatomaceous earth) exfoliants, this 2-in-1 treatment gently buffs away dead cells and impurities while stimulating collagen renewal and promoting a healthy glow.

Why it’s a summer essential:

Regular exfoliation helps prevent breakouts, improve product absorption, and maintain clearer, brighter skin. It’s particularly helpful for reducing congestion caused by sunscreen, makeup and excess oil buildup.

Key Summer Skin Ingredients:

  • AHA Fruit Acids are a blend of natural fruit extracts that encourage cell turnover and collagen production, helping to smooth texture and fade pigmentation.

  • Matcha Powder is a powerful antioxidant rich in chlorophyll that detoxifies, soothes inflammation, and protects against UV-induced free radical damage.

  • Bamboo Powder & Diatomaceous Earth deliver gentle physical exfoliation to remove dead cells and boost microcirculation for a healthier, more radiant appearance.

  • Desert Lime Extract naturally exfoliates and clears impurities while improving skin tone and hydration.

How to use:

Use 2–3 times per week after cleansing. Apply to damp skin, gently massage in circular motions, and leave for a few minutes to allow the AHAs to breakdown dead, dull skin. Rinse thoroughly and follow with your favourite LAMAV Toner, Serum, and Moisturiser.

LAMAV Daily Vitamin C Serum

Summer Skin and antioxidants are best friends. With heightened sun exposure, your skin faces oxidative stress that can accelerate pigmentation and premature ageing. Our Daily Vitamin C Serum delivers a potent dose of antioxidant protection, helping to brighten, even tone, and fortify the skin barrier. This concentrated serum combines Vitamin C, Kakadu Plum and Marine Extracts to reduce discolouration and boost radiance while strengthening collagen for firmer, brighter skin.

Why it’s a summer essential:

Vitamin C not only contributes to a brighter complexion, but also protects the skin from UV-damage and premature ageing — a must-have defence during the sunny months.

Key Summer Skin Ingredients:

  • Vitamin C brightens dull skin, supports collagen production, and protects against oxidative damage for a radiant, even complexion.

  • Maritech Bright (Organic Brown Seaweed) is clinically proven to reduce pigmentation and boost brightening by over 16% in just 60 days.

  • Rumex Extract has the impressive ability to inhibit tyrosinase to reduce dark spots and promote even tone.

  • Kakadu Plum is one of nature’s richest sources of Vitamin C, naturally defending against UV stress and supporting collagen synthesis.

  • Licorice Root Extract is nature’s natural brightener, helping fade pigmentation and calm inflammation.

  • Turmeric Extract is an Ayurvedic powerhouse that reduces scarring, improves wound healing, and soothes irritation.

  • Aloe Vera & Rose Water deliver hydration and refresh the complexion for an instant glow.

How to use:

Apply one pump to clean skin morning and/or night after toning. Massage gently into the face, neck, and décolletage, then follow with your favourite LAMAV moisturiser.

LAMAV Skin Balancing Fluid

When humidity rises, heavy moisturisers can overwhelm the skin — especially for those prone to oily skin. It’s important to adapt your skincare as the seasons change to balance your skin with just the right amount of hydration. While it may be time to go lighter on the moisturiser, it’s never a good idea to skip it all together as this can also throw your skin off balance. Although the humidity is higher we are often spending more time in the salt water and chlorine which can be very drying on the skin, so it’s important to replenish and protect skin daily with a light moisturiser. LAMAV’s Skin Balancing Fluid is a must have throughout summer, offering a lightweight, mattifying moisturiser that provides long-lasting hydration without the heaviness, keeping your skin hydrated and balanced all day.

Enriched with Vitamin C, Davidson Plum and Hyaluronic Acid this skin fluid targets uneven tone, refines texture, and reduces the visible signs of UV damage while delivering a smooth finish.

Why it’s a summer essential:

This formula gives your skin the moisture it needs without clogging pores or contributing to excess shine. It prevents dehydration and leaves a radiant glow — perfect under SPF or makeup.

Key Summer Skin Ingredients:

  • Vitamin C brightens and supports collagen synthesis, helping to prevent and reverse UV damage.

  • Davidson Plum is an Australian native rich in antioxidants and phytonutrients that speed up cell turnover and reduce inflammation.

  • Hyaluronic Acid is our favourite hydration hero that holds up to 1000 times its weight in water, keeping skin hydrated without adding to excess oil.

  • Caviar Finger Lime gently exfoliates while boosting hydration and restoring the skin’s natural moisture balance.

  • Licorice Root naturally brightens dull skin

  • Aloe Vera hydrates and calms the skin, reducing redness after sun exposure.

How to use

Apply 1–2 pumps morning and night after cleansing and applying your favourite LAMAV serum. Gently press 1-2 pumps into the skin for a smooth, hydrated, and shine-free finish.

LAMAV Probiotic Toner

Healthy summer skin starts with a balanced microbiome and LAMAV’s Probiotic Toner delivers a refreshing, multi-benefit mist that strengthens the skin’s natural defences, supports hydration, and refines texture.

Formulated with probiotics and AHA fruit acids, this toner improves cell renewal, boosts collagen production, and calms inflammation — making it the perfect post-cleansing step for balanced and calm skin all summer long.

Why it’s a summer essential:

Heat and humidity can disrupt your skin’s microbiome and barrier function. This toner helps restore equilibrium, soothe irritation, and prepare skin to better absorb serums and moisturisers.

Key Summer Skin Ingredients:

  • Probiotics strengthen the skin barrier and restore microbiome balance for improved clarity and resilience.

  • AHA Fruit Acids support gentle exfoliation and collagen renewal, leaving skin smooth and refined.

  • Aloe Vera hydrates and soothes, reducing redness and tightness.

How to use:

After cleansing, mist over face and neck or apply with a cotton pad. Follow with LAMAV’s skin balancing fluid. Ideal for morning and evening use, or as a mid-day refresh in hot weather.

Your LAMAV Summer Ritual

For healthy, radiant skin this summer follow our summer ritual below.

1. Cleanse with the Sweet Orange Balancing Cleanser (make it a double if cleansing at night to ensure all makeup and heavy SPF is removed)

2. Tone with the Probiotic Toner to rebalance and hydrate

3. Brighten and protect with the Daily Vitamin C Serum

4. Hydrate and balance with the Skin Balancing Fluid for a shine-free finish

5. Exfoliate 2-3 times per week with the AHA Face Exfoliant

Finish your morning routine with a high-SPF sunscreen — and you’ll be glowing all season long.

Embrace Conscious Beauty This Summer

Summer skincare should be light, refreshing, and restorative — and with LAMAV’s organic range, you can achieve your healthiest skin yet – naturally. Each formula combines potent Australian botanicals, Ayurvedic wisdom, and clean science to support your skin’s natural balance through the heat, humidity, and sunshine.

This summer, embrace a simple ritual of mindful beauty that delivers real results — and glow knowing that you’re applying the best of nature to your skin while supporting cruelty free and environmentally friendly formulations.

Dessert-Themed Beauty Products Are Booming Because of Diet Culture

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Dessert-Themed Beauty Products Are Booming Because of Diet Culture

In the early aughts, the beauty aisle doubled as a dessert menu. Bath & Body Works was churning out frosting-inspired mists, Lancôme’s Marshmallow Juicy Tube lip glosses lined the purses of teens and adults alike, and Jessica Simpson launched an entire line of edible body products that promised to taste as good as they smelled (I can personally attest that they didn’t).

While the era’s self-care routines were sugar-filled, its diet fads were decidedly sugar-free. Pro-anorexia forums thrived on LiveJournal, ads for workout programs and weight loss pills dominated TV, and tabloids treated celebrity weight speculation like breaking news.

Fast forward twenty years, and we’ve somehow landed back in a strikingly similar cultural moment. After a fleeting moment in the 2010s when the body positivity movement gave us a glimmer of hope that beauty standards were finally broadening, the cultural celebration of thinness has returned with a vengeance. The resurgence started as a whisper with the rise of GLP-1 weight-loss medications like Ozempic and Wegovy and has since risen to a shout, reigniting the ultra-skinny ideal in a way we haven’t seen since the early aughts. Hashtags like #Y2KSkinny and #2000sSkinny climbed TikTok’s algorithm before the app started blocking searches for #SkinnyTok due to its glamorization of disordered eating (which, if you ask the experts, won’t help curb content that glorifies thinness or disordered eating).

All the while, I can’t help but notice that beauty, once again, is going all in on dessert. Scents of comfort—like vanilla, caramel, and tonka bean—have come back in full force just as diet culture has retightened its grip, a phenomenon I like to call “treat beauty.”

The Rise of “Treat Beauty”

Food-scented beauty products have always existed, but they haven’t always occupied this much cultural and commercial real estate. Throughout much of the 2010s, fragrance trends skewed more seductive than edible: spicy florals, musks, ambers, and earthy notes dominated perfume launches, with sweetness often playing a supporting role rather than the main event. Vanilla and other gourmand notes never wavered entirely, but in 2025, they moved decisively to center stage.

Right now, launches of dessert-themed fragrances are up 24 percent year over year, according to Mintel. In turn, gourmand notes like pistachio, milk, and honey have spilled over from perfume counters into body care, candles, and even makeup. “The trend now touches nearly every price point—from personal fragrances to candles that evoke favorite foods and the memories attached to them,” says Linda G. Levy, president of the Fragrance Foundation.

For example: In the back half of 2025 alone, Rhode Beauty celebrated Hailey Bieber’s birthday with limited-edition lip tints that smell—and taste—like tiramisu, vanilla soft serve, and crème brûlée (that’s on top of the numerous other glazed-donut-themed products she sells); Bath & Body Works’ Milk Bar collaboration turned the bakery’s best-selling confections into soaps and lotions; and Beekman 1802’s partnerships with Hershey’s and Libby’s promised “Foodified” skincare inspired by chocolate bars and pumpkin pie.

The juxtaposition between all these little-treat-themed products and our resurgent diet culture is jarring but not coincidental, if you ask nutritionist Jim LaValle, the co-director of the Fellowship in Longevity Medicine at the American Academy of Anti-Aging Medicine. “Traditional diet culture emphasized restraint and guilt. Now we’ve entered a ‘controlled indulgence’ era where the messaging is: You deserve a treat, just not one that affects your waistline,” he says. “Beauty brands have tapped into that psychology brilliantly, offering calorie-free luxury through serums, masks, and candles.”

How To Get Youthful, Glowing Skin At Any Age

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How To Get Youthful, Glowing Skin At Any Age

Skincare isn’t a one-size-fits-all approach. Whether you’ve been fine-tuning your regimen for years or are just beginning your foray into the vast world of products and ingredients, keep reading for our top picks to help you get your most beautiful, youthful skin—at any age.

20s – 30s: Prevention + Targeted Treatment

In our 20s and 30s, we may still be dealing with acne issues (unfortunately, breakouts aren’t just for teens—hello adult acne), or starting to think about how to develop healthy skincare habits.

This is usually when signs of aging start to reveal themselves. Whether it’s apparent dullness or the first signs of fine lines around the eyes or lips, this is the time to start using active ingredients to help prevent and address these skin concerns.

Starting with retinol early can help you get a jump start on prevention since it helps the appearance of aging by generating cell turnover (in addition to alleviating breakout concerns), while hydroxy acids help clarify, refine and smooth skin. We love Beta-Clarity BHA Drops for this as it’s truly a beginner’s retinol and allows you to build up your tolerance low and slow. It also contains glycolic acid and salicylic acid to promote clearer, smoother skin. It’s a skin-win.

If you’re not using sunscreen on a daily basis yet, start now. This habit is the best way to keep skin looking youthful and should continue for the rest of your life.

Oil-Free SPF 40+ is an oil free formula that goes on beautifully underneath makeup and provides broad spectrum UV protection, or for a hint of a tint, try C-Shield Anti-Poilution Moisture Tint SPF 30.

After retinol and sunscreen, one of the next gold star ingredients dermatologists recommend is vitamin C. Environmental aggressors like the sun and pollution create damage in the skin that can last for decades, so using a vitamin C serum like C-Shield Anti-Pollution Drops provides antioxidant protection to help combat these assailants, as well as brighten and even skin tone. Just layer vitamin C with your SPF, for the ultimate power couple in skin protection.

Just add a hyaluronic acid serum like HA-Revive Hyaluronic Drops for daily hydration to keep skin plumped and quenched.

These essentials are a great starting point for caring for your skin and beginning a routine you can stick with long term.

And, if you’re wondering what comes next, explore when it might be time to add in eye creams or other age-defying essentials to take your skincare to the next level. For example, our C-Shield Eye Restore Hydrator is powered by skin-strengthening peptides, protecting, brightening, and depuffing the delicate eye area.

40s – 50s: Repair + Renew

Once we get to our 40s and 50s, our levels of collagen and elastin in the skin begin to naturally decline more rapidly, which can lead to deeper lines and potentially sagging of the skin.

Hormonal changes also tend to happen as well, which can impact the structure of the skin and levels of moisture.

The key to helping maintain or achieve your best glow during these ages is to incorporate stronger actives to help skin turnover (which slows as we age) and brightening ingredients to combat any damage that’s developed over the years, like skin spots or melasma.

If you’re looking to future-proof your skin and build a routine that targets fine lines, dullness, and loss of elasticity, these powerhouse formulas are a must. Each one is thoughtfully designed to deliver visible results, by boosting collagen, accelerating cell turnover, and nourishing the skin barrier. Whether you’re just starting to notice signs of aging or want to level up your routine, these essentials are the key to restoring a smooth, radiant, youthful complexion.

GlyPro AHA Resurfacing Cleanser
Start with a deep cleanse that does more than just remove dirt. This 10% glycolic acid cleanser exfoliates and resurfaces the skin, accelerating cell turnover to reveal smoother, brighter skin. It preps your skin for all the powerful actives that follow, while gently fading discoloration and smoothing texture over time.

Bio-Renew EGF Drops
The hero of any age-defying skincare routine. These lightweight, firming drops feature vegan Epidermal Growth Factor (EGF), a next-gen ingredient that supports collagen and elastin synthesis, visibly reduces fine lines, and enhances skin’s elasticity and texture. Think of it as a daily treatment to rebuild and future-proof your skin.

Bio-Renew EGF Cream
Pair your EGF Drops with this rich daily moisturizer to seal in hydration and amplify anti-aging results. Powered by the same vegan EGF complex, it nourishes and restores, delivering plumper, stronger skin with every application. Ideal for dry, aging, or compromised skin in need of renewal.

Bio-Renew EGF Eye Cream
Your eyes tell the first signs of aging—so give them a formula that does the work. This innovative eye cream firms, smooths, and lifts the delicate under-eye area, softening fine lines and dark circles over time. A must-have if you’re serious about keeping your skin looking energized and youthful.

Bio-Renew EGF Neck Cream
Don’t stop at your face, your neck needs love too. This tightening and toning formula smooths neck rings and sagging skin while improving elasticity. A game-changer for restoring youth and firmness to this often-overlooked area.

GlyPro Retinol Drops
Boost your PM routine with this concentrated retinol treatment. It works while you sleep to speed up cell turnover, even tone, and minimize fine lines and texture. Enhanced with natural brighteners, it also helps reduce the appearance of dark spots and discoloration for that lit-from-within glow.

60s and Beyond: Hydrate + Replenish

Hormonal changes and further decline of collagen can lead to intense dryness as we reach our 60s and beyond. Hydration is key at this age, as well as continued targeted treatment with strong actives to firm skin and fight against dark spots.

Bio-Renew EGF Drops are a next level anti-aging, firming serum that uses the power of vegan Epidermal Growth Factor to boost collagen and smooth skin’s texture.

Phyto-Active Conditioning Oil Drops are a deeply nourishing face oil jam-packed with plant stem cells and a blend of squalane, jojoba and argan oils that helps hydrate and soften the appearance of fine lines.

Bio-Renew EGF Cream is a super rich, luxurious face cream that powerfully hydrates and regenerates skin, which is key for your 60s and beyond.

No matter your age, it’s never too late to take steps to improve your skincare game. Making sure skin stays healthy, comfortable, glowing is the goal at every age. And, don’t forget to check in regularly with your local Glo Pro to boost your homecare regimen with expert treatments.

An Ola Guide to Creating a Curly Hair Routine – OLAPLEX Inc.

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An Ola Guide to Creating a Curly Hair Routine – OLAPLEX Inc.

Key Takeaways

  • Care for your curly hair by keeping it hydrated. Create a curly hair routine that incorporates moisturizing options like a leave-in conditioner or curl-defining gel.
  • Repair damaged hair with bond-building treatments from OLAPLEX for strong curls from cortex to cuticle.
  • Protect your curls overnight by sleeping in a protective style, using a silk pillowcase, or tucking hair into a silk bonnet.

Jump to

An Ola Guide to Creating a Curly Hair Routine

There are a few different types of curly hair, and what they all have in common is the need to be properly moisturized to thrive. Curl types range from wavy to coily, and each may need a tailored routine. Maintain healthy-looking and moisturized curls with this guide to creating a curly hair routine.

Photo via @sojazzaye

How to Keep Curly Hair Moisturized

The solution is simple: a proper curly hair routine to nourish your curls and keep them moisturized.

There are a few steps to consider when maintaining your curls:

Use an SLS and SLES-Free Shampoo

Know the products you’re using! An SLS and SLES-free shampoo such as OLAPLEX® Nº.4 Bond Maintenance® Shampoo is a must. Shampoos with SLS or SLES can dry the hair out excessively, which isn’t ideal for curly hair.

Don’t Skip Conditioner

Use a moisturizing conditioner like Nº.5 Bond Maintenance® Conditioner to keep the hair hydrated. Curly hair is generally drier and more fragile than other hair types, meaning it requires extra attention in the hydration department. Check if your hair needs moisture by performing a quick elasticity test. Take a strand of hair and lightly pull from each side. If the strand breaks or shows no sign of stretching—it’s likely your hair needs extra moisture.

Rebuild Your Hair’s Bonds

We have seen countless cases of heat and chemically damaged curls brought back to life through OLAPLEX treatments. Curly hair has a unique structure that can be susceptible to damage without the right care. Rebuilding the bonds in the hair as a weekly practice will ensure your gorgeous curls are ahead of the game. Don’t forget to ask your hairstylist for a Bond Shaper Curl Rebuilding Treatment™ to strengthen, repair, and reduce breakage. This treatment also improves curl retention and controls frizz through 15 washes.

Moisturize with a Leave-In Conditioner

Apply a leave-in conditioner like Nº.5LEAVE-IN Moisturize & Mend Leave-In Conditioner to keep curly hair hydrated and to seal split ends. If you’re styling your hair with hot tools, Nº.5 Leave-In provides heat protection up to 450°F/232°C.

Protect Your Curls Overnight

Care for your curls overnight by sleeping in a protective style like a loose braid or by tucking your hair into a silk bonnet before sleeping. Silk or satin pillowcases can reduce friction against your hair at night, preventing frizz and maintaining the shape of your curls.

Air-Dry or Diffuse for Defined Curls

Let your curls air-dry or dry them with a diffuser on a low heat setting to prevent frizz and add definition to your hair. Scrunch with Nº.10 Bond Shaper® Curl Defining Gel before air drying or diffusing for hydrated curls and heat protection up to 450ºF/232ºC.

Photo via @hairmajestiii of before and after a cut and Olaplex Treatment

Work these steps into your haircare routine, you’ll be confidently rocking your healthy-looking, shiny, luxurious curls in no time. To learn more about your hair type, take our Hair Quiz and receive custom recommendations.

Sources

  1. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/curly-hair-care
  2. https://www.healthline.com/health/beauty-skin-care/how-to-sleep-with-curly-hair

Lady Gaga Reinvented Her Signature 2010s Hair Bow for 2026—See the Video

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Lady Gaga Reinvented Her Signature 2010s Hair Bow for 2026—See the Video

“Let’s have some fun, this beat is sick…” If these lyrics, chanted over a synth-pop backdrop, instantly send you hurtling back in time to the late 2000s and early 2010s, a.k.a. the birth and skyrocketing rise of a very exciting new pop star named Lady Gaga, you’re not alone! It’s been nearly 20 years since her debut, but it feels like yesterday, and the star reminded us of those dance floor days with her latest TikTok post.

In the video, Gaga preps for her Mayhem Ball tour stops in Japan. She’s wearing minimal makeup and has her platinum blonde hair pulled back and tied not with a scrunchie or a simple elastic band, but a sweet, coquettish hair bow!

Now, if you’re a longtime Gaga fan, you’re probably thinking of a very specific type of hair bow. Back in the day, Gaga was known for her silvery-white platinum hair, which she often wore down and straight with a matching bow made of hair at the top of her head. I hate to break it to you, but this is not that bow, which should probably be in the Smithsonian at this point. The “Abracadabra” singer did not bring the original hair bow back for her trip; instead, she’s wearing a really cute, medium-sized black velvet bow at the base of her ponytail, matching her all-black travel outfit.

Let’s revisit the Fame-era bow in all its indie sleaze, 2010s glory, shall we? What a time! Makes me want to pop into American Apparel for some Disco Pants, then blast “Just Dance” on the way to the club.

Getty Images

The TikTok hairstyle in question is a straight-up hair bow, not a hair bow, though it’s equally as coquettish as its late-aughts elder sister. Gaga may not have brought back the bow in its original glory, but her travel-day hairstyle was a cute dose of much-needed Tumbler-era nostalgia.

Do You Really Need to Cleanse Twice a Day?

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Do You Really Need to Cleanse Twice a Day?

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Somewhere along the way – probably between an ad, a blog, and an instagram reel – “cleanse twice a day” became a skincare commandment. Morning cleanse. Night cleanse. Thou shalt not question it.

But more cleansing isn’t always better (especially if your skin is dry, sensitive or reactive) and it can do more harm than good.

At Woohoo, we’re all about doing less but doing it well. Sometimes your skin doesn’t need another scrub-a-dub, it just needs a gentle hug 🙂

How Cleansing Twice a Day Became the Gold Standard

If you’re wearing heavy makeup, thick sunscreen, live in a humid climate, work out daily, or have very oily skin, cleansing twice a day can help keep things feeling fresh and balanced. For some people, it works beautifully and their skin loves it.

But skincare isn’t one-size-fits-all.

For many of us, especially those with drier or more sensitive skin, twice-daily cleansing can be a bit like over-washing your favourite jumper. Eventually, it stops feeling soft and starts feeling a little worn out.

When ‘Clean’ Starts to Feel Uncomfortable

Your skin has a natural protective barrier made up of oils, lipids and good bacteria that help keep moisture in and the baddies out. When you cleanse too often, or with products that are a little too enthusiastic, your barrier can become compromised.

If your skin ever feels:

  • tight or squeaky after cleansing
  • itchy, irritated or easily flushed
  • dry no matter how much moisturiser you apply
  • suddenly more sensitive or prone to breakouts

…it’s often a sign that your skin barrier needs a breather.

None of this means your skin is “broken” – it’s usually just asking for a little less interference.

Over-cleansing can wash away the good stuff your skin relies on to stay calm, hydrated and happy, leaving it feeling exposed and a bit cranky. And ironically, that can sometimes lead to more breakouts, not fewer.

The Woohoo Way: Less, But Better

At Woohoo, we’re big believers in simplicity done properly. For a lot of people, a gentle cleanse at night is all their skin really needs. It clears away makeup, sunscreen, sweat and the general build-up of the day so your skin can reset overnight.

In the morning? Things can be much simpler.

If your skin feels comfortable when you wake up, a splash of water or a very light cleanse can be plenty. This isn’t about following strict rules or being lazy with your skincare routine. It’s about tuning in and responding to what your skin is actually needing, which is always more helpful than blindly following trends.

So… Should You Cleanse Once or Twice?

Here’s what we suggest:

  • At night: Cleansing is always a good idea, especially if you’ve worn makeup or sunscreen.
  • In the morning: Optional, skip if your skin feels dry or sensitive
  • If your skin feels happier doing less: That’s your answer

Remember… skincare doesn’t need to be complicated to be effective. Sometimes, giving your skin a little break, a little kindness and a little less interference is exactly what it’s been asking for all along 🙂

And if you are in the market for a new cleanser, we’ve made a few gentle, no-fuss options that support your skin barrier rather than stripping it bare.

No drama. No squeaky-clean nonsense. Just comfy, happy skin.

SHOP CLEANSERS

L’ange teams up with Florida Panthers in sports marketing push

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L’ange teams up with Florida Panthers in sports marketing push

US hair care brand L’ange has signed a two-year partnership with the Florida Panthers and joined a growing cohort of beauty and personal care brands connecting with consumers through professional sports platforms.

For example, within the last few months, brands like Garnier have recently broken into e-sports marketing, and Nutrafol has partnered with MLB.

Women’s basketball, Olympic swimming, and even Formula One racing have all announced partnerships with cosmetics and personal care brands in recent years, pointing towards a growing overlap between sports fans and beauty lovers.

A faceoff with traditional beauty marketing strategies

L’ange’s strategic decision to collaborate with the Florida Panthers reflects industry stakeholders’ growing interest in integrating into the fabric of consumers’ daily lives.

“This partnership is a strategic maneuver to shift the L’ange brand narrative from a purely functional ‘beauty’ label to an aspirational ‘lifestyle and cultural’ brand,” Shamila Byler, VP of marketing at Integra Beauty, the brand incubator behind L’ange, told CosmeticsDesign. “We were prompted by the recognition that modern beauty consumers connect with brands that are present in their everyday lives and passions, not just in their vanity.”

Byler explains that live sports environments offer a refreshingly different type of brand exposure than more traditional social media or brick-and-mortar-led campaigns.

“Sports offer an authentic, high-emotion setting for this,” she said. “Shifting from digital-only to shared experiences through sports demonstrates that L’ange is a brand that actively supports, celebrates and is part of the local community culture.”

The rise of the female fan

The company pointed to data around female NHL fandom as a factor in selecting professional hockey as a marketing platform, particularly in South Florida. According to market research from Statista, a January 2024 survey reported 34% of hockey fans were female, which is a dramatic increase from 11% reported by the NHL in 2016.

“Our decision was grounded in proprietary consumer research and league-level data indicating a significant and growing segment of highly engaged female fans,” Byler said. “These fans are often the primary purchasing decision-makers in their households and view game attendance as a social, lifestyle event.”

L’ange plans to leverage the partnership to monitor and test live product interaction in controlled environments rather than relying solely on awareness-driven media placements.

“Our presence in these environments is about value creation,” Byler added. “That includes sponsoring styling bars, creating fan experiences and ensuring our product is seen as a performance staple for everyone from the dance team to the fans in the stands.”

Pressures of live activations

Byler said that activating in sports and performance settings places different demands on product development and operations than conventional beauty marketing, including the introduction of “critical operational and formulation demands that traditional beauty marketing often overlooks.”

For example, she illustrated, “our hair tools and products must demonstrate reliability against high humidity, rapid temperature changes, perspiration and the physical demands of performers.”

She noted that these use cases require expanded testing protocols “beyond standard consumer-use scenarios,” and operational flexibility “capable of producing and kitting specialized products for rapid distribution to large groups.”

Customization and on-site readiness are also part of the equation, she added.

Experiential ROI measured through mixed metrics

According to L’ange, the company is using a combination of qualitative and quantitative measures to evaluate the impact of the partnership.

“We utilize a blended, multi-metric approach for experiential ROI, moving beyond simple cost-per-impression,” Byler said. “We monitor brand impact and sentiment through our marketing tools to measure effectiveness from a conversation and brand lift standpoint.”

The company also tracks regional performance tied to activation timing.

“We track event attendance, code usage, and any UGC [user generated content] generated from experiential activations,” she added. “We also use geo-fencing and data aggregation to correlate sales spikes within the regional market following major activation events.”

Purpose-led programming tied to longer-term brand equity

Women’s Empowerment Night is expected to be one of the most visible activations tied to the partnership, with L’ange participating alongside the team in programming focused on leadership and community recognition. “Authenticity in purpose-driven initiatives is maintained by ensuring a genuine, tangible link between L’ange’s core values and the cause,” Byler said. “For Women’s Empowerment Night, we ensure the event involves more than just a logo.”

She said the company views these initiatives as longer-term brand investments rather than immediate sales drivers. “Commercial objectives are met not by aggressively selling at the event, but by building brand equity and loyalty,” Byler added. “The event creates a powerful, positive memory of the brand, making future purchases a values-aligned choice.”

Moving forward, Byler predicts that “sports partnerships are the blueprint for the future of beauty marketing, moving it into an experience-first, performance-verified space,” she said.

As a result, suppliers may see increased demand for endurance-focused formulations and agile production capabilities. “There will be a rising demand for products formulated for both endurance and immediate results,” Byler said. “Manufacturers need agile production lines that can support rapid, small-batch, co-branded runs.”

Bella Hadid Braids Say We’re Doing Pippi Longstocking Chic for 2026 — See Photo

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Bella Hadid Braids Say We’re Doing Pippi Longstocking Chic for 2026 — See Photo

While everyone’s compiling this month’s snaps for a January photo dump, Bella Hadid is a little behind and only just posted her Christmas carousel to Instagram. We get it! She’s a busy lady between modeling and working on her fragrance brand, Orebella, she just didn’t get around to picking her favorite pictures. Thankfully, she finally shared a peek into her holidays, including a hairstyle we definitely didn’t expect.

“Christmas at home….. aka Texas, LA, Pennsylvania Christmas Bella compilation mixtape,” she wrote. Topping off a 20-slide carousel is an adorable selfie of the supermodel, in which she’s looking cozy, lying back on pillows in a (faux?) fur jacket. And really upping the cuteness factor is how she’s wearing her dark blonde hair.

The longest layers of Hadid’s hair have been braided in two low pigtails, with the shortest layers left loose for a bit of shagginess. It’s giving girlhood, isn’t it? And with each braid tied off with a red and white string, she’s just a couple curved wires short of serving Pippi Longstocking realness.

This isn’t the first time Bella has dabbled in the double-braid look. In 2022, she wore the style at least twice, and clearly, she thought it was due for a comeback.

Hadid shared several other looks from her holiday shenanigans, including wearing her hair down and tucked behind her ears and under a baseball cap, as well as a metallic manicure.

But we think those braided pigtails really have legs for a 2026 trend. Sure, the whimsical style has typically been relegated to kids, but Hadid is proof that it can be pulled off well into adulthood.

More celebrity hair news:

Now, watch Stray Kids take the truth serum:

Follow Allure on Instagram and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.

Why Dry Shampoo Can Be Good for Your Hair – OLAPLEX Inc.

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Why Dry Shampoo Can Be Good for Your Hair – OLAPLEX Inc.

Key Takeaways

  • Dry shampoo absorbs excess oils, dirt, and grease to keep hair looking clean and refreshed.
  • Choose a dry shampoo with high-quality ingredients like bentonite, rice starch, and zeolite that absorb oil and clean your scalp without leaving residue.
  • Dry shampoo offers stylistic benefits that go beyond just a refresh: you can use it to extend your style and hair color all while giving your hair a boost of volume.

Jump to:

Why Dry Shampoo Can Be Good for Your Hair

Sure, dry shampoo can give hair a volumizing boost and refresh your style, but did you know it can also be good for your hair? Learn about the healthy scalp OLAPLEX® Nº.4D Clean Volume Detox Dry Shampoo and why dry shampoo can be a great addition to your hair routine.

What Does Dry Shampoo Do?

If you want to absorb any impurities from your scalp without washing your hair, dry shampoo is for you. In addition to absorbing unwanted oil and impurities, Nº.4D neutralizes odors from sweat and impurities. You can think of dry shampoo as a hair styling go-to that absorbs oils, refreshes your scalp and hair, and gives your style a quick reset—ideal after a tough workout.

How Does OLAPLEX Nº.4D Clean Volume Detox Dry Shampoo Work?

Nº.4D is formulated with zeolite, bentonite, and rice starch. Natural minerals, rice starch and clays absorb oily buildup and impurities from the hair for clean, weightless body without a trace of white residue or pore-clogging buildup.

How to Use Nº.4D

Using Nº.4D is simple:

  1. Shake the bottle well before using.
  2. Separate your hair into sections.
  3. Hold the bottle about 6 to 10 inches from the hair and spray onto the roots.
  4. Wait for 30 seconds for the dry shampoo to absorb.
  5. Massage into your scalp.

Adding Dry Shampoo to Your Hair Routine

So, when should you reach for your dry shampoo? Here are a few ways to add it to your hair routine:

Give Your Hair Some Oomph

Whether you’re on your second day after washing your hair or you’re on day one, add dry shampoo to your routine to give your hair an extra boost of volume.

Keep Your Hair Styled for Longer

Have a great hair day? If you got your hairstyle just right but don’t want to do it all over again the next day, guess what: you don’t have to! Just protect it overnight and freshen things up with dry shampoo the following day.

Extend the Life of Colored Hair

If your hair is colored, you may already know that washing too frequently can potentially fade your hues faster. Good news: using dry shampoo strategically in your hair routine may help you extend your color’s longevity (depending on the hair color you have).

While dry shampoo shouldn’t replace regular washing, you can add it to your routine to extend your style and give your hair body without any powdery residue. Now that you know the magic of Nº.4D and dry shampoo’s benefits, take our hair quiz to find the right routine for you.

Sources

  1. https://www.webmd.com/beauty/what-is-dry-shampoo
  2. https://www.verywellhealth.com/oily-hair-8550323
  3. https://health.clevelandclinic.org/the-benefits-of-using-rice-water-on-your-hair
  4. https://www.healthline.com/health/bentonite-clay-for-hair#recipe
  5. https://www.byrdie.com/zeolite-for-hair-5195092
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