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Breaking: Rihanna and Family Safe After Beverly Hills Home Shooting Incident

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Breaking: Rihanna and Family Safe After Beverly Hills Home Shooting Incident

Photo Credit: Taylor Hill/WireImage

On Sunday afternoon, a woman reportedly showed up at the star’s property armed with an AR 15 style rifle. According to police reports, several rounds were fired toward the house, with some even striking the walls of the mansion. The Rihanna Beverly Hills home shooting became very real when the LAPD arrived to find a thirty year old female suspect, who was quickly taken into custody. It is reported that Rihanna was actually inside the home at the time, though it is still unclear if her partner A$AP Rocky or their three babies were with her during the chaos.

The most important thing is that, thank goodness, no injuries were reported. While the house took some damage, our queen is safe. We always talk about how celebrities lead these glamorous lives, but a Rihanna Beverly Hills home shooting reminds us that privacy and security are so precious. Rih has always been about her business and her family, and it is heartbreaking to think that her peace was disturbed in such a violent way.

As the LAPD’s robbery and homicide division continues their investigation, we are sending nothing but protective energy to the entire Fenty family. This Rihanna Beverly Hills home shooting is a major wake up call regarding safety, and we hope the authorities get to the bottom of why this happened. We love you Rih, and we are just glad you are okay! We will be keeping a close eye on this story and updating you all as more details surface.

Update on 3/9/26:

In a major update to the situation, the Los Angeles Police Department has officially identified the suspect as 35-year-old Ivanna Lisette Ortiz. Following the terrifying incident, Ortiz was booked on charges of attempted murderwith her bail set at a staggering $10.2 million. New details from the investigation reveal that the suspect allegedly fired between seven and nine rounds from an AR-15-style rifle after pulling up to the property in a white Tesla, with several bullets striking the home’s gate and at least one round penetrating a mansion wall. While Rihanna was confirmed to be inside at the time, police have now clarified that A$AP Rocky and their three children were also present when the shooting occurred. We are beyond grateful that the entire family remained unharmed, and we will continue to keep them in our thoughts as they deal with the aftermath of this shocking event.

Color Without the Chaos – 100% PURE

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Color Without the Chaos – 100% PURE

For too long, the “clean beauty” world has forced a frustrating compromise: choose vibrant, long-wearing color or choose a calm, happy complexion. Rarely both.

Many people with sensitive or reactive skin know this dilemma well. Conventional makeup may deliver bold color, but it often comes with irritation, pore congestion, or redness. On the other hand, purely natural formulas can sometimes fade too quickly, shift in tone, or lose their vibrancy within hours.

We call this frustrating cycle “The Chaos.”

The chaos shows up in small but familiar ways: lipstick that changes color by midday, blush that disappears within hours, or foundations that begin beautifully but oxidize into an entirely different shade. For people with reactive skin, these shifts are more than cosmetic inconveniences—they create uncertainty about how the skin will respond throughout the day.

At 100% PUREwe believe people with Wise Skin—skin that is thoughtful, sensitive, and protective of its barrier—should never have to choose between comfort and joy. Color should feel expressive, playful, and empowering, not like a risk to your skin.

That belief led us to evolve.

Instead of treating “clean beauty” as a list of ingredients to avoid, we began asking a different question: How do we prove that clean beauty actually performs better?

Because true innovation isn’t just about purity—it’s about predictability, reliability, and trust. When a formula performs consistently, it allows people to enjoy makeup again without constantly worrying about irritation, fading, or unexpected reactions.

The answer is our most intentional innovation yet: a hybrid formulation approach that combines our signatureFruit Pigmented® technologywith lab-refined minerals. The result is vibrant makeup that delivers stability, comfort, and long-lasting performance—without compromising skin health.

This is color without the chaos.

The New Standard: Why Stability Is a Safety Feature

Natural pigments are beautiful—but they can also be unpredictable.

Plant-based color sources may oxidize, shift tone, or fade faster depending on light exposure, temperature, or even the natural oils on the skin. For someone with a resilient barrier this might be a minor inconvenience. But for sensitive skin, instability can actually become a trigger.

When pigments break down or change chemically, they may interact differently with the skin barrier. That instability can lead to redness, uneven wear, or irritation.

So we asked ourselves a radical question:

What if stability itself is a form of safety?

Our answer was to create a hybrid pigment system that blends our antioxidant-rich fruit pigments with carefully purified minerals. These lab-refined minerals act as stabilizers, helping color stay consistent, vibrant, and predictable throughout the day.

Every mineral we use undergoes strict purity screening at Purity Parkour research and production facility in San Jose. This process ensures that the minerals are free from the heavy metal contamination often associated with mass-market synthetic dyes.

But purity testing alone isn’t enough. Each pigment blend is also evaluated for long-term stability, oxidation resistance, and skin compatibility, ensuring that the formula performs the same way in real-world conditions as it does in the lab.

This isn’t just about improving color performance—it’s about protecting skin.

By ensuring pigment stability and batch-to-batch consistency, our formulas meet rigorous modern safety expectations, including compliance with the Modernization of Cosmetics Regulation Act (MOCRA). That means every shade delivers the same safety profile, purity level, and color payoff every time.

In other words, clean beauty should be reliable beauty.

From Garden to Lab: The Power of Intentional Hybridization

Our formulas are built on a simple philosophy: nature provides the soul, science provides the structure.

This balanced approach allows us to honor the origins of our brand while continuing to refine performance for modern skincare needs.

The Soul: Fruit Pigments

Fruit pigments remain the heart of everything we do. Derived from ingredients like berries, pomegranate, and cocoa, these pigments bring natural color while also delivering antioxidant benefits that conventional makeup simply doesn’t offer.

Antioxidants help defend the skin against environmental stressors such as pollution and oxidative damage—factors that can contribute to inflammation and premature aging. In this way, our color cosmetics do more than decorate the skin; they actively support it.

They add a sensory richness—color that feels alive rather than flat. This is the joyful signature that has defined 100% PURE for over two decades.

The Spine: Lab-Refined Minerals

But even the most beautiful pigments need support.

Lab-refined minerals provide the spine of the formula, giving structure to the color so it performs beautifully throughout the day. These minerals help pigments stay on the surface of the skin where they belong rather than sinking into pores or emphasizing texture.

The result is:

  • Bolder color payoff
  • Longer wear time
  • Reduced oxidation
  • Less risk of irritation

We call this philosophy Conscious Chemistry—choosing the best elements of nature and science to serve skin health.

Because when you have the laboratory expertise to refine ingredients responsibly, the most ethical choice isn’t always avoiding science—it’s using science wisely.

Prepping the Canvas: The Sensitive-Skin Strength Ritual

Even the most advanced makeup performs best on a strong, resilient skin barrier.

Think of it like painting on a canvas: when the surface is smooth, hydrated, and calm, color glides on effortlessly and stays true throughout the day.

That’s why we recommend preparing your skin with a gentle barrier-support ritual before applying makeup.

Step 1: Cleanse with Calm

Calendula Flower Cleansing Milk

Start by washing away impurities while maintaining hydration. Calendula helps soothe sensitive skin, leaving the barrier balanced and comfortable rather than tight or stripped.

Step 2: Refine the Surface

Matcha Oat Face Scrub

A gentle exfoliation removes dry flakes and uneven texture so pigments sit smoothly on the skin. Oat and matcha calm the barrier while buffing away dullness.

Step 3: Restore and Plump

Matcha Oat Milk Nourishing Mask

This creamy mask replenishes moisture and soothes inflammation. When skin is properly hydrated, makeup is far less likely to cling to dry patches.

Step 4: Create a Silky Base

Intensive Nourishing Facial Oil

A few drops create a breathable layer that allows makeup to glide on effortlessly. The oil supports barrier lipids while improving the blendability of pigments.

Step 5: Lock in Protection

Seaberry Moisturizer

Finish with a barrier-supporting moisturizer rich in essential fatty acids and antioxidants. This final layer keeps skin comfortable under makeup all day.

Together, these steps create the perfect environment for clean color to perform at its best.

Conclusion: Chaos-Free Beauty

Clean beauty shouldn’t mean compromise.

After more than twenty-five years of formulation expertise, we believe the future of makeup lies in radical transparency and intentional evolution. Our hybrid pigment technology reflects that philosophy—honoring the natural ingredients that define our heritage while embracing the scientific refinement that modern skin deserves.

By combining Fruit Pigmented® innovation with lab-refined mineral stability, we’ve created formulas that deliver vibrant color, consistent performance, and gentle comfort for even the most sensitive complexions.

This is the new expectation: chaos-free beauty.

At 100% PUREwe don’t just follow clean beauty standards—we define them through science, transparency, and unwavering integrity.

And because we stand behind every formula we create, we offer a simple promise: if our new hybrid makeup doesn’t deliver the best color and comfort you’ve ever experienced, you can return it within 60 days.

Pure and simple.

FAQ

Does “Lab-Refined” mean the makeup is no longer natural?

Not at all. Lab-refined simply means we use high-purity, nature-identical minerals that have been carefully screened to ensure safety, stability, and freedom from contaminants. These minerals support the performance of our natural fruit pigments without compromising clean formulation standards.

Why did 100% PURE adjust the fruit pigment percentage?

While fruit pigments remain central to our formulas, increasing stability was necessary to ensure consistent color payoff and long-lasting wear. Adding purified minerals allows the pigments to stay vibrant and stable throughout the day, improving both performance and comfort for the customer.

Is this makeup safe for extremely reactive skin?

Yes. In fact, the increased stability of hybrid pigments can make the formulas safer for sensitive or reactive skin. When pigments remain stable and predictable, they are less likely to oxidize or interact with the skin barrier in ways that cause irritation.

Our Favorite Cyklar Products Make Body Care Feel Oh-So Luxurious

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Our Favorite Cyklar Products Make Body Care Feel Oh-So Luxurious

The body-care boom continues to boom, but the best Cyklar products go above and beyond other formulas. Of course, we’re big fans of the brand’s debut Perfume Oils (a 2025 Allure Best of Beauty Award winner, after all), but Ckylar’s ultra-moisturizing body care—packed with ingredients such as niacinamide, squalane, and multi-oil blends—is really what gives the brand “must-have” status in our daily routines. And the signature fragrances (rose, vanilla, santal, and more) are infused into every launch, from body lotions to hand creams. If you want to go all-in on one particular scent, chances are you can buy complementary body washes, lotions, oils, and even deodorants for a more intense and decadent vibe.

Our Top Bicycles Products

Frequently Asked Questions

Each Cyklar formula feels like a sensorial experience in a bottle, and after trying the entire lineup (at the time of writing), we’ve rounded up the best Cyklar products our editors have tried and now can’t live without.

Roll With It: Perfume Oil

Why we love it: As mentioned, Cyklar’s debut was its Perfume Oil—and although the brand has launched a highly-sought-after body-care collection since, these chic rollerball fragrances still hold prime real estate in our makeup bags. Out of all 12 scents, the obvious frontrunner is Vanilla Verve (the aforementioned Best of Beauty winner), thanks to its addictive mix of bright bergamot and cardamom layered over vanilla, tonka bean, amber, and musk. The rollerball applicator delivers a concentrated swipe straight onto pulse points.

Vanilla not your vibe? Eleven other fragrances are waiting for you, from Lover’s Leather—a smoky, sultry blend that reminds us of a jazz club—to Flora Veil, a soft, airy scent that emulates clean skin, fresh air, and a fragrant flower garden. Too hard to decide? You can purchase an eight-piece set (might as well get the Travertine Display Tray while you’re at it) for all your mood-specific and/or layering needs.

Women Explain Why They’re Self-Medicating With Dopamine Patches for ADHD—Do They Work?

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Women Explain Why They’re Self-Medicating With Dopamine Patches for ADHD—Do They Work?

After years of struggling with ADHD symptoms, Samantha was encouraged by an advertisement she saw on TikTok for dopamine patches. Samantha, who is using her first name to protect her privacy, has never been formally diagnosed with ADHD. Still, she says she struggles every day with the severe symptoms characteristic of the condition.

“There are a bazillion ideas in my head, but none of them will come into the light and it is so frustrating,” Samantha tells SELF in a direct message on Reddit. “I feel the capability beneath the surface, but I just shut down.”

So when Samantha came across patches that promised to increase her motivation and attention span, she hoped that trying them out could help.

Dopamine patches are stick-on, brightly colored patches sold by a variety of online outlets, and advertised as containing natural ingredients, such as mushroom and bean extract, and marketed as a product to boost concentration and increase energy. (They are entirely different from dopamine agonist patches, a prescription medication used to treat Parkinson’s and restless leg syndrome.) For about $15, you can get a month’s supply delivered straight to your door—no prescription or pharmacy visit needed. However, it remains unclear whether the patches—another product in the unregulated supplements market—are actually effective for managing ADHD.

Still, dopamine patches have quickly built a following on social media. This video, which has over 27,000 likes, is a paid partnership with one of the distributors of the patch. The creator shares her positive experiences with the patch, writing that she “danced around the kitchen instead of disassociating” after trying them. While some of the comments are skeptical, many are also encouraging, and express hope that the patches could help them improve their mental clarity.

While dopamine supplements are also available in pill form, the patches appear to be the most popular. Transdermal patches are a drug delivery system that allows medicine and ingredients to be absorbed straight into the bloodstream, bypassing the digestive system. As a result, research suggests that patch users are less likely to experience digestive side effects and consistent use is easier than daily oral supplements. The patch method also allows for the ingredients to be absorbed slowly over a longer period of time.

How dopamine patches are marketed

Dopamine plays a key role in encouraging us to stay motivated, and research suggests ADHD may be linked to issues with the way dopamine is transmitted within the brain. As a result, many people with ADHD struggle to stay on task.

EQT-Led Investors Exit Galderma With More Than Fourfold Return

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EQT-Led Investors Exit Galderma With More Than Fourfold Return

THE WHAT? An investor group led by EQT has exited its remaining stake in Swiss skincare company Galderma through a major share sale.

THE DETAILS EQT AB, the Abu Dhabi Investment Authority (ADIA) and Auba Investment Pte — backed by Singapore’s sovereign wealth fund GIC — sold their remaining shares in Galderma in a 4.89 billion Swiss francs (US$6.3 billion) transaction. The deal marked the final stage of their exit strategy, internally referred to as “Project Indigo,” and was expanded twice due to strong investor demand.

The investors originally acquired Galderma from Nestlé in 2019 for around 10.2 billion francs, including debt. Since then, they have gradually reduced their holdings through Galderma’s 2024 IPO and subsequent share placements. In total, the investors have generated more than 20 billion francs in proceeds from their investment. Galderma’s shares have risen more than 180% since the IPO, supported by strong financial performance and demand for products such as Cetaphil and the injectable dermatitis treatment Nemluvio

THE WHY? The exit reflects a successful private equity investment cycle following Galderma’s public listing and strong share price performance.

Source: Bloomberg

Is It Enough for Sun Protection?

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Is It Enough for Sun Protection?

Foundation with SPF is a smart extra layer—but it’s rarely enough on its own. To achieve the SPF printed on the label, you’d have to apply far more makeup than most of us wear day-to-day. The safest approach is layering: apply a proper base of sunscreen, then use your SPF foundation to reinforce protection and perfect your finish. Clean, mineral-powered formulas are especially appealing for sensitive, oily, or mature skin because they are non-comedogenic and gentle, yet help deflect UV with physical filters. Below, you’ll find how much foundation with SPF you actually need, why powder foundation SPF coverage can underdeliver, and a simple SPF application guide that pairs beautifully with bareMinerals favorites.

Why Foundation with SPF Alone Is Not Enough

SPF, or Sun Protection Factor, “measures how much solar energy (UV radiation) is needed to cause sunburn on protected versus unprotected skin.” Most people don’t apply enough foundation to reach the product’s stated SPF; sunscreen underneath is still recommended. Dermatology experts also note that makeup alone usually doesn’t provide adequate sun protection due to thin application, uneven coverage, and gaps across high-risk areas like the hairline, ears, and neck. And while SPF powder foundation protection can add a helpful buffer, powder foundation with SPF coverage is even more variable in real life because most users apply a light dusting rather than a heavy, even coat.

Why SPF makeup isn’t enough on its own:

  • Insufficient application to meet label-tested SPF
  • Incomplete skin coverage and missed zones
  • Lower real-world SPF delivery from sheer or powder textures

How Much Foundation with SPF You Need for Proper Coverage

In everyday use, most people apply far less than needed, which means they get a fraction of the labeled SPF.

Because typical use rarely matches lab-tested amounts, foundation with SPF should supplement—not replace—a base layer of broad-spectrum sunscreen.

How to Layer Sunscreen and Foundation for Best Protection

Use this quick SPF application guide to maximize UV defense and achieve a seamless finish:

  1. Apply broad-spectrum sunscreen SPF 30+ to clean skin, using a nickel-sized amount for the face. Allow about 30 minutes before sun exposure for best protection.
  2. Follow with our mineral powder foundation for added coverage and reinforcement. Try our classic Original Loose Powder Foundation SPF 15, shine-controlling Original Matte Loose Mineral Foundation Broad Spectrum SPF 15 or maybe you want to try our newer Original Talc-Free Pressed Powder Foundation Mineral SPF 15.
  3. For midday touchups, add SPF on top of makeup with a mineral powder or SPF mist to boost protection.

Broad spectrum means defense against both UVA (aging) and UVB (burning) rays—essential for comprehensive skin health. Mineral-powered textures from bareMinerals are ideal for sensitive or oily skin because they are breathable, non-comedogenic, and comfortable to layer daily.

Using Powder Foundation with SPF: Tips and Limitations

Powder foundation with SPF is excellent for mattifying, blurring, and on-the-go touchups, but it’s less reliable as primary sun protection unless applied very liberally. In real life, most people dust on far less than what’s needed to hit the labeled SPF, so consider SPF makeup as backup protection rather than your only defense.

Mineral SPF powders can occasionally cause a white cast or flashback in photos due to zinc oxide or titanium dioxide—apply in thin layers and test under your lighting. For oily or breakout-prone complexions, explore our oily skin sun protection collection. For refined, radiant coverage on mature skin, see our makeup for mature skin curation.

Benefits of mineral SPF powders:

  • Non-comedogenic, breathable wear
  • Easy portability for top-ups
  • Buildable coverage with a soft-focus finish
  • Added sun factor for touchups over a proper sunscreen base

When and How to Reapply SPF Over Makeup

Reapply SPF every two hours during sun exposure and immediately after sweating or swimming, even if you’re wearing foundation.

Midday method to reapply powder sunscreen over makeup:

  • Gently blot away surface oils.
  • Use a fluffy brush to dust a generous, even layer of SPF powder foundation across the face, or mist with an SPF spray at a consistent distance.
  • Pay extra attention to high-risk zones: cheeks, forehead, nose, ears, neck, and décolletage.

Keep a travel-friendly option from our SPF makeup collection in your bag for easy top-ups.

Additional Sun Protection Measures to Combine with SPF Makeup

  • Seek shade from 10 a.m.–4 p.m.
  • Wear a wide-brimmed hat and UV-blocking sunglasses.
  • Choose water-resistant sunscreen for prolonged outdoor activity.

A proactive, multi-layered routine is the most reliable strategy. Think of SPF makeup as a valuable assist—never your only line of defense.

Frequently Asked Questions About Foundation with SPF for Sun Protection

Is SPF in foundation enough for daily sun protection?

No. Always apply a broad-spectrum sunscreen first, then use your SPF foundation as a supportive layer.

Why isn’t foundation with SPF enough on its own?

It’s applied too thinly and unevenly to achieve the labeled SPF, and it doesn’t cover all exposed areas.

How should I use foundation with SPF to maximize protection?

Start with SPF 30+ sunscreen, then layer our mineral SPF foundation to reinforce coverage and enhance your finish.

Should I reapply sunscreen over my makeup during the day?

Yes—top up every two hours with an SPF powder foundation or sunscreen spray, especially during active sun exposure.

What SPF level is recommended for daily use under makeup?

Dermatologists recommend at least SPF 30, broad spectrum, applied generously before makeup.

Angela Simmons Unrivaled Basketball Game Look: Courtside Fashion Goals

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Angela Simmons Unrivaled Basketball Game Look: Courtside Fashion Goals

Photo Credit: IG@Angelasimmons
Screenshot 2026 03 10 At 82051 AM
Photo Credit: IG@Angelasimmons
Screenshot 2026 03 10 At 82006 AM
Photo Credit: IG@Angelasimmons

When it comes to courtside fashion, our girl Angela Simmons never misses a beat. We are absolutely living for the Angela Simmons Unrivaled basketball game look she served recently! Angela proved that you can keep it sporty and super sexy at the same time without even trying. She stepped out with that signature “built not bought” confidence, and we are officially taking notes on how to do game day style the right way.

Let’s get into the details of this Angela Simmons Unrivaled basketball game look because the silhouette was pure perfection. Angela rocked a sleek, slate grey long sleeve jumpsuit that hugged every single curve in all the right places. The cut out detail at the chest gave it just enough edge to stand out in the crowd. To elevate the vibe, she paired the fit with a stunning metallic silver Louis Vuitton Alma bag that caught all the lights in the arena. It was the perfect mix of high fashion and effortless cool.

Screenshot 2026 03 10 At 82019 AM
Photo Credit: IG@Angelasimmons

Of course, the Angela Simmons Unrivaled basketball game look wouldn’t be complete without the hair. She went for those voluminous, deep body waves that flowed perfectly past her shoulders. Her makeup was soft and glowing, featuring a classic winged liner and a nude lip that let her natural beauty shine. Angela really showed us that sometimes a coordinated, monochromatic look is the ultimate power move. We love seeing her enjoy the game while looking like a total ten!

The Spring Nail Colors of 2026 Will Soothe Your Nervous System

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The Spring Nail Colors of 2026 Will Soothe Your Nervous System

Courtesy of @pivoine.ldn

spring nail color trends 2026 fog blue nail polish

Courtesy of @manucurist

At the top of the year, we predicted that fog blue would be one of 2026’s biggest nail color trends, and look, we were right. The pros we phoned say that this is the season we’ll see it most. “A moody blue feels relevant because we’re living in complicated times,” says Jin Soon Choi, a New York City-based nail artist and brand founder. “It doesn’t try too hard, yet it feels very cool in a stylish way.”

Miss Pop, a New York City-based nail artist, echoes this sentiment. “Powdery blue was arguably one of the most coveted shades of the ’90s, especially if you had the matching ring that came with the Hard Candy bottle,” she says. This year, Miss Pop says the nostalgic hue is back, “calmer and just as covetable.”

Choi sent her shade Sea Clay down the runway for the Proenza Schouler Spring/Summer 2026 show. It’s a medium-blue with a hint of gray, like an often-washed pair of jeans. We also like the Olive and June Nail Polish in Torrential (a similar color) for its creaminess.

For a hazier take on the trend, go for Manucurist Green Natural Nail Polish in Mist Grey, Los Angeles-based nail artist Sarah Chue’s recommendation for this trend. “It’s like a misty morning by the ocean,” she says.

Brick Red

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How To Create Feminine Personal Style With Power — Inside Out Style

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How To Create Feminine Personal Style With Power — Inside Out Style

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Forget everything you were told about “power dressing.” The world is changing, and so is the way women express confidence.

I grew up in the era (1980s) of the movie Working Girl, which, when Melanie Griffith’s character adopted a power suit, gave her the confidence to be seen as the boss.  There are good reasons suits are seen as powerful; it’s all to do with Yin and Yang and how we interpret different elements of design.  But with the relaxation of most business dress codes, there are ways to still exude power without wearing a power suit.

I’ve had clients tell me they dislike this Yang Classic dressing style because it doesn’t feel like them.  It feels too stiff, too formal and lacks femininity.   So finding their version of a power suit with subtle femininity is key to making them express their power whilst still feeling like themselves.

Now, feminine style is very Yin and is often associated with frills and ruffles, which don’t have the visual power you might want in the workplace.   So if you’ve ever wondered how to dress feminine without feeling frilly, you’re not alone. You don’t need huge shoulder pads and super sharp shoulders or stiff suits to look capable. Remote work, new gender norms, and a deeper desire for authenticity have shifted what confidence looks like. Today, power isn’t about dominating the room – it’s about being fully present in it.

We’ve long associated authority with masculine tailoring. Yet the rise of soft power dressing marks a quiet revolution. It redefines strength not through dominance, but through discernment. In this new chapter, feminine dressing no longer means bows and ruffles – it means balance. It’s about blending softness with structure and creating harmony between who you are and how you present yourself.

Here’s how to do it without losing sophistication or authenticity.How To Create Feminine Personal Style With Power — Inside Out Style

Redefine What “Feminine” Means to You

Feminine dressing doesn’t have to mean girlish. It doesn’t have to mean pink, lace, or delicate details either if these are not your taste.  There are many design elements of feminine style that you can select from in your outfits, depending on your preferences.

Start by identifying the elements that resonate with you. Maybe that’s curved silhouettes, fabrics that move with your body, or lighter, softer colours.

Feminine power dressing isn’t about performing femininity – it’s about embodying it.

Choose Fluid Fabrics Over Rigid Structure

Think movement instead of stiffness. Flowing fabrics such as silk, modal, viscose, and fine crepe convey ease and self-assurance. A softly draped blouse under a tailored blazer, or a wide-leg trouser that glides as you walk, speaks volumes without shouting.

These fabrics communicate approachability and presence – qualities that today’s leadership values far more than intimidation.

A satin blouse and a soft tailored pant suitEmbrace Curved Lines and Draped Shapes

Hard angles project control, but curves project confidence. Look for pieces with gentle shaping rather than sharp edges. Wrap tops, bias cuts, and softly gathered waists all create visual movement that feels natural and refined.

When your clothing follows your body’s lines rather than fighting them, you appear grounded and at ease. It’s the difference between looking powerful and feeling powerful.

Use Colour to Communicate Warmth and Assurance

Soft power isn’t beige. It’s warmth with intention. Choose colours that support your energy rather than drain it. Muted reds, soft blues, sage greens, and creamy neutrals express calm confidence, while deeper tones like mulberry, olive, or teal add quiet strength.

pastels work well with your grey work pants or skirts for a feminine lookColour has psychological weight. Warm hues draw others in, creating connection and trust. Cool tones convey thoughtfulness and calm authority. When chosen in harmony with your personal colouring, both send the right message – poised, self-aware, and capable.

Consider Your Prints

Curved prints are a way to express femininity, from florals to paisley, polka dots to butterflies, the choice is yours. Small-scale patterns – such as abstract prints, painterly dots, or subtle geometric repeats – soften your look while maintaining sophistication.

You may prefer a more dramatic or larger-scale version of a floral or polka-dot design; it has greater impact and conveys your confidence.

A bold floral blazer has the structure and the feminine edgeThese prints add texture and visual interest, inviting conversation.

Dress for Presence, Not Performance

True style confidence comes from congruence – when how you dress aligns with how you feel. That’s where real power lives.

The modern definition of power dressing isn’t about dominating a boardroom or mirroring masculinity. It’s about showing up in clothes that allow you to speak, move, and connect authentically.

Feminine strength is quiet, grounded, and impossible to ignore.

Build Your Soft Power Capsule

If you’re ready to put this into practice, start small. Try building a capsule around three pillars:

  1. Ease: fluid silhouettes and breathable fabrics that move with you.
  2. Warmth: colours that make you look alive and confident.
  3. Grace:  details that create harmony without fuss.

These choices form the foundation of your soft-power wardrobe: versatile, modern, and entirely your own.

You don’t have to choose between feminine and strong, or between soft and serious. True power lies in knowing yourself and expressing that truth with intention. Dressing intelligently in this new era means aligning your presence with your purpose – and discovering that softness and strength were never opposites to begin with.

If you’d like to explore how colour, shape, and style personality all work together to support your individuality, my 7 Steps to Style program will show you how to bring those elements into harmony – so every outfit feels like a confident reflection of who you are.

Recommended Reading

F is for Feminine

How Curved Lines Work

Dress Your Petite Frame with Confidence: Feminine Style Tips

How To Feel Feminine While Wearing Jeans

How to Style a Chambray Shirt in a Feminine Elegant Way

How to Create Personal Power in the Workplace

How To Create Feminine Personal Style With Power

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Scot Louie On His Styling Career, Skincare Routine, and More

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Scot Louie On His Styling Career, Skincare Routine, and More

Byrdie Boy

Byrdie Boy is our ongoing series expanding the conversation around men and beauty—on their own terms. We spotlight tastemakers with distinct points of view, following them through the routines, rituals, and product go-tos that shape how they show up every day. From skincare philosophies to grooming essentials to wellness practices, we dig into the details that make them who they are.

If I had the power to edit the dictionary definition of “tastemaker,” I’d swap out the current verbiage and simply put “Scot Louie.” The Brooklyn native and self-proclaimed “director of the divas” is the living embodiment of the word—shaping culture across fashion, food, and beauty. As a longtime wardrobe stylist, he’s worked with Hollywood heavy hitters like Kelly Rowland, Kehlani, and Keke Palmer. As a food connoisseur, he runs the viral platform DinnerPlus and authored the Simon & Schuster cookbook Tastemaker: Cooking with Spice, Style & Soul. And as a beloved creator, Louie has impacted hundreds of thousands with his relatable, witty style and beauty content, recently landing a coveted spot on the 2026 Sephora Squad. Amid the many demands of being a true multihyphenate, I caught up with Louie over Zoom for a candid, laughter-filled chat about his career, culture, and more.

His Earliest Beauty and Fashion Memories

“I was raised in Brooklyn by a single mother, and the beauty ritual was Saturdays at the salon. I sat in the corner, shuffling through hair books and magazines. My memories are everything from the salon to the barbershop to beauty and fashion magazines. All of those things really shaped my entry into fashion and media.”

His First Big Break in Fashion

“I started my career so young. I was 15, 16, cutting school to go on Craigslist and do little test shoots. That’s really where my foray into the game began. By the time I was 18—right on my 18th birthday—I did my first fitting with Lil’ Kim. She was my first celebrity client. I was like, ‘Okay, you’re doing a good job. You’ve landed someone who is still a household name to this day.’ That being my jumping-off point really let me know this is something I can do and take seriously.”

Scot Louie / Byrdie


His Philosophy on Wardrobe Styling

“For me, I work best with clients where it feels like a partnership. I’ve always joked that being a stylist is like babysitting insecurities. And in the true essence of it, that is exactly what it is. I’m dealing with the ‘I feel fat,’ ‘I don’t want to show my arms,’ ‘I want to highlight this.’ It’s taking all of those things, filtering them out, and still making the look feel elevated, streamlined, intentional, and thought-provoking. That process comes with a lot of conversation, a lot of fittings, and a lot of trial and error. And through all of that, trust has to be the biggest thing—from the talent and from the stylist.”

The Current Fashion Trends He’s Loving

“It’s so funny because when the economy gets crazy, this is when we tend to get the best out of fashion. There were so many things I saw this season during the fall shows—like a lot more people using print. That’s even found its way into my wardrobe, which is interesting to me because I’m very streamlined in my approach to dressing. I’ve been seeing a lot of great ways to layer. I think we’re in for a very strong fall/winter season next year. We’ve also been seeing people step away from sneakers and a lot of big bags, which I love. There was also a lot of floral, even on the Sergio Hudson runway, with big rosettes, which is interesting for a fall runway. Bold colors—like bordeaux and burgundy—are still hot. I’m also excited about a lot of soft powder blues.”

Scot Louie / Byrdie


His Current Grooming Routine

“As I’ve gotten older—or as I’ve advanced in age—my skin and hair have become much more weather-reactive. I get eczema flare-ups, so hydration is huge. I don’t drink plain water anymore—I add lemon and Celtic salt for extra electrolytes. I’m really into my vitamin ritual now. For skincare, I love rich creams, like the Belif True Cream Moisturizing Bomb, especially for the under-eye area. I’m also loving the Caudalie Premier Cru Rich Cream. For beauty, most of the products I love are female-led, Black-owned brands: Pat McGrath, Danessa Myricks, Forvr Mood by Jackie Aina, Fenty Beauty.”

His Thoughts on the Sephora Squad

“I represent people who don’t feel seen in the space. Beauty is predominantly female-led and not always welcoming to men, especially Black men who aren’t masculine-presenting or size-zero. Me being on the squad says that there’s space for everyone, especially boys in beauty.”

How He Prioritizes Mental Health

“Prayer is big for me. I take time to unplug. My moments of centering look different—I might just be at home watching TV, cooking, or doing what doesn’t feel like work. TikTok, for me, is a documented journal of my life. Going out, showing my glam, trips, dinners with friends—everything is documented. That’s why it doesn’t feel like work, even though it is work. It helps keep my mental level grounded.”

Scot Louie / Byrdie


His Current TV Watch List

“Love Story: JFK & Caroline, Love Is Blindand Girlfriends. Love Is Blind is a bit insufferable this season. I feel like they’re rushing things, and the show feels repetitive.”

His Goals for 2026

“I have a silly personal goal I won’t share until December. But overall, I want to keep doing what I did last year. 2025 was full of growth and some loss, but I leaned into self-care. I had so much fun from June to December, and I want to do it again—times 100. I just want to have fun and love it.”

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