THE WHAT? Revlon is strengthening its Spanish manufacturing footprint with the launch of a new automated logistics hub in Tarragona and the introduction of a dedicated Elizabeth Arden capsule production line.
THE DETAILS The US beauty group has invested more than US$20 million to expand its Tarragona facility near Barcelona, building a 5,600-square-meter warehouse equipped with an automated silo capable of storing 23,000 pallets and preparing B2B orders. The hub, currently in its test phase, will distribute products across Europe and selected Asian markets.
In parallel, Revlon has installed a new production line for Elizabeth Arden’s biodegradable soft capsules, integrating pharmaceutical-grade precision encapsulation technology. The Tarragona plant, which spans 41,000 square meters, will produce up to 400 million capsules annually.
The site employs around 470 people, with 100 additional roles being added, and produces approximately 100 million units per year, 75% of which are destined for the European market. Tarragona is Revlon’s second-largest global plant by volume and technology, complementing facilities in the US, South Africa, Mexico and Italy.
THE WHY? The expansion supports Revlon’s strategy of regionalised production to mitigate tariff exposure and currency fluctuations, while reinforcing its European supply chain and boosting capacity in high-value skincare segments.
*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog
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*REESON is my own brand
The REESON Beauty Highlighter Duo is one of my favourite versatile glow products, and it’s just got even better! The original shade, Universalhas been renamed Golden Nudeand there’s a brand-new addition to the line: Champagne Nude. Both shades are designed to give a natural, lit-from-within radiance, whether you prefer a subtle everyday glow or a buildable highlight.
Golden Nude (formerly Universal) remains a warm, universally flattering shade that works beautifully across most skin tones. Its finely milled powder and creamy balm layer blend seamlessly for a radiant, soft-focus finish that doesn’t emphasise fine lines or texture.
The new Champagne Nude is slightly softer and more neutral, making it perfect for those who prefer a lighter, understated glow. Like Golden Nude, it combines a smooth, silky powder with a creamy, dewy balm, creating a glow that can be worn alone or layered over powder for extra luminosity.
What is REESON Beauty Highlighter Duo?
REESON Beauty Highlighter Duo
This Highlighter Duo contains both a balm highlighter and a powder highlighter that can be used in a range of different ways to achieve your own custom glow:
Features a balm and a powder
Buildable formula for a custom glow
Both formulas contain skincare ingredients
Works to hydrate and smooth the skin
Smoothing texture that won’t emphasise pores or lines
Include oil absorbers to prevent the skin getting too shiny
Universal shades that works on a wide range of skin tones
REESON Beauty Highlighter Duo
Key Ingredients
SQUALANE – boosts hydration and prevents moisture loss
HYALURONIC FILLING SPHERES – for plumping and smoothing with long lasting hydration
SHEA BUTTER – rich in fatty acids to boost moisture levels, strengthen the skin barrier, and soothe inflammation
APRICOT KERNEL OIL – rich in nourishing fatty acids and antioxidants
SPHERICAL PARTICLES – to scatter the light and give a soft focus effect
MAGNESIUM STEARATE – oil absorbing agent to help balance skin and prevent skin becoming too shiny
NEW: Champagne Nude Shade
REESON Beauty Highlighter Duo – Champagne Nude
Exciting update to the REESON Beauty Highlighter Duo! The original Universal shade has been renamed Golden Nude, and the line now also includes a brand-new shade: Champagne Nude.
Champagne Nude is a soft, neutral highlighter duo designed to deliver a natural, lit-from-within glow. The finely milled powder provides a smooth, soft-focus finish, while the creamy balm melts into the skin for a dewy, diffused radiance that works beautifully across light to medium skin tones. Layer over powder or use alone for a subtle everyday shimmer that doesn’t emphasise texture or fine lines.
Here’s a quick demo so you can see Champagne Nude in action:
I’ve embedded a quick YouTube Short below so you can see it in motion.
Compared to Golden Nude (formerly Universal), Champagne Nude is slightly softer and more neutral, making it ideal for a subtle, buildable glow. Whether you love a gentle everyday highlight or want something versatile for layering, Champagne Nude is a beautiful new addition to the duo.
REESON Highlighter Duo – Golden Nude vs Champagne Nude
REESON Beauty Highlighter Duo Swatches – Golden Nude vs Champagne Nude
REESON Beauty Highlighter Duo Swatches
REESON Beauty Highlighter Duo Golden Nude
The powder in the REESON Highlighter Duo feels like a liquid. It isn’t shimmery or sparkly, but more like a molten soft gold. The Balm is a beautiful moisturising formula that has a glow without a trace of shimmer.
REESON Beauty Highlighter Duo Golden Nude Swatches – Balm (left) Powder (right)
Powder with Balm layered on top:
REESON Beauty Highlighter Duo Golden Nude Swatches – Powder first with Balm on top
Balm with Powder layered on top:
REESON Beauty Highlighter Duo Golden Nude Swatches -Balm first with Powder on top
Check out more images of it on the skin here at REESON Beauty.
How to use the REESON Beauty Highlighter Duo
REESON Beauty Highlighter Duo
This highlighter is so easy to use. You can use either the balm or the powder alone, or layer them for a custom finish.
I like to use the Powder first, and then apply the Balm on top to melt in the powder highlighter and give the skin a really diffused glow.
For a more amped up gleam, you can use the balm first and then set it with the powder highlighter. This is a higher shine finish but still super flattering and skin smoothing.
Finally, if you like, you can mix the balm and powder together and apply at once. Have a play.
Make sure you also check out the REESON Bronzing Balm.
Where to buy it
Currently, the Bronzing Balm is available exclusively online at REESON Beauty. It is £38.
Black women who revolutionized the beauty industry have been the heartbeat of innovation for over a century, transforming the way we think about self care, entrepreneurship, and representation. While the world of cosmetics often feels like it belongs to modern influencers and massive corporations, the truth is that the foundations were laid by courageous women who built empires from their kitchens and changed the cultural landscape forever.
From creating the first haircare formulas for textured strands to demanding 40 shades of foundation as a global standard, these women didn’t just participate in beauty; they reinvented it. Let’s take a deep dive into the stories of the icons who paved the way.
Photo Credit: missouri encyclopedia
Long before “self made” was a trending hashtag, Annie Turnbo Malone was making history. Born in 1869, she was a chemistry wiz who realized that the harsh chemicals women were using on their hair were doing more harm than good. She developed the “Wonderful Hair Grower” and founded Poro College, a massive training facility in St. Louis that taught Black women not just cosmetology, but business etiquette and financial independence.
Photo Credit: Madam Walker Family Archives
One of her top agents happened to be a woman named Sarah Breedlove, better known to the world as Madam C.J. Walker. After working for Malone, Walker branched out to create her own legendary line. She became the first recognized self made female millionaire in America. What made her truly revolutionary wasn’t just her bank account; it was her “Walker System” of door to door sales that employed thousands of women, giving them a way out of domestic labor and into professional careers.
Photo Credit: George Morris
In the 1940s, if you wanted the ultimate luxury experience, you went to Harlem to see Rose Morgan. She opened the Rose Meta House of Beauty, which eventually became the largest African American beauty parlor in the world.
Rose was a visionary who famously said there was “no such thing as bad hair.” At a time when society was pushing Eurocentric standards, she celebrated the natural beauty of her clients. Her salon wasn’t just a place for a haircut; it was a five story palace featuring massage, skincare, a dressmaking department, and even a charm school. She taught the world that Black beauty was synonymous with high fashion and luxury.
The Modern Disruptors: Pat McGrath and Rihanna
Fast forward to the modern era, and the legacy of Black women who revolutionized the beauty industry continues with names that dominate every runway and department store.
Photo Credit: IG @patmcgrathreal
Pat McGrath: Often called the “Mother of Makeup,” McGrath is arguably the most influential makeup artist of our time. Before she launched Pat McGrath Labs, she was the secret weapon for every major fashion house from Dior to Prada. She brought a level of artistry and experimental texture to the industry that simply didn’t exist before.
Photo Credit: Getty Images
Rihanna: We can’t talk about revolution without the “Fenty Effect.” When Rihanna launched Fenty Beauty in 2017 with 40 shades of foundation, she essentially told the rest of the industry that “beige” was no longer the default. She proved that inclusivity wasn’t just a nice idea—it was a billion dollar business strategy.
A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…
1/ LUCIAN FREUD’s ink brush drawingsscrawly illustrated love letters, etchings and early paintings are a major highlight of Lucian Freud: Drawing into Painting (above and below) just opened at the National Portrait Gallery. The exhibition is huge and the best bit is no wire barriers to trip over, letting you get super close to examine Freud’s meticulous hatching technique. P.S. the merch is fab (below); I’m going back for the mini daffodil tray. Bella Freud’s tees and totes are fun too.
2/ PETER YORK guesting on Radio Free Pimlico is a delightful wander down memory lane to the years of the Official Sloane Ranger Handbook‘Thems’, and the emergence of new money sloshing into London. Educational and entertaining. Listen here. I also recommend fashion paparazzo Richard Young’s entertaining storytelling on Desert Island Discs in which he talks about being Marc Bolan’s childhood friend and his time working for Ritz newspaper.
3/ STUDIO NICHOLSON x PERFUMER H. A collaboration that makes sense, Soapthe new Studio Nicholson eau de parfum (below) created by Lyn Harris aka Perfumer H combines clean yet sensual notes of white pepper, orange flower and white musk – surely the perfect olfactory accompaniment to your Studio Nicholson Ria coat and Ruthe jeans. Buy it here. If you prefer your fragrances on the smokier, sexier side, Maya Njie’s latest Aeithi Opum* edp (below) mingles coffee, vetiver and leather notes with incense for intoxicating Tom-Ford-at-Gucci vibes. 4/ INDUSTRY, but make it true crime. If you enjoy watching Industryyou should definitely watch Scandal! Bringing Down Wirecard on Netflix. A true crime documentary unravelling the mystery of a German payment start-up that’s not all it seems, it makes the WTF plotlines of industry season four almost believable.
5/ How AI is transforming freelance journalism. Do we need to start logging our work in progress on Google Docs as proof on non-A.I. use?
6/ Double tees. Adding to my recent tally on ways to double up, Pieter Mulier’s pristine long-sleeve tees (below) are a lesson in casual yet refined layering. (via Line Sheet and Twitter)
7/ BLANK STREET and STARBUCKS court fashion weeks. In case you missed it, here’s my 2022 rant about Blank Street Coffee’s London infiltration. It seems I was very wrong in my thesis that the cost-of-living crisis would price Gen Z out of £££ aesthetic drinks. Instead, this week we’ve seen Blank Street ramp things up with a LFW pop-up coffee stop for visitors and an ‘art installation’ for the public, along with a ‘puffer sleeve’ for your hot drink (below) as part of its merch line. “A quick scroll through our tagged photos will show you that people are including their Blank Street cups in their OOTD videos,” Mohammad Rabaa, global creative director of Blank Street told Vogue Business. Meanwhile, at NYFW Starbucks sponsored five designer shows including Hill Road and Corner house Latta with a view to co-create merch. It’s a sure sign of the times; if you can’t afford a designer’s RTW line, you can likely stretch to a branded coffee cup or sleeve. As Vogue Business put it, “Small luxuries like matcha, coffee, or $25 smoothies have become status symbols to the Gen Zs and millennials priced out of traditional luxury goods, who enjoy romanticizing their daily lives while posting about it online. In turn, brands like Blank Streetor … Erewhonhave become lifestyle labels, while food and drink pose as a key marketing vehicle for luxury brands looking to stay connected with young people.” 8/ Can somebody please save the paperbacks!
WORDS: Disneyrollergirl / Navaz Batliwalla IMAGES: Lucian Freud x 2; Lucian Freud merch; Perfumer h for Studio Nicholson x 2; Maya Njie; Pieter Mulier; Blank Street NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here.
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You’ll also find camellia japonica seed oil, ceramides, peptides, and panthenol to smooth the cuticle and reinforce softness without heaviness. Choi explains that the oil “nourishes the strand rather than suffocating it.” Cho calls it “one of my favorite finishing products for instant shine,” adding that it makes hair look “smoother and more polished without feeling greasy.” She also loves the “musky floral fragrance that feels elevated and lingers in the best way,” which means it doubles as a subtle hair perfume so that you can skip your typical spritz.
Frequently Asked Questions
What makes Korean hair masks different from Western hair masks?
Korean hair-care products generally stand apart because they’re designed to treat the scalp—not just smooth the strands. “The main difference is that Korean hair treatments treat the scalp while Western hair treatments focus on the hair shaft,” says Dr. Jhin. Many Western formulas rely on heavy proteins, keratin treatments, and silicone-rich conditioners to repair damage and deliver instant shine, while Korean hair care looks at “long-term follicle support,” she explains. “The scalp is treated with the same level of care and attention as the face,” to create a healthy foundation for strong, beautiful hair.
That philosophy carries through to the ingredients. Korean hair treatments commonly use botanical extracts like ginseng, camellia oil, rice water, and green tea, along with fermented ingredients that enhance absorption and nourishment. You’ll also see gentle exfoliating acids such as salicylic or lactic acid to support scalp renewal, plus soothing ingredients like Gotu kola and panthenol to strengthen the scalp barrier. Proteins and ceramides are still part of the mix, but they’re “thoughtfully balanced with hydrating and anti-inflammatory ingredients rather than being the sole focus,” Dr. Jhin says—making the overall approach gentler, more preventative, and more holistic.
Are Korean hair masks good for fine hair?
Korean hair masks are a great fit for all hair types, especially fine hair, thanks to their formulation. Dr. Jhin explains that Korean hair care treats the scalp “with the same care and intention as facial skin care,” viewing it as the “soil” from which healthy hair grows. When that foundation is clean, balanced, and nourished, fine hair is less likely to struggle with excess oil, irritation, or breakage.
Meet the experts
Charlotte Cho, esthetician and co-founder of Soko Glam based in New York City
Cherin Choi, a hairstylist and colorist based in Los Angeles
Marie Jhin, MD, a board-certified dermatologist of Premier Dermatology, adjunct clinical instructor at Stanford University, and author of Asian Beauty Secrets and K-Beauty Secrets based in San Carlos, California
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best Korean hair masks, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team of in-house writers and editors, as well as contributors, along with special consideration from makeup artists and dermatologists. To learn more about our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
It’s common to think that your way of doing things is the best approach, from your political views to the way you position the toilet paper roll. But there’s also a debate swirling around the best time of day to shower, with people on both sides insisting that their timing is ideal.
There are entire Reddit threads devoted to this topic, with people making valid arguments on both sides. While dermatologists agree that the best time to shower is whatever it takes to consistently clean yourself, there also seems to be a general consensus about whether it’s better to shower at night or in the morning.
If you’re a diehard fan of morning or evening showers, there’s no reason to change things up. But if you want a professional to confirm (or dispute) that your go-to showering time is the best, keep scrolling.
Is it better to shower at night or in the morning?
The answer is annoyingly predictable: It depends. “The key is to shower consistently,” Ife J. Rodney, MD, founding director of Eternal Dermatology + Aesthetics, tells SELF.
Gary Goldenberg, MD, assistant clinical professor of dermatology at Icahn School of Medicine at Mount Sinai Hospital, agrees. “There’s no definitive ‘better’ since, at the end, it comes down to personal preference,” he tells SELF.
Morning showers can help people wake up, along with removing overnight sweat, bacteria, dead skin cells, and oils that can accumulate in bed, Dr. Goldenberg says. “This may be preferable to those that sweat more at night,” he adds.
But night showers help to remove dirt, sweat, pollutants, sunscreen, and environmental debris that build up on your body during the day before bed, Dr. Goldenberg says. And then there are people who prefer to shower twice a day.
Keeping all of that in mind, dermatologists seem to lean toward showering at night. “I generally recommend taking a shower in the evening,” Cindy Wassef, MD, a dermatologist at Premier Health Associates in Randolph, NJ, tells SELF. “It allows you to wash off any of the dirt, bacteria, or fungi you may have been exposed to throughout the day.” Because a lot of people don’t change their sheets more than once a week, Dr. Wassef points out that showering before slipping into bed helps to keep your bedding clean between washes.
Dr. Rodney is also in the pro-evening camp. “It’s super important that you moisturize your skin properly after showering, and some people are a little rushed to get out the door in the morning,” she says. “At night, you have more time to use adequate lotion all over your skin.”
There are very few items in my house I’m addicted to. In fact, I really can only think of one at the moment. It’s the Face & Neck Elixir by HollyBeth Organics. I giddily anticipate using it every morning and night.
Always Choose Certified Organic
When you apply certified organic ingredients to your skin, you never want to use anything else. It changes the game and I begin to weep for my 40 plus years where I’ve used products packed with chemicals and artificial fragrances. For my next 40, I’m redeeming myself, and my skin.
Face & Neck Elixir
This Face & Neck Elixir, a formula crafted by HollyBeth Anderson, is a serum, so it delivers nutrients into the deepest layers of your skin. So where your typical moisturizer stops, the serum keeps on going. Like the Energizer bunny.
To figure out why I love this serum so, I took a closer look. One of the main ingredients is a super berry called Sea Buckthorn which is also found in her Rose Geranium Face Moisturizer.
Sea Buckthorn
Sea Buckthorn, a deciduous shrub, is nutritionally dense and thrives in harsh climates like Mongolia and northwestern China. The orange berries of this hearty shrub are edible and nutritious and when pressed, contain a high amount of saturated and polyunsaturated fats. Impressively, these small berries pack in 190 nutrients and phytonutrients. One berry contains 12x more vitamin C than your average orange. And, if that’s not enough, it is the only plant source that contains omega 3, 6, 7 and 9.
With such a nutritionally dense profile, Sea Buckthorn is a natural treatment for psoriasis, which I have. It helps regenerate skin tissue and maintain healthy skin. Which is why it is often used to treat acne, burns, wounds and Rosacea.
It also, I believe, promotes a feeling of well-being. I swear to all you – every time I reach for this elixir, I smile wide in anticipation for how good it feels. Just two drops goes a long way…and it travels deep. Which is a good thing, I have some catching up to do.
THE WHAT? The Honest Company has reported its fourth quarter and full year 2025 financial results in line with updated guidance, announced a US$25 million inaugural share repurchase program, and issued its 2026 outlook consistent with its long-term growth algorithm.
THE DETAILS For Q4 2025, revenue decreased 11.8% to US$88.0 million, while Organic Revenue rose 0.7% to US$71.3 million. The company posted a net loss of US$23.6 million, primarily due to discrete costs related to its “Powering Honest Growth” transformation, while Adjusted Net Income was US$0.4 million and Adjusted EBITDA totaled US$3.8 million.
For the full year, revenue declined 1.9% to US$371.3 million, while Organic Revenue increased 5.3% to US$294.1 million. Net loss widened to US$15.7 million, though Adjusted Net Income reached US$8.3 million and Adjusted EBITDA came in at US$21.8 million, within guidance. The company ended the year with US$89.6 million in cash and no debt, and generated US$15.1 million in operating cash flow.
The Board has approved a US$25 million share repurchase authorization, with buybacks to be funded through existing cash and operating cash flow. Looking ahead, Honest expects 2026 revenue in the range of US$306 million to US$312 million (down 16%–18% year-on-year due to category exits), Organic Revenue growth of 4%–6%, Adjusted Gross Margin in the low 40% range, and Adjusted EBITDA between US$20 million and US$23 million.
THE WHY? The results and capital allocation move reflect management’s focus on higher-margin categories under its Powering Honest Growth strategy, strengthening profitability, improving cash generation, and enhancing shareholder returns while positioning the business for sustainable long-term growth.
We are running down some of the smaller gadgets that are making a splash this year, and to be honest the better part of last year. As always tech evolves all the time, so the best bet is to browse and see what fits your need and budget. Smart home to listening to fitness, there are gadgets to make your life more convenient and enjoyable.
Which ones are you most interested in?
1. Tune In Without Tuning Out: The Shokz Listening Revolution
Shokz Open-Ear Headphones use bone conduction technology to deliver premium sound while keeping your ears open to the world around you. Perfect for runners, commuters, or parents on the go, they let you enjoy your favorite playlists or podcasts without tuning out what’s happening nearby. It’s a fresh approach to personal listening that’s both safe and stylish.
2. All-Day Audio Is Elevated with AirPods Pro 3
If you prefer immersive sound, the AirPods Pro 3 take wireless audio to the next level. With Active Noise Cancellation, a custom fit, and heart rate sensing during workouts, these earbuds do more than deliver music — they help you stay mindful of your health, too. And with Live Translation, you can understand and communicate across languages in real time.
Pair your headphones with a smart speaker at home, and you’ve got a voice-activated command center ready to set reminders, play music, or help plan your day.
3. Apple Watch Series 11 Turns Wellness Into a Daily Habit
The Apple Watch Series 11 continues to redefine what a smart watch can do. Its new sleep score tracking helps you understand your rest quality at a glance, while hypertension notifications alert you to potential high blood pressure, giving you real-time insight into your health.
It even offers translation features, making it easier to travel or communicate on the go. Whether you’re using it to stay active, manage notifications, or check your well-being, the Apple Watch has become one of the best smart devices to keep on your wrist.
4. Use the Ultra Human Smart Ring to Transform Data into Daily Balance
For those who prefer subtle, screen-free tech, the Ultra Human Smart Ring packs serious functionality into a small, sleek design. It tracks sleep, recovery, heart rate, and activity, giving you a full view of your health without needing a smart watch display.
With its lightweight feel and minimalist look, Ultra Human is a discreet piece of smart technology that supports a balanced lifestyle — perfect for anyone who wants actionable insights without constant screen time.
5. Stay Connected on the Go Thanks to Logiix Piston Power Series
When it comes to staying powered up wherever life takes you, the Logiix Piston Power Series leads the charge. Designed for flexibility and convenience, these portable power banks and MagSafe chargers come in varying capacities to keep your devices, from smartphones to laptopsrunning smoothly. Are you working remotely, travelling, or just out for the day? Wireless chargersensure you’ll have reliable backup power at your fingertips.
6. One Stand to Power Your Gadgets: Satechi Aluminum 2-in-1 Magnetic Wireless Charging Stand
Simplify your setup with the Satechi Aluminum 2-in-1 Magnetic Wireless Charging Stand for powering your essentials. Designed to charge your smartphone and AirPods at once, this wireless charging stand keeps your space tidy, your devices ready, and it’s easy on the eyes. The travel-friendly design makes it ideal for compact nightstands, workspaces, or carry-on bags. Smart charging that’s stylish and effortless? Check.
7. Level Up Your Playtime with the Nintendo Switch 2
Gamers, rejoice! The Nintendo Switch 2 brings a wave of excitement to living rooms everywhere. Building on the versatility of the original, this updated console promises faster performance, improved visuals, and a refreshed gaming experience both at home and on the go.
It’s a reminder that the best tech gadgetsaren’t just practical — they’re fun. The Switch 2 is set to be one of the best tech gifts of the season, appealing to casual players and serious fans alike.
Find the Latest in Tech with the Guidance at London Drugs
From smart wearables and smart home devices to the latest gaming consoles, this tech lineup proves that innovation can be intuitive. These are the best tech gadgetsof the season, not because they’re flashy, but because they fit effortlessly into everyday life. Find more must-have tech gadgets and shop new arrivals online or at a store near you.
Not sure what to get? Wondering what works best with the tech you already have? Just ask.
We have certified tech specialists that can help with your sound system, television, computers, to your camera lenses. Our specialists are here to help you get what you need, but also help elevate what you already have.
I used to believe that conditioning my hair was the easiest step in my routine. Shampoo cleans, conditioner softens — simple, right? However, the more I learned about hair health, the more I realized that conditioning is actually one of the most misunderstood steps in hair care.
Many hair problems people complain about — dryness, frizz, limp strands, lack of shine, breakage — aren’t caused by bad shampoo. They’re often the result of incorrect conditioning habits. Using the wrong formula, applying it in the wrong place, rinsing it too fast, or overdoing it can all work against you.
Proper conditioning isn’t about coating your hair. It’s about supporting the hair fiber, restoring moisture balance, and protecting it from daily stress. Once you understand that, everything starts to click.
What Conditioner Really Does to Your Hair
To condition your hair properly, you first need to understand what conditioner actually does.
Shampoo opens the hair cuticle to remove oil, dirt, and buildup. Conditioner works in the opposite direction. It smooths the cuticle, reduces friction between strands, improves elasticity, and helps retain moisture. This is why conditioned hair feels softer, looks shinier, and breaks less easily.
Conditioners can also contain ingredients that:
Reduce static and frizz
Improve detangling
Add slip and manageability
Protect hair from heat and environmental damage
When used correctly, conditioner becomes a protective step, not just a cosmetic one.
How You Choose the Right Conditioner for Your Hair Type
Not all conditioners are created equal, and using the wrong one can sabotage your results.
If you have dry, damaged, or chemically treated hair, your hair needs richer formulas that contain emollients and oils such as shea butter, argan oil, or ceramides. These help reinforce the hair barrier and reduce moisture loss.
If your hair is fine or oily, heavy conditioners can flatten your hair and make it look greasy faster. In this case, lightweight conditioners or volume-focused formulas work better, as they hydrate without coating the strands excessively.
For normal hair, balanced conditioners are ideal. These provide moisture and smoothness without tipping your hair toward dryness or oiliness.
Understanding your hair type — and even your scalp behavior — helps you choose a conditioner that works with your hair, not against it.
The Correct Way to Apply Conditioner (This Step Matters More Than You Think)
One of the most common mistakes I see is applying conditioner the same way people apply shampoo. Conditioner does not belong on your scalp unless it’s specifically designed for scalp use.
After shampooing, rinse thoroughly and gently squeeze out excess water. Hair that’s dripping wet won’t absorb conditioner efficiently.
Apply conditioner to the mid-lengths and ends, where hair is older, drier, and more prone to damage. Use your fingers or a wide-tooth comb to distribute the product evenly so every strand benefits.
Let the conditioner sit for two to five minutes. This pause is essential. It allows the conditioning agents to bond with the hair shaft instead of being rinsed away immediately.
Finish with a cool or lukewarm rinse. This helps smooth the cuticle and enhances shine.
How Often Should You Condition Your Hair?
Conditioning frequency should always be based on how your hair behaves, not rigid rules.
For most people, conditioning every wash helps maintain softness and elasticity. However, if your hair is very fine or your scalp gets oily quickly, conditioning every other wash — or using smaller amounts — may be more effective.
If your hair is curly, textured, or very dry, regular conditioning is essential. In these cases, adding a weekly deep conditioning treatment or a leave-in conditioner can dramatically improve hydration and curl definition.
The goal is balance. Hair should feel nourished, not coated or heavy.
Deep Conditioners vs Regular Conditioners
Regular conditioners are designed for frequent use and surface-level smoothing. Deep conditioners, on the other hand, deliver more intensive care.
Deep conditioning treatments usually contain higher concentrations of nourishing and strengthening ingredients. They’re especially helpful for:
Heat-damaged hair
Color-treated hair
Dry or brittle strands
Using a deep conditioner once a week can restore softness and resilience, especially if your hair is exposed to frequent styling or environmental stress.
Small Habits That Make Your Conditioner Work Better
Conditioner doesn’t work in isolation. Your daily habits play a huge role in how effective it is.
Detangle gently, starting from the ends and working upward. Rough handling causes breakage, even on well-conditioned hair.
Always use a heat protectant before styling with hot tools. Conditioner improves moisture, but it doesn’t make hair heat-proof.
Regular trims prevent split ends from traveling up the hair shaft, keeping hair healthier overall.
Finally, hydration and nutrition matter more than people realize. Hair reflects your internal health just as much as your product choices.
When Professional Advice Is Worth It
If your hair consistently feels dry, dull, or unmanageable despite using good products, professional guidance can help. A stylist can assess your hair’s porosity, density, and damage level and recommend targeted treatments.
Sometimes, the solution isn’t a new product — it’s a better technique or schedule.
Final Thoughts: Conditioning Is a Commitment, Not a Shortcut
Proper hair conditioning isn’t about chasing the latest product. It’s about understanding your hair, respecting its needs, and being consistent.
When you choose the right conditioner, apply it correctly, and support it with good habits, your hair rewards you with strength, shine, and manageability.
Healthy hair doesn’t come from doing more.It comes from doing things right — every time.
FAQ
Q: Should I apply conditioner to my scalp?
A: In most cases, conditioner should be applied to the mid-lengths and ends, not the scalp, unless the product is designed specifically for scalp care.
Q: How often should I condition my hair?
A: Most people benefit from conditioning every wash, but fine or oily hair may do better conditioning every other wash.
Q: Is deep conditioner better than regular conditioner?
A: Deep conditioners provide intensive care and are best used weekly, while regular conditioners are designed for frequent use.
Q: Can conditioner repair damaged hair?
A: Conditioner improves the appearance and manageability of damaged hair, but it cannot permanently repair broken hair fibers.
