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Latto Baby Girl Post Breaks the Internet with New Arrival

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Oh my goodness girl, the absolute sweetest era has officially begun and our hearts are completely overflowing! Fresh off the release of her incredible new album, Latto took to Instagram to share the most breathtaking, high fashion portrait introducing her beautiful newborn daughter to the world. Standing on a gorgeous green lawn with a warm sunbeam hitting her perfectly, the Atlanta rap queen looked like an absolute dream in a flowing, semi sheer white gown with her hair in a sleek top knot bun. Cradled safely in her arms is her precious little princess, who is dressed to the nines in a matching, voluminous baby pink frilly dress and a cute little bonnet. Right next to them sits the ultimate luxury accessory, a vintage inspired, glossy baby pink stroller with white wheels and an elegant ruffled white canopy that screams pure royalty.

This stunning Latto Baby Girl Post has completely taken over the timeline as fans and celebrity aunties rush to shower the new mom with endless love. After dropping major confirmation about her little blessing through her deeply personal new tracks, seeing her step out looking this radiant and peaceful in her postpartum journey is everything. Navigating the spotlight while protecting your peace as a new mother is no easy feat, but she is proving that she can handle motherhood with an unmatched level of grace and undeniable glamour. Go ahead and drop some pink hearts in her comments because this beautiful little family deserves all the blessings and joy in the world!

What Happens to Relaxed Hair During Menopause?

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Before her big chop, Randall had already scaled back her relaxer touch-ups to twice a year instead of every few months. As a result, she began noticing more of her natural texture peeking through at the roots than ever before, which made her realize she didn’t actually know what her natural hair looked like.

Having started on relaxers as children and teenagers, the four women we spoke to spent decades disconnected from their natural texture. Eventually, curiosity became reason enough to meet that version of themselves again. Wiley, Forcer, Randall, and Richards also found that age came with less regard for what people thought about them. “As I was approaching menopause and all these physical changes, I got really tired of performing for people. I just decided to present myself as who I naturally am,” says Wiley.

Richards relates to this desire to be unapologetic in her later years. “I used to always tell my son, when I turn 60, I’m going to chop all my hair off, and I’m going to color it blonde and buy me a convertible,” she says. “Because when you get older, you don’t have to fit in. You’re more accepting of how you look and how you feel, versus when you’re younger, trying to stay with the trends and have long, beautiful hair.”

How do menopause and aging affect relaxed hair?

Hair damage from relaxers isn’t exclusive to people in their 50s and older. However, the negative effects of chemical straighteners can become more pronounced with age. “As women get into menopause, something called miniaturization happens,” says Yolanda Lenzy, MD, a board-certified dermatologist in Massachusetts. “It’s when the hair follicle gets smaller.” She explains that it occurs due to the large drop in estrogen and progesterone that happens during menopause. The result is sparser hair. Add relaxers into the mix, and your hair can appear even thinner. “Relaxers break disulfide bonds in the hair, causing curls to become straight, but when you’re already experiencing thinning, perming your hair is going to lead to decreased hair density,” she says. “So even though you have the same amount of hair, perming it can make it look less full as opposed to if you had it natural.”

Richards recalls experiencing exactly what Dr. Lenzy described: thinning hair caused by a combination of the natural miniaturization process and her continued perm appointments. Wiley, too, found that as she aged, her hair changed. It became drier and more brittle, and suddenly, the relaxer that she’d gotten for years without issue no longer felt compatible with her hair. “I did not have this beautiful, long, flowing, relaxed hair. My hair was very, very short, and it was broken and damaged.” Eventually, she had to ask herself, “Why am I even doing this?”

Dr. Lenzy explains that hair density isn’t the only thing that can change with age. “I’ve definitely seen textural changes that come with aging and menopause,” she says. “If you had very coarse hair in your younger years, that’s now becoming fine and looser in texture, you could run into some issues if you continue to relax your hair.” Dr. Lenzy adds that the main risk of continuing to relax natural hair that’s becoming finer and looser in texture is loss of density.

Sunday Business: Celebrity Circuit – Global Cosmetics News

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In this monthly roundup, celebrity influence continues to prove one of beauty’s most powerful commercial forces. From brand ambassadors and investor partnerships to founder-led expansion and cross-category collaborations, celebrities are no longer simply marketing beauty products—they are helping shape brand strategy, drive investment and unlock new consumer audiences. As competition intensifies, the relationship between fame and beauty is becoming increasingly sophisticated, blending cultural relevance with commercial ambition.

Founder-led brands remain at the forefront of this evolution. Bella Hadid’s Ôrəbella secured a growth investment and appointed a new CEO to support global expansion, highlighting how celebrity-founded beauty businesses are transitioning from launch-stage ventures into structured international brands. The move reflects a broader trend of founder-backed companies bringing in experienced leadership teams to scale operations while maintaining cultural cachet.

Global ambassador partnerships also remain central to brand-building strategies. Lancôme appointed Zoe Saldaña as a global brand ambassador, reinforcing the luxury group’s focus on influential figures with international appeal and cross-generational relevance. Similarly, Almay named Miranda Kerr the face of its brand relaunch, leveraging her long-standing beauty credentials to support a new chapter for the heritage cosmetics brand.The influence of K-pop and Asian entertainment continues to reshape global beauty marketing. Vaseline appointed JENNIE as its global ambassador for body care, reflecting the growing power of Korean cultural exports in driving consumer engagement worldwide. Meanwhile, Miu Miu named Jang Wonyoung as Beauty Ambassador for Korea and Japan, further illustrating the importance of regional celebrity partnerships in key Asian markets.

Beauty’s convergence with lifestyle categories is also becoming increasingly visible. Kendall Jenner’s 818 Tequila entered the beauty space through a collaboration with Salt & Stone, demonstrating how celebrity-founded brands are extending beyond their original categories to create broader lifestyle ecosystems. These partnerships allow brands to tap into shared audiences while expanding their cultural relevance.

Established beauty brands continue to rely on high-profile talent to reinforce iconic franchises. Charlotte Tilbury launched a new Pillow Talk campaign fronted by Sienna Miller, underscoring the enduring role of celebrity storytelling in maintaining momentum behind hero products and signature collections.

Health and wellness-linked beauty categories are also embracing celebrity advocacy. Revive Collagen appointed Mel B as global ambassador for its menopause range, reflecting growing recognition of the spending power and unmet needs of midlife consumers. As longevity and wellness become increasingly intertwined with beauty, celebrity partnerships are being used to build credibility and spark conversations around previously underserved categories.

Younger audiences remain a key focus for mass-market brands. Maybelline New York appointed Teens in Times as global partners, highlighting the importance of creator-led engagement and digital-first communities in reaching the next generation of beauty consumers.

Beyond endorsements, celebrities are increasingly participating as investors and strategic partners. Claudia Schiffer joined Healf as both an investor and women’s health ambassador, reflecting a broader shift from promotional relationships toward deeper involvement in business growth and category development.

Taken together, this monthly roundup shows that celebrity influence in beauty is evolving well beyond traditional advertising. Ambassadors, founders and investors are playing increasingly strategic roles in shaping brand narratives, driving expansion and building consumer trust. In 2026, celebrity partnerships are no longer simply about visibility—they are becoming an integral part of how beauty brands grow, differentiate and connect with consumers around the world.

10 Best Face Moisturizers for Every Skin Type and Concern

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Why we love it: If you’re a day-one Glow Recipe, you know that the K-beauty-inspired brand’s first-ever product was the Watermelon Glow Sleeping Mask, a deliciously gooey overnight AHA treatment to buff away dead skin and reveal baby-soft skin by morning. Since then, the Watermelon Glow line has birthed many more fan-favorites—hey, Watermelon Glow AHA Pink Dream Body Cream, a three-time Readers’ Choice Award winner.

But what if you’re sensitive to acids? Meet the Glow Recipe Watermelon Milk Peptide Cushion Cream, which relies on 10 peptides to help firm skin and smooth fine lines, watermelon milk (a.k.a. a blend of watermelon extract and squalane that’s responsible for the formula’s silky texture). Toss in glycerin, panthenol, and ceramides, and you’ve got yourself the perfect recipe (see what we did there?) for intense hydration and barrier care—without any potential sting. The texture is balanced, too—lightweight and breathable, but feels like a tall glass of water for your skin.

Frequently Asked Questions

Why do you need a face moisturizer?

“Moisturizers are an essential part of every skin-care routine,” says Shereene Idriss, MD, a board-certified dermatologist in New York City. “Just as our bodies require us to hydrate with water, so does our skin.” While our skin appears dewier almost instantly, the real benefits show up in the long term. The consistent use of moisturizers slows down the rate and intensity at which fine lines and wrinkles appear, Dr. Idriss says.

This daily philosophy applies to all skin types and not just dry skin. “Overwashing without the appropriate use of a moisturizer will trigger an overproduction of oil on your skin,” says Divya Shokeen, MD, a board-certified dermatologist in Torrance, California. In short, if you don’t rehydrate your skin, it will become dried out and irritated, which then opens your skin up to a cache of troubles.

“People confuse oil with hydration, so they don’t properly hydrate the skin,” says New York City-based board-certified dermatologist Doris Day, MD. “We now have really great ingredients, like hyaluronic acid, which balances oil and water in the skin.” Increased hydration supports a stronger barrier, Dr. Day says, which also helps curb oil production.

What step is moisturizing in a skin-care routine?

Consider your moisturizer as the cellophane that seals in the rest of your skin-care routine. In our beginner-friendly skin-care guide, dermatologists recommended three simple steps: cleanser, moisturizer, and sunscreen (during the day, of course).

A basic rule of thumb is, after cleansing, use products with the lightest texture first and work your way down to denser formulas like moisturizers. Using your moisturizer after serums and treatments like toners and essences is crucial for getting the most out of your products, according to Wilson. “They seal in serums on your skin, which can make them more effective.” After moisturizing, you can layer oil to make your skin look even dewier. And again, never forget to apply your last (and arguably most important) layer, sunscreen, if you’re headed out for the day.

Meet the experts

  • David Kim, MD, a New York City-based board-certified dermatologist
  • Shereene Idriss, MD, a board-certified dermatologist in New York City
  • Divya Shokeen, MD, a board-certified dermatologist in Torrance, California
  • Doris Day, MD, a board-certified dermatologist in New York City
  • Ni’Kita Wilson, a cosmetic chemist based in New York City
  • Shamsa Kanwal, MD, a board-certified dermatologist based in Portland

How our staff tests and reviews products

When Allure tests a product, our editors look at it from every angle to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best face moisturizers, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists who test and recommend moisturizers almost every day. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Meet our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Brittany Cartwright Says Her Mommy Makeover Was About ‘Taking My Power Back’

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There’s a new version of Brittany Cartwright taking shape—literally. On this week’s episode of The Valleythe Bravo star underwent a Mommy Makeover and celebrated ahead of the procedure with a crab boil and an aptly decorated cake (more on that shortly) with her costars.

The procedure, which took place in 2025, spanned six hours and included liposuction, a tummy tuck and breast implant removal. That last part is notable. Cartwright’s implants, which she got back in 2015, have become something of a symbol on the show, so much so that her friends marked the occasion with a tombstone-shaped cake that read “RIP 2015 to 2025. So long to the Jax Taylor era implants!”

“This Mommy Makeover is a new start for me,” Cartwright said on the episode. “But getting dressed has been so hard for me for a long time. Making this change is such a good step for me, and like…kind of taking my power back.”

A Mommy Makeover typically refers to a combination of procedures (most commonly breast surgery and a tummy tuck) performed simultaneously to address post-pregnancy body changes. The surgery generally lasts “several hours,” as previously reported by NewBeauty, and involves a recovery period of roughly two weeks of limited activity, with most patients cleared for more strenuous exercise around the six-week mark.

In a September 2024 interview with NewBeauty, Cartwright told us that a Mommy Makeover was on her future treatment list. When asked about her plastic surgery journey and whether she wishes she had done anything differently, she said, “I wish I had done AirSculpt sooner!” — referring to the minimally invasive body-contouring and fat-removal procedure.

She also got candid about the timing: “I’ve always talked about wanting a Mommy Makeover, but kept putting it off because I thought I’d have more kids. One thing I love about AirSculpt is that it works with your skin, so if I do want to get pregnant again, it won’t affect that. I’m also very open and honest about what I do—I’ve had Botox, I’ve had my boobs done and I’m happy to share my experiences if it helps another woman feel confident in her own body.”

One six-hour surgery, a tombstone cake and a whole lot of honesty later, it’s safe to say Cartwright meant every word. Consider it officially off the list.

Special Edition by Luxe Pack returns to Paris on June 17 and 18, 2026

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The Parisian show dedicated to sustainable premium packaging will invest Louvre Carousel in Paris June 17 and 18, 2026 for a new edition, in parallel with the MakeUp in Paris show.

With 90 exhibitors and nearly 2500 visitors expected, the event intends to bring together key players from many sectors: perfumery-cosmetics, wines & spirits, delicatessen, fashion, leather goods, among others.

For this 2026 edition, the show is pursuing its objective of becoming the reference platform in the packaging sustainability strategy of luxury brands.

« Our visitors, whether they are novices or already engaged in eco-design approaches, are looking for concrete and innovative solutions. “, explain Fabienne Germond, Show Director at Infopro Digital.

Strengthened international influence

With more than 57% international exhibitors, coming in particular from Italy, Germany, Spain, Belgium, China, the United States and even Sweden, the 2026 edition confirms its growing international dimension.

Confirmed international exhibitors include: Baralan, Brandart, Knoll, Favini, Gainerie 91, Gmund, Kurz, Vimer, Cosmotec, Myprod, Berlin Packaging Beauty, BRC, etc.

Several companies will also participate in the show for the first time: Nilörn Belgiumspecialist in sustainable labeling and branding solutions, the company develops intelligent media (connected labels, traceability, digitalization); What Else Packaginga creative agency offering tailor-made packaging solutions, integrating design, innovation and environmental responsibility; Visual Identity Packagingexpert in visual identity applied to packaging, combining premium aesthetics and eco-design; Swift and Swallowa player in artisanal manufacturing and packaging, with an approach oriented towards responsible materials and short circuits; Cansonan emblematic brand of high-end papers, committed to the production of sustainable supports for packaging and creation; Meba Bioresinespecialized in biopolymers and biosourced resins, offering alternatives to traditional plastics; Danzer AG : international group expert in decorative wood, offering natural and traceable solutions for premium packaging.

Zone startups

To imagine the packaging of tomorrow, the exhibition space also has an area dedicated to young companies with innovative solutions. “ A true innovation laboratory, the startups zone will highlight new generations of players who are reinventing the customer experience through sustainable solutions. », Explain the organizers.

This space will bring together companies: Alterskinspecialist in alternative materials inspired by living things to replace animal or plastic materials; Foamlabdesigner of innovative and recyclable foams intended for the protection and presentation of products; S.LAB, a materials innovation laboratory exploring new sustainable formulations for packaging; Lactipspioneer for water-soluble and bio-based plastics based on casein, fully biodegradable; Renatureexpert in compostable and biosourced materials to reduce the environmental impact of packaging; Sericynewhich uses natural silk (spinning waste) to create innovative and responsible materials; Susmata AGwhich develops circular packaging solutions integrating recycled materials and reuse logic; Tactinnovspecialist in sensory and tactile effects applied to sustainable packaging; The New Materialistexpert in new materials from natural or recycled resources for packaging design; Notpaper by Excelpackan alternative to traditional paper, designed from innovative materials offering strength and durability; Linksiuma support structure for deeptech startups, facilitating the transfer of technologies to packaging applications; And Injectoseexpert in innovative injection solutions for sustainable and biosourced materials.

Green Award

Launched from the first edition, in partnership with Infinity Globalthe Green Award rewards each year the packaging solution most popular with visitors. In 2026, a dedicated exhibition space will bring together all the competing products, allowing visitors to vote directly on site.

Special Edition by Luxe Pack

June 17 & 18, 2026

Louvre Carousel, Paris

Please note: The show will be held on the same date and under the same roof as MakeUp in Paris.

‘Football was a no-go for us as Brown people and women’: Gurinder Chadha on Bend It Like Beckham

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In a matter of weeks, the men’s World Cup will have gripped the nation in the way it always does, with England flags draped from windows, outside pubs and over balconies. For many of us growing up, the Saint George’s flag was a symbol of football nostalgia that brought with it the excitement of school assemblies-turned-watch parties, BBQs in the garden and white and red face paint melting off our faces.

But now, for so many Black and Brown people in England, it’s much more complicated. It’s become synonymous with exclusion, suspicion and threat. For decades, English football culture has wrestled with who gets to claim ownership of Englishness and who is left out. That’s a tension that sits at the heart of Bend It Like Beckhamdecades before the nation fell in love with the Lionesses and stopped leaving women out of football conversations.

So this time around, who gets to define national football culture, on and off the pitch?

“Indian kids like her, they’re suffering from an identity crisis. They don’t know if they’re English or if they’re Indian.” That’s what Bend it Like Beckham director Gurinder Chadha used to hear teachers at school say. “I was very conscious that I was negotiating two sides, so from day one I was always blending – or bending”, Chadha tells Glamour. “I created work to challenge those perceptions.”

Dave Benett/Getty Images

You’d be forgiven for thinking the inspiration for the film, which became the highest-grossing football film of all time, came from David Beckham, but it was another England player who prompted Chadha to push back against that narrow idea of British identity in the late 90s.

“I remember watching this England game… England won, and at the end of the game, Ian Wright ran onto the pitch with a Union Jack around his shoulders,” Chadha recalls. “At the time, that was an incredibly radical thing to do. Football was all about football hooligans. It was very territorial.”

Although Bend it Like Beckham is similar to so many coming-of-age films in its exploration of independence, defiance and family conflict, using football as the arena in which English and Britishness was reclaimed wasn’t accidental. “Taking the Union Jack away from the National Front like that,” Chadha says about Wright, was “incredibly striking.” “That was when I thought, ‘Okay, I can do something in the world of football’, because it’s a no-go area for us as Brown people, but also as women.”

EltaMD Gives Its Cult-Favorite Sunscreen a Purpose-Driven Makeover

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It’s Skin Cancer Awareness Month and time for one of our most important annual PSAs: Wear sunscreen! And if you’re in the market for a new one, let it be the best-selling UV Daily Broad-Spectrum SPF 40 from EltaMD ($41), which is dressed in special packaging right now to support a worthy cause.

For a limited time, EltaMD is powering a “Buy One, Give One” skin cancer prevention initiative, meaning if you buy this sunscreen, the brand will donate another one to the Melanoma Research Foundation, with a commitment of up to $1 million in retail value.

“At EltaMD, our goal is not only to protect skin, but to change how people think about sun care,” says Echo Sandburg, chief marketing officer of CP Skin Health US, noting that this donation will help expand access to sun protection while reinforcing the importance of daily SPF use and professional skin checks. “We’re evolving the conversation around SPF, pairing a meaningful give-back with a design-forward approach.”

BUY NOW WHILE SUPPLIES LAST – $41

The design-forward approach she’s referring to is the limited-edition packaging created in collaboration with acclaimed artist Lucy Kirk. The classic white bottle has been “transformed into a bright, optimism-filled piece of vanity decor meant to do more than simply look good on a shelf,” Sandburg says. “We selected UV Daily for this initiative because by wrapping this daily essential in a vibrant design, we’re providing a visual reminder on the vanity to reinforce daily use of sunscreen.”

We’ve loved this cult-favorite formula for years, along with thousands of other fans, because of its lightweight texture, hydrating finish and broad-spectrum, hybrid SPF 40 protection via zinc oxide and octinoxate. Infused with hyaluronic acid, it’s a great option for those with dry, dehydrated and/or mature skin—dermatologists regularly recommend it.

Stéphane Bérubé steps into top role at L’Oréal Canada

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Stéphane Bérubé has been appointed as President and Chief Executive Officer of the L’Oréal Group’s Canadian subsidiary. Mr. Bérubé is the first Canadian national to lead the organization in Canada.

He succeeds An Verhulst-Santoswho, after an outstanding five-year mandate in Montreal, is appointed non-executive Chairwoman of L’Oréal Brazil.

Stéphane Bérubé has built a career of more than twenty years within the L’Oréal Group, both in Canada and internationally. Having started in 2002 as Brand Director for Maybelline New York Canada, he subsequently held key strategic positions, notably as General Manager of L’Oréal Paris in Canada, before being appointed Chief Marketing Officer (CMO) of the Canadian subsidiary in 2014. After a successful tenure as CMO for Western Europe, he returned to Canada in 2019 to lead the Consumer Products Division.

Under his leadership, the division achieved outstanding sales growth of nearly 50%, while rapidly accelerating e-commerce and data-driven innovation. His deep understanding of the Canadian market, combined with his international expertise, make him the natural choice to lead L’Oréal Canada into its next era of omni-channel excellence,” said the company in a release.

To ensure a seamless transition of responsibilities, An Verhulst-Santos and Stéphane Bérubé worked through a handover period from April to June 2026. Mr. Bérubé will officially assume his duties as President and Chief Executive Officer on June 1, 2026.

This leadership transition also marks the return of Stéphanie Binette to Canada, where she succeeds Mr. Bérubé as head of the Consumer Products Division following a successful career in the United States.

Established in 1958, the Canadian subsidiary of the L’Oréal Group includes a head office, a plant, and a distribution center in Montreal, a sales office in Toronto, subsidiaries ModiFace and SalonCentric, and employs more than 2,000 people of over 80 different nationalities.

How to Find Comfortable & Flattering Pants for an Active Job — Inside Out Style

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You’d think finding a pair of comfortable pants would be straightforward. Something you can move in, bend in, sit on the floor in… and still feel like yourself in. But if you’ve ever stood in a fitting room wondering why everything either feels good or looks good – but never both – you’ll know it’s not that simple.

Especially when your job demands practicality. When your clothes need to work as hard as you do. And when you don’t want to spend a fortune on pieces that might end up with marker stains or wear and tear by the end of the week.

Why Trousers Are the Hardest Thing to Shop For (And What to Actually Do About It)

I have stood in a change room, stared at myself in the harsh fluorescent light, and tried on what felt like every pair of trousers in existence. The number I’ve brought home compared to the number I’ve tried on? A very small percentage. And I am a professional image consultant. If it’s hard for me, it is absolutely not your fault that it’s hard for you.

I once shopped with a client, and we literally tried on 30 pairs of trousers before we found one whose fit was good enough that, with a small alteration to the waistband, they were worth purchasing.

Trousers are genuinely the most difficult garment to fit on a woman’s body. Not because there’s something wrong with your body, but because there are more fit points in a pair of trousers than in almost any other garment. Waist, hips, thighs, rise, inseam, seat, and they all need to work together at the same time. Ready-to-wear is made to average measurements that don’t correspond to any actual human body, so of course, you’re struggling. The trousers are the problem. Not you.

1. Fit the Largest Area First

Here’s the rule that will save you enormous amounts of frustration: fit the widest part of your body, and alter the rest.

If your hips and thighs are where trousers tend to be snug, buy for your hips and thighs, then take the waist in.

If, like me, it’s the other way around, buy for your waist and have the hips and thighs taken in.

A small alteration can transform an off-the-rack pair into something that actually works. Don’t dismiss a pair just because one measurement is off, because that’s what tailors are for.

Here’s a quick guide on alterations for your body shape.

2. Fabric Is Doing More Work Than You Think

This is the bit most people skip, and it explains a lot of wardrobe disappointments. The fabric determines how the trousers behave on your body, how long they hold their shape, and whether they end up bagging out at the knees after three wears.

Here’s a simple rule on stretch content: 1 to 2% elastane gives you comfort and ease of movement without the fabric stretching out of shape. Once you go to 5 or 10% elastane, you’re in territory where things go saggy and baggy very quickly, and that’s the opposite of flattering, especially if you have a belly or a flatter seat.

Fabrics with stretch make them more comfortable for an active jobFine wool and fine crepe are beautifully flattering, but they’re not built for a physical job. Bengaline (a fabric with a gentle stretch and a slightly ribbed texture) sits in a more interesting middle ground. It has some give, it’s more hardwearing than fine wool, and it holds its shape reasonably well. Some people love it, some don’t, but it’s worth trying.

A looser fit style, wide legs, or with a pleat at the front, will make the trousers more comfortable than ones that are skin tight, even if the fabric has no stretch in it.

How to Find Comfortable & Flattering Pants for an Active Job3. Your Own Wardrobe Is Your Best Research Lab

Go to your wardrobe right now and pull out every pair of trousers you’ve ever felt genuinely good in. Check the care label. Write down the fibre content. Now do the same for every pair that went baggy, saggy, or clingy within a few wears. That list of fabrics to avoid is just as valuable as the list of fabrics to seek out, because your body is already telling you what works.

Make a note of the great fibre contents on your phone so you always have it with you and can compare to any pair you’re considering purchasing.  That way, you know before you get them home whether the fabric has a chance of standing up to your needs and looking good while it does.

4. Colour Does Practical Work Too

If you work in a physical or messy environment, darker neutrals are your friend. A navy or charcoal trouser will absorb a marker stain with considerably more grace than a light khaki.  Any medium to darker neutral will be more receding and less obvious, giving you maximum versatility, particularly if it’s in your colour palette, which means you can easily mix and match it with all your tops.

This isn’t just aesthetics, it’s genuinely functional dressing. And for stains that do make it through, laundry products designed for ink and marker are worth having in the cupboard, because a wash-and-wear fabric you can actually treat is worth infinitely more than a beautiful fabric you can’t.

Why not consider trousers with a slight pattern (like this subtle check), as there is already a difference in colours, so a small stain will be less noticeable than on a solid coloured fabric.

How to Find Comfortable & Flattering Pants for an Active Job5. When You Find a Brand That Fits, Remember It

Every brand works from a pattern block, a kind of template that determines how its garments are shaped. When a brand’s block aligns with your proportions, their trousers will consistently fit you better than others. When you find that brand, it is genuinely worth noting it down, because that knowledge will save you hours of change-room suffering in the future.  Sadly, sometimes their block changes and suddenly nothing fits correctly. Don’t take this as a personal failing; instead, keep on trying lots of different retailers til you find something that fits well, or if all else fails, find a dressmaker or tailor who can make you trousers to your exact measurements and specifications.

Shopping for trousers is one of those activities where the effort rarely feels proportional to the result. But knowing what you’re looking for, in terms of fabric, fit priority, and colour logic, means you can walk in with a strategy rather than just hope. And that makes the whole thing just a little less maddening.

Related Reading

What’s Your Style Overwhelm Type?

How Can I Make My Current Wardrobe More Stylish? One of the most Googled Style Questions

How to Stop Buying Clothes You Never Wear (Without Guilt or Guesswork)

What You Need to Know About Pants and Why They Fit So Bad

How to Find Comfortable & Flattering Pants for an Active Job

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