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Stripes Beauty broadens retail reach with Ulta Beauty debut amid Gen X spending momentum

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Stripes Beauty broadens retail reach with Ulta Beauty debut amid Gen X spending momentum

Following its January launch, Stripes Beauty now has national reach through Ulta Beauty’s online channel and a curated in-store presence tied to the retailer’s expanding wellness strategy. Products have debuted in select Wellness by Ulta Beauty locations, a concept designed to bring supplements, intimate care and topical solutions together in one retail environment.

“Launching Stripes at Ulta Beauty is a huge milestone for us because it represents expanded access to solutions for midlife wellness that have been overlooked for far too long,” Cara Kamenev, Stripes Beauty Global Brand President and CEO, told CosmeticsDesign. “We created Stripes to meet women where they are – not in a niche corner of the internet, but on the same shelves as every other major beauty and wellness category.”

The assortment includes the brand’s body care, intimate wellness and ingestible products, reflecting Stripes’ full-body approach to menopause-related needs.

Retail strategy resonating with Gen X consumer power

Industry data suggests the timing of the Ulta Beauty partnership aligns with broader shifts in category demand among Gen X consumers. According to a recent analysis from NielsenIQ (NIQ), Gen X shoppers will account for roughly one-quarter of total beauty spend in 2025, and their expenditure is projected to grow by about $80 billion over the next five years.

“In 2025, Gen X will spend an estimated $15.2 trillion … and remain the highest-spending generation in the next decade,” Tara James Taylor, Global SVP, Beauty Vertical at NIQ, told CosmeticsDesign US in August 2025, citing data from World Data Lab.

Gen X, now largely “midlife” in their forties and fifties, prioritizes products that balance benefits with simplicity, legacy with innovation, and “luxury with accessibility,” Taylor noted.

“For manufacturers and suppliers, understanding Gen X’s values and spending patterns is increasingly critical as they shape category growth,” she added, referencing NIQ’s findings.

Building on specialty and investment momentum

The Ulta Beauty rollout follows Stripes Beauty’s earlier entry into specialty retail through Credo, where the brand was positioned as the retailer’s first menopause-focused line. That launch signaled early interest from clean and prestige retailers in dedicating shelf space to midlife consumers.

At the same time, the company has been scaling its operations and distribution with backing from L Catterton, which formed a strategic partnership with the brand alongside founder Naomi Watts.

The brand’s progressive success can be viewed as an indicator that menopause and healthy aging are moving from emerging concepts toward structured categories with long-term growth potential, a sentiment echoed by Kamenev.

“This launch is about normalizing the conversation around midlife and making high-quality, clinically-backed products available to women everywhere,” she said. “Seeing Stripes on Ulta Beauty’s shelves is incredibly meaningful because it signals that midlife deserves the same design, visibility, and retail presence as any other stage of life.”

Evolving omnichannel shopping and category innovation

NIQ’s research also points to Gen X’s omnichannel shopping habits, with significant spending occurring both online and in physical retail. “They aren’t just choosing between online and offline – they’re seamlessly moving between platforms,” Taylor said, a dynamic that could reinforce the value of Stripes’ dual presence on ulta.com and in stores.

“We’ve always believed these solutions should be easy to find, beautifully designed, and treated as essential – not hidden,” Kamenev said. “This launch is about bringing midlife further into the heart of traditional retail and igniting real cultural change for years to come.”

How Stress Shows Up on Your Skin (and How Rituals Help Calm It) – 100% PURE

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How Stress Shows Up on Your Skin (and How Rituals Help Calm It) – 100% PURE

Introduction

Stress is unavoidable. It shows up in deadlines, disrupted sleep, emotional load, and the constant mental juggling of everyday life. While stress is often discussed as something we feel internally, its effects are frequently visible on the skin.

Sudden breakouts, increased sensitivity, dullness, and flare-ups that seem to come out of nowhere are often linked to periods of heightened stress. Even when products and routines stay the same, the skin can begin to behave differently.

This happens because the skin is not separate from the rest of the body. It responds to internal signals, emotional states, and nervous system activity. When stress is high, the skin reflects that imbalance through inflammation, disrupted barrier function, and slower recovery.

Understanding how stress affects the skin is the first step toward supporting it more effectively. Rather than reacting with stronger products or constant routine changes, learning how to calm the stress response can help restore balance from the inside out.

How Stress Impacts Skin Physiology

Stress triggers the release of cortisol, a hormone designed to help the body respond to perceived threats. While cortisol plays an important role in short-term survival, prolonged elevation can disrupt the skin’s natural balance.

High cortisol levels increase inflammation throughout the body, including in the skin. This inflammation can weaken the skin barrier, making it more prone to sensitivity, redness, and moisture loss. When the barrier is compromised, the skin becomes less effective at protecting itself and retaining hydration.

Stress also affects oil production. In some cases, increased cortisol can stimulate excess sebum, leading to stress-related breakouts. In others, dehydration and dullness become more noticeable as the skin struggles to maintain equilibrium.

Over time, chronic stress can slow the skin’s ability to repair itself. Healing takes longer, irritation lingers, and the overall complexion may appear tired or uneven. These changes are not random. They are physiological responses to prolonged internal strain.

Why Skin Struggles During High-Stress Periods

During stressful periods, skincare routines often become inconsistent. Cleansing may be rushed, products skipped, or steps layered without intention. This disruption alone can make it harder for the skin to stay balanced.

Stress also increases skin reactivity. Ingredients that were once well tolerated may suddenly sting or cause redness. This heightened sensitivity is a sign that the barrier is under strain and less capable of buffering external stimuli.

Recovery slows as well. Breakouts take longer to fade. Dry patches linger. Skin does not bounce back as quickly as it normally would. When the body is focused on managing stress, fewer resources are available for repair at the skin level.

These changes are not a failure of the routine or the skin. They are signals that the skin needs more support, not more stimulation.

How Rituals Help Interrupt the Stress Cycle

Stress creates a feedback loop. The body feels overwhelmed, cortisol rises, inflammation increases, and the skin becomes reactive. When the skin looks or feels worse, stress often increases even more.

Rituals help interrupt that cycle.

Repetition sends a calming signal to the nervous system. Performing the same gentle steps each evening creates predictability, which helps the body shift out of high alert mode. Over time, this consistency supports both emotional regulation and skin balance.

Gentle touch matters as well. Slow, intentional application encourages relaxation and improves circulation. This physical signal tells the body it is safe to slow down, which can reduce stress-related inflammation at the skin level.

Scent plays a role too. Certain aromas are closely linked to relaxation and comfort. Incorporating calming scents into skincare routines helps reinforce the transition from stimulation to rest. When the nervous system calms, the skin often follows.

Rituals do not remove stress entirely, but they create a pause. That pause gives the skin space to recover rather than constantly react.

A Stress-Soothing Evening Ritual

An evening ritual focused on calm and comfort supports both skin repair and nervous system regulation. The goal is not intensity, but reassurance.

Cleanse
Begin by resetting the skin without stripping it. The Rose Water Gentle Cleanser removes buildup gently while maintaining hydration. This step helps the skin feel clean yet supported, which is essential during stressful periods.

Tone
After cleansing, apply the Lavender Niacinamide Pore Minimizer Toner to calm and rebalance stressed skin. Niacinamide supports barrier repair, while lavender helps soothe visible irritation. Pressing the product into the skin with warm hands can enhance the calming effect.

Moisturize
Follow with the Rose Water Hydrating Milk to restore comfort and hydration. Its lightweight texture delivers moisture without heaviness, helping the skin feel cushioned and calm as it transitions into rest.

Body Care
Complete the ritual with body care that supports relaxation. Using the French Lavender Shower Gel in a warm shower helps relax muscles and ease tension. This full body calm supports skin repair indirectly by lowering overall stress levels.

This ritual is not about perfection. It is about consistency and care.

Conclusion

Calm skin begins with calm habits.

Stress will always be part of life, but how the skin is supported during stressful periods makes a difference. When routines focus on gentleness, repetition, and comfort, the skin is better equipped to withstand internal and external pressure.

Rituals create space. Space to breathe, recover, and reset. Over time, these small moments of care help restore balance and resilience, allowing the skin to reflect a calmer internal state.

Supporting the skin during stress is not about doing more. It is about doing what helps the body feel safe enough to heal.

FAQ: Stress and Skin Health

Can stress really cause skin issues?

Yes. Stress can directly affect the skin through hormonal changes, particularly increased cortisol levels. Elevated cortisol can trigger inflammation, disrupt the skin barrier, and influence oil production. This can lead to breakouts, redness, sensitivity, and dullness, even when skincare products and routines remain unchanged.

How long does stress-related skin take to recover?

Recovery time varies depending on the intensity and duration of stress, as well as how consistently the skin is supported. Mild stress-related changes may improve within a couple of weeks once stress levels decrease and gentle routines are maintained. More prolonged stress can take longer, but consistent care focused on barrier support and calm can gradually restore balance.

Should I change my routine during stressful times?

Yes, simplifying your routine during stressful periods is often helpful. Focusing on gentle cleansing, calming treatments, and reliable hydration allows the skin barrier to recover without additional stimulation. Avoid introducing new or aggressive products when stress levels are high, as the skin may be more reactive during this time.

Augustinus Bader Pop-Up at Nordstrom NYC: What to Expect

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Augustinus Bader Pop-Up at Nordstrom NYC: What to Expect

Winter skin care can feel like a slog, but this month brings a reason to enjoy it. Happening now through February 17, celeb-loved luxury skin-care brand Augustinus Bader has teamed up with Nordstrom for an immersive pop-up at the retailer’s NYC flagship, turning cold-weather maintenance into a reason to treat yourself.

The activation blends education, treatments and hands-on moments centered around the brand’s hero products—including The Rich Cream, The Vitamin C Serum and The Face Cream Mask—alongside curated experiences tied to its collaboration with Victoria Beckham Beauty.

Guests can expect express facials, skin analysis stations and expert-led masterclasses to demystify the science behind Augustinus Bader’s high-performance formulas and pinpoint the best products for their skin type. If you’re new to the science, one thing to know about the brand is that its products use TFC8, a proprietary blend of amino acids, vitamins and synthesized molecules that support the skin’s natural repair and renewal processes by helping create the conditions skin cells need to function efficiently.

Courtesy of Nordstrom

The first week of February (February 1–7) kicks off with curated events, including a VIP masterclass hosted by celebrity esthetician Lord Gavin and Nordstrom’s National Beauty Director Autumn West. That programming flows directly into Victoria Beckham Beauty moments, from consultations at a custom beauty bar to shopping the editor- and celebrity-approved lineup. Mid-month (February 12–14), the collaboration takes center stage again with makeovers and blowouts.

The weekly activations are available for everyone, but you can bet classes will fill up fast. If you’re in the NYC area, head to Nordstrom’s flagship store to learn more about each experience. Even if you’re dropping in to stock up on your favorite Augustinus Bader product, you won’t be sorry. During the last week, you can even snag a mini tote with custom monogramming with your purchase.

Edgewell Sells Feminine Care Business to Essity for US$340m

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Edgewell Sells Feminine Care Business to Essity for US0m

THE WHAT? Edgewell Personal Care has completed the sale of its Feminine Care business to Swedish health and hygiene group Essity in a US$340 million transaction.

THE DETAILS Following the sale, Edgewell plans to use the net proceeds primarily to strengthen its balance sheet and pay down its U.S. revolving credit facility, while continuing to invest in the long-term growth of its core categories.

The divestment is part of Edgewell’s broader portfolio transformation, sharpening its focus on shave, sun and skin care, and grooming brands. The company will work with Essity under a transition services agreement covering areas such as IT, operations, quality assurance and supply chain for at least one year to ensure continuity for employees, customers and consumers. Pro forma financial information reflecting the business as a discontinued operation will be disclosed in upcoming regulatory filings and earnings updates.

THE WHY? By exiting the Feminine Care category, Edgewell is simplifying its portfolio and reallocating capital toward higher-priority core businesses, improving financial flexibility and positioning the company for more focused, sustainable growth.

Source: PR Newswire

Coupling up (continued) – DisneyRollerGirl

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Coupling up (continued) – DisneyRollerGirl

Your Skin Reset Before & After – 100% PURE

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Your Skin Reset Before & After – 100% PURE

Introduction

We’re taught to see skin transformation as a dramatic reveal, a clear “before” filled with flaws, followed by an effortless, glowing “after.” But real change doesn’t announce itself that loudly. It happens quietly, in the moments you stop bracing for irritation, in mornings when your skin feels calm instead of unpredictable, in the relief of no longer second-guessing every product you touch.

True transformation starts beneath the surface. Before radiance, there is balance. Before glow, there is comfort. And before visible results, there is a deeper shift: the confidence that comes from knowing your skin is supported, not constantly corrected.

When you reframe before and after this way, skincare becomes less about chasing perfection and more about building trust.

What Real Skin Transformation Looks Like

One of the clearest signs of real progress is a reduction in reactive moments. Skin that once responded quickly to stress, weather changes, or new products begins to stay calm more often.

This doesn’t mean sensitivity disappears entirely, it means your skin’s threshold improves. Flare-ups become less frequent, recovery is faster, and small disruptions no longer derail weeks of progress.

Balanced skin doesn’t demand attention. Tightness fades. Overproduction of oil begins to normalize. Dry patches soften. Comfort becomes the default rather than the exception.

This balance is often felt long before it’s seen. You wake up without rushing to “fix” your skin. Makeup sits better. Bare skin feels acceptable and eventually, enjoyable.

Perhaps the most transformative change is trust. You stop switching products every few weeks. You stop reacting to every minor change. You follow your routine with confidence, knowing that consistency—not constant adjustment—is what supports skin health.

This trust allows your skin the time it needs to adapt, repair, and strengthen.

Why Consistency Creates Change

Skin Adapts to Reliability

Skin thrives on predictability. When exposed to the same supportive ingredients daily, it learns what to expect. This reliability allows skin to focus energy on repair rather than defense.

Inconsistent routines keep skin in a reactive state, constantly adjusting to new inputs. Consistency signals safety—and safety is where healing begins.

Barrier Repair Happens Over Time

Your skin barrier is not repaired overnight. Strengthening it requires repeated reinforcement through gentle cleansing, adequate hydration, and supportive treatments.

With consistent care, the barrier becomes more resilient. Moisture is retained more effectively, irritants are kept out, and skin’s overall tolerance improves. This is one of the most important benefits of consistent skincare, even though it’s often invisible at first.

Reduced Need to Overcorrect

When skin is cared for consistently, the urge to “fix” every issue fades. You no longer need aggressive treatments or frequent product swaps. Instead, maintenance becomes the goal.

This reduction in overcorrection allows skin to remain stable—and stability is what leads to visible improvement over time.

The Routine Behind the Transformation

100% Pure approaches skincare with the belief that purity, nourishment, and consistency work together to support the skin’s natural processes. Rather than overwhelming the skin with excess steps or intensity, the focus is on gentle, effective rituals that can be repeated daily—building trust between you and your routine over time.

Cleanse: Build a Calm, Reliable Foundation

Argan Oil Creamy Cleanser

Cleansing sets the tone for everything that follows. A gentle, non-stripping cleanser helps preserve the skin barrier while removing impurities from the day. The Argan Oil Creamy Cleanser provides nourishment as it cleanses, leaving skin soft and comfortable rather than tight.

How to use it: Massage a small amount onto damp skin morning and evening, using light circular motions. Rinse with lukewarm water and pat dry. This consistent, gentle cleansing helps skin start and end each day supported rather than stressed.

Over time, this daily reliability reduces baseline dryness and sensitivity, creating the foundation for transformation.

Treat: Support Firmness and Resilience Consistently

Mushroom Peptides Firming Serum

Treatment products work best when used regularly, not sporadically. Mushroom Peptides Firming Serum supports skin resilience by delivering peptides and mushroom-derived ingredients that encourage firmness and strength.

How to use it: Apply one to two pumps to clean, slightly damp skin, gently pressing it into the face and neck. Use morning and evening before moisturizing to help the skin absorb the treatment more effectively.

With daily use, it becomes part of the skin’s rhythm. Instead of expecting immediate lifting or dramatic change, the focus is on gradual improvement—skin that feels more resilient, bounces back faster, and appears smoother over time.

Moisturize: Reinforce Hydration and Barrier Health Daily

Mushroom Peptide Moisturizer

Moisturizing is not just about hydration, it’s about sealing in care. Mushroom Peptide Moisturizer reinforces the work done by cleansing and treating, helping maintain moisture balance throughout the day.

How to use it: Smooth an even layer over the face and neck after serum application, morning and night. Use gentle upward motions to support absorption and comfort.

With consistent use, skin becomes better at retaining hydration on its own. Dryness decreases, texture improves, and skin feels protected rather than dependent.

Weekly Brightening: Maintain Clarity Without Disruption

Vitamin C Glow Max Bright Mask

Transformation doesn’t require daily intensity. Weekly treatments offer targeted support without overwhelming the skin. Vitamin C Glow Max Bright Mask helps maintain clarity and radiance while respecting the skin’s balance.

How to use it: Apply a generous layer to clean skin once a week, avoiding the eye area. Leave on for the recommended time, then rinse thoroughly. Follow with your regular serum and moisturizer to restore hydration.

Used consistently, this step enhances glow while allowing the daily routine to remain calm and uninterrupted.

How Confidence Changes With Consistent Care

As your routine proves itself over time, doubt begins to fade. You stop questioning whether you’re doing “enough” or using the “right” products, and the constant urge to adjust or fix every small change quiets. Confidence replaces urgency, allowing you to approach skincare with patience rather than pressure.

Consistency also builds familiarity. Through repetition and observation, you begin to understand what your skin needs and just as importantly, when it needs rest. Decisions become intuitive instead of reactive, guided by trust rather than trend or impulse. This steady, informed relationship is a clear sign of genuine skincare routine confidence and one of the most lasting results of consistent care.

Conclusion

Skin transformation is not a destination you arrive at, it’s a relationship you maintain over time. The “after” is not a single moment or a static image, but an ongoing experience shaped by comfort, balance, and trust in your routine. As your skin becomes more familiar and predictable, confidence replaces urgency, and care feels less like correction and more like support.

When skincare becomes ritual and consistency becomes habit, the focus shifts away from perfection and toward resilience. Skin learns to adapt, recover, and strengthen in its own time. This steady resilience built through patience and repeated care is what makes transformation meaningful and lasting, allowing results to evolve naturally rather than fade.

FAQ

When should I expect to see transformation?
Internal improvements like better comfort, balance, and reduced reactivity often begin within a few weeks of consistent care, even if they aren’t immediately visible. More noticeable changes typically develop over one to three months as the skin completes natural renewal cycles and strengthens its barrier. Progress is gradual, but each week of consistency builds toward more stable, lasting results.

Is subtle change still progress?
Yes. Subtle changes such as fewer reactive days, smoother texture, and improved comfort are often the earliest and most meaningful signs of transformation. These shifts indicate that your skin is becoming more resilient and balanced, creating the foundation for visible improvements over time—even if the change doesn’t feel dramatic at first.

How do I maintain results long term?

Long-term results come from maintaining a routine that supports your skin rather than constantly challenging it. Stay consistent with products that work for you, avoid frequent changes, and make adjustments gradually as your skin’s needs evolve. Treating skincare as an ongoing practice helps preserve balance, confidence, and resilience.

16 Best Salicylic Acid Cleansers To Introduce To Your Routine

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16 Best Salicylic Acid Cleansers To Introduce To Your Routine

FAQs:

What is salicylic acid?

Let’s start with the basics. “Salicylic acid is a beta-hydroxy (BHA) exfoliating acid often found in products targeting acne thanks to its unique blend of anti-bacterial, decongestive and anti-inflammatory properties,” explains Jennifer Rock, CEO and founder of Skingredients and The Skin Nerd. “As a BHA, it has the ability to penetrate deep into the pores and dissolve the sebum and dead skin cells that combine to form breakouts.”

Interestingly, the ingredient “can be made synthetically, but originally was derived from willow bark and is actually a precursor to aspirin,” adds Dr Cristina Psomadakis, dermatologist and Klira ambassador.

What else can salicylic acid treat other than acne?

While salicylic acid is certainly a popular ingredient in spot and acne treatments, there are plenty of other ways that it can also benefit the skin. “Salicylic acid essentially reduces the skin’s oil production,” explains Dr Alexis Granite, CeraVe consultant dermatologist — so, it’s basically just a great choice in general for oily or combination skin types.

Essentially, if you experience any kind of blackheads, whiteheads, or pimples, salicylic acid is the kind of exfoliating ingredient that’ll help unclog your pores of any impurities. By removing dead skin cells through exfoliation, it reveals smoother and more even skin underneath — while also helping to reduce the appearance of fine lines and wrinkles, and fade dark spots and scars.

Not just for the face, salicylic acid is also commonly used in body washes and lotions to help treat common skin conditions like keratosis pilaris, and soothe and prevent ingrown hairs.

Do dermatologists recommend salicylic acid cleanser?

Yes, provided you have oily, acne- or congestion-prone skin. “I am a huge fan of them,” says Dr Mahto. “If you have blackheads (open comedones) or whiteheads, a salicylic acid cleanser should be your first line of defence. It can also be helpful for some dry skin conditions; however, those with sensitive or rosacea-prone skin should avoid it.”

Whatever your skin type, it’s important to steer clear of formulas loaded with drying alcohols. As salicylic acid can already be drying, pairing it with a stripping base may do more harm than good, compromising the skin barrier and leading to further irritation.

Is it okay to use a salicylic acid cleanser every day?

As with most active ingredients, it really depends on your skin type and how it reacts. Definitely start incorporating it very slowly — perhaps even patch testing before applying it to your face —before building it up or toning it down depending on how your skin responds. But generally, most people find that their skin ends up benefitting from daily use of a salicylic acid face wash.

In terms of when exactly you should us it during the day, Dr Kemi Fabusiwa explains that you can use the cleanser at night or in the morning for different benefits. “Using it in the morning can help to remove excess oil and impurities accumulated overnight, while using it before bed can help to cleanse the skin and remove makeup, dirt, and pollutants from the day.”

Is 1% or 2% salicylic acid better?

Again, it really depends on your skin type. If you’ve got more dry or sensitive skin, Dr Kemi recommends opting for lower concentrations of 0.5-1% to avoid any irritation. But most skin types will be able to tolerate closer to 2% — and this kind of higher concentration will be more effective at penetrating the pores.

Can you use salicylic acid in pregnancy?

The data shows that low concentrations of salicylic acid found in over-the-counter skincare (at up to 2 per cent strength) is likely safe in pregnancy, advises Dr Mahto. It’s probably best to avoid higher concentrations, however if you’re working with an expert, it’s up to you to make a personal choice. “For acne and congestion, 2% strength is usually the sweet spot anyway,” says Dr Mahto. “It is strong enough to be effective but generally well tolerated too.”

What are the benefits of using a cleanser with salicylic acid over another skincare product?

So, why should you use a cleanser with salicylic acid over something else like a serum? As Dr Alexis points out, the ingredient “should be used as preventative as well as targeted,” meaning a regular cleanse with salicylic can be just the ticket.

“Salicylic acid is best used in a wash-off product such as a cleanser as time spent in contact with skin is shorter and easily controlled by the user, reducing the risk of irritation,” adds Jennifer.

Are there any potential side effects that could come from using a salicylic cleanser?

The main one? Dryness. “Salicylic acid can be drying, so if you have naturally drier or more mature skin, this is not the best acid ingredient for you. If your skin is very sensitive or inflamed, salicylic acid can aggravate the situation, so it should be avoided in people with eczema or rosacea,” says Dr Cristina.

The number one thing to remember when using salicylic acid (or any acids or retinol) however, is that they can make your skin more sensitive to the sun, meaning you should always wear an SPF daily (after any face toners, serums and moisturisers), come rain or shine, whether you’re inside or out.

Cutting Sugar Won’t Kill Your Sweet Tooth. Try This Instead

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Cutting Sugar Won’t Kill Your Sweet Tooth. Try This Instead

If you have ever tried to “quit” sugar, you are likely familiar with the logic behind it: If you stop eating sweet things, you will stop craving them. This is a cornerstone of many diet trends and wellness hacks: The idea is that sugar is addictive, and by going cold turkey, you can essentially biohack your taste buds, reset your palate, and eliminate your sweet tooth for good.

As a registered dietitian, I hear this theory constantly. Clients often tell me they are terrified that one cookie will spiral into a sugar bender. Some people I’ve worked with have even been told that sugar is as addictive as cocaine—a claim rooted in studies conducted on rats, which may not fully translate to human behavior.

But a fascinating new study published recently challenges this narrative entirely. It suggests that our preference for sweetness is far more stable—and less hackable—than we thought.

What the science actually says about cutting sugar

The study, published in the American Journal of Clinical Nutrition in 2025 and known as “The Sweet Tooth Trial,” was a robust randomized controlled trial (the gold standard of research) conducted over six months. Researchers divided 180 adults into three groups, assigning each a specific level of sweet taste exposure: low, regular, and high.

The participants followed these diets for half a year, and the researchers measured everything from their “sweet taste liking” (how much they preferred sweet flavors) to their body weight and overall health markers over time.

The hypothesis? That the people eating the low-sugar diet would lose their taste for sweets, while those in the high-sugar group would start craving sweeter and sweeter foods.

The reality? Nothing changed.

After six months, the researchers found no difference in “sweet taste liking” between the groups. The people who restricted sweet tastes didn’t start disliking sugar, and the people who ate a high-sweetness diet didn’t develop a heightened preference for it. Further, there were no significant changes in body composition or health markers like insulin sensitivity purely based on sweet taste exposure.

This aligns with a recent review published in the British Journal of Nutritionwhich analyzed multiple studies and concluded that exposure to sweetness doesn’t drive a sweet tooth. While we have long been told that eating sugar makes you want more sugar, the empirical data just doesn’t back that up.

Why it might feel like cutting sugar works

This might be confusing, especially if you have personally tried cutting out sweets and felt your cravings diminish. I have experienced this myself, and I have seen clients go through it too. If the science says our preference for sweetness is stable, why does cutting it out often feel like a magic fix, at least temporarily?

Upcycled orange oil shows promise in cost-effective hand sanitizers

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Upcycled orange oil shows promise in cost-effective hand sanitizers

The researchers, who received no external funding for the study, examined whether essential oil extracted from Citrus sinensis orange peel waste could be used to formulate effective and consumer-accepted antibacterial hand gels.

In addition to laboratory testing, the study included a large-scale sensory evaluation to assess real-world user response.

Strong antibacterial performance from orange peel essential oil

The study authors reported that the essential oil extracted from orange peel waste showed high antibacterial activity in laboratory testing. Chemical analysis found that the oil contained 96.5% limonene, a compound widely used in fragrance and cleaning applications.

“The pure orange essential oil exhibited strong inhibition against Escherichia coli and Staphylococcus aureuswith inhibition zones of 25.9 mm and 23.62 mm, respectively,” the researchers wrote.

According to the study, this level of performance places the oil in the highest effectiveness category for citrus-derived essential oils. The authors noted that limonene was the primary driver of antibacterial activity, supported by smaller amounts of other naturally occurring compounds.

Formulated hand gels show lower efficacy but high usability

Researchers further examined how the essential oil performed once incorporated into finished hand gel formulations. Two alcohol-based gels containing 60% ethanol were developed and evaluated.

“Although the gels showed reduced antibacterial activity due to limited diffusion of active compounds in the gel matrix, they retained antiseptic properties suitable for topical use,” the researchers reported.

While the antibacterial effect was lower than that of the pure oil, the authors described this result as typical for gel-based systems.

Sensory testing highlights consumer preference

To assess how the gels would be received by consumers, the researchers conducted a sensory evaluation with 770 participants. The results showed strong overall acceptance, particularly for one formulation.

“GSA achieved 99% overall acceptability and superior scores in appearance, spreadability, absorption, and smell,” the researchers wrote.

Appearance and spreadability were the main factors separating the two prototypes, while color was not a meaningful differentiator. The study also found broad openness to switching away from conventional products.

“Overall, 93% of respondents are willing to use either GSA or GSB as a daily hygiene product over commercial ones,” the researchers reported.

Cost and sustainability considerations

In addition to performance and consumer response, the study addressed production economics. The researchers estimated that the gels could be produced for $1.27 to $1.45 per liter, which was noted to be well below typical commercial price ranges cited in the study.

“These results confirm that high-limonene orange peel essential oil can be effectively upcycled into sustainable, cost-competitive, and user-preferred alcohol-based hand sanitizers,” the researchers wrote.

Source: Cosmetics,2025, 12288. Doi: 10.3390/cosmetics12060288. “High-Limonene Orange Peel Essential Oil as a Natural Antibacterial Agent in Hand Sanitizer Gels.” Authors: Coronado, M.A., et al.

CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 Review

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CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 Review

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

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CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 Review: New CeraVe Suncare Collection

Finding a daily SPF that feels invisible on the skin and works well with makeup can be surprisingly tricky. The CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 promises high protection with a barely-there feel, so I’ve been putting it to the test as part of my everyday routine. This sunscreen is part of the new CeraVe suncare collection, which focuses on lightweight, skin-barrier-supporting sun protection for everyday use. Here’s what you need to know.

What Is CeraVe Invisible Hydrating Fluid SPF 50?

What is CeraVe Invisible Hydrating Fluid Sunscreen SPF 50?
What is CeraVe Invisible Hydrating Fluid Sunscreen SPF 50?

This is a broad-spectrum SPF 50 sunscreen designed for daily use, particularly for normal to dry skin. Like all CeraVe products, it focuses on supporting the skin barrier and is formulated with three essential ceramides to help maintain hydration while protecting the skin from UVA and UVB rays.

It’s designed to be lightweight, invisible on the skin and suitable for wearing under makeup, which, for me, is absolutely essential in a daily SPF. This is part of CeraVe’s new collection of suncare with this yellow-accented packaging.

Key Ingredients

One of the things I really like about this formula is that it combines serious sun protection with skin-barrier-friendly skincare ingredients, which makes it feel more like a daily moisturiser with SPF rather than a traditional sunscreen.

Three Essential Ceramides

Ceramides are naturally found in the skin and are crucial for maintaining a healthy barrier. They help lock in moisture and protect the skin from environmental stressors, which is especially important when wearing SPF every day. CeraVe is well known for its ceramide-focused formulations, and they’re a big reason why the brand works so well for sensitive and dry skin types.

Niacinamide

Niacinamide is a multitasking ingredient that helps soothe the skin, reduce water loss and support overall hydration. It’s also known for helping to balance oil production and calm redness, so it’s a great addition to an everyday SPF that you’ll be using consistently.

Glycerin & Humectants

The formula includes glycerin and other humectants to draw moisture into the skin. This is what gives the sunscreen that lightly hydrating, comfortable feel rather than a dry or tight finish.

Broad-Spectrum UV Filters

This sunscreen uses modern chemical UV filters (such as Ethylhexyl Triazone and Bis-ethylhexyloxyphenol Methoxyphenyl Triazine) to provide UVA and UVB protection with a lightweight, invisible finish—ideal for daily wear and layering under makeup.

My Review of CeraVe Invisible Hydrating Fluid Sunscreen SPF 50

My Review of CeraVe Invisible Hydrating Fluid Sunscreen SPF 50
My Review of CeraVe Invisible Hydrating Fluid Sunscreen SPF 50

I really like that this is a hybrid skincare-meets-sunscreen formula. You’re not just getting sun protection, but also ingredients that support hydration and the skin barrier, which makes it easier to use consistently (and consistency is what really matters with SPF).

Texture & Application

CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 Texture
CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 Texture

The texture is one of the standout features. This is a very fluid, lightweight sunscreen that feels more like a skincare serum than a traditional SPF. It melts into the skin effortlessly, spreads easily and absorbs quickly with no dragging or resistance.

Once applied, it leaves no visible trace – no white cast, no residue and no greasy sheen. It feels comfortable immediately and doesn’t leave that tell-tale “I’m wearing sunscreen” feeling on the skin.

Finish on the Skin

How CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 looks on my skin
How CeraVe Invisible Hydrating Fluid Sunscreen SPF 50 looks on my skin

The finish is natural and lightly hydrated, rather than shiny. My skin feels moisturised but not oily, which makes this particularly appealing for everyday wear. It gives a healthy, fresh look without crossing into greasy territory, and it doesn’t emphasise texture or dryness.

This is the kind of SPF you can apply generously without worrying about how your skin will look afterwards.

Under Makeup Performance

This sits beautifully under makeup. Foundation applies smoothly on top with no pilling, slipping or patchiness, even when layered with primer. It works well with both lightweight base products and fuller-coverage foundations, which makes it very versatile.

If you’re someone who skips SPF because it interferes with your makeup, this is a really good option to try.

Packaging & Ease of Use

The packaging is compact and practical, ideal for everyday use or travel. The dispenser is neat and controlled, making it easy to dispense the right amount without mess or waste. I also like how quick and fuss-free the application is — perfect for busy mornings.

Who Is It Best For?

This sunscreen is ideal if you’re looking for:

  • A lightweight, invisible SPF 50 for daily use
  • Something that works well under makeup
  • A formula that offers hydration without heaviness
  • Simple, no-nonsense skincare that fits easily into your routine

If you have very oily skin, you may prefer a more mattifying formula, but for normal to dry skin this is a strong everyday contender.

FAQs: CeraVe Invisible Hydrating Fluid Sunscreen SPF 50

Is the CeraVe Invisible Hydrating Fluid SPF 50 suitable for daily use?

Yes. This sunscreen is designed for everyday wear and has a lightweight, comfortable texture that makes it easy to use consistently. It feels more like skincare than a traditional sunscreen, which is ideal for daily application.

Does CeraVe Invisible Hydrating Fluid SPF 50 work well under makeup?

Yes, it sits very well under makeup. The fluid texture absorbs quickly, leaves no residue and doesn’t pill, making it a great base for foundation and other complexion products.

Is there niacinamide in this sunscreen?

Yes, the formula contains niacinamide. It appears mid-list in the ingredients, suggesting a supportive level that helps with skin barrier function and hydration rather than acting as a strong treatment ingredient.

Is this a mineral or chemical sunscreen?

This is a chemical sunscreen. It uses modern chemical UV filters to provide broad-spectrum UVA and UVB protection while maintaining a lightweight, invisible finish on the skin.

Will this sunscreen leave a white cast?

No. The formula applies clear and leaves no white cast, making it suitable for a wide range of skin tones.

Who is this sunscreen best for?

It’s particularly well suited to normal to dry skinor anyone looking for a hydrating SPF that feels light, comfortable and easy to wear every day. Those with very oily skin may prefer a more mattifying option.

Does it feel greasy on the skin?

No. While it offers hydration, the finish is natural rather than greasy. Skin feels comfortable and moisturised without excess shine.

Can sensitive skin use this sunscreen?

CeraVe formulas are generally well tolerated and focus on barrier support. However, as this is a chemical sunscreen and contains niacinamide, it’s always a good idea to patch test if you have very sensitive or reactive skin.

Final Thoughts

The CeraVe Invisible Hydrating Fluid SPF 50 is exactly the kind of sunscreen I like to keep within easy reach. It’s comfortable, easy to apply, genuinely invisible on the skin and works seamlessly with makeup. It doesn’t overcomplicate things, it just does what you want a daily SPF to do, without getting in the way.

If you’re searching for an SPF you’ll actually enjoy wearing every day, this one is well worth a look.

Where to buy it

The CeraVe Invisible Hydrating Fluid SPF 50 is £17.90 for 50ml and is available via the links below:

CeraVe Suncare Collection

The CeraVe Invisible Hydrating Fluid SPF 50 is part of Cerave’s new suncare range. This one is the hydrating formula most suited to normal to dry skin. There is also the CeraVe Invisible Dry Touch Fluid Sunscreen SPF 50 for normal to oily skin*, plus formulas for both face and body. You can check out the full collection here*.

If you are still looking for an easy to wear SPF product, check out:

For more Cerave reviews, check out all my Cerave blog posts.

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