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How To Create Feminine Personal Style With Power — Inside Out Style

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How To Create Feminine Personal Style With Power — Inside Out Style

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Forget everything you were told about “power dressing.” The world is changing, and so is the way women express confidence.

I grew up in the era (1980s) of the movie Working Girl, which, when Melanie Griffith’s character adopted a power suit, gave her the confidence to be seen as the boss.  There are good reasons suits are seen as powerful; it’s all to do with Yin and Yang and how we interpret different elements of design.  But with the relaxation of most business dress codes, there are ways to still exude power without wearing a power suit.

I’ve had clients tell me they dislike this Yang Classic dressing style because it doesn’t feel like them.  It feels too stiff, too formal and lacks femininity.   So finding their version of a power suit with subtle femininity is key to making them express their power whilst still feeling like themselves.

Now, feminine style is very Yin and is often associated with frills and ruffles, which don’t have the visual power you might want in the workplace.   So if you’ve ever wondered how to dress feminine without feeling frilly, you’re not alone. You don’t need huge shoulder pads and super sharp shoulders or stiff suits to look capable. Remote work, new gender norms, and a deeper desire for authenticity have shifted what confidence looks like. Today, power isn’t about dominating the room – it’s about being fully present in it.

We’ve long associated authority with masculine tailoring. Yet the rise of soft power dressing marks a quiet revolution. It redefines strength not through dominance, but through discernment. In this new chapter, feminine dressing no longer means bows and ruffles – it means balance. It’s about blending softness with structure and creating harmony between who you are and how you present yourself.

Here’s how to do it without losing sophistication or authenticity.How To Create Feminine Personal Style With Power — Inside Out Style

Redefine What “Feminine” Means to You

Feminine dressing doesn’t have to mean girlish. It doesn’t have to mean pink, lace, or delicate details either if these are not your taste.  There are many design elements of feminine style that you can select from in your outfits, depending on your preferences.

Start by identifying the elements that resonate with you. Maybe that’s curved silhouettes, fabrics that move with your body, or lighter, softer colours.

Feminine power dressing isn’t about performing femininity – it’s about embodying it.

Choose Fluid Fabrics Over Rigid Structure

Think movement instead of stiffness. Flowing fabrics such as silk, modal, viscose, and fine crepe convey ease and self-assurance. A softly draped blouse under a tailored blazer, or a wide-leg trouser that glides as you walk, speaks volumes without shouting.

These fabrics communicate approachability and presence – qualities that today’s leadership values far more than intimidation.

A satin blouse and a soft tailored pant suitEmbrace Curved Lines and Draped Shapes

Hard angles project control, but curves project confidence. Look for pieces with gentle shaping rather than sharp edges. Wrap tops, bias cuts, and softly gathered waists all create visual movement that feels natural and refined.

When your clothing follows your body’s lines rather than fighting them, you appear grounded and at ease. It’s the difference between looking powerful and feeling powerful.

Use Colour to Communicate Warmth and Assurance

Soft power isn’t beige. It’s warmth with intention. Choose colours that support your energy rather than drain it. Muted reds, soft blues, sage greens, and creamy neutrals express calm confidence, while deeper tones like mulberry, olive, or teal add quiet strength.

pastels work well with your grey work pants or skirts for a feminine lookColour has psychological weight. Warm hues draw others in, creating connection and trust. Cool tones convey thoughtfulness and calm authority. When chosen in harmony with your personal colouring, both send the right message – poised, self-aware, and capable.

Consider Your Prints

Curved prints are a way to express femininity, from florals to paisley, polka dots to butterflies, the choice is yours. Small-scale patterns – such as abstract prints, painterly dots, or subtle geometric repeats – soften your look while maintaining sophistication.

You may prefer a more dramatic or larger-scale version of a floral or polka-dot design; it has greater impact and conveys your confidence.

A bold floral blazer has the structure and the feminine edgeThese prints add texture and visual interest, inviting conversation.

Dress for Presence, Not Performance

True style confidence comes from congruence – when how you dress aligns with how you feel. That’s where real power lives.

The modern definition of power dressing isn’t about dominating a boardroom or mirroring masculinity. It’s about showing up in clothes that allow you to speak, move, and connect authentically.

Feminine strength is quiet, grounded, and impossible to ignore.

Build Your Soft Power Capsule

If you’re ready to put this into practice, start small. Try building a capsule around three pillars:

  1. Ease: fluid silhouettes and breathable fabrics that move with you.
  2. Warmth: colours that make you look alive and confident.
  3. Grace:  details that create harmony without fuss.

These choices form the foundation of your soft-power wardrobe: versatile, modern, and entirely your own.

You don’t have to choose between feminine and strong, or between soft and serious. True power lies in knowing yourself and expressing that truth with intention. Dressing intelligently in this new era means aligning your presence with your purpose – and discovering that softness and strength were never opposites to begin with.

If you’d like to explore how colour, shape, and style personality all work together to support your individuality, my 7 Steps to Style program will show you how to bring those elements into harmony – so every outfit feels like a confident reflection of who you are.

Recommended Reading

F is for Feminine

How Curved Lines Work

Dress Your Petite Frame with Confidence: Feminine Style Tips

How To Feel Feminine While Wearing Jeans

How to Style a Chambray Shirt in a Feminine Elegant Way

How to Create Personal Power in the Workplace

How To Create Feminine Personal Style With Power

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Scot Louie On His Styling Career, Skincare Routine, and More

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Scot Louie On His Styling Career, Skincare Routine, and More

Byrdie Boy

Byrdie Boy is our ongoing series expanding the conversation around men and beauty—on their own terms. We spotlight tastemakers with distinct points of view, following them through the routines, rituals, and product go-tos that shape how they show up every day. From skincare philosophies to grooming essentials to wellness practices, we dig into the details that make them who they are.

If I had the power to edit the dictionary definition of “tastemaker,” I’d swap out the current verbiage and simply put “Scot Louie.” The Brooklyn native and self-proclaimed “director of the divas” is the living embodiment of the word—shaping culture across fashion, food, and beauty. As a longtime wardrobe stylist, he’s worked with Hollywood heavy hitters like Kelly Rowland, Kehlani, and Keke Palmer. As a food connoisseur, he runs the viral platform DinnerPlus and authored the Simon & Schuster cookbook Tastemaker: Cooking with Spice, Style & Soul. And as a beloved creator, Louie has impacted hundreds of thousands with his relatable, witty style and beauty content, recently landing a coveted spot on the 2026 Sephora Squad. Amid the many demands of being a true multihyphenate, I caught up with Louie over Zoom for a candid, laughter-filled chat about his career, culture, and more.

His Earliest Beauty and Fashion Memories

“I was raised in Brooklyn by a single mother, and the beauty ritual was Saturdays at the salon. I sat in the corner, shuffling through hair books and magazines. My memories are everything from the salon to the barbershop to beauty and fashion magazines. All of those things really shaped my entry into fashion and media.”

His First Big Break in Fashion

“I started my career so young. I was 15, 16, cutting school to go on Craigslist and do little test shoots. That’s really where my foray into the game began. By the time I was 18—right on my 18th birthday—I did my first fitting with Lil’ Kim. She was my first celebrity client. I was like, ‘Okay, you’re doing a good job. You’ve landed someone who is still a household name to this day.’ That being my jumping-off point really let me know this is something I can do and take seriously.”

Scot Louie / Byrdie


His Philosophy on Wardrobe Styling

“For me, I work best with clients where it feels like a partnership. I’ve always joked that being a stylist is like babysitting insecurities. And in the true essence of it, that is exactly what it is. I’m dealing with the ‘I feel fat,’ ‘I don’t want to show my arms,’ ‘I want to highlight this.’ It’s taking all of those things, filtering them out, and still making the look feel elevated, streamlined, intentional, and thought-provoking. That process comes with a lot of conversation, a lot of fittings, and a lot of trial and error. And through all of that, trust has to be the biggest thing—from the talent and from the stylist.”

The Current Fashion Trends He’s Loving

“It’s so funny because when the economy gets crazy, this is when we tend to get the best out of fashion. There were so many things I saw this season during the fall shows—like a lot more people using print. That’s even found its way into my wardrobe, which is interesting to me because I’m very streamlined in my approach to dressing. I’ve been seeing a lot of great ways to layer. I think we’re in for a very strong fall/winter season next year. We’ve also been seeing people step away from sneakers and a lot of big bags, which I love. There was also a lot of floral, even on the Sergio Hudson runway, with big rosettes, which is interesting for a fall runway. Bold colors—like bordeaux and burgundy—are still hot. I’m also excited about a lot of soft powder blues.”

Scot Louie / Byrdie


His Current Grooming Routine

“As I’ve gotten older—or as I’ve advanced in age—my skin and hair have become much more weather-reactive. I get eczema flare-ups, so hydration is huge. I don’t drink plain water anymore—I add lemon and Celtic salt for extra electrolytes. I’m really into my vitamin ritual now. For skincare, I love rich creams, like the Belif True Cream Moisturizing Bomb, especially for the under-eye area. I’m also loving the Caudalie Premier Cru Rich Cream. For beauty, most of the products I love are female-led, Black-owned brands: Pat McGrath, Danessa Myricks, Forvr Mood by Jackie Aina, Fenty Beauty.”

His Thoughts on the Sephora Squad

“I represent people who don’t feel seen in the space. Beauty is predominantly female-led and not always welcoming to men, especially Black men who aren’t masculine-presenting or size-zero. Me being on the squad says that there’s space for everyone, especially boys in beauty.”

How He Prioritizes Mental Health

“Prayer is big for me. I take time to unplug. My moments of centering look different—I might just be at home watching TV, cooking, or doing what doesn’t feel like work. TikTok, for me, is a documented journal of my life. Going out, showing my glam, trips, dinners with friends—everything is documented. That’s why it doesn’t feel like work, even though it is work. It helps keep my mental level grounded.”

Scot Louie / Byrdie


His Current TV Watch List

“Love Story: JFK & Caroline, Love Is Blindand Girlfriends. Love Is Blind is a bit insufferable this season. I feel like they’re rushing things, and the show feels repetitive.”

His Goals for 2026

“I have a silly personal goal I won’t share until December. But overall, I want to keep doing what I did last year. 2025 was full of growth and some loss, but I leaned into self-care. I had so much fun from June to December, and I want to do it again—times 100. I just want to have fun and love it.”

Why Stress Can Make You Poop More (or Not at All)

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Why Stress Can Make You Poop More (or Not at All)

If your bowels seem to go on the fritz every time a wave of stress hits, that’s no coincidence. Maybe a rough patch at work leaves you chained to the toilet with crampy, runny poops; or, on the flip side, you haven’t pooped in three days since that fight with a friend. Both stress diarrhea and stress constipation can be a thing for anyone—you don’t have to have a diagnosable gut disease or disorder, Megan Riehl, PsyD, clinical director of the Michigan Medicine GI Behavioral Health Program and co-author of Mind Your Guttells SELF.

That’s because of the brain-gut connection. There’s a reason you can feel stress in the pit of your stomach—your brain and gut talk back and forth nonstop, Kyle Staller, MD, MPH, director of the GI Motility Laboratory at Massachusetts General Hospital, tells SELF. “Your gastrointestinal tract has many nerves and is a nervous system organ, much like the brain,” he says. “The brain can impact what’s going on in the gastrointestinal tract, and vice versa.”

Having funky bowel movements can also be its own flavor of stress, Dr. Riehl points out, which only adds to the mental mayhem, threatening a vicious cycle. Below, experts break down why being stressed or anxious can set off such a chain reaction in the first place and share ways to break free—or prevent irregular stress poops entirely.

How can stress cause diarrhea, constipation, or both?

A bout of stress can prompt a slew of physical changes that can trickle into gut problems. To start, it clicks on your sympathetic nervous system (a.k.a. fight-or-flight) and readies you for action by “sending blood to your big muscles, directing it away from your GI system,” Kathryn N. Tomasino, PhD, associate professor of medicine and psychiatry and co-director of the Behavioral Medicine for Digestive Health program at Northwestern University Feinberg School of Medicine, tells SELF. “This can disrupt the normal rhythmic contractions of your bowels, causing stool to pass through more quickly or slowly,” she says. Poop flying through your system results in diarrhea, whereas a slowdown shows up as constipation.

At the same time, a surge of stress hormones like cortisol can alter the secretions in your gut and toss off the balance of your gut microbiome (the community of bacteria therein), Dr. Riehl says, which can also change the movements of your intestines. And all of this can mess with the crosstalk between the nerves in your gut and your brain, triggering gut spasms. Whether you get diarrhea or constipation depends on where those spasms occur and the location of stool in your intestines, Ashkan Farhadi, MD, director of MemorialCare Medical Group Digestive Disease Project in Fountain Valley, California, tells SELF.

Who are the winners of the 2026 MakeUp in Los Angeles IT Awards?

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Who are the winners of the 2026 MakeUp in Los Angeles IT Awards?

The winners of MakeUp in LosAngeles’ Innovation and Trends (IT) Awards were revealed during a special ceremony held on the opening day of the beauty trade show, March 4, 2026.

The jury [1] selected the winners among 94 entries, submitted by 58 exhibitors, across seven categories: Contract Manufacturing; Packaging; Full Service; Ready to Market; Accessories; and Ingredients.

The Contract Manufacturing / Private Label / OEM / ODM Award went to Itobe Group’s Born to Slide Lipgelwhich was praised by the jury for its “unique and highly aesthetic appearance, even application, outstanding technical level.” Based on a new, robust wax-free technology, this lipstick delivers lightweight feel, effortless glide and optimal comfort. Its formula enhances the performance of coated pigments through a pre-blend of ester gelling agents combined with natural esters derived from the recycling of olive by-products.

In the Packaging category, FusionPKG’s Pure Needle Nose Tube stood out of 25 submissions. Featuring a PE one-way valve derived from FusionPKG’s air-less-pump technology, this tube offers “unrivaled airtightness” compared to standard tubes. The collapsing valve body enhances stability and protects sensitive, active rich formulas while ensuring extreme precision.

Ancorotti’s Blush Crush scooped the Full-Service Award. Described as a “multiuse blush stick” the product features a silky, ultralightweight texture that blends easily and delivers buildable color on cheeks, lips, and eyes for a natural finish. The formula includes natural ingredients such as Murumuru butter and mineral powders. It is free from microplastics, alcohol, PEGs, mineral oils, and talc.

The new Ready-To-Market Award went to Trendcolor’s Airy Balma water-based lip balm embodying key market trends. Its airy consistency, soft lightweight texture, and sheer matte color deliver a refreshing, tingling sensation that stimulates microcirculation for a plumping effect. It leaves a comfortable film on the lips with a blurring effect that smooths fine lines.

There were two winners in the Accessories category. French brush maker Raphael scooped an award for French Kissa dual-ended lip brush featuring a Fill + Blur concept, crafted in solid brass with premium synthetic fibers. Its chic, portable format enables one-step lip filling and blending for a trendy “just bitten” effect. Another award was remitted to U.S.-headquartered company Anisa for ProPressa complexion brush with an iron-shaped head composed of fibers with varying densities to cover large areas, and a tapered tip for micro-controlled application. Its patented design enhances foundation performance.

Two companies also scooped an award in the Ingredients category. They activate’s XEP-716 Miniprotein was honored for its ability to redefine facial skin architecture by precisely modulating the TGFβ receptor. This mini-protein helps lifting, sculpting, and rejuvenating the skin. This innovative, supports performance while preserving biodiversity.

The other winner is Cosmecca Korea’s PDRN Bubble Creamdescribed as “a foaming serum and sheet-free mask in one.” The dense cream-and-bubble formula delivers long-lasting hydration and strengthens the skin’s hydrolipidic balance. With low-molecular-weight polymers and a specialized emulsifier, it forms a stabilizing film compatible with mesh pumps, ensuring precise diffusion of the PDRN essence.

Sukihana Announces Pregnancy “This Pregnancy is a Rebirth for Me”

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Sukihana Announces Pregnancy “This Pregnancy is a Rebirth for Me”

Photo Credit: Kevin Hernandez @oddkevin

ATLANTA, GA — Reality star, rapper, and cultural personality Sukihana has officially announced that she is expecting, sharing the news for the first time in an exclusive feature with People Magazine.

The announcement, published on PEOPLE.com, includes a candid interview and exclusive maternity photos, offering fans a rare glimpse into a deeply personal chapter of Sukihana’s life as she prepares to welcome a new baby.

Known for her bold personality and unforgettable presence on Love & Hip Hop: Miami, Sukihana is now stepping into what she calls a more reflective and transformative season.

“This baby came into my life at a time when I truly needed a reminder of purpose and love,” Sukihana shares in the PEOPLE exclusive. “I’ve lived a lot of my life loudly, but this moment is something I wanted to protect until I was ready to share it with the world.”

The PEOPLE feature highlights Sukihana’s journey to motherhood once again, exploring the emotional moment she discovered she was pregnant, how she balanced privacy with public life, and why she ultimately chose to reveal the news now.

Sukihana 031226 3
Photo Credit: Kevin Hernandez @oddkevin

Along with the pregnancy announcement, the star is preparing for a major new chapter in her career. Sukihana is currently working on an upcoming album that reflects her personal evolution, while also developing a new project alongside podcast host Bobbi Althoff.

While fans have long celebrated Sukihana for her fearless authenticity, this new chapter reveals a softer and more introspective side of the entertainer.

“This isn’t just about becoming a mother again,” Sukihana says. “It’s about growth. It’s about becoming the woman I’m meant to be.”

The full exclusive feature and maternity photo spread are now available on PEOPLE.com.

Sukihana 031226 2
Photo Credit: Kevin Hernandez @oddkevin

Snowboarder Jamie Anderson Loves This Moisturizer for Her Post-Slopes Skin

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Snowboarder Jamie Anderson Loves This Moisturizer for Her Post-Slopes Skin

All skin is good skin, which is why good skincare is more of a journey than a destination. We all love a one-off tip—but, at Byrdie, we’re more interested in how our skin evolves over time. The product we’ve used for a decade, the ingredient cocktail that made us glow, the step we never skip, and all the advice in between. This is the stuff that makes a real difference. With What I Put on My Facewe’re bringing you the rituals, recommendations, and failed experiments (we’ve all had them) straight from celebrities, founders, and influencers who’ve gone through it themselves.

Here in New York City, what we like to call “Fool’s Spring” is upon us. While I’m enjoying the 70 degrees and sunshine, in my heart of hearts I know we’ll be back to winter in no time. With the return of the chilly weather (I’m seeing snow on the forecast) will come the return of sad winter skin. When looking for advice for how to deal with elements-induced dryness, there’s no one better to turn to than winter athletes.

Which is why it makes perfect sense that pro snowboarder Jamie Anderson has partnered with First Aid Beauty. (The brand is also the official sponsor of Team USA for the 2026 Olympics.) The two-time Olympic gold medalist knows a thing or two about keeping her skin happy and healthy, even in the most extreme elements.

Ahead, Anderson shares how her skincare routine has evolved over time, the products she can’t live without, and how she keeps things calm after a day on the slopes.

@firstaidbeauty/Instagram


About Her Skin

“My skin type has been pretty dry to normal my whole life, but my sport has definitely impacted that. As a professional athlete that’s often out training in the cold, I typically suffer from dry, sensitized skin. After an afternoon on the slopes, I usually deal with a lot of redness and dry patches that remain throughout the day.”

How She Got Into Skincare

“I feel like skincare has changed dramatically since I was a kid! I had no idea what it was or why it was so important, whereas kids today are so educated about all of the ingredients and formulas. If I was lucky, I would wash my face post-practice and call it a day.

“I didn’t start paying attention to my skincare until my career really started taking off. Suddenly, I had to do photoshoots and be in front of the camera for interviews, and I realized how much my routine (or lack thereof) was affecting my skin. Not to mention, spending hours in the cold was doing damage to my barrier, to the point that my skin would hurt during practice. Once it started affecting my athletic performance and my psyche, I knew I had to take autonomy over it.”

@penelopechilvers/Instagram


Her Morning Vs. Night Routine

“Becoming a mom shifted everything. I don’t have 20 extra minutes to experiment anymore. My routine has to work, it has to be simple, and it has to be clean. That mindset actually made my skin healthier.

“I’m all about simplicity and consistency. In the AM, I might start with a gentle, fragrance-free cleanser like First Aid Beauty’s Ultra Gentle Cleanser, then go in with the Hydrating Dewy Gel Cream, and finish it off with SPF. My skin needs that barrier protection before hitting the slopes, and sun protection is a must-have when I’m going outside.

“In the PM, I can be a little more extensive. After cleansing with that same gentle cleanser, I actually like to dry brush not only my body, but my face, too! I find it to be a great natural exfoliant to help slough away any product buildup and damage from the day. Then I’ll go in with a thick moisturizer and then cover all of that with the Ultra Repair Rescue Hydrating Balm to seal in the moisture. I like feeling like I have a mini mask on my face when I go to sleep, so I wake up with hydrated, healthy skin.”

The One Skincare Step She Never Skips

“Sunscreen! I’ve seen some pretty gnarly sunburns from winter athletes because they don’t think about protecting their skin from the sun, and as someone relatively prone to burning, it’s a non-negotiable for me. I’m all about finding a sunscreen you’ll actually use (and reapply) throughout the day, so finding a formula and texture that’s right for you is super important.”

@oakley/Instagram


How Her Routine Has Evolved

“In snowboarding, recovery is everything. We talk about muscle recovery all the time, but skin is your largest organ. If it’s inflamed or compromised, it impacts how you feel. I think of skincare the same way I think about stretching or fueling, it’s part of the system.

“I do think my routine was a bit more complex before having kids; but since then, I’ve learned how to be really efficient with my time and routines to prioritize them. And the crazy thing is, my skin has gotten better because of it! I learned that simplifying my product lineup and focusing on hydration is actually best for me and my skin.”

The Advice That Changed Her Skin

“If you can smell it, forget it! It’s not the case for everyone, and while I wish I was someone who could indulge in a spa-like face mask from time to time, my sensitive skin just doesn’t do well with fragrances. That’s why I love finding brands like First Aid Beauty that really prioritize developing formulas with anyone and everyone in mind.”

Her Post-Slopes Savior

“The First Aid Beauty Ultra Repair Cream has honestly been a staple in my bag for years. I throw it in my travel kit, my snowboard bag, everywhere. After a freezing day on the mountain, it’s the first thing I reach for.  To me, it’s the perfect multi-purpose product. I don’t just use it on my face, I love putting it on my body after a shower for full body hydration.”

12 Biggest Fashion Trends Straight From The AW26 Runways

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12 Biggest Fashion Trends Straight From The AW26 Runways

With the sun daring to grace us with its presence for the first time in what feels like at least a decade, autumn/winter fashion trends might just be the last thing on your mind right now.

Alas, the fashion world is nothing if not ahead of its time, and having wrapped a season of AW26 runways on Tuesday with Paris Fashion Week officially closing the show, those with a vested interest in all things sartorial forecasting can’t help but look beyond the imminent fair weather to see what lies beyond on the fashion landscape.

Luckily, for those of us lacking in the patience department when it comes to wardrobe endeavours, there’s no reason we can’t dip a toe into the world of autumn/winter fashion trends right now and perfect the styling of them by the time they explode in popularity come September. After all, if you like them enough, is six months really long enough?

No one truly shops a new wardrobe every season, and we’re all for wise buys and ditching fashion frivolity – so we say autumn/shmautumn… These AW26 trends are ready whenever you are.

1. SHARDS OF RED

It was impossible to ignore the resurgence of red splashed all over the autumn/winter 2026 runways (sending solidarity to my fellow fair-skinned girlies with frequently flushed cheeks who couldn’t think of a less flattering colour to be trending), but a more detail-oriented analysis actually took the trend one step further. Offering up a tangibly three-dimensional experience, it seems that come autumn we’ll all be wearing pretty severe shards of the shade, with explosive red textures in the form of fringing, fluff and even tasselled leather adorning models head-to-toe at the likes of Erdem, Bottega Veneta, Simone Rocha and Loewe.

Spotted at: (L-R) Erdem, Bottega Veneta, Loewe

Hoda Davaine/Getty Images

Image may contain Fashion Adult Person Performer Solo Performance Face Head Clothing and Coat

WWD/Getty Images

Image may contain Pat Connaughton Fashion Adult Person Accessories Bag Handbag Clothing Footwear and Shoe

WWD/Getty Images

2. DRIPPING RIBBONS

While spring/summer is traditionally seen as the softer, more traditionally ‘feminine’ season when it comes to fashion, autumn/winter gets something of a harsher reputation with the assumption that deeper hues and heavier fabrics automatically = severe. Flipping the script for AW26, Simone Rocha, Erdem, Zimmermann and Sandy Liang are leaning into their softer side, with the use of bows and ribbons throughout their collections providing an unusually fun and frivolous take on winter dressing and proving that you needn’t wait for December’s festivities to play around with your look.

Spotted at: (LR) Sandy Liang, Erdem, Simone Rocha, and Karoline Vitto.

Raw Sugar Living CEO discusses ‘microbiome-friendly’ reformulation strategy

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Raw Sugar Living CEO discusses ‘microbiome-friendly’ reformulation strategy

As part of a broader brand refresh, Raw Sugar Living has introduced redesigned bottles made with 30% post-consumer recycled plastic alongside reformulated body washes certified as microbiome-friendly by Kind to Biome. The update also includes new fragrance launches and expanded haircare collections as the brand looks to strengthen its presence across major US retailers.

In this CosmeticsDesign Q&A, Raw Sugar Living CEO Mike Marquis discusses the packaging and formulation decisions behind the rebrand, how supplier partnerships supported the transition to PCR materials and the role retailer insights played in shaping product development and SKU strategy.

CDU: How did the brand balance design aesthetics, material performance, and sustainability requirements during the redesign, and what supply‑chain or manufacturing challenges did this shift create?

Mike Marquis: We approached the redesign holistically, aligning packaging aesthetics with product performance and sustainability goals while working in conjunction with our customer partners. The refreshed look introduces a simpler, more modern silhouette that elevates shelf presence while honoring beloved brand cues like the signature bamboo tops and white bottles, creating an elevated yet approachable feel.

The new bottles use 30% post-consumer recycled (PCR) plastic while maintaining the premium feel and usability consumers expect. The biggest challenge was ensuring consistent material quality at scale while meeting both our sustainability targets and retailer shelf standards, which required close collaboration across our manufacturing partners and iterative testing to maintain performance and visual consistency.

CDU: What drove the decision to pursue microbiome-friendly certification, and how did your R&D teams ensure the new body wash formulas met both clinical efficacy targets and retailer expectations for clean beauty compliance?

Mike Marquis: Microbiome-friendly certification reflects our deep commitment to skin health, product integrity, and advancing clean beauty standards. We pursued certification through Kind to Biome to ensure our formulas respect and maintain the skin’s natural microbiome and pH balance.

Our Product Development team developed the new body washes with hydrating Sugarcane Extract, moisturizing oils, and botanical extracts to gently cleanse while actively supporting skin barrier health.

We paired this with rigorous clinical and consumer testing – including results showing statistically significant hydration improvement within 15 minutes and 94% of participants saying they would recommend the product – while also adhering to strict EU and IFRA safety standards.

All formulas remain vegan, cruelty-free, and free from harsh chemicals, ensuring they meet both our internal performance benchmarks and retailer clean beauty compliance expectations.

CDU: With raw material markets evolving, how is Raw Sugar working with suppliers to maintain ingredient integrity, consistency, and cost accessibility while scaling new product lines?

Mike Marquis: We maintain close, collaborative relationships with suppliers to ensure consistent ingredient quality and reliable sourcing. Strategic planning and long-term partnerships allow us to scale new lines and expand while protecting the integrity of key raw materials.

This approach ensures that as we grow, we maintain both performance and accessibility for consumers.

CDU: How did retailer collaboration influence product development and differentiation, and what does this rebrand signal about Raw Sugar’s broader omnichannel growth strategy?

Mike Marquis: Retailer collaboration plays a critical role in shaping both product development and SKU differentiation, as their insights into shopper behavior, category gaps, and performance trends help us create tailored assortments and meaningful exclusives, from fragrance innovations to targeted haircare solutions, that resonate with distinct customer profiles.

That partnership also informed packaging updates designed to improve shelf visibility and align with growing demand for sustainable materials, reinforcing both productivity and brand values.

The rebrand ultimately signals Raw Sugar Living’s evolution into a more performance-driven, strategically scaled omnichannel brand – strengthening in-store impact across major retailers like Target, Walmart, and CVS while enhancing digital storytelling and ensuring a cohesive, elevated consumer experience at every touchpoint.

CDU: Which specific consumer insights, whether related to packaging, scent preferences, product format, or self‑care behaviors, most shaped the direction of the new brand identity and formulations?

Mike Marquis: Consumers wanted stronger performance, elevated sensorial experiences, and packaging that feels more modern while remaining approachable.

Millennials especially – who make up a large portion of beauty spending, and remain a key demographic for us – have expectations on quality and transparency. They want products that seamlessly fit into their daily self-care routines, which helped inform our updated approach.

All these insights were central to both the visual refresh and formula reformulation.

CDU: From a product development perspective, what areas of innovation or emerging ingredient technologies are most exciting to Raw Sugar right now, and how might they shape the next phase of the brand’s portfolio growth?

Mike Marquis: We’re particularly excited about microbiome-friendly formulations, plant-based actives for hair and skin, and ingredients that deliver clinically tested benefits while remaining clean and sustainable.

These innovations enhance efficacy and sensorial enjoyment while enabling us to expand into higher-performance haircare with collections like Oil Remedy and Color Renew, introduce new body care fragrances, and explore future self-care categories.

This next phase of Raw Sugar Living will continue to marry intentional innovation with elevated, approachable experiences that delight consumers and reinforce our omnichannel growth strategy.

Is SPF in Makeup Enough for Daily Sun Protection?

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Is SPF in Makeup Enough for Daily Sun Protection?

Most of us multitask our routines, reaching for makeup with SPF to streamline sun protection. But is SPF in makeup enough on its own? Short answer: no. Dermatologists consistently recommend a dedicated, broad-spectrum sunscreen as your base, with SPF makeup as a helpful bonus—especially when it’s mineral-based for added physical defense. The reason is simple: makeup is rarely applied in the quantity or evenness needed to deliver the labeled protection, and it’s not typically reapplied as often as sunscreen should be. Mineral makeup sun protection—think zinc oxide and titanium dioxide—does contribute meaningful, cosmetic UV defense, including powder foundation SPF protection. The best routine layers the two: sunscreen first, then mineral makeup for coverage, finish, and supplemental shielding.

Understanding SPF in Makeup

SPF—Sun Protection Factor—quantifies how well a product shields skin from UVB rays that cause sunburn and contribute to skin cancer. It’s measured under standardized conditions and reported as a single number reflecting UVB protection at a fixed application density, as summarized in a peer-reviewed overview of SPF. In makeup, you’ll most often see SPF 15–30; while helpful, dermatology guidance points to daily use of a broad-spectrum SPF 30 or higher as a safer floor for real-world habits.

Common makeup SPF vs. recommended daily protection:

Product label

Common in makeup

Dermatology daily target

SPF 15

Yes

SPF 30+ (broad-spectrum)

SPF 20

Yes

SPF 30+ (broad-spectrum)

SPF 25

Sometimes

SPF 30+ (broad-spectrum)

SPF 30

Yes

SPF 30+ (broad-spectrum)

How Mineral Makeup Provides Sun Protection

Mineral SPF ingredients—zinc oxide and titanium dioxide—work as physical filters that reflect and scatter UVA and UVB, creating a protective shield on skin, according to dermatology experts at CU Anschutz. These filters are:

  • Non-comedogenic and generally well-tolerated for sensitive or acne-prone skin
  • Immediate-acting (no wait time before sun exposure)
  • Photo-stable and often preferred for vulnerable groups like children, pregnant people, or those with reactive skin

Mineral makeup from bareMinerals adds value: it evens tone and texture while providing an extra layer of physical UV defense as part of a clean, ingredient-transparent routine.

Why SPF in Makeup Alone Is Not Enough

  • Evidence shows SPF makeup helps, but rarely suffices by itself. Dermatologists explain that application thickness and missed areas commonly undercut protection, making sunscreen underneath essential.
  • Most people apply far less makeup than required to achieve the labeled SPF—often delivering only a fraction of the stated protection.
  • Layering sunscreen under makeup fills coverage gaps, ensures uniform SPF at skin level, and makes reapplication more manageable throughout the day.
  • Overreliance risks: not all SPF makeup is broad-spectrum; high-SPF labels can create false confidence without improved real-world safety, as highlighted in high-SPF drawbacks.

Proper Application and Layering for Effective Protection

Your go-to, derm-aligned routine:

  1. Apply a dedicated, broad-spectrum sunscreen (SPF 30 or higher) to face, ears, neck, and any exposed skin.
  2. Allow it to set.
  3. Layer mineral makeup or an SPF foundation on top for added coverage and a physical UV boost.

Sunscreen-first vs. makeup-only outcomes:

Factor

Sunscreen-first (SPF ≥30) + mineral makeup

Makeup-only with SPF

Real-world delivered SPF

Closer to labeled SPF for the sunscreen layer

Often well below label due to light application

Coverage consistency

High—sunscreen evens base; makeup adds redundancy

Variable—gaps at hairline, around eyes, and jawline

Reapplication

Easier—touch up with SPF mist/powder over makeup

Harder—requires heavier makeup reapplication

Best use case

Daily, year-round protection

Supplemental defense, not a standalone strategy

Pro tips:

  • Don’t skip ears, eyelids (use safe formulas), hairline, and neck.
  • Even distribution matters—use tools or clean fingers to blend smoothly.

The Role of Powder Foundation with SPF

Powder foundation with SPF suspends mineral filters in a fine powder, adding cosmetic coverage and extra UV defense. It excels at mattifying and is easy to reapply, but science shows adequate SPF requires a liberal, even layer—more than most of us apply in daily wear. Use it as a bonus over sunscreen, especially for midday touch-ups.

At-a-glance:

  • Pros: quick to reapply, helps control shine, can calm visible redness
  • Cons: variable coverage if applied lightly, can wear off with friction, not a substitute for sunscreen

A clean, mineral example: our Original Loose Powder Foundation SPF 15 provides buildable coverage with zinc oxide–based protection.

The Role of Tinted Moisturizer with SPF: COMPLEXION RESCUE

Complexion Rescue Tinted Moisturizers Mineral SPF 30 are a mineral-based, gel-cream formula that pairs sheer-to-buildable coverage with hydrating skincare benefits. Compared with powder SPF, it offers a higher labeled SPF and a fresh, dewy finish that’s ideal for normal to dry or dehydrated skin, and it layers seamlessly with mineral powders for added coverage.

How to use it:

  • For best protection, follow the same sequence: apply a dedicated broad-spectrum sunscreen (SPF 30+), let it set, then smooth on Complexion Rescue as your coverage step.
  • On lower-exposure days, when applied liberally and evenly, Complexion Rescue’s SPF 30 can serve as your makeup base; still plan on reapplying during sun exposure and supplementing with SPF powder or mist as needed.
  • To boost longevity, set the Tinted Moisturizer with a light veil of mineral powder.

At-a-glance:

  • Pros: hydrating gel-cream texture, mineral broad-spectrum SPF 30, quick one-step tint and glow, plays well with powders
  • Cons: like all SPF makeup, protection depends on generous, even application and touch-ups; dewy finish may need setting for very oily skin

  • COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    The #1 tinted moisturizer in the U.S, SPF 30, with Hyaluronic Acid.

  • COMPLEXION RESCUE® Natural Matte Tinted Moisturizer Mineral SPF 30

    The #1 Skin-Improving Tinted Moisturizer in the US now in a natural matte finish.

Reapplying SPF When Wearing Makeup

SPF diminishes with time, sweat, oil, and touch, so reapplication is non-negotiable during sun exposure. Practical options:

  • Lightly blot, then touch up with an SPF powder foundation
  • Use an SPF mist compatible with makeup for even top-ups
  • Re-build coverage with a fresh veil of mineral powder on high points (forehead, nose, cheeks)

How often to reapply:

  • Outdoors or by windows: about every 2 hours during exposure
  • After swimming, sweating, or toweling: reapply immediately
  • Mostly indoors with minimal sun: refresh at least once midday for insurance

Choosing the Right SPF Makeup Products

What to look for:

  • Broad-spectrum coverage (UVA + UVB), SPF 30+ when possible
  • Mineral filters (zinc oxide, titanium dioxide) for sensitive or acne-prone skin
  • Non-comedogenic, dermatologist-tested, and comfortably wearable finishes

Label decoder: Broad-spectrum means the formula protects against UVA (aging, deep damage) and UVB (burn). Non-nano typically indicates mineral particles engineered above a certain size to reduce potential skin penetration and environmental concerns while maintaining effective UV scatter.

Explore options in our SPF makeup collection, including finishes for combination and oily complexions in oily-skin sun protection. For an iconic mineral classic, see Original Loose Powder Foundation SPF 15. Need a smooth, longer-wear base? Try bareMinerals face primers to enhance grip and even application.

Combining Mineral Makeup with Dedicated Sunscreen

For robust daily defense:

  1. Cleanse and moisturize
  2. Apply mineral or other broad-spectrum sunscreen SPF 30+
  3. Let set; apply mineral foundation or powder with SPF
  4. Finish with targeted concealer and SPF touch-ups midday

This combination outperforms either product alone by ensuring uniform base protection and supplemental physical shielding. Your bareMinerals sun protection routine, simplified:

  • Base: sunscreen (SPF 30+)
  • Coverage: mineral foundation or powder with SPF
  • Maintenance: SPF powder or mist every 2 hours during exposure

Emerging Trends in Mineral Makeup and SPF Technology

Innovation is accelerating: hybrid tints that merge skincare, mineral filters with near-invisible finishes, and more sustainable packaging are reshaping daily protection. Research into nanotechnology advances in sunscreens is refining particle size and coatings to improve transparency and feel without sacrificing protection. A “nanoparticle SPF enhancer” refers to ultra-small mineral particles engineered to spread evenly, reduce white cast, and maintain stable UV scattering. At the same time, regulators and experts are scrutinizing labeling—especially very high SPF claims—for clarity and realistic expectations, reinforcing our commitment to transparent, dermatologist-aligned guidance.

Frequently Asked Questions

Is SPF in foundation enough for sun protection?

No. SPF in foundation alone isn’t sufficient. Apply a broad-spectrum sunscreen underneath and treat SPF makeup as a helpful extra layer.

Can powder mineral makeup provide reliable sun protection?

It adds meaningful supplemental defense, but on its own it’s not enough for full protection. Always use a dedicated sunscreen first, especially for extended outdoor exposure.

Should I apply sunscreen under my SPF makeup every day?

Yes. Make sunscreen the last step of skincare before makeup daily to ensure even, effective protection.

What is the difference between mineral makeup SPF and mineral sunscreen?

Mineral sunscreen is formulated to deliver consistent, broad-spectrum protection; mineral makeup prioritizes coverage and may provide less reliable SPF unless applied generously.

How often should I reapply SPF when wearing makeup?

Every two hours during sun exposure—and immediately after swimming, sweating, or toweling—to maintain adequate protection.

Ragan Whiteside: The Billboard Chart Topping Flutist Dominating the Scene

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Ragan Whiteside: The Billboard Chart Topping Flutist Dominating the Scene

Photo Credit: Ashley Reid

If you haven’t been keeping up with Ragan Whitesideyou are missing out on one of the most refreshing sounds in the game right now. As we lean into March and celebrate Women’s History Month, Ragan is the perfect example of a modern day icon who gives us all those nostalgic HypeHair vibes with a futuristic twist. She isn’t just a musician; she is a captivating flutist, a gifted voiceover artist, and a total chart topper who is currently making major waves on the Billboard charts. Watching her command the stage with her flute is a reminder that being “unique” is actually a superpower, and she does it with a level of grace and grit that is honestly infectious.

Ragan’s story is the definition of “stepping out” on faith and talent. For over twenty years, she balanced a successful career in software development with her love for music, but she recently decided to dive headfirst into her passion full time. That leap of faith has clearly paid off because she has become a dominant force in the contemporary jazz scene, landing nine consecutive Top Ten Billboard airplay singles! Whether she is releasing hits like “Fancy Footwork” or the high energy “Steppin’ Out,” Ragan is proving that the flute belongs at the front and center of contemporary soul jazz. Her ability to blend funk, R&B, and jazz into one “boom bap” inspired sound is why she stays at the top of the charts.

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Photo Credit: Ashley Reid

Can we also talk about the look? Ragan brings a sense of style that feels like a beautiful throwback to the golden era of hair magazines while still feeling completely current. Her hair is always a statement, often rocking voluminous textures and bold styles that perfectly complement her vibrant personality. Between her Billboard #1 hits and her popular radio show, “Saturday with Ragan Whiteside,” she is out here proving that Black women are not a monolith—we are classically trained, we are tech savvy, and we are soulful as ever. Ragan isn’t just playing music; she is creating a high vibrational experience that leaves us all feeling a little lighter and a lot more inspired.

Hype Hair: Your style feels both modern and nostalgic, reminiscent of classic HypeHair-era beauty and Black glamour. How intentional is your visual aesthetic, and what inspires your hair and beauty choices?

Ragan Whiteside: Ever since I was a kid, I’ve loved a glamorous aesthetic — the more sparkle, the better. Being able to pair that with my bold, artsy side gives me the freedom to express myself without saying a word. Truth be told, getting glammed up and wearing art is one of my favorite parts of being a performing artist. For me, glamour is just another instrument in the performance. It’s another form of storytelling before I even play the first note.

HH: As a woman topping the Billboard charts with two singles in the same week, what does this moment mean to you, especially during Women’s History Month?

RW: I’m incredibly grateful for the opportunity to succeed, and I don’t take this moment lightly. I’m standing on the shoulders of incredible women who came before me — artists, mothers, leaders, and dreamers — and I hope to be that shoulder for the next generation. Having a moment like this during Women’s History Month makes it even more meaningful — it’s a reminder that progress happens when each generation pushes the door open a little wider.

HH: Your presence is powerful before you even play a note. How does your hair and overall image contribute to your confidence and performance as a flutist?

RW: When you feel beautiful, it radiates from you with every step you take. It gives you an extra boost of energy and confidence to be bold on stage. When you’re comfortable and confident in your own skin, you’re free to focus on the music and the moment.

HH: The flute is not always the first instrument people associate with mainstream chart success. How have you carved out space for yourself in an industry that does not always spotlight women instrumentalists?

RW: Consistency and persistence have been my “magic formula.” Staying true to myself, putting in the work even when it feels futile, and being willing to pivot when necessary have all been key. When I first came on the scene, the flute wasn’t really being played on radio at all. Over time, audiences proved they were ready to hear something different, and moments like seeing flute-driven music land on Billboard charts remind me how far instrumental music has come.

My goal has always been to show that the flute can lead the conversation, not just accompany it. Today there are more opportunities, and I’m proud to be part of helping carve out that lane so instrumental music continues to thrive.

HH: Your look feels elevated yet approachable. How has your beauty evolution paralleled your musical journey?

RW: The more I evolve and discover who I am, the more it shows up in both my style and my music. When I released my first album, I was in my “single, no-kids” era. Today, six albums later, I’m in my “wife and mom of two” era. That journey changes everything — your priorities, your perspective, even your beauty routine. Now it’s things like, How can I look put together with minimal effort? or How can I look like I slept eight hours when I only got two? All of those real-life experiences eventually find their way into the music.

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Photo Credit: Ashley Reid

HH: As both an award-winning flutist and voiceover artist, you have mastered sound in multiple forms. Do you approach visual branding differently for each side of your career, or is it all one cohesive expression of who you are?

RW: I approach it as one cohesive expression. In today’s world of multi-hyphenates, the need to visually separate every lane has really diminished. For entrepreneurs and creatives, that’s actually a gift because you can focus on growing one strong brand instead of dividing your attention across multiple identities.

HH: Women in music often face pressure to fit certain molds. Have you ever felt the need to adjust or amplify parts of your style or personality to navigate the industry?

RW: Have I had to play the game? Of course. Sometimes you have to tone things down, and sometimes you have to turn things up. But even while navigating the game, I never lose sight of who I am. I refuse to shrink, and I refuse to hide.

HH: For young women watching you top the Billboard charts right now, especially those interested in instrumental music, what would you want them to know about owning their uniqueness and showing up fully as themselves?

RW: There will always be others doing the same thing you do. The difference is—they are not you. Just like fingerprints, every artist is completely unique. No one will feel or interpret music the exact way you do. In this AI age, your uniqueness is your superpower. Lean into it — your difference is the very thing that makes you unforgettable.

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