Why it’s worth it: Gentle, nourishing, and all kinds of decadent, Oribe’s Gold Lust Repair & Restore Shampoo is one we keep coming back to (and re-purchasing). Infused with ingredients like strengthening biotin, smoothing plant collagen, energizing caffeine, and oil-balancing niacinamide, it penetrates the hair cuticle, strengthening from the root down and dialing up that healthy, glossy shine. In other words, it’s not just there to cleanse (plenty of cheaper shampoos can handle that)—it’s actively doing repair work as it goes, so your hair feels stronger over time. And then there’s the luxe lather: Once it hits your hair, it whips up into a fluffy, cloud-like foam—impressive for a sulfate-free formula (because they don’t always bring the suds). Rinse it out, and you’re left with soft, silky strands. Pair it with the Gold Lust Repair & Restore Conditioner for an even bigger boost.
“Before I tried the Gold Lust Shampoo, I was scared the scent would be too strong. (The bottle is pretty dramatic looking—can you blame me?) But all it took was one wash to assuage my fears. This stuff smells amazing, feels lightweight post-shower, and leaves my hair feeling legit so soft. In the shower, it smells stronger than it is after drying off, so if you’re overpowered at first, just know that the scent will fade just the right amount.” —Annie Blackman, contributing commerce writer
- Key ingredients: biotin, plant collagen, caffeine, niacinamide, Oribe Signature Complex
- Best for: those with dry hair who want a hydrating cleanse
Curl Talk: Eternal Curls Polish & Protect Oil
Why it’s worth it: Though the brand may be best known for blowouts, not curls, the newer Eternal Curls line taps into something Oribe always believed: Your hair should look like itself, just better (rather than coaxed into submission). If you have curl types 2 through 4, the Eternal Curls Polish & Protect Oil is the first product from the line we’d urge you to try. Its blend of natural oils (watermelon seed, castor seed, apricot, and coconut) sinks into the curl shaft to hydrate and impart a glossy, lightweight shine. The brand recommends using it on damp hair (it locks in that moisture), but it can also be used as a pre-wash treatment when your curls are feeling extra dry.
