LVMH announced the appointment with immediate effect of Sylvia Tournery at the post of President of Sephora Collection. In her new role, Ms. Tournery joins Sephora’s global management team and will report directly to Guillaume Motte, Chairman and CEO of Sephora and member of the Executive Committee of the LVMH Group.

At the helm of Sephora Collection, Ms. Tournery will drive the brand’s growth, notably by strengthening its product leadership, its global appeal and developing the strategic position of Sephora Collection within the Sephora portfolio.

Before joining Sephora Collection, Sylvia Tournery was Global Deputy Managing Director at Lancôme (L’Oréal Group). With nearly twenty years of experience in the beauty industry, she has held several international management positions. Throughout her career, she has developed her expertise in brand development, consumer-centric innovation and international growth.

His appointment comes at a key time for Sephora Collection, which is celebrating its 30th anniversary this year and looking to continue its expansion in the global beauty market.

« As we celebrate the 30th anniversary of our iconic brand this year, Sylvia will be responsible for shaping the next phase of growth for Sephora Collection. Alongside our talented teams, she will accelerate product development and strengthen the attractiveness of Sephora Collection on a global scale. Her in-depth expertise in the beauty sector, her strategic vision of the brand and her recognized leadership will be essential assets to maintain the momentum of Sephora Collection. I am confident that she will add significant value and be a great asset to our global leadership team », commented Guillaume Motte.

For LVMH, Sylvia Tournery’s expertise and her experience in the sector will be key assets to accelerate the innovation dynamic of Sephora Collection and to support its growth ambitions, while strengthening its position on the international beauty scene.