The German household and cosmetics giant Henkel announced Thursday March 26 the acquisition for 1.4 billion dollars (1.21 billion euros) of the American hair care brand Olaplexstrengthening itself in the high-end segment. Henkel acquires Olaplex from its majority shareholder, Advent International.
« Henkel has signed a binding agreement to acquire 100% of the shares of premium hair care brand Olaplex ”, for a proposed price of $2.06 per share, the group said in a press release.
« This transaction allows us to strengthen our presence in the high-end hair care market. The brand offers promising prospects for growth and innovation », According to Carsten Knobel, CEO of Henkel, quoted in the press release.
« Olaplex is the ideal strategic addition to our premium hair care business », added Wolfgang König, Member of the Henkel Management Board responsible for Consumer Brands.
Founded in 2014, Olaplex is based in New York. “ The solid scientific basis » of the brand and “ its established presence in premium circuits » make it a perfect complement to Henkel’s current portfolio, while providing opportunities ” to further accelerate innovation ».
Henkel also highlighted the “ balanced global presence » from Olaplex, with sales distributed across the United States and major markets.
Olaplex achieved sales of approximately €370 million in fiscal year 2025. The brand joins Henkel’s Consumer Brands division, which includes Joico, Alterna, Schwarzkopf, DevaCurl, Got2b, Not Your Mother’s and SexyHair.
