For over 100 years, GEKA has been synonymous with excellence in mascara brush manufacturing, technical precision and visionary product development. What started as a traditional brush manufacturer has evolved into a leading global partner for mascara applicators and cosmetic packaging solutions. Today, more than 180 brands, from iconic beauty houses to emerging independent brands, trust in GEKA’s innovative strength. Through continuous research, patented technologies and the development of sustainable materials, GEKA sets the pace in the global mascara industry.
From tradition to global technological leadership
GEKA’s origins date back to 1925, and yet today the company is more innovative than ever. Since 1960, GEKA has been perfecting the production of high-quality fiber brushes. This transformation, which has made a regional manufacturer of brushes a world reference in mascara applicators, is based on two pillars: technological curiosity and a demand for uncompromising quality.
Today, GEKA is the world leader in mascara applicators. With more than 84.5 million twisted fiber brushes produced in 2023, 600 models available and five patented cutting technologiesGEKA is the preferred partner of brands seeking reliable performance and cosmetic excellence.
Twisted fiber brushes – 60 years of expertise
Fiber brushes have been at the heart of the mascara market for decades, and GEKA is the true master. Each brush is made from exclusive, partly patented filaments developed within our own fiber engineering department. This internal expertise allows us to create fibers with precisely defined characteristics, in terms of rigidity and flexibility, as well as texture and color.
Another major advantage: GEKA’s integrated laboratory, where all mascara components – fiber, brush, winding, packaging and even formulation – are carefully coordinated and tested together. By reproducing real application conditions, we guarantee perfect synergy between all elements to offer the precise result sought by brands.
GEKA’s expertise in fibers is revealed in the smallest details:
- More than 600 brush models for ultra-personalized makeup
- Exclusive and patented filamentsavailable only from GEKA
- Cutting technologies exclusive for unique application effects
- 100% camera-controlled production for uncompromising precision
- Sustainable innovationsincluding PCR filaments containing up to 65% recycled materials
With this unique combination of material science, application know-how and system optimization, GEKA has set the standard for fiber brush technology for over 60 years.
Pioneer of molded brushes – and still technological leader
In 2004, GEKA revolutionized the market by being one of the first manufacturers in the world to create a market-ready molded mascara brush. Since then, GEKA has produced more than two billion of these high-tech brushes and remains the only supplier to control in-house all the technologies for manufacturing molded brushes available, including:
- Single-component injection molding
- Two-component molding
- Bi-injection with SANDWICH™ technology
- The Moltrusion™GEKA’s exclusive high-pressure casting process
This unique technology portfolio enables extreme precision, consistent reproduction and brush geometries that outperform traditional shapes.
Among the remarkable new products, the eyelash brush Catwalk Lash Brush is a single-component applicator with hybrid geometry: disc zones provide defined separation and hair zones provide spectacular volume. It perfectly illustrates GEKA’s ability to combine design, materials science and application performance.
A design that arouses emotion – Functional and iconic
GEKA sets trends not only in performance, but also in design. The new collection of brushes presented at Cosmoprof Bologna features fun shapes such as hearts and stars. Behind each expressive design is cutting-edge engineering: the shape of each brush is designed for precise product application, controlled hold and application, and perfect blending.
This combination of functional precision and emotional appeal makes GEKA an essential partner for brands wishing to differentiate themselves visually and experientially.
L’Atelier Mascara – Co-creation of excellence
One of GEKA’s most unique offerings globally is the Mascara Workshop within the Bechhofen Center of Excellence. The brands collaborate directly with GEKA experts to develop a complete mascara concept – from the type of fibers to the shape of the brush, including the packaging – all in a single day.
Why is this workshop so effective?
– Immediate testing and real-time adjustments
– Trend and market analysis directly from the GEKA team
– Perfect alignment between formula, brush and packaging
– Instant creation of prototypes
In the end, brands leave with a product concept that is not only functional, but also strategically aligned and ready for the market.
A global partner for iconic brands
More than 180 international brands – from luxury leaders to fast-growing independent brands – trust GEKA’s expertise. They value the combination of cutting-edge technology, proven quality assurance and a capacity for rapid innovation. Whether it involves the development of tailor-made brushes, sustainable materials, turnkey services or complete project support, GEKA offers brands the tools necessary to stand out in an ultra-competitive beauty sector.
