After several conclusive tests, including the presence of reliability over the last two years, the Première Vision show accelerates its opening to cosmetics suppliers. To structure this rise in power, the fashion division of GL Events is entering into a strategic partnership with Cosmetic Valley. The objective: to capitalize on the synergies between the fashion and beauty industries in order to increase business and collaboration opportunities between players in the two sectors.
This ambition will be reflected in the next Parisian edition of Première Vision, from September 1 to 3 at the Paris Nord Villepinte Exhibition Center, through the creation of a Cosmetic Village bringing together around ten companies.
Alongside reliabilitya French industrial leader in solutions for beauty and nail care, which is renewing its participation, will be present in particular Creat’sensspecialist in room fragrances, Delbi Cosmmanufacturer and conditioner of perfumes, LBP Laboratoryexpert in cosmetic care, as well as Knowledge of the Peoplemanufacturer of ecological and organic cosmetics, among other exhibitors.
« Fashion companies are evolving in a profoundly changing environment which is leading them to rethink their growth models and identify new development drivers. The rapprochement between fashion and beauty is fully part of this dynamic. Through this partnership with Cosmetic Valley, we affirm our desire to support the players in our sectors by creating favorable conditions for new collaborations, the opening of new markets and the creation of value between two industries whose trajectories are increasingly converging. This alliance illustrates more broadly the mission we have given ourselves: to help companies anticipate developments in their market, understand changes in their environment and build the levers for their future growth “, explain Florence Rousson, Chairman of the Management Board of Première Vision and General Director of the Fashion Division of GL Events.
« Cosmetics and fashion, flagships of the French creative industry, share challenges but also common values. This merger aims to create favorable conditions for the emergence of new projects, real opportunities for growth and influence in an international context where it is more than ever required to be competitive and innovative. », underlines for his part Christophe Masson, Managing Director of Cosmetic Valley, the competitiveness cluster for the French perfumery-cosmetics sector.
The main Parisian trade fair upstream of the fashion and clothing industry, Première Vision welcomes every year around 30,000 visitors.
« The objective of the partnership is not to attract buyers from the world of beauty to the event, but to offer beauty opportunities to fashion buyers looking for diversification », insists Florence Rousson.
