If you read our last blog, you’ll know we’ve been busy behind the scenes giving our whole natural deodorant range (both the sticks and pastes) a huuuuge makeover.

What started as a bit of an ingredient shortage crisis turned into the biggest formula refresh in Woohoo history (and yes, we’re still feeling pretty smug about it 😉).

But there’s one update we only touched on briefly and it’s kind of a big deal.

We’re talking about our clever new combo of bicarb + ultra-fine, 100% natural magnesium in our Regular Strength formulas.

The old Regular Strength was basically Extra Strength’s laid-back little sibling (same formula, just with less bicarb). It worked, but we knew we could do better.

We wanted to make it even *gentler* without sacrificing any of the *effectiveness*. And that’s where magnesium stepped up to the plate.

So Aaron went back to the lab and whipped up something very special.

A total ripper of a formula, if we do say so ourselves.

Let’s get into how two smart ingredient tweaks helped us create our best-ever Regular Strength deodorants (yep, sticks AND pastes!).

First: What even causes body odour?

Quick refresher: BO doesn’t come from sweat itself (sweat is odourless).

The stink happens when bacteria on your skin break down the compounds in your sweat into fatty acids and sulphur-y molecules. That’s when things start to get funky.

So when we talk deodorant, we’re talking bacteria management, not just masking smells.

The Bicarb Breakdown

Sodium bicarbonate (a.k.a. bicarb) is a natural, incredibly effective BO-fighter. It works by raising the pH of your underarms, creating an environment that’s less friendly to smelly bacteria.

Less bacteria = less stink.

But here’s the thing: bicarb can be a little bossy.

In higher concentrations, it can:

• Disrupt your skin’s barrier
• Cause redness or irritation (especially post-shave)
• Feel a bit abrasive if the particle size isn’t just right

Which is why we decided to team it up with something a little more zen…

Magnesium: The Skin Whisperer

After much um-ing and ah-ing (read: endless research, testing and trialing) we upgraded our magnesium to a blend of 100% natural magnesium hydroxide and magnesium chloride sourced from the sea (fancy, we know).

While our old magnesium hydroxide worked just fine, this new form of magnesium is next-level, proven to provide long-lasting BO protection.

It’s better than bicarb soda for keeping your skin barrier happy and balanced, banishing bacteria but in a softer, gentler way. It even helps regulate moisture and reduce irritation.

If your pits could clap, they would!

Woohoo Natural Deodorant & Anti-Chafe Stick (Urban) 60g – NEW FORMULA

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Woohoo Natural Deodorant & Anti-Chafe Stick (Surf) 60g – NEW FORMULA

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So why use both bicarb and magnesium?

Because together, they’re a dream team.

We knew bicarb packs a punch when it comes to controlling odour (especially for moderate-to-heavy sweaters).

And we knew magnesium could make things gentler, smoother and more skin-loving.

So instead of making you choose, we built a hybrid Regular Strength that plays to both their strengths:

• Less bicarb to lower the chance of irritation
• Magnesium to maintain long lasting BO protection
• A creamier texture for a softer, smoother application

The result? A highly effective, gosh-darn-awesome Regular Strength natural deodorant

We reworked our Regular Strength Natural Deodorants – sticks and pastes – not because we had to (they still worked brilliantly), but because we knew we could do better.

Now when you reach for Urban or Surfyou’re getting a formula that’s:

• Less irritating
• Smoother to apply
• Incredibly effective
• And suitable for a whole lot more pit types

They also happen to make ahhhmazing Anti-Chafe Sticks. Swipe them under boobs, between thighs or anywhere you need a little less rub and a little more love.

As always, we’ll keep learning, testing, tinkering and nerding out on your behalf, because we think your daily deodorant routine should make you feel like a fresher-than-fresh superhero 🙂

We hope you love your new Regular Strength natural deodorant formulas!!!

P.S. If your skin is super sensitive, you might want to check out our Bicarb-Free range here.

Woohoo All Natural Deodorant Paste (Urban) 60g – NEW FORMULA

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Woohoo All Natural Deodorant Paste (Surf) 60g – NEW FORMULA

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