The contemporary haute perfumery brand founded by Benoît Verdier, Sylvie Loday and Olivier Royère inaugurated on July 11 the Blue Box, a new ephemeral address located rue des Francs-Bourgeoisin the vibrant heart of the Marais district, in Paris.

With this launch, which follows a few days the reopening of the flagship of the brand, 326 rue Saint-Honoré, Ex Nihilo intends to strengthen its Parisian roots with a concept designed as a true creative laboratory.

Open until the end of December, the Blue Box reinterprets the aesthetic codes of Ex Nihilo in an immersive, evolving and resolutely contemporary architecture, designed to evolve with the seasons and events. Inside, the brand of course offers its emblematic collections, but also exclusive creations, limited editions and preview launches, including the news Demon Dancer Eau de Parfum signed Jordi Fernández.

Masterclasses dedicated to raw materials, as well as a selection of objects, books and accessories, carefully chosen by the founders, enrich this universe and extend the immersion into the aesthetics of the House.

DJ sets, tastings, sensory experiences and cultural collaborations with figures who make up the Marais today will also enliven the address, with the regular presence of the founders to engage the community and share their vision of contemporary creation.

This taking of place will be deployed in three highlights. Summer will celebrate heliotropism, the light and energy of the season. In September, the Blue Box will become the starting point for the launch of Demon Dancer Eau de Parfumdedicated to self-expression and the freedom to be. Finally, at the end of the year, the Blue Box will transform into a contemporary Holiday Market, with a selection of gifts, limited editions and exclusive experiences.