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Ulta Beauty Is Coming to Times Square—and It’s Going to Be a Big Deal

Ulta Beauty just made its most ambitious move yet: As announced today, the brand is officially opening a flagship store in Times Square, New...

Ulta Beauty Has the Best Mother’s Day Gifts

Ever wonder what it’s like shopping with a beauty editor? Welcome to Counter Service, a series where we visit our favorite beauty boutiques IRL....

The 2026 Ulta Buy More, Save More Sale: The Best Shampoo and Conditioner Deals

Dry hair really has it out for us year-round—between cold weather, summer heat, chlorine, and constant blow-drying—but Pureology’s Hydrate Shampoo and Conditioner step in...

17 Best Ulta Beauty Let’s Haul Deals 2026 to Shop Right Now

Whether you’re after a glow-boosting highlighter, a skin tint that blurs without feeling like makeup, or a cleanser that really melts everything off, Ulta...

Make Time Wellness expands to Ulta Beauty

It also highlights an expansion of the definition of beauty-from-within, as U.S. retailers incorporate products positioned for cognitive, energy and sleep support into categories...

Stripes Beauty broadens retail reach with Ulta Beauty debut amid Gen X spending momentum

Following its January launch, Stripes Beauty now has national reach through Ulta Beauty’s online channel and a curated in-store presence tied to the retailer’s...

Amika Hair Products Officially Launch at Ulta Beauty

The products behind some of today’s most viral celebrity hairstyles are officially Ulta-shop-able. Amika (the Brooklyn-born, B Corp-certified brand beloved by pros and A-listers...

Ulta 21 Days of Beauty Sale

I have a sale alert to share! It’s one that’s too good to pass up! Ulta is having their 21 Days of Beauty Sale...

Must-read

How Beauty of Joseon established itself in the global sun care market

The South Korean skincare brand has been recognized by market research company Euromonitor International as "Global No.1 K-Beauty Suncare Brand in Online Sales". In...

11 Best Low Platform Bed Frames 2026, Tested & Reviewed

For a sleep setup that blends sleek design with real-world functionality, low platform bed frames are where it’s at. These effortlessly minimalist pieces offer a grounded,...

GLP-1 Summer Hair Loss: The Iles Formula Ritual

The season your shedding chapter wasn't expecting. So what happens when the conversation collides with a Mediterranean July? Because...
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