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Why Your Skin Does Not Respond Well to Trends – 100% PURE

Somewhere between the 12-step “glass skin” tutorial and the breathless product haul, skincare stopped being care and became sport. New drop. New miracle ingredient. New...

The Spring Haircut and Color Trends of 2026 Have Us in Our Gentle Era—With Photos

What can we say? It’s been a long year. What’s that? It’s only spring? Well, in that case, we could all use a little...

Cosme Tokyo 2026: 10 beauty launches revealing industry trends

Korean companies were particularly present in the finished product halls of Cosme Week Tokyo, an unmissable trend which underlines the dynamics of K-beauty in...

Couture Hair Trends to Know Now – Iles Formula

Paris Haute Couture Week Spring/Summer 2026 is in full swing — and the hair is every bit as visionary as...

Why Prequel Skincare and These 2 Other Trends are My New Holy Grail

Prequel Skincare has officially entered the chat, and my bathroom mirror has never been happier. Let’s be real, we have all been through the...

Behold, the French Manicure Trends of 2026

If you were a fly on the wall at the Allure office in the early 2010s, you likely heard editors talking about the French...

The Top Natural Hair Trends of 2026 Prioritize Low Tension

I’m not doing my edges this year. I know that’s a bold statement, but after years of slicking them back into tight buns and...

2026 Hair Color and Style Trends, According to Experts

2026 hair-trend predictions are here, and they’re all about versatility, health and effortless sophistication. We asked leading experts to share their takes on...

The Biggest Skin-Care Trends of 2026 Have Us Going Back to Basics

Brands like Estée Lauder and La Prairie have already been heavily investing in the field, and in 2026, the sector is set to explode....

5 Top K-Beauty Trends of 2026, According to an Expert

In 2013, my husband Dave and I hauled a beat-up, fire-engine-red suitcase overflowing with sheet masks, toners, snail creams, and pimple patches to the...

Must-read

Is Teeth Whitening Ever Really Safe for Sensitive Teeth?

Butter yellow may still be an “it” color in the beauty industry, but one area where you’ll want no part of the...

What to Know About Trying to Conceive If You’re Taking a GLP-1

GLP-1 medications are more popular than ever, as science continues to discover new ways they can be used to address a variety of health...
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