Starting Tuesday, June 9, 2026, the beauty brand founded by Hailey Rhode Bieber and now part of e.l.f. Beauty will be available direct to...

In this monthly roundup, geographic expansion remains a defining growth strategy for beauty brands seeking new consumers, stronger distribution networks and greater global relevance....

If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands...