THE WHAT? Kao has launched its sensitive skincare brand Curél in the Netherlands, marking the latest step in its strategy to expand its skincare...

THE WHAT? Harper Beckham has reportedly been refused initial trademark approval in the US for her planned beauty brand, Hiku By Harper.THE DETAILS The...

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog Priced at Launches 27th March 2025 I always get excited when...

Key takeawaysNiagen Bioscience has launched its Skincare Innovation Lab to translate supplement science into topical innovations.Its first product, NanoCloud, is a waterless, precision‑dose NAD+...

Australian masstige brand MCoBeauty is expanding its global footprint with official retail launch at Walmart in Canada. Beginning January 19, the vegan, and...

In honor of both today’s World Cancer Day and Black History Month, skin-care brand La Roche-Posay has announced a landmark partnership with the...

Developed specifically for men aged 50 and older, Nutrafol’s new Men 50+ formulation is the latest example of age segmentation and personalization in the...

Eight Saints debuts Frame Game Eyebrow Growth Serum for daily useEight Saints has expanded its eye-area portfolio with the launch of the Frame Game...

The award-winning makeup brand co-founded in 2019 by celebrity makeup artist Patrick Ta is making official debut at Sephora Middle East. Beginning January 16, the...

The products behind some of today’s most viral celebrity hairstyles are officially Ulta-shop-able. Amika (the Brooklyn-born, B Corp-certified brand beloved by pros and A-listers...