Expansion

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Cosmetics

Barrière scales beauty-from-within with mass retail expansion

As the beauty-from-within category continues to evolve, brands are navigating a complex intersection of clinical credibility, delivery innovation, and retail accessibility. In this Q&A,...
Cosmetics

Moon Juice Enters Target in Major Mass Retail Expansion

THE WHAT? Functional supplement brand Moon Juice has launched in 755 Target stores nationwide and on Target.com, marking its largest move into mass retail...
Cosmetics

Sociolla plans aggressive store rollout and Southeast Asia expansion

THE WHAT? Indonesian beauty retailer Sociolla is planning to significantly expand its physical retail footprint to as many as 500 stores while accelerating its...
Cosmetics

2025 in Review: New Markets – Products – Category Expansion Drives Innovation

If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands...

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Nails

7 Tips for Building a Healthy Diet With Canned, Frozen, and Packaged Goods

Certain influencers have built entire social media empires out of making everything from scratch. Oftentimes, their videos carry an implicit sense of moral superiority,...
Makeup

Is Kris Jenner’s Facelift Really Already “Slipping”?

Kris Jenner’s facelift: So, we meet again.Let me first acknowledge the eyerolls and criticism that this story may inspire and clearly state that I,...
Hair Care

Alycia Baumgardner Fight Tonight: The Undisputed Champ Hits MSG

Photo Credit: IG@alyciabaumgardner Alycia Baumgardner Fight Tonight is the only thing the girls are talking about because our favorite undisputed champ is back to handle...
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