Expansion

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Cosmetics

Barrière scales beauty-from-within with mass retail expansion

As the beauty-from-within category continues to evolve, brands are navigating a complex intersection of clinical credibility, delivery innovation, and retail accessibility. In this Q&A,...
Cosmetics

Moon Juice Enters Target in Major Mass Retail Expansion

THE WHAT? Functional supplement brand Moon Juice has launched in 755 Target stores nationwide and on Target.com, marking its largest move into mass retail...
Cosmetics

Sociolla plans aggressive store rollout and Southeast Asia expansion

THE WHAT? Indonesian beauty retailer Sociolla is planning to significantly expand its physical retail footprint to as many as 500 stores while accelerating its...
Cosmetics

2025 in Review: New Markets – Products – Category Expansion Drives Innovation

If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands...

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Makeup

10 Best Face Sunscreens for Glowing, Healthy-Looking Skin

Frequently Asked QuestionsHow does sunscreen work?As beauty journalists, at least one person on our staff chats with a dermatologist on a near-daily basis, and...
Beauty

7 Best Seamless Underwear I’ve Tried in 2026

Seamless underwear FAQs, answered:What is seamless underwear?“Seamless underwear is engineered to be virtually invisible under clothing, by eliminating any bulkiness and protruding seams that...
Nails

7 Tips for Building a Healthy Diet With Canned, Frozen, and Packaged Goods

Certain influencers have built entire social media empires out of making everything from scratch. Oftentimes, their videos carry an implicit sense of moral superiority,...
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