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Nutrafol re-enters men’s category with age-specific Men 50+ launch

Developed specifically for men aged 50 and older, Nutrafol’s new Men 50+ formulation is the latest example of age segmentation and personalization in the...

2025 in Review: New Markets – Products – Category Expansion Drives Innovation

If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands...

P&G Flags Sharp U.S. Category Declines as Consumer Weakness Weighs on Q2 Outlook

THE WHAT? Procter & Gamble has cautioned that U.S. sales across key categories it competes in fell significantly in October and are expected to...

Edgewell posts mixed FY2025 results as company prepares to exit feminine care category

Edgewell Personal Care has released its fourth quarter and full-year results, highlighting steadier international demand, heavier promotional activity in North America and a major...

Must-read

Joonbyrd Longevity Duo Review: Future Romance Body Glaze

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog Priced at I’ve been testing the newest launches from Dr...

Celebs and Influencers at Coachella: The 2026 Festival Recap

Photo Credit: Getty Images Celebs and Influencers at Coachella truly owned the desert this year, and we are absolutely living for all the representation and...

A New Study Reveals 3 Migraine Triggers That Might Be Making Your Headaches Worse—See Them Here

With climate change intensifying how often we deal with heat waves and pollution, it’s important to consider these risk factors when it comes to...
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