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Nails

The Case for Ditching ‘Hard’ Workouts and Playing Instead

Remember when you were a kid and you couldn’t wait until it was time for recess? You’d participate in soccer, kickball, hopscotch, and play...
Cosmetics

The business case for exceeding US ingredient rules

Ingredient safety is becoming a sharper competitive line for indie beauty, especially as brands navigate a patchwork of global standards. As a result, some...
Cosmetics

What oral care stakeholders can learn from NAD’s 2025 case decisions

Key Takeaways for Oral-Care Marketers Tailor your claims to the support -- substantiate all product performance claims with finished product studies and make sure...

Must-read

Organic Beauty

What Is An Antioxidant?

What Is an Antioxidant? Antioxidant is a major buzzword. But does it really mean anything to you? Generally, I’m...
Beauty

BROW AID The Brow Blueprint Review & Swatches

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog Priced at If there’s one thing I’ve learned over the...
Nails

Why Anxiety in Your 30s and 40s Can Feel Worse, According to a Licensed Therapist

Your 30s and 40s are what some would consider the best years of your life. You’re no longer “figuring it out,” but you aren’t...
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