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9 Things You Don’t Need in Your Wardrobe This Year — Inside Out Style

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9 Things You Don’t Need in Your Wardrobe This Year — Inside Out Style

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As an image consultant for over 2 decades, I’ve seen many wardrobes. Some tiny, some huge, yet there are recurring themes of things that all clients have felt better about after letting go of these items.

Clearing out the clutter lets you see what you do have and gives a bit more space for your clothes and yourself to breathe.

If you can’t see garments, you’ll never wear them. So taking a little time to clear out the clutter will help you be more stylish this year as what you have in your wardrobe is something you can and do love to wear.

1. Bargain Buys You Never Wear

Yes, that great bargain you saw and couldn’t leave in the store, yet it doesn’t get worn, is something that is taking up space, both in your cupboard and in your head.  If you’re not wearing it regularly, if it’s something you bypass for other garments, there is usually something wrong with it, and it doesn’t deserve a place in your wardrobe.

If you can figure out why you bought it before you donate (or sell) it, this is always good; you have got some valuable education about your style that is worth the price of admission. Don't buy clothes on sale if you don't love them, they don't fit and they don't suit your style

Why don’t you wear it?

  • Is it the feel of the fabric?
  • The colour doesn’t make you feel alive?
  • It doesn’t fit?
  • The shape or style just isn’t quite right?
  • It’s not really your style (you admire the look on others but don’t feel comfortable in it)?
  • It doesn’t go with anything else you own?
  • It’s for a lifestyle that isn’t yours?
  • It was the “designer” label on special that made you feel like you couldn’t pass it up, even though it really isn’t your style?

It’s often easy to justify a bargain (it doesn’t feel like you’re spending a lot), but all those bargains that you don’t wear add up to a lot over time and have taken away the possibility of buying something that was more expensive that you really love but you just didn’t have the budget for.

2. Gifts That You Feel Guilty About

Items gifted are the longest-kept yet least-worn (according to research) and often clutter up closet space.    Holding onto those gifts can create feelings of guilt and an obligation to pull it out and wear it when you’re seeing the gifter (even though you don’t love it, it’s not your style, etc.).  I had a floral dress my grandmother made me when I was 16 (suited to the style of a 6-year-old) that I was made to wear once a year when visiting her (she lived interstate, so I didn’t see her that often).  Wearing that dress felt like an obligation and brought me no joy.

Donate these items so that someone who does suit it and love it will get some wear from it.   This way you gain back space and the guilt of not wearing it when you see it each day as you open your wardrobe also goes.  Here are some ideas of what you can do with unwanted fashion gifts.

3. Garments that Mean “Work” to Maintain

If you continually bypass a garment because it requires some sort of additional “work” to wear, from handwashing or dry cleaning to ironing that you just don’t have the time or energy to do, then there is no point in keeping the item.  Knowing that you hate ironing means buying clothes that mean minimal care (look at the fibre content before you buy – if it can’t be thrown into the washing machine, it should stay on the shop shelves).  You may feel guilty for getting rid of it, but the reality is that you’re not wearing it anyway, so you may as well move it to a better home where it gets the love and attention it deserves.

4. Aspirational Items that Don’t Fit

We’re talking the too-small because you’re going to lose weight to fit into it (one day).  This can actually demotivate you as you feel bad each morning when you pull out the same old thing because of all those too-small clothes that are taking up valuable space – they just remind you of unmet goals and don’t actually provide you with the inspiration to make the changes you want.  Plus, they are going out of date hanging there.

You deserve to have a wardrobe of clothes you wear and that fit and make you feel good, not a closet of clothes that make you feel guilty and ashamed for enjoying that lovely dinner.

We’re also talking about clothes for a lifestyle you don’t currently have, the ballgown for the imagined ball you never go to.  The fancy suit for the corporate job you don’t have and don’t actually plan on getting.  The schmancy white silk frock that you never wear because you have a practical lifestyle and just don’t go anywhere to wear it.  These items should be sold or donated whilst they are fresh when someone else will still want them.  And don’t buy anything for an imaginary lifestyle that doesn’t fit with how you live your life.

5. Sentimental Items for the Person You Were

Maternity wear because it reminds you of your babies (even though they are now grown).  Pieces from phases of your life that are long gone.  Garments you picked up on travels, though they no longer fit or fit your current lifestyle (or personal style).  Your memories won’t disappear just because you don’t own the piece of clothing.  Maybe take a piece of that maternity dress fabric and turn it into a cushion cover for a pillow that you have on your bed, so you can still get that reminder, but without so much clutter.  Do you have photos from your travels? They are enough to remember the experience by.  Keeping one special concert tee is fine – but 20 of them is clutter if you’re not wearing them.

6. Event Wear You Never Wear

If you hardly ever go to special events that require an evening gown, is it worth keeping it?  If it’s hardly worn it may be easy to sell if it’s a current fashion, but keep it for decades and it’s lost all it’s value.  Think consignment stores and websites to help you move on your great quality event garments.

7. Freebies

The logo’d t-shirt from an event that you were part of, but you never wear. The garment your girlfriend or sister gave you when they were cleaning out their closet that you felt a little obliged to take, but don’t really want.  If you’re not wearing it, donate it to a better home.  Your friends and relatives don’t want to think that what they gave you is a burden.

8. Swimmers, Socks and Underwear

Each year, you may buy a new swimsuit, but don’t get rid of the old one that’s gotten stretched out of shape, the elastane breaking down from pool chemicals and sun damage.  You may have socks that have lost their pair or crawl down into your shoes that really need to be removed.  Underwear starts bagging out and becoming uncomfortable, but you keep washing rather than just throwing it away.  Seasonal wear and underwear are often overlooked when doing a wardrobe declutter.

9. Crappy Wire Hangers

All those dry cleaner hangers that are taking up space and ruining the shoulders of your clothes need to go.

Investing in quality hangers that are all the same acutally make it easier for you to see all your clothes as they hang at the same height.  Each time you take a garment off its hanger to wear, take the hanger out of your wardrobe, find a space to stack them so that when you need to hang a garment up again, you have easy access to the hangers, plus they are not taking up valuable space in your wardrobe, making it feel more cluttered.

Invest in Your Style Education

The more you know about your style, the colours that light you up, styles of clothes that harmonise with your body and give you confidence, the way to accessorise so that you add that finishing touch is an investment and will save you from making more mistakes that give you a guilty feeling.  Whether it’s learning to accessorise, how to put a stylish outfit together, understanding how to use colour intentionally to harness its subconscious psychological power, I’ve got educational masterclasses to help you take the next step on your personal style journey.  Check out my shop here.

9 Things You Don't Need in Your Wardrobe This Year

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Exfoliating Face Mask Guide: Glow Without Irritation

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Exfoliating Face Mask Guide: Glow Without Irritation

An exfoliating face mask can be the difference between skin that looks dull and skin that looks smooth, fresh, and “clean” in the mirror. When it’s done right, it refines texture, clears buildup, and makes your skincare work better. When it’s done wrong, it leaves you tight, red, and wondering why your skin suddenly looks worse.

This guide breaks down what actually makes an exfoliating face mask effective, how to choose the right type for your skin, and how to use it in a way that gets results without irritation.

1. What an exfoliating face mask actually does

Your skin naturally sheds dead cells, but that process can slow down with stress, dehydration, harsh weather, and age. When those dead cells build up, you get:

  • dullness that does not improve with moisturizer
  • rough texture and uneven surface
  • clogged pores and more visible blackheads
  • makeup that looks patchy or sits weird
  • products that feel like they are not absorbing

A good exfoliating face mask helps lift that buildup so skin looks smoother, clearer, and more even.

2. The three main types of exfoliating face masks

Not all exfoliation is the same. Most exfoliating face masks fall into one of these categories.

A) Chemical exfoliation masks

These use acids or enzymes to dissolve dead skin cells rather than scrubbing them off. They tend to give the smoothest, most even finish when used correctly.

Best for: dullness, uneven texture, visible pores, early signs of aging.

B) Clay-based masks with exfoliating support

These focus on drawing out oil and clearing congestion, sometimes with gentle exfoliating ingredients included.

Best for: oily skin, blackheads, congestion, breakouts.

C) Physical exfoliating masks

These use particles or grit. Some are fine, but many are too rough and can create micro-irritation, especially if you scrub.

Best for: very resilient skin types who do not get red easily. If you’re sensitive, skip this category.

3. How to choose the best exfoliating face mask for your skin

The “best picks” are not one-size-fits-all. The best exfoliating face mask is the one that matches your skin’s tolerance level.

  • If you’re dry or sensitive: choose a gentle chemical exfoliation mask and use it less often.
  • If you’re oily or congested: choose a clay-based mask that targets buildup and pores.
  • If you’re dealing with texture and dullness: choose chemical exfoliation, but do not stack it with other strong actives the same night.

Red flag: if an exfoliating face mask burns or leaves your skin hot and red for hours, it is too strong for you right now.

4. How to use an exfoliating face mask (the way that gets results)

Most people overdo exfoliation. They use too much, leave it on too long, or combine it with other actives, then blame the mask. Here’s the method that works:

  • Start with clean skin: cleanse first so the mask works on skin, not buildup.
  • Apply a thin, even layer: thick does not mean better.
  • Follow the timing: do not push it “just a little longer.”
  • Rinse gently: no scrubbing, no washcloth friction if you’re sensitive.
  • Moisturize right after: your barrier needs support post-exfoliation.

Best time to use it: at night. Your skin can recover while you sleep, and you reduce the chance of daytime sensitivity.

How to use an exfoliating face mask (the way that gets results)

5. How often should you use an exfoliating face mask?

Frequency depends on your skin and the strength of the mask:

  • Sensitive or dry skin: once a week
  • Normal or combination skin: one to two times a week
  • Oily or congested skin: two times a week (sometimes three, if you tolerate it)

If your skin starts to feel tight, stingy, or looks red, reduce frequency immediately. Over-exfoliation is one of the fastest ways to trigger breakouts and make texture look worse.

6. What to avoid on the same night

To get the best results from an exfoliating face maskavoid stacking it with:

  • strong retinol
  • other exfoliating acids
  • scrubs or cleansing brushes
  • strong vitamin C formulas if you are sensitive

Simple rule: exfoliate, then soothe. That’s how your skin improves without getting inflamed.

7. The aftercare that makes your glow last

After an exfoliating face mask, keep your routine clean and supportive:

  • hydrating serum (optional)
  • moisturizer
  • sunscreen the next morning

Sunscreen matters because fresh exfoliated skin is more vulnerable to UV, and UV is what turns small issues into stubborn pigmentation.

The best exfoliating face mask

Final thoughts

The best exfoliating face mask is the one you can use consistently without irritation. Choose the right category for your skin, stick to a sensible schedule, and support your barrier afterward. That’s how you get smoother texture and brighter skin without triggering the over-exfoliation cycle.

Dry Skin Emergency? CeraVe’s Skincident Hotline Can Help

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Dry Skin Emergency? CeraVe’s Skincident Hotline Can Help

Winter brings its fair share of qualms, but few are as universally familiar as dry skin. As temperatures continue to reach all-time lows far and wide, drugstore skin care darling CeraVe has come to the rescue with the “Skincident Hotline,” a real, working number you can call when your skin takes a turn for the worse.

A “skincident,” as described by the brand, “is the unexpected moment when dry skin makes an unwanted appearance—like when you cross your legs and your ankles look desert-dry, or that awkward handshake where hands feel cracked and parched.” The play on words may be tongue-in-cheek, but the concept isn’t a gimmick.

The Skincident Hotline runs Monday through Friday from 5 to 8 p.m. ET. During live hours, callers can receive expert moisturization advice and, while supplies last, a free full-size CeraVe body moisturizer to combat your dry skin woes. Outside of those hours, a 24/7 pre-recorded experience is available, featuring tips from Evansville, IN dermatologist and CeraVe partner Dylan Greeney, MD, along with information on the brand’s body-care lineup.

The Skincident Hotline will be available to dial through February 27 at 844-SKIN INCIDENT (844-754-6243)leaving just enough time to help skin hang on through winter’s final stretch. And if you’re phone-shy, NewBeauty spoke with Dr. Greeney for a deeper dive into what everyone needs to know about dry skin. Press play on the video below to watch the conversation in full.

Most People Don’t Follow the ‘No-Contact’ Rule After a Breakup, New Survey Shows

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Most People Don’t Follow the ‘No-Contact’ Rule After a Breakup, New Survey Shows

Most of the time, breakups are supposed to be clean-cut endings—no second thoughts, no leftover feelings, and generally, no contact. Yet a new, surprising statistic suggests that leaving the past behind may no longer be a priority these days.

According to a survey from The Matchmaking Company, which surveyed more than 2,300 people across the US, 66 percent of respondents reported that they still talk to a few of their exes. And for Gen Z in particular, 28 percent say they’re in touch with “most or all” of them.

“There are many reasons why people talk to their exes, especially right after a breakup,” Nari Jeter, LMFT, licensed couples therapist in Florida, tells SELF—whether it’s an attempt to stay friends, a matter of habit, or the secret hope for reconciliation. The problem, though, is that staying emotionally connected can keep you stuck in the past, delaying closure and making it difficult to fully invest in future relationships. (The same survey found that more than two-thirds of respondents would be uncomfortable if their partner stayed close with someone they previously dated. Meanwhile, 57 percent admit they’ve compared a current partner to an ex at some point.)

That’s why, while going no-contact with someone you’ve known and loved for years can feel brutal, it’s usually the most effective way to heal. “For the person who has an easier time moving on, it’s a form of setting clear, firm boundaries,” Jeter explains—especially if they feel pressured to support or check in on their former partner. “And for the one who’s struggling more with the breakup, no-contact provides a detox period where they can fully accept the end of the relationship”—a process that becomes much harder when communication is on-and-off.

Still, even when the benefits are self-explanatory, cutting ties is easier said than done, as shown by this statistic. “Back then, you could break up cleanly—you didn’t know their location; you couldn’t see who they were connecting with on social media,” Jeter points out. But now, even if you’re not texting or talking, your ex’s life can feel omnipresent through mutual friends’ Instagram stories, Venmo feed updates, or other digital reminders.

So for anyone who’s struggling to create that distance, Jeter suggests starting small and committing to just one month of no direct communication—along with blocking or muting them online. (“30 days is a significant enough amount of time to allow for emotional detachment and habit changes to occur,” she explains.) Whenever the urge to check their socials or reach out does hit (which it probably will), redirect your attention elsewhere, whether that’s taking a walk or calling a friend instead.

“Many people find the idea of ‘I’m never going to speak to them again?!’ hard to swallow,” Jeter says. But taking it day by day, as cliché as the advice is, makes an emotionally tumultuous process more manageable—and creates room for healing that can’t happen when you’re still in touch.

Related:

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US beauty manufacturer Coty formalizes internal AI strategy through OpenAI collaboration

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US beauty manufacturer Coty formalizes internal AI strategy through OpenAI collaboration

Coty Inc. has formally announced a strategic collaboration with OpenAI as the beauty manufacturer looks to expand internal use of artificial intelligence tools across selected areas of its global organization.

The partnership provides Coty employees with access to ChatGPT Enterprise, an AI platform designed for enterprise use with enhanced data security and privacy controls. According to the company, the initial rollout will focus on targeted teams, with flexibility to scale over time.

“This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance,” said Jerome Auvinet, Coty Chief Information, Digital Innovation & Business Services Officer, in a company press statement, adding that the technology “helps our teams work more efficiently and focus on higher-value contributions.”

Governance and human oversight remain central

Coty said its approach to AI adoption emphasizes governance and responsible deployment, while “human expertise remains central to Coty’s approach.” Coty plans to integrate ChatGPT as “an efficiency enhancer for the creativity and strategic thinking that defines its brands,” the company said in its announcement.

This focus reflects broader discussions across the beauty and personal care sector around the need for oversight as AI tools become more widely used. As previously reported by CosmeticsDesign, beauty industry legal and technology experts like Agatha Liu, attorney at Buane Morris LLP, have cautioned the use of AI outputs, warning that the technology “still requires a considerable amount of human review.”

AI adoption expands beyond pilots

While Coty’s collaboration centers on internal operations, industry observers say AI adoption across beauty continues to expand across functions, from consumer engagement to product development.

For example, in an interview with CDU, Perfect Corp. founder and CEO explained that “We’re seeing more brands using AI to analyze data, collect customer feedback, identify usage patterns to target specific preferences and develop products based on individual profiles.”

Other industry executives have previously highlighted the role of generative AI in improving information flow and engagement. Speaking to CDU in 2024, Max Bennett, co-founder and CEO of Alby explained that “by providing accurate, scientifically-backed information directly to consumers, LLMs can help clarify misconceptions and build trust.”

Responsible use amid an industry-wide shift

The beauty industry overall remains malleable and relatively receptive to the potential benefits of corporate AI adoption, which can range from improving consumer experiences to accelerating R&D efforts for ingredient and product formulation.

In Coty’s case, the collaboration with OpenAI intends to build “on the company’s rapidly accelerating internal AI movement and a global upskilling program designed to give employees across functions the confidence, creativity, and foundational skills to use AI in their day‑to‑day work,” according to the company’s press announcement.

The rollout will include “a blend of live training, hands‑on workshops, and leadership engagement…to ensure that employees at every level are equipped to use AI responsibly and effectively,” the company added.

A Queen Honoring a Legend: Coco Jones Channels Whitney Houston at the 2026 Super Bowl

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A Queen Honoring a Legend: Coco Jones Channels Whitney Houston at the 2026 Super Bowl

Coco Jones and her incredible Super Bowl performance are all anyone can talk about today. Before the kickoff at Super Bowl LX, Coco took the field to perform a soulful and stirring rendition of Lift Every Voice and Sing, and while her vocals were flawless, it was her fashion choice that truly stole our hearts. In a beautiful tribute to the late, great Whitney Houston, Coco Jones channeled the icon’s legendary 1991 Super Bowl appearance, proving once again that she knows how to honor those who paved the way.

CHRISTOPHER POLK/BILLBOARD VIA GETTY IMAGES

If you were around in 1991, you remember Whitney Houston stepping onto the field in that simple yet iconic white tracksuit and headband to sing the National Anthem. For her 2026 appearance, Coco collaborated with hip hop fashion pioneer Karl Kani to reimagine that moment for a new generation. The custom ensemble featured a crisp white cropped jacket and a stunning high low bubble skirt with a dramatic train.

Watch Coco Jones Sing Lift Every Voice Sing Before Kickoff Fs7inq
CHRISTOPHER POLK/BILLBOARD VIA GETTY IMAGES
Whitney Houston National Anthem Super Bowl XXV 020826 79d6105cdf6e422f8f82fd68a9f18500
Photograph by George Rose / Getty

The attention to detail was absolutely chef’s kiss. Coco rocked the signature thick white headband and even included red and green stripes on her sleeves as a nod to the Pan-African flag. It was a perfect blend of sporty chic and high glamour that felt both nostalgic and modern.

Coco has been a force since we first saw her on our screens, and she gives her all to everything she puts her name on. Performing the Black National Anthem during Black History Month is a huge responsibility, and Coco handled it with the grace of a true veteran. She mentioned in interviews leading up to the game that she felt a deep connection to the lyrics and the lineage of performers who came before her.

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CHRISTOPHER POLK/BILLBOARD VIA GETTY IMAGES

By choosing to mirror Whitney Houston’s most famous sports moment, Coco wasn’t just wearing an outfit; she was making a statement about Black excellence and the enduring power of our icons. She looked exactly like the star she is, and we couldn’t be more proud to see her shining on such a massive stage.

Post Natal Massage: Benefits, Timing, and What to Book

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Post Natal Massage: Benefits, Timing, and What to Book

A post natal massage can feel like the first deep breath you have taken in months. After pregnancy and birth, your body is not just “tired.” It’s adjusting to a completely new baseline. Hormones shift, sleep is disrupted, muscles compensate, posture changes, and even simple things like carrying a baby or feeding can load your neck, shoulders, hips, and lower back in ways you did not expect.

The best post natal massage is not about “spoiling yourself.” It’s about recovery. It can help your body feel more supported, more comfortable, and more like yours again.

1. What is a post natal massage?

A post natal massage is a massage designed for the postpartum period. It typically focuses on relieving muscular tension, supporting circulation, easing stress, and helping the body recover from the physical strain of pregnancy and delivery.

It is not the same as a general relaxation massage. A good therapist understands common postpartum problem areas and adjusts pressure, positioning, and technique based on what your body needs and what stage postpartum you are in.

2. Post natal massage benefits

The most noticeable post natal massage benefits are usually physical, but the mental relief is real too. Here’s what it can help with:

  • Neck and shoulder tension: feeding, rocking, and holding a baby loads these areas constantly.
  • Lower back and hip tightness: posture changes and core recovery can make hips and back feel unstable or sore.
  • Leg and foot fatigue: swelling, extra load, and long days on your feet can leave you heavy and achy.
  • Stress relief: your nervous system gets a chance to downshift, which can help you feel less “wired.”
  • Better sleep: many people sleep deeper the night after a massage, even if sleep is still broken.
  • A “lighter” feeling: improved circulation and muscle release often makes you feel less stiff and more mobile.

A post natal massage is not a cure for every postpartum challenge, but it can make your body feel more manageable and supported, which changes everything.

3. When can you get a post natal massage?

This depends on your delivery, your healing, and your healthcare provider’s guidance. Some people feel ready fairly soon, while others need more time. If you had a complicated delivery or a C-section, it is especially important to follow medical guidance and communicate clearly with the therapist.

When you do book, tell the spa you are postpartum and how long it has been since delivery. A good therapist will adjust the session and positioning so you are comfortable and safe.

What to book based on how you feel

4. What to book based on how you feel

The best post natal massage booking depends on your main issue right now. Here are the most common “postpartum body” scenarios and what usually helps:

  • If your shoulders and neck are constantly tight: book a therapeutic massage with focused upper body work.
  • If your hips and lower back feel sore or unstable: book a massage that targets hips, glutes, and lower back with supportive positioning.
  • If you feel puffy or heavy: ask for gentler techniques that support circulation and a lighter feel.
  • If you are emotionally exhausted: book a calming, full-body massage with slower pacing and nervous-system support.

Pro tip: postpartum is not the moment to “push through” pain. You should feel relief during the massage, not like you are being punished. If pressure is too much, speak up.

5. What to expect during your appointment

A good post natal massage should feel thoughtful, not generic. Expect the therapist to ask questions like:

  • How long postpartum are you?
  • Was it a vaginal delivery or C-section?
  • Where do you feel the most tension?
  • Are you breastfeeding or experiencing breast/chest tightness?
  • Are there any medical concerns, swelling, or pain areas to avoid?

Positioning matters. Side-lying support, bolsters, and gentle adjustments can make a huge difference in comfort, especially if you are still tender or your core feels weak.

6. How often should you book post natal massage?

There is no perfect number. What matters is consistency that fits your life.

  • If you are very tight or uncomfortable: once a week for a short period can help.
  • If you want maintenance: every two to four weeks is realistic for many people.
  • If time is limited: even one session a month can make a noticeable difference in how your body feels.

Shorter sessions can still be powerful if they are focused on your main tension areas.

How often should you book post natal massage?

7. Simple aftercare to make it last

To get the most from a post natal massage:

  • Hydrate: massage and postpartum life both dehydrate you fast.
  • Move gently: a short walk can help you keep the “loose” feeling.
  • Stretch lightly: chest, shoulders, hips, and calves usually benefit most.
  • Prioritize sleep when you can: massage helps, but recovery still needs rest.

Final thoughts

A post natal massage is one of the most practical recovery tools you can book postpartum. The benefits are not just relaxation. It’s relief: less tension, less heaviness, better mobility, and a nervous system that finally gets a chance to come down. If your body feels like it’s been carrying everything, a good post natal massage can help you feel supported again.

Kulfi Beauty UK Review & Swatches

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Kulfi Beauty UK Review & Swatches

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

Prices start at

Kulfi Beauty UK Review & Swatches - Launching at Space NK

If you’ve been waiting for Kulfi Beauty to hit UK shelves, the time has come! This is my full Kulfi Beauty UK review with swatches and product thoughts ahead of the official UK launch at Space NK on Friday 8th August 2025.

I’ve tested five of the most exciting products from the range, from the Main Match Concealer to the dreamy Heirloom Lipsticks. Here’s everything you need to know before it drops.

What is Kulfi Beauty?

Kulfi Beauty UK Review & Swatches - Launching at Space NK
Kulfi Beauty UK Review & Swatches – Launching at Space NK

Before I dive into this Kulfi Beauty UK review, here’s a little background. Kulfi Beauty is a South Asian-inspired makeup brand known for its bold colour stories, creamy formulas, and inclusive shade ranges. Founded with joy and celebration in mind, this brand champions skin tones that are often overlooked.

Their mission? To make makeup feel like fun, not pressure, and it shows. Founder Priyanka Ganjoo created the Kulfi Beauty brand back in 2021 with the aim of addressing the lack of representation for South Asian individuals in the beauty industry. Having tried the products, however, and meeting lovely Priyanka, I feel it’s truly a brand for everyone.

Where to Buy Kulfi Beauty in the UK

The Kulfi Beauty UK launch is happening at Space NK (both online and selected stores including the brand new Oxford Circus store) on Friday 8th August 2025. You’ll be able to shop all the core products including mascara, concealer, blush, shadow, and lipstick and more.

Kulfi Beauty UK Review – Best Products to Try First

I have been trying out a selection of products and I’m really impressed. Here’s a collection of mini reviews to help you shop this new-to-the-UK brand.

Kulfi Beauty UK Launch - What to Buy
Kulfi Beauty UK Launch – What to Buy

Main Match Concealer (£26) – shade Bad Badaam swatch

Kulfi Beauty UK Launch - Main Match Concealer
Kulfi Beauty UK Launch – Main Match Concealer

A medium buildable coverage concealer that blends seamlessly and stays put all day with it’s crease-proof and self setting formula.

Kulfi Beauty UK Launch - Main Match Concealer Doe Foot Applicator
Kulfi Beauty UK Launch – Main Match Concealer Doe Foot Applicator

I matched myself with The Bad Badaam shade at the launch event in July and I am really pleased with it. If you’re a shade twin, I think this might be a great one for you too. It has a really nice neutral tone and is very easy to blend.

Kulfi Beauty UK Main Match Concealer Swatch - Bad Badaam
Kulfi Beauty UK Main Match Concealer Swatch – Bad Badaam

I use it under my eyes and over any areas of hyperpigmentation and it works so well to even out my skin tone.

Kulfi Beauty Main Match Concealer shade - Bad Badaam
Kulfi Beauty Main Match Concealer shade – Bad Badaam

Here’s a list of my foundation matches in case it helps to choose your shade:

Zari Eyes Eyeshadow (£30) – Sitara Sparkles swatch

Kulfi Beauty UK Zari Eyes - shade Sitari Sparkles
Kulfi Beauty UK Zari Eyes – shade Sitari Sparkles

This is mousse-like cream shadow formula and it delivers high-impact shimmer in both duo-chrome and metallic finishes, with zero fallout. I have the shade Sitara Sparkes:

Kulfi Beauty UK Zari Eyes - swatch Sitari Sparkles
Kulfi Beauty UK Zari Eyes – swatch Sitari Sparkles

This kind of shadow is perfect for one-and-done eye looks and it also layers really nicely over my REESON Lid Elixir, which is great if you want to add in some wearable skincare.

Mehndi Moment Blush (£24) – Lucky Lotus Swatch

Kulfi Beauty UK Mehndi Moment Blush
Kulfi Beauty UK Mehndi Moment Blush

This is a super pigmented tube of blush and you only need a tiny bit. I have shade Lucky Lotus which is a vibrant purple shade, and probably not the one I’d choose for my skin tone.

Kulfi Beauty UK Mehndi Moment Blush Swatch - Lucky Lotus
Kulfi Beauty UK Mehndi Moment Blush Swatch – Lucky Lotus

I find that popping a small amount on to the back of your hand and then working it into a brush before applying is the most foolproof way of using it.

Heirloom Satin Lipstick (£28) – Bangle Box Swatch

Kulfi Beauty UK Launch - Heirloom Satin Lipstick
Kulfi Beauty UK Launch – Heirloom Satin Lipstick

The Heirloom Satin Lipstick might actually be my top pick from the whole collection. I have the shade Bangle Box which is a gorgeous soft pink.

Kulfi Beauty UK Launch - Heirloom Satin Lipstick - shade Bangle Box
Kulfi Beauty UK Launch – Heirloom Satin Lipstick – shade Bangle Box
Kulfi Beauty UK Heirloom Satin Lipstick - Bangle Box Swatch
Kulfi Beauty UK Heirloom Satin Lipstick – Bangle Box Swatch

I also really loved the look of Polki Dots, which has a beautiful peachy tone. It’s a gorgeous formula, and perfect for everyday wear. It is super comfortable and creamy. Love it.

Kulfi Beauty UK Heirloom Satin Lipstick - Bangle Box Lip Swatch
Kulfi Beauty UK Heirloom Satin Lipstick – Bangle Box Lip Swatch

Kulfi Badi Lash Mascara (£26) Review

Kulfi Beauty UK Launch - Badi Lash Mascara
Kulfi Beauty UK Launch – Badi Lash Mascara

I got on really well with this mascara. Think fluttery, natural length with serious staying power. It is a tubing mascara, so it’s long-lasting and smudge-proof. I really like the slim wand with the spiky ball on the end which is great for getting into the outer lashes and pulling them outwards.

Kulfi Beauty UK Launch - Badi Lash Mascara
Kulfi Beauty UK Launch – Badi Lash Mascara

A little goes a long way with this, and it gives a nice lift to the lashes.

My Kulfi Beauty Application Video

Final Thoughts on My Kulfi Beauty UK Review

If you’re thinking of trying something new when Kulfi Beauty launches in the UK, I can wholeheartedly recommend this range. The formulas are fun, easy to use, and they genuinely perform. Definitely try the Heirloom Satin Lipsticks if you are looking for an easy to wear, and comfortable lip colour, with gorgeous packaging.

This Kulfi Beauty UK review was such a pleasure to write, and I look forward to trying more products from the brand.

Shop at Space NK* from 8th August 2025.

Olympic ‘Penis-Gate’ Allegations Are Putting Crotch Filler in the Spotlight

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Olympic ‘Penis-Gate’ Allegations Are Putting Crotch Filler in the Spotlight

Welcome to your go-to guide to the 2026 Winter Olympics. We’re tracking everything—from real-life heated rivalries (yes, they exist) to under-the-radar sports and surprise standouts—so you can catch up on all of our coverage in one place.

It wouldn’t be the Olympic Games without allegations that certain athletes are trying to get an unfair advantage. But some claims surrounding male ski jumpers at the Milano Cortina Games are spreading like wildfire. Why? It involves men allegedly enhancing the size of their penis to try to jump farther.

In case you haven’t been tracking this closely, here’s a quick recap of so-called Penis-gate. It all started when German outlet Bild reported on rumors of ski jumpers getting hyaluronic acid penile injections for enlargement. Hyaluronic acid is often used in injectable fillers to smooth out lines in your face—fillers like Juvederm or Restylane fall into this category.

These penile injections aren’t for fun—the idea is that a larger penis would allow competitors to have a bigger crotch area in their suits, which could create more lift in the area and allow them to fly farther. Apparently even a small change in fabric can lead to big jumping gains, which is why suits are closely monitored by regulating agencies.

As a result of the allegations, the World Anti-Doping Agency (WADA) said it would look into it.

Before you crack up at how absurd all of this is, know this: The Norwegian team was previously accused of altering the crotch in its teams’ suits—and several coaches and players were suspended because of it. So crotch enhancement is a very real concern in the ski jumping world. However, the new allegations of penile enhancement injections have overshadowed that original scandal, because, c’mon.

But while there isn’t a ton of concrete evidence right now to support the latest Penis-gate allegations, it’s important to know that using hyaluronic acid for penile enhancement isn’t a new thing. Here’s how it’s used, plus the potential risks.

Penis injections are happening around the country right now.

It may sound wild that men would inject hyaluronic acid into their penises, but there are aesthetic clinics across the country that do this. “This is definitely a thing,” David Kaufman, MD, director of Central Park Urology, a division of Maiden Lane Medical, tells SELF. “It’s certainly popular.”

e.l.f. Beauty raises its forecasts after a 38% jump in sales in Q3

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e.l.f. Beauty raises its forecasts after a 38% jump in sales in Q3

The US beauty company reported a 38% growth in sales to USD 489.5 million for the three months ended December 31, 2025, compared to the three months ended December 31, 2024.

During this period, which corresponds to the third quarter of its fiscal year, e.l.f. Beauty surpassed analysts’ estimate of USD 460.2 million.

The company now expects full-year net revenue of USD 1.60 billion to USD 1.61 billionraising its prior forecast of USD 1.55 to USD 1.57 billion.

“Our Q3 results, which included 130 basis points of market share gains for our namesake e.l.f. Cosmetics brand and a record-breaking launch of rhode in Sephora in the U.K., are a continuation of the consistent, category-leading growth we’ve delivered over the past 28 quarters,” said Tarang Amin, e.l.f. Beauty’s Chairman and Chief Executive Officer. “Our value proposition, powerhouse innovation and disruptive marketing engine continue to fuel our brands. We remain confident in our ability to grow market share and deliver best-in-class growth in beauty, as reflected by our raised fiscal 2026 outlook.”

As of December 31, 2025, the company, which acquired Hailey Bieber’s rhode brand for USD 1 billion last May, had USD 196.8 million in cash and cash equivalents, and USD 816.7 million of long-term debt, as compared to USD 73.8 million in cash and cash equivalents and USD 154.1 million of long-term debt outstanding as of December 31, 2024.

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