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Sunday Business See you in court

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Sunday Business See you in court

In this monthly roundup, legal disputes and regulatory challenges underscore the growing complexity of operating in the global beauty and personal care industry. From trademark battles and counterfeit claims to tariff disputes and long-running talc litigation, companies across the sector are increasingly navigating courtrooms alongside boardrooms. The cases highlighted here reflect how intellectual property, supply chain exposure and product liability are becoming central strategic risks for beauty groups worldwide.

Brand protection remains a major battleground. Estée Lauder filed a lawsuit against Jo Malone over the use of the name in a fragrance collaboration with Zara, highlighting the sensitivities surrounding brand identity and trademark ownership in prestige fragrance. In a separate case, Estée Lauder also sued Walmart over alleged counterfeit beauty products sold on the retail platform, reinforcing the ongoing industry struggle to combat grey-market and counterfeit distribution in online marketplaces.

Trademark defence is also becoming a priority in Asia. CJ Olive Young filed a ‘TRY ME’ trademark as part of efforts to protect its retail identity amid the rise of Chinese copycat stores. As Korean beauty retail expands globally, protecting store concepts, branding and experiential formats is becoming just as important as safeguarding product formulations.

Meanwhile, intellectual property disputes are increasingly emerging from the intersection of beauty and technology. Estée Lauder has been sued by a beauty tech startup alleging trade secret theft, highlighting how competition around digital diagnostics, AI-powered skincare tools and data-driven product development is intensifying. As beauty becomes more technologically sophisticated, proprietary algorithms and innovation pipelines are likely to become frequent points of contention.

Product liability litigation—particularly related to talc—continues to reverberate across the industry. Natura agreed to pay US$67 million to settle US talc litigation tied to its Avon business, illustrating how legacy liabilities can persist even after major corporate restructurings. Similarly, a California appeals court upheld a US$51 million verdict against Avon in a mesothelioma talc case, reinforcing the legal exposure tied to historical cosmetic ingredients.

The broader talc litigation landscape remains active. A Minnesota jury awarded US$65.5 million against Johnson & Johnson in another asbestos-related case, further underscoring the enduring legal and financial risks associated with the ingredient. Meanwhile, asbestos claimants are appealing a bankruptcy ruling involving Revlon over time-barred talc claims, demonstrating how litigation surrounding historical product safety continues to evolve through the courts.

Trade and regulatory policy are also shaping legal strategy. L’Oréal filed a lawsuit seeking refunds for tariffs imposed during the Trump administration, reflecting how multinational beauty companies are still dealing with the financial consequences of past trade policies. Such disputes highlight the broader impact that geopolitical decisions can have on supply chains and corporate balance sheets.

Financial distress within the sector has also surfaced through legal channels. Beauty Bay filed a notice of intention to appoint administrators, signalling mounting financial pressure within parts of the online beauty retail ecosystem. While not a lawsuit, such filings represent the legal mechanisms companies must navigate when restructuring or seeking protection from creditors.

Taken together, this monthly roundup highlights an industry where legal oversight is becoming inseparable from commercial strategy. Intellectual property protection, product liability, regulatory compliance and marketplace integrity are all moving higher on the corporate agenda. As beauty continues to globalise and diversify into technology, wellness and digital commerce, the courtroom is increasingly becoming another arena where competitive advantage—and risk—is defined.

The Best Ectoin Skincare Products Worth Buying Right Now

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The Best Ectoin Skincare Products Worth Buying Right Now

Last Updated on March 15, 2026 by omgbart

What Is Ectoin

If you have spent any time on this blog, you know I have little patience for ingredients that seem to exist purely for the algorithm. My roundups on retinoids, vitamin C, and barrier repair products for overexfoliated skin all came from the same place: a firm belief that a few well-chosen formulas, used consistently, will always beat a shelf full of impulse buys.

Ectoin is not new. It has been used in dermatological and pharmaceutical formulations for decades. But over the last year or so, it has been showing up everywhere in skincare, from The Ordinary to Susanne Kaufmann, and for once the fuss is justified. This is an ingredient that fits right into the slow and steady, nurture-and-maintain kind of routine that I have always advocated for.

LA ROCHE POSAY HYALU B5 SPF 30 CREAM WITH ECTOIN

How Ectoin Works

Ectoin is an extremolyte, a type of molecule produced by bacteria that live in hostile environments: salt lakes, hot springs, arctic conditions. These microorganisms synthesize ectoin to protect themselves from extreme temperatures, UV radiation, and dehydration. The way it works is elegant. Ectoin binds to water molecules and forms a stabilizing shell around cells, proteins, and membranes. It does not fight stress after the fact. It prevents the damage from happening in the first place.

For skin, this translates into something useful. Ectoin strengthens the barrier, reduces water loss, calms inflammation, and offers meaningful protection against environmental aggressors including pollution and blue light. It also has a decent body of clinical research behind it, which is more than you can say for a lot of ingredients that get this kind of attention. Studies have shown measurable improvements in hydration and barrier function, wrinkle depth and skin aging markers, and inflammatory skin conditions at relatively low concentrations.

Using ectoin with retinol or tretinoin. How to get the best skin.

How to Use Ectoin in Your Routine

On an ingredient list, look for it spelled as Ectoin or Ectoine. It is stable, cooperative, and works well with most of what you are probably already using: ceramides, hyaluronic acid, peptides, squalane. If retinoids or acids are part of your routine, an ectoin product used alongside them can take the edge off without compromising results. There is no complicated protocol here. It just works.

Using ectoin with acid formulas and retinol or tretinoin.

The one pairing worth approaching with some thought is high concentration vitamin C or strong exfoliating acids applied at the same time, not because ectoin reacts badly, but because you lose some of the protective benefit if you are simultaneously disrupting the barrier you are trying to support.

These are the ten products I would actually recommend.

The Best Ectoin Skincare Products

Skinfix cleanser with ectoin

Skinfix Ceramide + Ectoin Gentle Gel Cleanser

Yes, technically we should focus on leave-on formulas because most cleansers end up washed down the drain. But leave it to Skinfix to formulate a face wash that actually cleanses and treats surface dehydration and sensitivity at the same time. The gel formula generates a soft lather that removes all impurities including stubborn sunscreen. It is the combination of glycerin and ectoin that delivers instant and lasting hydration to clean, refreshed skin. Even if you are gel-to-foam averse, this Skinfix cleanser cares about comfort as much as delivering a pristine canvas for your treatment steps.

$30 (150ml) at skinfix.com or sephora.com

The Ordinary ectoin serum in a bottle with a dropper dispenser.

The Ordinary Ectoin 1% Serum

A true emulsion, the oil to water ratio in this serum is perfection. The Ordinary can be overwhelming but this launch is actually pretty impressive. Silky in texture, the Rice Lipids + Ectoin Microemulsion will satisfy every skin type. Yes, the brand emphasizes dry and very dry complexions but trust me, this milky serum-lotion hybrid begs for year-round inclusion in your routine. Rice lipids, jojoba oil, ectoin, allantoin, urea, glycerin, and other natural moisturizing factors contribute to the formula’s impressive performance. Powerful yet lightweight, it absorbs easily, layers well with other products, and shields the skin from transepidermal water loss for hours. This one is a skin-soothing superstar.

$13 (60ml) or $22 (120ml) at theordinary.com

Paula's Choice Ectoin serum bottle with liquid.

Paula’s Choice Ectoin Booster

I covered this launch in a dedicated post last year because it is one of the better Paula’s Choice releases for my skin. The price has crept up over time, which stings a little for a 30ml booster. But the formula justifies it, at least for now. Let’s focus on the formula though. It’s fantastic. What I love most about this one is how it melts into the skin. The soothing hydration shield it creates is weightless, yet my complexion feels strengthened and more resilient, if that makes sense. I also swear it helps with texture issues, because where is the smoothness coming from?

$44 (30ml) at paulaschoice.com

Dr Loretta face essence with ectoin review

Dr. Loretta Barrier Enhancing Essence

I swear I could write poems about this Dr. Loretta essence. If I were a poet, that is. Until then, I will just keep telling you that it is the most incredible milky toner type product I have used to date. Yes, the beauty landscape is currently going through a milky toner phase but do not be distracted by a bunch of pseudo treatment steps. This one delivers. I have written about the Barrier Enhancing Essence many times before because I believe it significantly improves the condition of my skin every time I reach for it. Juicy, plumping, and incredibly comforting, it is worth its weight in gold.

$50 (100ml) at drloretta.com, dermstore.com (try my code OMGBART for 15% off) or violetgrey.com

Byoma moisturizer with ectoin

Byoma Barrier+ Repair Treatment

You know what Byoma does well? Elevated basics. And the Barrier+ Repair Treatmentt is exactly that. This one is rich in texture and light on the budget. Think of a dense, creamy solution but in an easy to dispense pump bottle and make it under twenty bucks. Packed with emollients, antioxidants, and barrier strengthening agents, this ectoin-forward formula is super solid. It does not strive to be elegant, it aims to soothe, moisturize, and protect. Personally, I find this particular Byoma product too rich for daytime but if your skin leans dry, you will appreciate it both day and night.

$18.99 (50ml) ulta.com, boots.com, spacenk.com

Dr Jart ectoin night cream for all skin types

Dr. Jart+ Ceramidin Ectoin-Infused Cream

Ceramidin anything has always had my attention. And Dr. Jart+ rarely disappoints when it comes to soothing, calming, and healing compromised skin. If your skin is dry, flaky, or itchy, the Ectoin-Infused Face Cream should be on your radar. Combining the signature 5 ceramides with ectoin makes this moisturizer the richest formula within the range. Described as velvety, it actually borders on balm-like. But unlike heavy creams, it sinks into thirsty skin almost instantly. It is also shockingly non-greasy. Because have you ever seen a greasy K-beauty face cream? Didn’t think so.

$44 (50ml) at drjart.com or lookfantastic.com

Biossance ectoin repair night cream.

Biossance Ectoin Overnight Rescue

Biossance focuses on overnight repair with this ectoin-powered moisturizer. I have always gravitated toward the brand’s lighter textures, so Overnight Rescue surprised me. It is dense and cocoon-like without feeling occlusive, and it layers under a pillowcase without transferring. By morning, any tightness or dullness I went to bed with is noticeably reduced. If your barrier needs serious overnight attention, this one gets the job done.

$70 (50ml) at biossance.com, sephora.com or spacenk.com

allies of skin serum with ectoin and discount code

Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum

If you are after that cushiony, skin-hugging comfort, this one is not for you. Allies of Skin really excels here by combining the firming power of a peptide trifecta with barrier repairing ectoin, while managing to keep the formula truly serum-like: borderline weightless. My only tip, as someone who has used the line extensively, is to minimize the number of steps in your routine as their formulas can sometimes pill. This one does best as your sole serum step. Also, peptides should always be first to skin in your application order to harness their full efficacy. Elegant, advanced, and expensive. Also, worth it.

$199 (50ml) at allies.shop.com but try my code BART for 20% off

Susanne Kaufmann ectoin face serum

Susanne Kaufmann Ectoin Repair Serum

Effortless and effective are two words that come to mind when I think of the Susanne Kaufmann line of skincare. Having stayed at the hotel in Austria and met Susanne herself, I can tell you the ethos behind this line is as considered as the formulations. The Ectoin Repair Serum is a lightweight liquigel that hydrates, soothes, and repairs the surface of skin that has been through it. Supremely hydrating, it also helps with redness caused by irritation or environmental stressors. The addition of CoQ10, purple algae, and hollyhock extracts also restores the skin microbiome. Personally, I adore mixing it with a face oil for an added boost of moisture. This move also significantly simplifies my evening routine.

$150 (30ml) at susannekaufmann.com, bluemercury.com, spacenk.com

111skin face mask with ectoin

111Skin Y Theorem Bio Cellulose Mask

This really is a bonus pick. But since I do not rinse my face after using a sheet mask, this 111Skin original more than deserves a spot in this roundup. The Y Theorem range is among the brand’s very earliest collections and continues to impress even the most finicky skincare aficionados. Yes, the mask is pricey but the experience and results are worth your time, money, and the 30 minutes set aside to enjoy a proper sheet mask ritual. The bio-cellulose sheet is infused with a restorative blend of ingredients, including ectoin, to energize dull skin and add that much-needed radiance. A must-have during change of seasons or after long haul travel.

$140 (5 treatments) at 111skin.com, bluemercury.com or lookfantastic.com

In conclusion…

Ectoin is one of those rare ingredients that asks very little of you and delivers a lot in return. No complicated layering rules, no skin type restrictions, no adjustment period. Just add it to what you already do and let it work.

Affiliate disclosure: This post contains affiliate links. If you click and buy, I may receive a small commission. This does not influence what makes the cut around here. Nothing does, except the products themselves.

Meet the Makeup Bags That’ll Change The Way You Travel

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Meet the Makeup Bags That’ll Change The Way You Travel

Frequently Asked Questions

What should you look for in a makeup bag?

According to Spickard, there are four main things to look for when shopping for a makeup bag:

Customizability

He recommends looking for bags with subdividers, so you can arrange everything exactly how you like it. He prefers a mix of at least one or two zippered pouches along with larger, open compartments that you can organize yourself.

Durability

You’ll want a makeup case that’s durable and won’t dent, scratch, or get dirty easily, Spickard says: “I also want to be able to wipe down the bag easily with an alcohol or makeup wipe to keep it nice and clean.” While leather may look nice, it’s not as easy to clean as a nylon interior.

Brush & Liner Storage

Spickard prefers bags with separate storage specifically for brushes and liners. “There’s nothing I hate more than dirty makeup brushes floating alongside makeup products,” he says. “Same for liners—they get lost so easily without separate elastic holders.”

Size

In terms of what size to opt for, this depends on your makeup routine, how many products you have, and if you also want to store your skin care and grooming tools along with your makeup itself, Spickard says. You might want something small and sleek if you’re carrying just the essentials, or something larger that can grow with your collection as you add to it.

Meet the experts

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best makeup bags, we enlisted the help of multiple editors, writers, and contributors to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Media interest in beauty constantly growing, according to Onclusive

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Media interest in beauty constantly growing, according to Onclusive

The Onclusive Beauty Barometer is based on the analysis of editorial content from around 140 print press titles, as well as 77 digital sites. “ On the web we operate a strategic selection by tracking 121 reference brands in a corpus of 77 press sites, blogs and pure players “, noted Lauren Robert.

The results show a overall increase of 2% in editorial space devoted to the subject in relation to 2024, confirming its media interest. The web today represents the main engine of visibility with 67% of editorial content compared to 33% for the press.

« This distribution demonstrates the importance for brands to adopt hybrid communication strategies, combining traditional and digital media in order to maximize their exposure. », Underlines the Onclusive analyst.

Prestige dominates, other circuits gain ground

Equipped with greater resources, the brands of the selective circuit continue, unsurprisingly, to largely dominate the editorial coverage. They represent 61% of the brands mentioned in the press.

However, the analysis also highlights the 5% increase in brands sold in pharmacies, as well as brands sold in mass distribution (+9%).

Care, leader in editorial content

In terms of market segments, skincare stands out as the most publicized category, at 25% in the press and 30% on the web, driven in particular by facial care and the rise of instrumental cosmetics. However, it is perfume which shows the greatest progress, particularly on the web, with 28% additional presence compared to 2024. Makeup, for its part, appears to be in slight decline in the press and on the internet.

« We can assume that this decline in makeup brands comes from a shift in communication strategies towards social networks, where tutorials and influencer content lend themselves particularly well to this category. », note Lauren Robert.

Visibility levers

Innovation remains the major asset to capture the attention of journalists and readers. In 2025, nearly 29% of editorial space will be devoted to new products, to differentiate from the number of new products whose result is slightly lower than that of previous years.

« There were 4,143 pages devoted to innovation in all segments, the care category dominates and represents 25% of all new products. We are seeing fewer launches this year but brands are communicating better and stronger », continues the specialist.

In addition to innovation, brand incarnation through musesas well as events or societal positions brands, also have strong media appeal.

« We analyzed the twenty brands occupying the most media space. L’Oréal Paris thus holds its first place thanks to the fallout from its parade of stars and muses which gave rise to many articles, particularly on the web. Topics related to reactivation of heritageor the highlighting certain iconic products such as Shalimar by Guerlain or Boite Bleue by Nivea, have also helped propel these brands into the ranking », points out Lauren Robert.

Beauty Tech and CSR: two trending topics

Among the main topics observed in editorial content, instrumental cosmetics stands out and records a 31% increase in editorial impact.

At the same time, CSR issues continue to take an important place with a 15% increase in content. Environmental initiatives, societal commitments or dedicated ambassadors are part of the visibility strategies of players in the sector.

Generally speaking, in view of global media news, beauty retains its power of attraction, particularly during major events, such as the Cannes Film Festival, spectacular fashion shows or even immersive brand activations.

« Beauty remains a vector of dreams and freedom in the world of media », concludes Lauren Robert.

What Perfume Does Hailey Bieber Wear?

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What Perfume Does Hailey Bieber Wear?

It’s no secret that Hailey Bieber is a beauty lover (hello, Rhode). While she’s known for perfecting the art of the lip balm and on-point nail colors, her scent rotation is pretty impressive, too. We can only assume her collection is vast and ever-evolving—she’s the queen of beauty trends, after all—there are a handful of perfumes and mists that are her self-proclaimed favorites.

Will Mrs. Bieber ever create a fragrance of her own? Time will only tell (we’re still waiting on the Eau d’Nepo release). But, until then, we’ll be taking notes from her current roundup of essential scents. Because we know you’re just as curious as we are, we dug deep into the internet archives to find every scent Bieber swears by, from viral fragrant hits to niche finds that’ll elevate your own curation.

Ex Nihilo Fleur Narcotique Eau de Parfum

Out of Nothing

Fleur Narcotique Eau de Parfum

If there’s one fragrance that can be considered Bieber’s verified signature, it’s the Ex Nihilo Fleur Narcotique Eau de Parfum. Previously, the model shared that no matter how many fragrant elixirs come and go from her collection, this floral-forward fragrance always finds a way back into her rotation. “That’s the scent I’ve actually been wearing for a few years, and I find myself always going back to that one,” she said.

This captivating fruity-floral blend bursts with a juicy mix of peach, lychee, and bergamot. As it dries down, a mix of soft jasmine and orange blossom combines seamlessly with warm musk and fresh, earthy moss.

Ex Nihilo Lust in Paradise Eau de Parfum

Ex Nihilo Lust in Paradise Eau de Parfum in branded component on a light gray background

Out of Nothing

Lust in Paradise Eau de Parfum

Bieber must have quite the collection of Ex Nihilo fragrances. In conversation with GQthe model revealed that she’s run through multiple bottles of this French Riviera-inspired fragrance, stating she was already halfway through her third at the time (which was 2023, by the way—who knows how many empty glass bottles of this fragrant elixir she’s run through by now). “This fragrance lives up to its name,” she said. “It smells kind of beachy and floral-y. Think a Hawaii kind of vibe.”

Trend report: What to wear for SS26

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Trend report: What to wear for SS26

I Became A Foster Mum At 28 – It’s The Best Decision I Ever Made

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I Became A Foster Mum At 28 – It’s The Best Decision I Ever Made

After being fostered for six months in my own childhood, I knew from a very early age that I wanted to foster, too. Fostering was what I was going to do and the person I was marrying had to be on board with it.

I got married at 26 and two years later we said, ‘This is what we’re doing to start the process’. I decided to reach out to an agency called Foster Care Associates and they walked me through it. Vetting took about six months, and eventually, we fostered two boys, brothers, who are now 22 and 18 and have stayed in our household. Then I had my biological daughter, who’s now 11, and we’ve since fostered three-year-old twins, a boy and a girl.

What surprised me the most about fostering was discovering the resilience of children. You get to witness the smallest of victories. For example, the twins have been with three other families. They were just two years old and when they came, the boy was non-verbal.

Read More

I never thought I’d be a single mum, but I wouldn’t change it for the world

When 30-year-old Ellie’s relationship unexpectedly ended midway through her pregnancy, she was suddenly faced with the reality of raising a child on her own. But nothing prepared her for the moment she nearly lost her daughter during childbirth. Here, she shares how they pulled through – together.

I started learning a bit of Makaton [a super-simple form of sign language] to try and find ways to communicate with him. Within four days, this boy was talking. That’s all it took. It just completely blew our minds.

Today he’s still a little bit behind his sister in terms of speech development, but he’s going in strides and he’s talking all the time. With just a little bit of routine and love, the things that a parent does can completely turn around a child.

Image may contain Head Person Face Photography Portrait Adult Happy Smile Accessories Earring Jewelry and Selfie

Claudia with her husband

Claudia Myrie

Image may contain Face Head Person Photography Portrait Happy Smile Accessories Earring Jewelry People and Child

Claudia Myrie

The biggest challenge for me is, you have to realise that they’re not your biological children. When you have known your child all their life, you have oversight as to why your child may be behaving in a particular way. But with foster children, as much as you may get a lot of information, no one truly knows what’s going on with them. Luckily as a foster parent, I get free access to mandatory training as well as modules on things like how children form identity and sibling rivalry – I’ve done about 15 modules in the last six months.

With foster children there’s also a lot more supervision. For example, my daughter went for a sleepover the other day and it wasn’t a big decision for us to make. But for my foster sons, a social worker would need to have got involved and made the decision as well as us. Holidays need risk assessment and approval as well. Luckily it’s not difficult – it’s just protocol.

The Best Anti Aging Moisturizers for Mature Skin

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The Best Anti Aging Moisturizers for Mature Skin

Mature skin is characterized by loss of elasticity and tone, significant discoloration, dullness, dry patches, larger pores, and more profound wrinkles and expression lines. Additionally, it becomes thinner and more fragile. But here’s the thing: “mature” skin isn’t just about getting older. While intrinsic (chronological) aging does play a role, other influential factors include genetics, skin type, lifestyle factors (think poor diet, sun exposure, lack of sleep, excessive alcohol, stress, illness, etc.), and potential skin conditions such as eczema, acne, or psoriasis.

Whether you’re looking older than your years because you spent too much time in the sun sans SPF or you’re at the age when your skin is changing significantly, here are the best moisturizers for mature skin.

The List

BEST OVERALL

BEST: Carrot & Stick The Multi Lift Moisturizer$80

Best Bet

Carrot & Stick routines take the guesswork out of building the perfect routine for your skin.\ You save up to $160 with a routine. Plus, use code DERMG to receive a free full size gift..

Carrot & Stick Repair Serum, $80

FULL LIST

Formulyst Anti-Aging Night Cream$80

Dermalogica Pure Night$82

Dr. Brandt Hyaluronic Facial Cream, $72

Lancôme Renergie Lift Multi-Action Ultra Firming and Dark Spot Correcting Moisturizer SPF 30$109

Neostrata Pigment Controller$74

SkinCeuticals Triple Lipid Restore 2:4:2$128

Strivectin Advanced Retinol Intensive Moisturizer$112

EltaMD UV Clear Broad-Spectrum SPF 46$37

What Defines “Mature” Skin?

Sixty is the new fifty, and fifty is the new forty, right? Society has changed substantially over the past few decades, so it’s not fair to only pinpoint those who are 60-plus as having mature skin. In fact, those who took preventative measures to take care of their skin in their late 20s, early 30s, and beyond are likely to have healthier, younger-looking skin down the road than those who did not. A solid, daily skincare routine that includes sunscreen (an SPF of at least 30) and healthy lifestyle habits can help slow down the aging process a bit.

Ingredients to Look For In a Mature Skin Moisturizer

Here’s the thing: While a moisturizer is a crucial component to any skincare routine, slathering it on every day isn’t going to prevent wrinkles. However, what a hydrator will do is keep your skin’s lipid barrier intact and prevent crucial moisture loss, both of which make wrinkles and other signs of aging less prominent.

Some of the age-fighting ingredients are vitamins A (retinoids) and C, alpha hydroxy acids, niacinamide, flavonoids, and resveratrol. They correct the signs of age and protect against harmful UV rays, neutralize skin-damaging free radicals, and brighten and tone.

However, there’s no one-size-fits-all skincare routine. The combination of products and ingredients that work for someone else may not be effective for you and vice versa regardless of your age — mature or otherwise. Skin type and tone, the climate where you live, and whether or not you have an underlying skin condition (thing eczema, rosacea, etc.) are a few factors that should shape your skincare routine. Also, patience is a virtue. On average, most anti-aging products take approximately six weeks to start producing a result — longer in some cases — so don’t expect an overnight miracle.

The Best Moisturizers for Mature Skin

BEST OVERALL

BEST CREAM: Carrot & Stick The Multi Lift Moisturizer$80
Carrot & Stick’s anti aging cream utilizes potent plant actives and peptides to help boost natural collagen, reduce the appearance of fine lines and wrinkles and support aging skin.

BEST TREATMENT: Carrot & Stick Repair Serum, $80
Apply this serum daily to keep skin hydrated and protected from free radical damage. The Repair Serum by Carrot & Stick helps lift, tighten and firm the look of skin thanks to seven plant-based neuropeptides, while synthesized growth factors help keep skin looking its radiant best.

FULL LIST

Formulyst Lifting and Wrinkle Smoothing Cream$80
This velvety smooth formula contains a powerful blend of lipids and botanicals that help lift, smooth, and refine the appearance of mature skin. Moringa seed oil provides intense moisturization, evodia rutaecarpa fruit extract helps to visibly brighten and refine, and peony extract improves skin density. In the short term, skin appears smoother and healthier looking, while over time, your complexion feels firmer and visually lifts with a radiance that imparts a beautiful, youthful glow.

Formulyst Anti-Aging Night Cream, $80
When sleeping, your body goes into repair mode, so it’s an excellent opportunity to nourish crepey, mature skin with a cream formulated with retinol, the gold standard for anti-aging. This vitamin A derivative helps boost cell turnover and smooth out the appearance of crepey skin while soothing safflower seed and jojoba oil seal in moisture, leaving skin refreshed and renewed.

Dermalogica Pure Night$82
Formulated with niacinamide, vitamin C, and zinc glycinate, this nourishing night treatment cream works overtime to brighten and deeply hydrate the skin. Pumpkin enzyme improves texture while white bird of paradise seed extract restores the skin’s luminosity. For an extra brightening effect, use it in conjunction with Dermalogica’s C-12 Pure Bright Serum.

Dr. Brandt Hyaluronic Facial Cream, $72
Anyone with dry, mature skin knows that if they skimp out on moisturizer just once, their parched facial features pay the price. While we don’t want to give you an excuse to become lazy with your skincare routine, this peptide-packed moisturizer keeps the skin moist and supple for an impressive 72 hours while targeting loss of tone in the process. As the product’s name implies, hyaluronic acid works to hydrate and plump the skin, reducing the look of fine lines and wrinkles.

Lancôme Renergie Lift Multi-Action Ultra Firming and Dark Spot Correcting Moisturizer SPF 30$109
This day cream is an excellent choice for those who are battling with mature skin that’s associated with dark patches. Hydroquinone-free, glycolic acid is the key ingredient that improves skin texture, reduces wrinkles and pigmentation, lifts, and firms. The addition of an SPF 30 protects the skin from the sun’s damaging rays.

Neostrata Pigment Controller$74
This brightening treatment is packed with an arsenal of natural ingredients to treat stubborn pigmentation issues. One of the key components is SabiWhite, derived from turmeric root. It lightens skin and fights free-radical damage and is a natural alternative to hydroquinone. NeoGlucosamine is a proprietary blend that exfoliates dark spots and increases cell turnover rate. Rounding out the formula is retinol to boost skin renewal and stabilized vitamin C to even out the skin tone and brighten the complexion while reducing the signs of age.

SkinCeuticals Triple Lipid Restore 2:4:2$128
Typical characteristics of a mature skin type include uneven texture, fine lines, wrinkles, and a loss of fullness. This rich yet fast-absorbing cream helps combat all of these issues by restoring essential skin lipids (fatty acids, natural cholesterol, and ceramides) lost with age. The result? Improved moisture levels, tone, texture, and luminosity.

Strivectin Advanced Retinol Intensive Moisturizer$112
Sure, this is an anti-aging cream — but retinol stimulates cell turnover and inhibits tyrosinase, the enzyme our skin needs to produce melanin, which means it’s an effective option for treating melasma, too. It should be used at night and paired with sunscreen during the day.

EltaMD UV Clear Broad-Spectrum SPF 46$37
As we’ve mentioned, sun exposure is the number one cause of crepey skin — and aging skin, for that matter — so it should be included in your skincare routine daily. The sunscreens from EltaMD are favored by dermatologists and the Skin Cancer foundation alike. This particular version is formulated with niacinamide (vitamin B3), hyaluronic acid, and lactic acid, promoting healthy-looking skin while protecting it from harmful UVA/UVB rays. It’s lightweight and suitable for even the most sensitive skin types. It’s your choice if you want to wear it alone or with makeup, but it should always be applied after your moisturizer.

Mature Skin: The Bottom Line

Our favorite products are Carrot & Stick The Multi Lift Moisturizer for normal skin. And Carrot & Stick Repair Serum for dry skin.

The most significant cause of mature skin is what’s known as intrinsic aging, a genetically determined process that we cannot manipulate. Contributing factors include oxidative stress, glycation, your DNA, and fluctuating hormones, all of which contribute to the loss of collagen and elastin, roughness, uneven and dull skin, and (of course) wrinkles. On the other hand, extrinsic aging is caused by circumstances we can change, such as smoking, poor sleep habits, the environment (think pollution), an unhealthy diet, drinking too much alcohol, and sun exposure — the number one cause of aging skin.

Society has changed substantially over the past few decades, so it’s not fair to only pinpoint those who are 60-plus as having mature skin. In fact, those who took preventative measures to take care of their skin in their late 20s, early 30s, and beyond are likely to have healthier, younger-looking skin down the road than those who did not. A solid, daily skincare routine that includes sunscreen (an SPF of at least 30) and healthy lifestyle habits can help slow down the aging process a bit.

While a moisturizer is a crucial component of any skincare routine, slathering it on every day isn’t going to prevent wrinkles. However, what a hydrator will do is keep your skin’s lipid barrier intact and prevent crucial moisture loss, both of which make wrinkles and other signs of aging less prominent. Some of the age-fighting ingredients are vitamins A (retinoids) and C, alpha hydroxy acids, niacinamide, flavonoids, and resveratrol. They correct the signs of age and protect against harmful UV rays, neutralize skin-damaging free radicals, and brighten and tone.

Best Bet

Carrot & Stick routines take the guesswork out of building the perfect routine for your skin. You save up to $160 with a routine. Plus, use code DERMG to receive a free full size gift..

Sources:
“Wrinkles,” Mayo Clinic.
“The Truth About Anti-Aging Products,” Live Science.

The Stylist Red Flag Report: Why Modern Booking Policies Are a Major Turnoff

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The Stylist Red Flag Report: Why Modern Booking Policies Are a Major Turnoff

Hey Hype Baes! Welcome to your new favorite corner of the internet. We are kicking things off with a little salon therapy because, let is be real, the state of the salon industry has us all feeling a little stressed out lately. There was a time when going to the salon was the ultimate form of self care, but these days, just getting through the booking site feels like a full time job. Between the paragraphs of rules and the hidden fees, many of us are wondering if the luxury experience we used to love is officially a thing of the past.

Photo Credit: Google

The Rise of the Red Flag Booking Rules

We have all seen the new “booking rules” that have taken over our timelines. You know the ones: hair must be washed, deep conditioned, blown out, and perfectly stretched before you even step foot in the door. Sometimes it feels like you have to do half the service yourself just to be seen! While we understand that time is money for our stylists, it is hard not to feel like the actual “service” part of the appointment is shrinking while the prices are rising.

What is the one Stylist Red Flag policy that makes you close the tab immediately? Is it the non refundable deposit that costs as much as the actual style? Or maybe it is the “no extra guests” rule that includes your own newborn? Some policies are understandable for a smooth business, but others feel like they are intentionally making the client’s life harder. We are all for supporting our stylists, but we have to ask: at what point does a policy become a deterrent?

Screenshot 2026 03 05 At 103200 AM
Photo Credit: Google

Is Luxury Service Dead or Are We Being Difficult?

There is a big debate happening in the comments right now. One side argues that luxury service means being pampered from start to finish, including the wash and blow dry. The other side says that these rules allow stylists to work faster and see more clients. But when you are paying premium prices, you expect a premium experience. When a Stylist Red Flag pops up, like being charged a “late fee” when the stylist hasn’t even finished their previous client, it breaks the trust that makes the stylist client relationship so special.

We aren’t just being difficult; we are asking for a return to the basics of hospitality. We miss the days when a salon visit meant sitting back and letting a professional handle everything. Now, the anxiety of making sure your hair is “prepped” correctly can almost ruin the excitement of a new look. If the rules make us want to cancel the appointment before we even book it, something has to change.

The Final Verdict

At the end of the day, we just want to look good and feel respected. We love our stylists and the magic they work on our crowns, but the Stylist Red Flag culture is making it harder to stay loyal. We want to hear from you! What is the craziest rule you have seen lately? Are you still booking, or have you started your DIY journey at home?

Why you can’t smell certain scents

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Why you can’t smell certain scents

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Ever opened a brand new Woohoo Natural Deodorant, taken a big sniff and thought…

“Hmm. That’s subtle.”

Or maybe even…

“Can I smell anything at all?”

It’s actually more common (and more fascinating) than you might think.

What you’re experiencing is actually a very normal quirk of human biology. When it comes to scent, our noses are surprisingly individual and that means two people smelling the exact same product can have completely different experiences.

Let’s chat about why this happens.

Everyone’s Nose Is Different

Studies show that humans have around 400 different smell receptors in the nose that detect scent molecules.

But here’s the interesting part: everyone has a slightly different combination of those receptors.

This means some people are super-sniffers (this is called hyperosmia), able to pick up the tiniest scent notes, while others may be completely blind to certain molecules.

Scientists even have a name for it: specific anosmia.

According to research, a portion of people cannot smell certain fragrance molecules at all. So while one person smells something bright and tropical, another might smell very little.

Neither person is wrong. Their noses are simply wired differently.

Some Scents Are Naturally Subtle

Another reason some Woohoo scents might seem lighter than expected is because they were designed that way.

Take Drift and Surf, for example.

These deodorants were intentionally formulated to be fresh and gentle, rather than loud or overpowering.

Drift blends notes of:

  • sea salt
  • peppermint
  • orange
  • cypress
  • lavender
  • melon

The overall effect is beachy and breezy, like standing near the ocean. It’s meant to feel light and clean, not like a strong perfume cloud.

Surf leans into tropical notes like:

But here’s where it gets interesting. Surf uses a natural food flavour rather than a traditional cosmetic fragrance. That means it’s made with ingredients normally designed for taste, not long-lasting scent.

Food flavours don’t contain the heavier fragrance components called base notes. These are the molecules that make perfumes linger for hours.

Without those base notes, a scent can smell bright and delicious when you first open it, but become softer once applied.

In other words, Surf is more of a tropical whisper than a tropical shout.

Nose-Blindness Is Real

Even if you can smell your deodorant at first, there’s another reason the scent might disappear after a while.

It’s called olfactory adaptation, also called nose blindness.

Your brain is extremely good at filtering out smells that stay constant. This helps it focus on new or important scents in the environment.

That’s why:

  • you stop smelling your own perfume after a few minutes
  • you can’t smell your house but guests can
  • your deodorant seems to disappear during the day

Your brain basically decides: “Got it. That smell is normal now.”

So while you may no longer notice the scent on yourself, someone standing nearby may still pick up the scent perfectly well.

Natural Deodorant Is Different

Another thing to remember is that natural deodorants behave differently from conventional ones.

Traditional deodorants often rely on synthetic fragrance blends designed to last a very long time and project strongly.

Woohoo natural deodorants use essential oils, natural fragrances and flavour components, which tend to sit closer to the skin and feel more subtle.

Our goal isn’t to make your armpits smell like a perfume counter.

It’s to keep you smelling fresh and feeling comfortable without overpowering your senses.

Interesting, eh?

SHOP DEODORANT

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