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6 Best Hair-Dryer Brushes for Your Easiest At-Home Blowouts

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Frequently Asked Questions

How do I get the most out of a hair-dryer brush?

Even with the fanciest hot tool, the key to a glorious blowout starts with prep, prep, and more prep. Always start with clean, detangled, and damp hair with a bit of leave-in conditioner, advises New York City-based hairstylist Takisha Sturdivant-Drew. “Start at the root and work your way down to the ends without putting too much heat or tension on the hair,” Sturdivant-Drew explains.

Volume is even easier to achieve, especially for straight or wavy textures. “Twist the dryer as you go in a circular motion to add volume if that’s what you are looking for,” says Sturdivant-Drew. If your hair is on the curly or coily side and you’re going for a sleek look, you can follow up with a flatiron or brush it out with the heat off. “If you want it straight, you should use the blow-dryer brush and, right under it, use another brush to smooth those kinky strands all the way out,” she says.

How do I minimize heat damage from a hair-dryer brush?

To minimize the risk of heat damage, opt for a blow-dryer brush that features several temperature settings, so you can better moderate the amount of heat your hair is undergoing. Not all hair types call for the same heat level, so if you’re getting acquainted with a new blow-dryer brush, pay attention to how your hair reacts to different temperature settings as you become more familiar with the tool.

Another tried-and-true defense mechanism is to prep your blowout with a heat protectant. Cosmetic chemist Ginger King tells Allure, “If you’re using heat styler or any heat products directly on hair, using a heat protectant, usually made with meadowfoam seed oil, light polymers, or even silicone, can help to minimize damage as they can form a coating on hair.” But the best way to fend off heat damage is to not overuse heat on your hair—plain and simple.

Are hair-dryer brushes easier to use than traditional hair-dryers?

Choosing a new hair tool is a matter of personal preference, but shoppers and professional hairstylists alike vouch for the ease of use of hair-dryer brushes. “Blow-dry brushes are so incredibly user-friendly—you can achieve a great blow-dry at home without needing pro-level skills. They take about half the time compared to juggling a dryer and a round brush,” says Baker.

Additionally, if you have pain or limited mobility in your hands or arms, a hair-dryer brush is an excellent alternative to a traditional blow-dryer. “Because they’re easier to maneuver, you’re less likely to tire out your arms or need a second round of styling with a flat iron or curling iron,” says Baker. That said, be sure to let your hair air-dry about 70%—or give it a quick rough dry with a traditional blow-dryer—before reaching for your brush. Starting on damp strands helps prevent breakage and ensures a smoother, frizz-free finish, as these tools aren’t designed for sopping-wet hair.

How do I clean my hair-dryer brush?

Hair-dryer brushes come in a range of designs, so depending on the type of barrel, bristles, or shape of your tool, cleaning techniques may vary. “Every brand has different features, but if yours has a filter, remove the dust from it every week,” says Devin Toth, a New York City-based hairstylist. “If you are interested in removing hair from the bristles, use either a comb or a boar bristle brush cleaner—a brush used to clean other brushes,” he suggests.

To remove product buildup from the bristles of your blow dryer brush, wipe it down with a damp cloth. Cherin Choi, a Los Angeles-based hairstylist, previously told Allure that if product buildup won’t budge, she uses a small amount of rubbing alcohol to tackle residue from hairsprays, pomades, and the like.

Remember that cleaning your hot tool regularly is critical to peak performance. “[The product/hair buildup] can prevent your tools from working at full capacity,” Atlanta-based hairstylist Tukia Allen told Allure. Brian O’Connor, a Nashville-based hairstylist, agreed with Allen, adding that a hot tool with buildup can lead to the “uneven heating of the hair.”

Meet the experts

  • Tukia Allen, a stylist based in Atlanta
  • Reagan Baker, a stylist and founder of House of Reagan based in New York City
  • Cherin Choi, a stylist based in Los Angeles
  • Linda Gattineri, a colorist and owner of Equo Co. based in Del Mar, California
  • Ginger King, a cosmetic chemist based in Parsippany, New Jersey
  • Brian O’Connor, a stylist based in Nashville
  • Takisha Sturdivant-Drew, a stylist based in New York City
  • Devin Toth, a stylist based in New York City
  • Jennifer Korab, a stylist based in New York City

How we test and review products

We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certain products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls— right?

For our review of the best hair-dryer brushes, we enlisted the help of multiple editors, writers, contributors, and stylists—each of whom have different hair types, experiences with hair-drying, and desired outcomes. Testers considered performance across four primary categories: efficacy, versatility, ease of use, and value. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

OLAPLEX Hair Conditioners and How to Use Them – OLAPLEX Inc.

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Key Takeaways

  • When used regularly after shampoo, conditioner promotes healthy hair by providing moisture, protection, and detangling benefits.
  • OLAPLEX conditioners repair damaged hair bonds while improving strength, shine, and manageability.
  • With options like Nº.5 Bond Maintenance® Conditioner, Nº.5P Blonde Enhancer™ Toning Conditioner, Nº.5 CURL Bond Shaper™ Hydrating Curl Conditioner, and Nº.5FINE Bond Maintenance® Conditioner, there are conditioning solutions for every hair type.

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Back to Basics: Hair Conditioner 101

Conditioner is an important step in your routine—it moisturizes, hydrates, detangles, and much more. But conditioner isn’t one-size-fits-all, and different hair needs benefit from different conditioners. OLAPLEX® offers a range of conditioning options, including hair conditioners, masks, and leave-in treatments. Explore all conditioners and choose the best option for your hair with this guide.

What Does Hair Conditioner Do?

The outermost surface of each hair strand is coated with a thin layer of fatty acids called the “F-layer,” with the “F” standing for “fatty.” UV rays, chemical treatments, rough handling, and heat styling can strip away or damage the F-layer, leading to dryness, dullness, and increased breakage. Conditioners help compensate by coating the hair strand with moisturizing and smoothing agents, such as emollients and oils. This protective layer makes hair more manageable, reduces friction, and makes hair easier to style and detangle.

Many conditioners need to be rinsed out after a designated amount of time, but treatments like leave-in conditioners are applied after showering and don’t require rinsing. The conditioner you need depends on your hair type and your specific hair needs.

Is Using a Conditioner Necessary?

If you’re showering in a hurry, you may be tempted to skip conditioner. However, you’d be missing out on the numerous benefits this staple has to offer your hair. Conditioners fortify the hair strand with a protective coating, helping prevent breakage and promote stronger, healthier-looking hair. It also aids in detangling and makes hair smoother, softer, and shinier. We recommend conditioning every time you shampoo.

Choose Your Own Adventure: OLAPLEX Conditioners

OLAPLEX offers a variety of conditioners to meet different hair needs, including:

OLAPLEX Nº.5 Bond Maintenance® Conditioner

Add strength to your conditioning routine with Nº.5 Bond Maintenance® Conditioner. In addition to hydrating, detangling, and improving manageability, Nº.5 is clinically proven to repair hair and reduce breakage. Pair with Nº.4 Bond Maintenance® Shampoo for a gentle cleansing and conditioning routine.

Nº.5P Blonde Enhancer™ Toning Conditioner

For blonde, grey, and highlighted hair, use Nº.5P Blonde Enhancer™ Toning Conditioner to lock in brightness and tone from root to tip. This conditioner is proven to smooth, strengthen, and reduce brassiness after just one use. Pair with Nº.4P Blonde Enhancer™ Toning Shampoo to cleanse without stripping or drying.

Rich Hydration Moisture Mask

Looking for intense moisture and damage repair? Swap your usual conditioner for Rich Hydration Moisture Mask—a highly concentrated reparative mask that adds shine, smoothness, and body for visibly healthier hair. Infused with OLAPLEX Bond Building Technology™, this hair mask treats damage by absorbing deeply into your hair in just 3-5 minutes.

N º.5 LEAVE-IN™

Nº.5 LEAVE-IN™ instantly hydrates, softens, and detangles while sealing split ends for healthier-looking hair after one use. Powered by OLAPLEX Bond Building Technology™, it repairs and protects from the inside out. Enjoy long-lasting moisture and stronger hair with every application.

Nº.5FINE Bond Maintenance® Conditioner

Nº.5FINE Bond Maintenance® Conditioner is designed for damage-prone fine hair types that need a lightweight conditioner. It doubles hair volume, adding body and bounce while improving detangling and manageability. Use after Nº.4FINE Bond Maintenance® Shampoo for best results.

Nº.5CURL Bond Shaper™ Hydrating Curl Conditioner

OLAPLEX has a conditioner that’s specifically made for wavy, curly, or coily hair: Nº.5CURL Bond Shaper™ Hydrating Curl Conditioner. This curly hair conditioner deeply nourishes, smooths frizz, and enhances curls. It also helps detangle curls for easier styling. For the best results, apply it to the mid-lengths to the ends of hair after shampooing with Nº.4CURL Bond Shaper™ Hydrating Curl Shampoo.

Nº.5 LEAVE-IN™

Nº.5 LEAVE-IN™ is a leave-in conditioner that instantly hydrates, softens, and detangles while sealing split ends for healthier-looking hair after one use. Powered by OLAPLEX Bond Building Technology™, it repairs and protects from the inside out. Enjoy long-lasting moisture and stronger hair with every application.

How Can I Condition My Hair Even More?

If your hair needs extra strength and hydration, try a hair mask on days when you’re not using a conditioner. OLAPLEX has two different mask options: the Rich Hydration Mask and the Weightless Nourishing Mask.

Rich Hydration Moisture Mask

Looking for intense moisture and damage repair for medium to coarse hair? Swap your usual conditioner for Rich Hydration Moisture Mask—a highly concentrated reparative mask that adds shine, smoothness, and body for visibly healthier hair. Infused with OLAPLEX Bond Building Technology™, this hair mask treats damage by absorbing deeply into your hair in just 3-5 minutes.

Weightless Nourishing Mask

Lock in lightweight hydration for fine to medium hair with the Weightless Nourishing Mask. This hair mask reduces and prevents breakage even after 5 washes and provides instant volume that lasts all day. It’s formulated with Biomimetic Cuticle Technology to lock in hydration and seal cuticles for up to 5 washes.

If you’re still not sure which hair mask to use, take the Mask Quiz today.

What Are Hair Bonds?

Hair consists of keratin, a type of fibrous protein, that’s held together by bonds. Hydrogen and salt bonds are physical bonds that can be easily reshaped by changes in pH, water, or heat. In contrast, disulfide bonds are strong chemical covalent bonds that cannot be broken by water.

These bonds are crucial in providing hair with structure, strength, and stability. When disulfide bonds are broken, hair can appear frizzy, dry, and damaged. Most conditioners can address hydrogen and salt bonds. OLAPLEX treatments and leave-in conditioner are powered by OLAPLEX Bond Building Technology™ to repair disulfide bonds at the molecular level to restore your hair’s health and appearance.

Looking for a personalized haircare routine? Take our Hair Quiz to learn more about your hair type and get custom recommendations for conditioner and more.

Sources

1. https://www.allure.com/story/what-does-a-conditioner-do-why-should-you-use-it

Get Event Ready, Naturally! – Organic Bunny

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One of my closest friends is getting married so it’s been non-stop prep! This weekend, we had her bridal shower and next month will be the wedding so I wanted to organize all I am doing to get glam ready but, minus the toxins, of course. Normally, I live in sweats and have really let my self care slip so hopefully we can get back on track together. Whether you have an event coming soon or you just want to take better care of your glamorous self, here are the products I am using to get event ready, naturally. These are my tried and true, holy grail products!

Outfit Details- If you are here for the bridal shower outfit details, you can find those here. My dress was perfectly on theme and so comfy, it’s not often that I am actually happy and feeling confident in real clothing so, it’s a big win. I also linked the shape wear I found to be super comfy as well, I just sized down a LOT. I am normally a M/L and got the XSS/XS for example and yes, I fought for my life to get it on but once it’s on, its smooth sailing and also yes, there is a potty hole for easy use lol.

Hair Tools- For all of my fave hair tools, including the exact blow dryer and curling iron I used, click here.

Skin Prep

Skin prep before glam is a non negotiable. If your skin is dry, cracked, peeling with clogged pores, no makeup will look just right so, be sure to really invest in a pre-glam skincare routine. Here’s mine. Want to create your own, custom to you? Book a FREE consult with our holistic esthetician here! We have 8 slots open per day, book one!

Exfoliate – The Eco By Sonya Super Acai Exfoliator is a game-changer for a flawless makeup application as it gently buffs away dead skin cells and impurities, leaving your skin feeling fresh and revitalized ready for glam, for me, this scrub is an absolute must 2-3 times a week. Do this before anything else to remove millions, literally, of dead skin cells! Good bye dry patches. If you have acne, opt for the Glow Juice mask instead first.

Tone – Right now, while I am healing my eczema, I can’t get enough of the Aleavia Restore Soothing Mist! It hydrates and refreshes my skin while soothing any irritation. It balances my pH and preps my skin perfectly for makeup and really helps give your skin that bouncy, plump effect.  If you are not reacting to things right now, my faveee is the Eco by Sonya Toning Mist as it smells like white gummy bears and is sooo hydrating!

Under Eye Patches – The Beautology Lab 24k Gold Collagen Eye Masks are my secret weapon for those tired mornings or whenever I have an event! Not only do these hydrate the under eye really well, they also brighten and depuff. Keep them in the fridge for a bonus cooling effect. These truly make all the difference as if the delicate under eye skin is not hydrated, your makeup will crease and look sunken in!

Facial Moisture – The Om Organics Gotu Kola Cream is a must-have for pre makeup prep! This facial cream deeply hydrates with hyaluronic acid and squalene, leaving my skin smooth and plump. I like to apply a THICK layer of this before glam, letting it slowly absorb and then, by the time you’re ready for makeup, your skin is no longer parched, dry or cracked. You must let this absorb before applying makeup though or else it will slip off.

Lip Balm – Just like the above prep for the face, the Activist A.M.’s Manuka Honey Lip Balm is my go-to for soft, super moisturized lips! This lip balm is not like normal lip balms, it’s THE lip balm! It’s super nourishing and keeps my lips hydrated, thanks to the antibacterial properties of Manuka honey. Before glam, I triple layer this on and let the lips absorb it before makeup!

Cream Bodysuit – The Agent Nateur Body (Balm) Body Crème is pure luxury, the most luxe body butter balm money can buy! Packed with organic, anti-aging ingredients this body balm provides long-lasting hydration that leaves my skin with major softness and glow. Plus, the smell alone is heavenly, a total treat for the skin. Again, I lather up in this and let my skin soak it up for an hour pre getting dressed. This is a heavier balm that needs time to soak in so as you are getting glam, apply this and then wait!

Makeup Products

When I do full glam, I want products that perform and these sure do. I take all of these items and ask my MUA to use them, they have always done a great job with them since they are all very high performance.

Foundation – This rms beauty ReEvolve Liquid Foundation is my absolute favorite for high-performance glam! I apply it only to the areas that need it most and buff it out, achieving full coverage without that heavy feel. It gives me a flawless complexion with its lightweight, natural coverage. It’s perfect for all-day wear, and I always feel my best at events when I reach for this one. I am shade 11.5.

Foundation Stick – The ZAO Foundation Stick in 780 Tiramisu Tan is perfect for contouring! It adds dimension and warmth, and I love how creamy it is. It blends seamlessly and is great for touch-ups on the go. I fluff this on with the Inika Flat Top Kabuki Brush!

Concealer – I use the rms beauty Revitalize Hydra Concealer in CN07but I barely apply any to avoid that cakey look. The hydrating formula offers buildable coverage, keeping my skin looking fresh and dewy without feeling heavy plus, it comes with a super cute little paint brush applicator which makes applying it a breeze.

Powder – The INIKA Organic Baked Mineral Foundation in 06 Trust is my go-to for setting my makeup! It removes shine while providing a natural finish. I really like how lightweight it feels and that it keeps everything in place throughout the day while adding a boost of clean coverage. Be sure not to apply too much and never all over. This creates a more dry, cakey look when over applied.

Bronzer – The INIKA Organic Baked Mineral Bronzer in Sunbeam adds such a beautiful warmth to my face, it’s been my go-to for years now! It gives me that sun-kissed glow, and people love how rich in antioxidants it is while still being blendable. Trust me, this is the perfect bronzer.

Blush – The Lily Lolo Pressed Blush in Coming Up Roses is perfect for adding a rosy hue to my cheeks! It brightens my complexion, and I love how soft and blendable the texture is plus, it lasts all day!

Eyeshadow – The INIKA Organic Quad Eyeshadow Palette in Flowers has the prettiest shades that match my mauve pink dress perfectly! It’s super pigmented and made from natural ingredients, making application a dream. I typically do not love pink toned makeup but with the right outfit, this is super pretty. I also love using the brown shade from the below palette in the crease alongside these shades! So pretty!

Eyeshadow – I also love the INIKA Organic Quad Eyeshadow Palette in Sunset for adding depth to my look. The dark brown shade in the crease gives me a sultry, smokey look that’s so pretty when mixed with the other colors or the above shades. Both palettes are ones I use again and again.

False Lashes – The Battington 3D Silk Half Lashes in Demi with Invisible Band are my favorite! They’re lightweight and provide a natural yet glamorous finish, perfect for photos. At my age, I no longer want a massive lash, just a little pop on the ends and that is exactly what these are. They are also much easier to apply!

Mascara – The Eco By Sonya Mitzi Mascara holds my curl beautifully which is hard to find for someone with pin straight, short lashes! It’s non-toxic and adds volume and length without clumping, making my lashes look amazing. It’s holy grail status.

Eyeliner – The ZuZu Luxe Liquid Liner in Raven Black is fantastic for precise lines, it is hands down my #1 fave liquid black liner, plus they make various other colors! It’s easy to apply and stays put all day, giving my eye makeup that flawless finish.

Brow Pencil – The Plume Nourish + Define Brow Pencil 2- Ashy Daybreak is perfect for shaping my brows. It creates a natural finish and feels great knowing it’s packed with nourishing ingredients. This is my top pick for brows because it’s fool proof to apply.

Lip liner – The Gabriel Cosmetics Lipliner in Chestnut is a must as it is the perfect mauve brown shade, I am obsessed! It glides on smoothly and prevents feathering, making my lips look perfect all day. I love to heavily line with this and then pop a lighter shade on in the center for an ombre Kim K. sexy lip!

Lipstick – The Lily Lolo Vegan Lipstick in AU Naturel is my go-to for a soft, natural lip color… the perfect pale nude for pairing with the above liner! It’s nourishing and keeps my lips hydrated while delivering beautiful color payoff.

Highlighter – The rms beauty ReDimension Hydra Dew Luminizer in Prosecco Fizz gives me such a radiant glow, again, this is my go-to, top choice for a stunning highlighter! It’s also lightweight and hydrating, which is perfect for days where you want some shine without the weight.

Hair Care

Healthy, well groomed hair can really add to your look which is why I am sure to take care of my hair year round. I will link the products I use to wash and style my hair, all non-toxic!

Hair Shampoo – I washed my hair with the Fail Volume Shampooand it adds so much body and lift! People love it because it cleanses without stripping natural oils, leaving hair feeling refreshed and voluminous.

Conditioner – I followed with the Under Luna Revive Conditionerand it deeply nourishes my hair. Its creamy texture detangles and hydrates beautifully, making hair soft and manageable plus it smells like fresh Jasmine!

Detangles – I used the Rahua Hydration Detangler to effortlessly detangle my hair and protect it from UV damage. People love its lightweight formula that provides moisture without weighing hair down. This is a go-to, holy grail item for me, all of these items are actually.

Heat Protectant – Before styling, I applied the Rahua Heat Protective Shield to safeguard my hair from heat damage. It keeps my hair shiny and smooth, and everyone raves about how well it works! Protecting my hair from heat damage is a must to keep it as healthy as it can be.

Volume Foam – For added volume at the roots, I always reach for the Yarok Feed Your Roots Mousse. It gives me fantastic lift without making my hair feel stiff or crunchy! If you have fine hair, this is a must for me always! Not sure!? Try the mini form! If I do want a hair spray, I will use the Yarok Hair Spray which actually works really well but I prefer a more silky, soft curl usually.

Curling – I curled my hair for that extra texture and bounce.  I used a 1 inch curling iron, curling all the same direction, away from my face. The smaller curling iron helps my curls hold longer and better. To see the exact blowdryer and curling iron I use, click here.

Shine Oil – Finally, I finished with the Rahua Color Full Glossing Oil Mist for a gorgeous shine and hydration. I don’t use hairspray because it makes my hair tangly, so the oil is perfect for keeping it smooth and shiny without any stiffness!

To shop all of these items in one cart, click here.

Sunless Tanning

This is a great tip because you can not only get a super clean, Organic tan but… you can do it at home and it’s flawless! Simply get my favorite tanning solution, the Eco Tan Spray Tan Solution and then, get this Spray Tan Gun and boom, you’re done. Be sure to exfoliate first, and apply a super rich barrier cream to feet, ankles, knees, elbows and hands for the cleanest, best sunless tan around! A must for your next vacay or event!

And there you have it, how to be an Organic Bunny for your next girl’s night out or event. Did I miss anything?! Comment below and I will add to this as I go!

How to Diffuse Your Hair to Create Waves or Curls – OLAPLEX Inc.

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Key Takeaways

  • If you have curly or wavy hair, try adding a diffuser to your blow-dryer to help enhance your hair’s curl pattern.
  • Diffusing your hair can also help prevent frizz.
  • To diffuse your hair, place small sections of your hair into the diffuser and move to the next section once your hair is 80% dry.

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How to Diffuse Your Hair to Create Waves or Curls

Are you looking for a way to dry your curly or wavy hair without frizz? If you have a blow-dryer, all you need is an extra attachment for creating beautiful waves or curls in your hair. Learn more about how to use a diffuser to enhance curls or waves.

What Is Diffusing?

Has blow-drying your hair ever made your curls look flat or frizzy? Fortunately, there’s a solution for that. Diffusers are excellent tools for styling wavy to corkscrew hair types. They work by providing a softer, dispersed airflow instead of blowing direct heat onto your curls. This drying method can help minimize frizz, work as a wave and curl definer, and, in some cases, add body to your hair.

Types of Hair Diffusers

There are different types of hair diffusers, each providing different benefits. For example, some diffusers are more travel-friendly, while others can help boost body. Here are a few different types of hair diffusers that you might come across:

Cup Diffuser

Cup diffusers, also known as bowl diffusers, are the most popular diffuser type and are usually made of plastic. Their cup-like shape distributes hot air evenly, which is a gentler way to dry your hair. If you have medium to long hair, a cup diffuser might be a perfect tool to help reduce frizz, define your curls or waves, and add body.

Sock Diffuser

Sock diffusers are made of fabric, so their softness makes them great for fragile curl patterns. They can help prevent frizz and are ultra-portable if you’re traveling. The downside to sock diffusers is that they may not volumize your hair as much as a traditional cup diffuser.

Hand-Shaped Diffuser

This diffuser is shaped like a hand and features plastic “fingers” that glide into the hair for easy blow-drying. Hand-shaped diffusers spread heat evenly through your hair for a natural, air-dried look. They can help prevent hair shrinkage and frizz, but hand-shaped diffusers may not add much body to your hair.

If you’re looking to buy a diffuser, make sure it’s compatible with your blow-dryer first. If you’re not sure which diffusers can attach to your hair dryer, look for a universal diffuser.

How to Use a Diffuser on Curly or Wavy Hair

Now that you know about the different types of diffusers, it’s time to learn how to diffuse your curly or wavy hair. Follow these steps to dry your hair with a diffuser using good products for wavy and curly hair:

1. Wash Your Hair

The first step before diffusing your hair is to wash it. Choose a shampoo like OLAPLEX® Nº.4 Bond Maintenance® Shampoo to gently cleanse, nourish, and strengthen your hair for improved manageability and softness. Give your curls or waves some love with a conditioner like Nº.5 Bond Maintenance® Conditioner for smoother, healthier hair.

If you have fine hair, reach for Nº.4FINE Bond Maintenance® Shampoo and Nº.5FINE Bond Maintenance® Conditioner. This bond repair regimen is specifically designed for the needs of fine hair experiencing damage. Together, they provide an optimal balance of repair, weightless hydration, and healthy body and volume without weighing down strands.

For curly, wavy, and coily hair, choose Nº.4Curl Bond Shaper™ Hydrating Curl Shampoo and Nº.5Curl Bond Shaper™ Hydrating Conditioner. Together, this duo reduces frizz and restores moisture to hair for soft, defined curls.

2. Apply Product

Once you step out of the shower, it’s time to add curl-enhancing products to your hair. You can try scrunching your hair with Nº.10 Bond Shaper Curl Defining Gel. Scrunch your hair in an upward motion to enhance your natural curl pattern. You’ll love Nº.10 because it works well with other styling and moisturizing products, provides heat protection, adds shine, prevents frizz, and re-links disulfide bonds for a more defined, repaired curl shape and structure.

3. Start Diffusing

It’s time to dry your hair with your diffuser. Here’s how you should use your diffuser:

  • Keep your hair dryer on low heat and low-medium air pressure to prevent heat damage and frizz.
  • Start by diffusing the root area first, making your way down to the ends. The root and midshaft areas will likely take longer to dry.
  • Take a section of your hair and place it into the diffuser. You can use your fingers to place your curls or waves inside the diffuser, but don’t use a comb or brush. Once one section starts to feel dry, move on to the next section of hair.
  • For extra volume, flip your head upside down while diffusing your roots and tilt your head from side to side to create even volume throughout.
  • Stop diffusing your hair once it’s about 80% dry. Letting your hair air dry the rest of the way will help keep your curls or waves bouncy.

If you struggle with blow-drying your wavy or curly hair, a diffuser might be the answer. Your curls will appear bouncier and less frizzy when you use a diffuser. Head to the OLAPLEX Blog for other curly-hair techniques (like plopping), and explore more OLAPLEX products that support your curls.

Sources

  1. https://www.today.com/shop/how-diffuse-hair-tips-products-t243452
  2. https://www.essence.com/hair/hair-products-tools/hair-diffuser-types
  3. https://www.goodhousekeeping.com/beauty/hair/a34359/how-to-use-a-diffuser-curly-hair/
  4. https://www.byrdie.com/how-to-use-a-diffuser-5218806

The Secret to Healthy Lashes – 100% PURE

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Why your mascara should be your favorite skincare step

Have you ever reached the end of a long, beautiful day, looked in the mirror, and felt like your eyelashes were… tired? Many of us have become accustomed to the “crunchy” sensation of traditional mascara—that stiff, brittle feeling where your lashes feel like tiny, dry twigs rather than soft, fluttering silk. We’ve been told for years that if we want dramatic volume and jet-black length, we have to sacrifice the health of our hair follicles to harsh synthetic waxes, drying alcohols, and heavy glues.

But why should your eye makeup be a burden? At 100% PURE, we believe your mascara shouldn’t just sit on your lashes—it should nourish them. We are flipping the script on traditional beauty. Instead of a heavy paint that weighs you down, we’ve created a conditioning volumizing mascara that acts as a high-end lash serum, providing professional-grade drama while delivering deep, restorative care.

Welcome to the bridge between dramatic beauty and deep conditioning. Welcome to the Passion Fruit Mascara.

I. The Power of Maracuja and Seaweed: Nature’s Hair Care

When you look at the ingredient list of a typical mascara, you’ll often find petroleum-based products and coal tar. In contrast, the Passion Fruit Mascara reads like a recipe for a luxury hair mask. We’ve sourced the most potent botanicals to ensure that every time you blink, you are treating your eyes to a ritual of vitality.

The Glide of Maracuja Oil

The star of the show is Passion fruit oil (passion fruit oil). This exotic botanical is prized in the skincare world for its high concentration of essential fatty acids and Vitamin C. When infused into a mascara, it provides a “weightless glide.”

  • No More Clumping: Because Maracuja oil is so silky, the formula moves across each hair without catching or dragging.
  • The Supple Factor: It keeps the lashes flexible throughout the day. You can touch your lashes and feel them bounce back, rather than snapping or flaking.

Seaweed & Pro-vitamin B5: The Growth Duo

We didn’t stop at oil. To ensure this is a truly healthy lash mascarawe’ve included seaweed and Pro-vitamin B5 (Panthenol).

  • Seaweed: Rich in minerals like iodine and magnesium, seaweed helps to mineralize the hair shaft, making it appear thicker and more resilient from the root to the tip.
  • Pro-vitamin B5: This is a legendary ingredient in high-end hair care because it’s a humectant. It draws moisture into the lash, plumping the appearance of the hair and supporting natural, healthy thickening over time.

II. Volume Without the Weight: The Feathery Finish

The “Real-You” philosophy is all about effortless elegance. We want your eyes to look wide-awake and dramatic, but never “overdone.” The goal of our mascara is to provide feathery volume—a look that is lush, dark, and full, yet still soft to the touch.

The Precision of the Tapered Oval Tip

A great formula is only half the battle; the tool used to apply it is just as vital. Our wand features a tapered oval tip designed for the ultimate “reveal.”

  1. The Base: The wider part of the brush allows you to deposit a healthy amount of Maracuja-infused pigment at the base of the lashes, creating the illusion of a thicker lash line.
  2. The Tip: The tapered end allows you to reach those tiny, delicate lashes in the inner and outer corners that traditional brushes often miss.
  3. Separation: As you wiggle the wand from root to tip, the bristles act like a comb, separating each lash so they fanning out like a delicate wing.

The result isn’t a thick “unibrow” for your eyes; it is a clean, sophisticated definition that feels as light as a breeze.

III. Completing the Gaze: A Balanced Beauty Ritual

In our previous chapters, we discussed the importance of a breathable makeup base and the dimension of a Gemmed Luminizer. The Maracuja Mascara is the final touch that brings the entire look together.

When you pair healthy, voluminous lashes with the Fruit Pigmented® 2nd Skin Foundationyou create a balanced aesthetic. Your skin looks like skin, and your lashes look like lashes—only better. To finish the “Gaze,” we always recommend a swipe of the Fruit Pigmented® Lip Gloss.

  • The Visual Balance: A dark, feathery lash needs a soft, juicy lip to keep the face looking fresh and modern.
  • The Holistic Care: Just as your lashes are being treated with Maracuja oil, your lips are being drenched in Vitamin E.

This is the beauty of the Real-You Beauty Collection: every single product is working toward the same goal—your health. You are never choosing between “looking good” and “doing good” for your body.

IV. Conclusion: Beauty Shouldn’t Be a Sacrifice

For too long, the ritual of beauty has felt like a series of trade-offs. We used heavy foundations to hide our skin, only to cause breakouts. We used stiff mascaras to get volume, only to find our lashes thinning over time.

It is time to demand more from our products. You deserve the dramatic volume of your dreams without the “crunch.” You deserve a routine that feels like restorative skincare from the moment you apply it until the moment you wash it away.

With Maracuja, seaweed, and fruit pigments, we’ve created a mascara that celebrates the life and vitality of your eyes. This May, let your lashes bloom. Embrace the volume, enjoy the vitality, and step into the world with eyes wide open.

FAQ: Caring for Your Lashes

Can this mascara help my lashes look thicker over time?

While Maracuja Mascara is a cosmetic product, the ingredients—specifically Pro-vitamin B5 and seaweed minerals—are known to support the health and condition of hair. By switching from a harsh, drying mascara to a conditioning one, you reduce lash breakage and fallout. Over time, healthier lashes naturally appear fuller and more robust because they are no longer being damaged by daily wear.

Is it water-resistant for long summer days?

Our Maracuja Mascara is designed to be long-wearing and smudge-resistant, thanks to the natural “grip” of the fruit pigments and plant waxes. While it is not a “waterproof” formula (as those often require harsh chemicals that strip the lashes), it holds up beautifully through humidity and long days. It’s the perfect companion for a May garden party or a busy day at the office.

What is the best way to remove conditioning mascara without tugging?

Even with a gentle, maracuja oil lashes formula, removal should be treated with care. To avoid tugging at the delicate eye area, we recommend using a natural oil-based cleanser or a warm, damp microfiber cloth. Hold the cloth over your closed eyes for 10–15 seconds to allow the plant waxes to soften, then gently sweep downward. Because our formula is free of synthetic glues, it will slide off easily, leaving your lashes feeling soft and hydrated.

Beyoncé returns to the Met Gala after ten-year hiatus with daughter Blue Ivy

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If there’s one thing we love to see at the Met Gala – alongside some incredible fashion, of course – it’s Beyoncé. And after a decade without that much-needed excitement, Queen Bey has finally graced the world’s biggest red carpet once again – only this year she brought along her coolest plus one so far.

Making her Met Gala debut, 14-year-old Blue Ivy was every inch her mother’s daughter as she nonchalantly made her way onto the carpet and prompted every single jaw drop in the vicinity. In fact, well beyond the vicinity, as I’m currently almost 3,500 miles away and I can assure you mine was on the floor and has yet to be picked up again.

Wearing a bubble hem Balenciaga gown, Blue’s look was completed with a matching jacket with exaggerated collar, sunglasses, and sparkling silver pointed heels, all designed by Pierpaolo Piccioli for Balenciaga.

Posing alongside her mum, there was no denying the star power in the room as she showed no sign of nerves or discomfort. In fact, she looked more confident than some who have walked that carpet year after year. “She looks so beautiful”, Beyoncé said in an interview on the carpet. “It’s incredible to be able to share it with her. She was ready. She is ready!”

The best Met Gala 2026 red carpet looks you need to see immediately

Of course, Beyoncé’s look was a showstopper, too. The embellished skeleton served as the perfect nod to the theme of “Costume Art,” with the dress code described as “Fashion Is Art”, as the icon appeared to celebrate the human body as a canvas on which sartorial art is created in a beautiful creation by Olivier Rousteing.

But while her look was undoubtedly adhering to the event’s chosen direction, it seems she did break one rule. By bringing Blue Ivy, it looks like the Met Gala’s age restriction – reportedly implemented by Anna Wintour since 2018 that indicates only people over the age of 18 are allowed – just got thrown out.

But this is Beyoncé. And this is Blue Ivy. We like to think that if anyone can break the rules, it’s this iconic duo.

The 3 Steps to a Flawless Radiant Finish – 100% PURE

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Have you ever wondered why professional makeup looks so effortless on the red carpet, yet sometimes feels heavy or “cakey” when we try to replicate it at home? The secret isn’t a hidden technique or a magic brush; it is a fundamental shift in how we view the relationship between our skincare and our makeup. In the world of 100% PURE, we don’t see them as two separate steps. We see them as a single, harmonious symphony.

To achieve that signature, lit-from-within glow, I’ve developed the Prep-Prime-Perfect method. This system is designed to take the guesswork out of your beauty routine, ensuring that your skincare-infused makeup performs at its absolute peak. When you treat your skin with the respect and nourishment it deserves, your makeup doesn’t just sit on top—it becomes one with you.

Let’s pull back the curtain on how to achieve professional-grade results with a routine that feels like a spa treatment.

I. Steps 1 & 2: Hydration is the Best Primer

In the traditional beauty world, “priming” often involves filling in pores with heavy, synthetic silicones to create a plastic-like smoothness. But skin isn’t plastic; it’s a living surface.

The “Prep” Phase: Deep Hydration

Think of your skin like a sponge. If a sponge is bone-dry and brittle, anything you pour onto it will either sit on the surface or be absorbed unevenly. But a damp, soft sponge accepts pigment beautifully. By using a nutrient-dense moisturizer or serum first, you are “plumping” the skin cells with water and essential fatty acids. This creates a smooth, bouncy surface that allows your foundation to glide on without resistance.

The “Prime” Phase: Why Moisture Prevents Creasing

The most common complaint about foundation is that it “settles” into fine lines or creates dry patches by lunch. This happens because the skin is thirsty. If your skin isn’t properly hydrated, it will actually try to drink the moisture out of your foundation, leaving the dry pigments behind to “settle” and “crack.”

By using a dewy skin routine that focuses on moisture-locking ingredients, you create a protective barrier. This ensures that the hydration stays in your skin and the makeup stays on the surface, looking fresh for hours. When your skin is satisfied, your makeup remains flexible, moving with your expressions rather than fighting against them.

II. Step 3: The “Perfecting” Serum

Once your skin is prepped and primed, we move to the final act of the trinity: Perfecting. This is where the Fruit Pigmented® 2nd Skin Foundation truly shines.

A Unified, Radiant Look

Unlike traditional foundations that can feel like a “mask” (as we discussed in our previous chapters), this formula is essentially a perfecting serum. Because it is formulated with a base of olive squalaneit has a molecular affinity for the skincare you’ve already applied.

Instead of sitting as a separate layer, the 2nd Skin Foundation blends seamlessly with your moisturizer. It’s a second skin finish that unifies your complexion. The fruit pigments—derived from antioxidant-rich peaches, apricots, and papayas—provide a soft-focus tint that blurs imperfections while allowing your natural skin health to radiate through.

The Expert Application:

To achieve that professional finish, don’t “swipe” the foundation. Instead, “press” it into your skin. Using your fingertips or a damp beauty sponge, gently bounce the serum onto your face. This technique ensures the product melds with your “Prep” and “Prime” layers, creating a unified glow that looks like you, just on your very best skin day.

III. The Polishing Steps: Adding Dimension and Life

With your base perfected, the final touches of the Real You Beauty Collection act as the “jewelry” of your look. This is where we add the light, the volume, and the shine that brings the face to life.

Dimension with the Gemmed Luminizer

A flat, one-dimensional face can look artificial. To keep the look professional and natural, we use the Fruit Pigmented® Gemmed Luminizer. Because it is a cream-to-powder formula enriched with cocoa butter, it layers beautifully over the 2nd Skin Foundation. It doesn’t disrupt the base; it enhances it. By placing light on the “peaks” of the face, you create a youthful, lifted appearance that captures every ray of light.

Volume and Protection: Mascara & Lip Gloss

We finish the ritual with two essentials that marry performance with care:

  • Passion Fruit Mascara: This provides the “lift.” Long, separated, and feathery lashes act as a frame for the eyes, making you look instantly more awake and vibrant.
  • Fruit Pigmented® Lip Gloss: This is the “seal.” Beyond just adding a juicy, berry-stained shine, the Vitamin E works to protect the delicate skin of the lips from environmental stressors. It’s the final step in ensuring your “Real-You” glow is protected all day long.

IV. Conclusion: Professional Results in Your Own Hands

Achieving a flawless, radiant finish isn’t about having a professional makeup artist in your bathroom every morning. It’s about having the right ritual and the right ingredients. When you embrace the Prep-Prime-Perfect method, you are honoring the harmony between your skin’s health and your desire to look polished.

At 100% PURE, we stand by our “Happy Promise.” We believe that if you feed your skin the best botanical ingredients, it will reward you with a glow that no synthetic product can match. This May, trade the complicated “hacks” for a system that actually works with your biology. You deserve a routine that is as kind to your skin as it is beautiful to look at.

Take a breath, follow the steps, and watch your “Real-You” glow emerge.

FAQ: Mastering the Harmony

What happens if I skip the “Prep” step?

If you skip the “Prep” phase (hydration), you’re essentially trying to paint on a dry canvas. Your foundation is more likely to look “patchy” or uneven. You may find that your skin feels tight throughout the day, and the foundation may emphasize fine lines rather than blurring them. Even two minutes of hydrating prep can change the entire longevity of your look.

Does the 2nd Skin Foundation work for all skin types?

Yes! That is the beauty of a breathable serum foundation. For oily skin types, the olive squalane actually helps balance your natural oil production (teaching your skin it doesn’t need to overproduce). For dry skin types, it provides a much-needed boost of hydration. For sensitive skin, the lack of synthetic dyes and fragrances means you can wear it all day without irritation.

How do I layer the Gemmed Luminizer over foundation without smudging?

The trick is in the “tap.” Rather than rubbing the luminizer onto your cheekbones, use your ring finger to gently tap the product into place. This “stippling” motion allows the creamy butters in the luminizer to meld with the foundation underneath without shifting the pigment. The result is a seamless, dewy transition from foundation to glow.

Angelica Whaley on Soft Living, Strict Boundaries, and the Beauty of Showing Up Anyway

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The multifaceted entrepreneur gets real about beauty, balance, boundaries, and why time management is the ultimate glow up.

Photo Credit: Angelica Whaley

There’s a particular kind of woman who walks into the room already settled. Not performing, not proving, just present. Angelica Whaley is exactly that kind of woman. Splitting her year between Puerto Rico and Dallas, raising two little ones, running a lingerie line, and quietly redefining what a “soft life” actually looks like behind the scenes, she’s built a life that doesn’t need a filter to be admired. Ask her about it, and she’ll tell you the truth: the softness took work. The peace was built brick by brick.

We caught up with Angelica from Puerto Rico for a conversation about hair, healing, motherhood, and why time management might be the most underrated beauty secret of all.

Teia Burroughs: Angelica, before we get into all the layers of who you are now, I want to start with the woman herself. You move with so much intention and ease, and that kind of energy doesn’t happen by accident. Walk us through how you ground yourself, starting with something as simple as your hair and your daily rhythm, before stepping into everything you lead.

Angelica Whaley: I love that question, and I love that you started there, because the woman truly does come first. I’ve always been a girl of major simplicity. I started doing my own hair around age nine, which is kind of unheard of, but it cultivated my individuality and independence early. By sixth grade, I had developed my signature look, and that mindset shaped the woman I am today.

I have girlfriends who’ll wake up and say, “My hair isn’t done, so I’m not going.” Me? I’m like, “They’re going to get this middle part. It’s going to be slicked down. I got business to handle.” Neat and put together will always trump trendy. Always.

TB: Your answer touched on hair, but it really spoke to something deeper, the freedom in being okay without a full beat face every day. The pressure to always be “on” is real. Can you expound on that?

AW: Absolutely. I love the expression of it all, and I really do call it expression. I love watching company culture shift so women can show up authentically through their hair, their nails, all of it.

But I’ve also taught myself that when you can’t make it to the salon, you better know how to do the bare minimum: clean cuticles, clear polish, blow dry, slick it down, bun it up. I’m not skipping an event because my hairstyle canceled on me. When they see me, they’re going to know I’m well put together. I’m a product junkie, but I’ve taken time since I was 12 or 13 to understand how to take care of things simplistically. That’s real life.

IMG 2454
Photo Credit: Angelica Whaley

TB: You’re gorgeous, but you’re so much more than that. What are you working on right now? What’s fueling you?

AW: I’m in a place where I’m building, brick by brick, finding my individuality and identity all over again after becoming a mom and a wife. Before all of that, I had so much going on, and I had normalized being in constant motion. My nervous system was running on fumes.

Now that my babies are five and two, soon to be six and three, I’m regulating my nervous system 24/7. That’s what I mean when I say I’m living a soft life. People assume soft life means you don’t have bills or you can hit the spa whenever. No. I’m doing the inner work to figure out who Angelica is now, because I’m not the girl I was before kids and marriage. That’s the biggest project I’m working on.

TB: That takes boldness to admit. A lot of women won’t say that out loud.

AW: I think people are scared to say it. We see motherhood play out on social media in extremes, and I’m right there jolly in the middle, figuring out my nervous system, trusting that everything else will flow.

TB: For women balancing ambition, motherhood, and personal growth, what’s your advice on owning who they are unapologetically?

AW: My biggest thing will always be time management. I love my husband, I love my kids, but I want to wake up to God first. I want to wake up to peace, to sit and breathe, pray, meditate, journal, drink my warm water quietly before the day begins.

Time management will save my girlies every time. So many of us mastered it in school and at work, but when it’s time to be on time for ourselveswe don’t have it. Manage your time. Save your time. Own your time. It’s the only thing you can’t get back. You can buy meal prep, the cleaning lady, the nanny. You cannot buy your time.

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Photo Credit: Angelica Whaley

Sundays, I block off and meal prep everything. The food is chopped, marinated, seasoned, and ready, so during the week I can spend my hours on my businesses and with my family instead of in the kitchen. Owning that time gives me my hours back.

TB: Speaking of protecting your time and your peace, boundaries seem to be a big part of how you operate. How do you approach them in your life?

Boundaries are everything to me. At this big age of 36, I’ve realized boundaries aren’t as common as we’d think, kind of like common sense. I’ll be having a conversation with a girlfriend and the math isn’t adding up, and it dawns on me: oh, you don’t have boundaries.

I’m not weird with mine, though. I give grace, because that’s what God gave us. I’m not cutting people off over one little thing. But once a boundary is set, I protect it, in friendships, family, work, all of it. Grace and boundaries can live together, and they should.

TB: Okay product girlie, what are your current must haves?

AW: I’m the worst person to ask because I love so much, but if I had to name a few: Danessa Myricks Beauty. Her whole line has been blessing me in this Puerto Rico heat, especially for the girlies who want a mattified finish.

Summer Fridays by Marianna and Lauren. I love watching them grow from influencers into brand owners. I picked up their perfume at Sephora and that body mist lasted on me from noon till 9 p.m.

And the K18 Honey Gloss line. Their honey gloss ceramide therapy shampoo and conditioner have been saving my life. Whatever’s in that formula has my strands obsessed, and it hydrates my babies’ hair too.

TB: What are your absolute non-negotiables for skin, beauty, and hair, especially in this heat?

AW: Number one: Vitamin C. It should be in everybody’s regimen, face and body, especially after 25. As beautiful chocolate and brown girlies, we glow, but we still need that brightening and balance. Wear your vitamin C.

Number two: SPF. Sunblock is non-negotiable on the face and body, every single day. We need to protect our skin, period.

Number three, and this one’s a little fun, Aquaphor on the feet. I’m in my Hermès sandals year round, and “sandal feet” is real. Slather Aquaphor on, put your socks on, and go to sleep. That’s the only way your feet stay hydrated. It’s going to be a sexy summer in Oran sandals, so we have to be ready.

TB: Before we close, anything you’re working on that you want our readers to know about?

AW: Yes! I’ll be in Miami soon for a beautiful Mother’s Day brunch hosted by Crystal. And shameless plug: I started a lingerie line called Belle Être Lingerie, French for “beautiful being.” I had the idea in 2017 and officially launched in 2020. The whole line is about women feeling comfortable and beautiful in lingerie and loungewear, whether they have a man or not. Send the girlies on over.

Belle Être Lingerie is a true reflection of who Angelica is as a creator and a woman. The line was born out of her belief that intimacy with self comes before anything else, that softness, sensuality, and confidence belong to every woman, regardless of her relationship status or season of life. Each piece is designed to feel like a love letter to the wearer, made for the woman who wants to lounge beautifully, sleep beautifully, and live in pieces that remind her she is the moment.

Beyond the brand, Angelica continues to move as a multifaceted entrepreneur and influencer, building a digital footprint that blends real life motherhood, marriage, beauty, and business. She uses her platform to speak openly about the woman behind the highlight reel, the one regulating her nervous system, raising her babies, loving on her husband, and still showing up for her dreams. Whether she’s sharing wellness wisdom, beauty rituals, or the quiet truths of building a life on your own terms, Angelica is proof that you can be soft and successful, grounded and glamorous, all at the same time.

Follow Angelica Whaley on Instagram @angelicalwhaley and shop her lingerie line, Belle Ét.

What if your cosmetics could keep forests alive?

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What if your cosmetics could keep forests alive? It may sound like an idealistic idea, but in this episode of the Green Beauty Conversations podcast, we explore how it might actually be possible.

Imagine a world where the ingredients inside your skincare or haircare products create real economic value for forest communities – making standing forests worth more alive than cut down.

In this week’s episode, Formula Botanica CEO Lorraine Dallmeier sits down with John Goedschalk, founder and CEO of BioTara, to unpack a fascinating intersection of formulation science, regenerative sourcing and environmental economics.

Together, they discuss how cosmetic ingredients sourced from the Amazon rainforest could help protect ecosystems while delivering high-performance formulation benefits.

It’s a conversation that challenges how the beauty industry thinks about ingredients, supply chains and environmental impact.

If you care about sustainable beauty, ethical sourcing or the future of cosmetic formulation, this episode is one you won’t want to miss.

From replacing environmentally persistent silicones with natural lipid systems to building supply chains that directly support forest-based communities, this conversation reveals how the cosmetics industry could play a meaningful role in keeping the world’s forests alive.

Listen here

“The goal is simple – to make a standing forest worth more alive than dead.” — John Goedschalk

In this episode with John Goedschalk, you will hear:

  • How economics and John’s personal journey led to BioTara: John Goedschalk’s journey into sustainable ingredient sourcing began with a career in economics and sustainability policy. After working for major organisations and spending time in Europe and the United States, he returned to his home country of Suriname with a growing concern about climate change and the future his children would inherit. A government assignment evaluating the economic outcomes of conservation policies sparked a deeper realisation – forests would only survive if they created meaningful economic value for the people who lived in and around them.
  • Building regenerative supply chains in the Amazon: John explains how BioTara works directly with forest-based communities and cooperatives to source high-value cosmetic ingredients from the Amazon. Instead of acting as a traditional ingredient producer, BioTara connects agro-cooperatives with global cosmetics buyers while ensuring quality control, traceability and fair payments. Their system even tracks data down to the family level – including who harvested the ingredient, how much they were paid and how the surrounding forest ecosystem is regenerating.
  • The Amazonia Magic 8 and selecting impactful ingredients: Not every plant or ingredient can support a regenerative sourcing model. John shares how BioTara identified a core group of botanicals – the “Amazonia Magic 8” – that combine strong cosmetic functionality with sustainable harvesting potential. These ingredients, including butters and oils like tucumã, murumuru and cupuaçu, were selected because they provide real formulation benefits while also supporting forest livelihoods and long-term ecosystem health.
  • Replacing silicones with natural lipid systems: For decades, formulators relied on volatile silicones such as D4, D5 and D6 to create luxurious textures and slip in cosmetic products. As regulators increasingly restrict these persistent materials, the industry needs viable alternatives. John discusses how Amazonian lipids can replicate similar sensorial effects when combined strategically.
  • The Amazonia Lipid Architecture approach to formulation: One of the most innovative concepts discussed in the episode is BioTara’s “Amazonia Lipid Architecture”. Instead of treating ingredients as standalone components, this framework combines butters, oils and homogenising lipids into functional systems that deliver structure, spreadability and sensorial performance.

Key takeouts include:

  • Making forests economically valuable is key to conservation: Protecting forests cannot rely on goodwill alone – it must also make economic sense for the people living in those ecosystems. When communities can earn a reliable income from sustainable harvesting of cosmetic ingredients, forests become a long-term asset rather than land that needs to be cleared for agriculture or other uses. By connecting communities directly to global markets, BioTara’s model creates a financial (as well as environmental) incentive to keep forests standing.
  • The cosmetics industry has enormous supply-chain influence: Beauty brands and formulators may not realise how much influence they have through ingredient purchasing decisions. By choosing responsibly sourced botanicals, companies can channel revenue directly into forest-based economies and regenerative land management. John emphasises that purchasing power is a tool – when used intentionally, it can strengthen communities, stabilise ecosystems and create long-term sustainability in supply chains.
  • Traceability and transparency drive accountability: Modern sustainable supply chains must go beyond marketing claims. BioTara tracks ingredient sourcing at a granular level – from specific trees and communities to payments and regeneration indicators. This data-driven approach ensures that environmental and social impact can be verified rather than assumed. It also builds trust between suppliers, formulators and consumers who increasingly expect transparency in the beauty industry.
  • Real change requires reliable, long-term demand: For forest-based communities to benefit from regenerative sourcing, cosmetic brands must provide consistent demand. Sporadic orders or small experimental batches do not create stable income or enable communities to plan for sustainable harvesting. John emphasises that meaningful impact depends on dependable, year-on-year partnerships with buyers. When demand becomes predictable, communities can invest in production, regeneration and long-term forest stewardship.

Meet our guest: John Goedschalk, founder & CEO of BioTara

Podcast 313: What if your cosmetics could keep forests alive?Podcast 313: What if your cosmetics could keep forests alive?John Goedschalk is the founder and CEO of BioTara, a company working at the intersection of natural cosmetic ingredients, formulation science and regenerative sourcing in the Amazon.

His work is driven by a clear mission: to make standing forests worth more alive than dead by enabling forest-based communities to trade directly with the global cosmetics industry.

With a background in economics, sustainability and hands-on product development, John focuses on helping formulators rethink how natural lipids behave inside real formulations – not just as individual ingredients, but as functional systems.

Through BioTara and his own consumer brand experience, he has worked extensively with Amazonian butters and oils such as murumuru, tucumã, cupuaçu, andiroba and açaí.

His current work centres on Amazonia Lipid Architecture: a modular approach to designing structure, sensorial performance and spreadability using natural lipids, informed by formulation practice and evolving regulatory pressures around persistent materials.

John is particularly interested in bridging formulation pragmatism, regulatory reality and impact on people and ecosystems.

Special offer for listeners: Explore BioTara’s express shop for samples and low-MOQ ingredients.

Find out more about John and BioTara:

Related episodes:

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.

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rhode builds on its Sephora partnership for its European retail expansion

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Following its 2025 rollout with Sephora in the U.S., Canada, and the U.K., the beauty brand founded by Hailey Rhode Bieber will be available at Sephora online and in most stores across Europe beginning this September.

This expansion builds on rhode’s strong performance in North America and the UK, alongside its recent $1B acquisition by e.l.f. Beauty.

Launched in June 2022, rhode began with a curated lineup of efficacious skincare, expanding into hybrid makeup.

We’re excited to continue expanding our retail presence with Sephora across Europe, building on the momentum we’ve seen in the U.S., Canada, and the U.K. Last summer, bringing the world of rhode to Mallorca with our rhode summer club was a meaningful moment for us. It gave us the opportunity to connect more deeply with our European community and allow them to experience the brand in real life. As we look ahead, we’re focused on continuing to grow thoughtfully across Europe, creating experiences that feel true to rhode and resonate with our customer wherever they are,” said Lauren Ratner, Co-Founder, President and Chief Brand Officer of rhode.

According to rhode, there are strong synergies between the brand’s community-driven approach and Sephora’s global reach. “Community engagement is what rhode does best, and this partnership is expected to introduce the brand to a broader audience of beauty consumers across Europe,” they said.

rhode’s social-first model, which has fueled viral demand and built a highly engaged global audience, resonates with Sephora’s commitment to bringing innovative and culturally relevant brands to our beauty community in the region. This launch further strengthens Sephora’s role as a leading platform and partner for the most influential brands and creators in the region,” highlighted Catherine Spindler, President of Sephora Europe & Middle East.

Following this rollout, rhode will be available at Sephora in Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including Canary Islands), Sweden, Switzerland, and Turkey, in addition to Canada, the United Kingdom, and the United States.