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The Amazing Benefits of Vitamin C for Your Skin – Kate Somerville US

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We all know that vitamin C is great for your immune system and overall health. It’s touted as the supplement that wards off illness and the scent that can awaken your senses. But did you know that vitamin C has outstanding benefits for your skin too? The antioxidant properties make vitamin C for skin health crucial. When added to your daily routine, a vitamin C serum can help provide a wide range of benefits that keep your skin looking youthful and fresh. Just take it from our very own Kate Somerville Skin Health Expert and celebrity esthetician, Kelly Viavattine, who proclaims, “I love vitamin C!” Kelly has built a career on taking care of some of Hollywood’s most famous skin, and shared with us why this is a powerhouse ingredient that is essential for your daily routine.

When is it Best to apply Vitamin C Serum during your Skin care routine?

To maximize the benefits of vitamin C serum, timing is key. The best time to apply vitamin C serum is in the morning, right after cleansing and before moisturizing. This is because vitamin C is a powerful antioxidant that helps protect your skin from environmental stressors like pollution and UV damage throughout the day. Applying it in the morning allows your skin to harness its full potential, keeping it radiant and protected. However, if your skin is sensitive or prone to irritation, you may also benefit from using it at night, allowing it to work its magic while your skin naturally repairs itself during sleep. Regardless of when you apply it, consistency is crucial for achieving the best results.

Key Points to Remember:

  • Morning Application: Best for protecting the skin against free radicals, pollution, and UV exposure.

  • Apply After Cleansing: Use on clean, dry skin before moisturizer and sunscreen for optimal absorption.

  • Layering Matters: Follow up with a hydrating serum, moisturizer, and SPF to lock in benefits.

  • Evening Option: If your skin is sensitive, applying vitamin C at night can still provide great results without exposure to daily irritants.

Patch Test First: To avoid irritation, start with a lower concentration and gradually increase usage.

Vitamin C Benefits For The Skin

1) Protects Against Free Radicals

If you haven’t heard yet, air pollutants are causing our skin cells damage. Fortunately, the benefits of vitamin C in skin care help to protect against the damage caused by free radicals while neutralizing them to slow down the visible signs of aging [1]. Free radicals are basically unpaired electrons that are chemically unstable and try to find other electrons to help them stabilize. Unfortunately for you, these pesky nanoparticles usually resort to stealing electrons from other cells – like the ones in your skin.

2) Brightens Complexion

High-potency vitamin C also helps visibly brighten your skin by diminishing the appearance of dark spots and discoloration. With its powerful antioxidant properties, vitamin C works to even out skin tone and brighten your overall complexion, leaving you with a vibrant glow [2].

3) Reduces Signs of Aging

Finally, the benefits of vitamin C help to reduce the signs of aging by dramatically improving the appearance of fine lines, wrinkles, and dark spots [3]. Moisturizing with vitamin C aids in replenishing the skin’s natural lipids and restoring the skin’s natural barrier function, which yields softer skin texture and increased moisture retention.

4) Improves Texture and Damaged Skin

Studies have shown that a topical Vitamin C serum is an effective ingredient for improving skin texture, reducing the appearance of damaged skin, and aiding in wound healing [4].

5) Protect Against Long-term Sun Damage

Vitamin C is also known for its ability to protect the skin against long-term sun exposure. This is because vitamin C is a potent antioxidant that helps protect the skin from UV light [5].

6) Controls Oil and Acne Breakouts

For those with acne-prone or oily skin, vitamin C can be an effective skincare product to promote healthy skin by controlling oil and reducing breakouts. A study showed that a topical application of vitamin C helped reduce inflammation in acne-prone skin [6].

7) Aids in Collagen Production

Another powerful vitamin C benefit is the aid in collagen production, which is essential for maintaining proper skin health. Collagen is a protein that helps give skin its structure and elasticity. As we age, our collagen production decreases, which can lead to sagging skin [7].

What To Look For In a Vitamin C Product

Ready to add this miracle ingredient to your daily skincare routine? Fantastic! However, like most things, not all topical vitamin C products are created equal, which is why it is critical that you know which elements to look for when selecting a new product. First, make sure you seek out stabilized preparations of vitamin C, as unstabilized solutions can cause irritation and end up being harmful to your skin. Similarly, you should always buy products that are packaged in such a way that protects the product from sunlight, which prevents premature oxidation of the vitamin. Check out our +Retinol Viatmin C Moisturizer or our concentrate vitamin C serum to see which product type works for you.

For serums specifically, which are the most effective way to apply vitamin C to your skin, it is crucial to find one with a higher concentration of active ingredients and smaller molecules, which helps penetrate the skin deeper. You may also want to look for a serum that contains L-Ascorbic acid, as it is the purest form of vitamin C and provides superior antioxidant defense compared to any of its acid derivatives.

Incorporating Vitamin C Into Your Routine

Deciding to add a new component to your skincare routine can be daunting, but with a basic understanding of how you should layer products, you can quickly develop a customized regimen that gives you the results you desire [4].

Cleanser Start with a daily foaming wash to remove excess dirt, makeup, and other surface pollutants from your skin.

Exfoliate – Add this step only twice a week to help remove dead skin cells that could be clogging up your pores and dulling the appearance of your skin tone. The key to using exfoliating products is not to scrub too hard, as doing so could create microabrasions on the skin, which could become infected and result in acne breakouts.

Toner – These products are designed to remove any residue left by your cleanser in addition to wiping away salts, chlorines, and chemicals that can be found in tap water that may dehydrate the skin.

Serums Most vitamin C products are available as serums, which can offer concentrated doses of their active ingredient to your skin, increasing the overall performance of the product.

Moisturizer Finish things off with an evenly applied moisturizer to your face and neck to help keep the skin supple.

If you are looking for a high dose of vitamin C to get you started, check out our Mega C Brightening Facial. This powerful product has the most potent, yet stable level of Vitamin C ever formulated by Kate Somerville for a safe, at home, clinic experience. We formulated this product to help boost brightness, smooth uneven skin, and improve your skin firmness and tone. As you can see, adding vitamin C products are a simple way to improve the overall condition and appearance of your skin. At Kate Somerville, we offer a variety of products with this powerful ingredient so everyone can have beautiful and glowing skin no matter their age or skin type.

Potential Risk and Side Effects

However, it is important to note that high concentrations of vitamin C may cause irritation and redness, especially for those with sensitive skin. It is always best to patch-test the product before incorporating it into one’s skin care routine and consult with a dermatologist if you experience any adverse reactions [8].

Combining Vitamin C Skincare Products with Other Ingredients

A rising trend in the world of skincare is the mixing of ingredients or products. In addition to helping you customize your skincare routine to better fit your exact needs, it may also be more budget conscious and effective. For example, layering or combining a vitamin C serum with a peptide product, such as the Kx Active Concentrate Bio-Mimicking Peptide Serum, can address multiple skin concerns as the vitamin C works to brighten your complexion and the peptides offer other anti-aging effects. Retinol is another ingredient that pairs well with vitamin C to refresh dull, tired skin and help you achieve a visibly firmer, brighter and more youthful complexion.

However, you must also use caution with skincare cocktailing as some ingredients can cause skin irritation and redness. Niacinamide, for example, is a derivative of vitamin B3 and is commonly used in skincare to treat irritation but, when combined with vitamin C turns into niacin which can cause inflammation and other unpleasant side effects. Learn more about the benefits of mixing skincare ingredients and how to do it.

What does vitamin C do to your skin? Well, a lot! As a powerful antioxidant, vitamin C protects your skin from otherwise damaging free radicals while helping to soften the appearance of some signs of aging such as fine lines or wrinkles. It also works wonders for brightening and evening your skin tone, improving the look of skin elasticity, and helping to prevent sun damage. That is a long and varied list of benefits for a single ingredient! It is no wonder why so many women tout it as a miracle worker in skincare products.

Ready to achieve youthful skin and a glowing complexion? Shop our complete line of vitamin C products from Kate Somerville today.

Sources:

1) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5579659/

2) https://greatist.com/live/how-to-pick-the-best-vitamin-C-serum

3) https://www.shape.com/lifestyle/beauty-style/vitamin-c-skin-care-anti-aging-benefits

4) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5579659/

5) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3673383/

6) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3266803/

7) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5796020/

8) https://www.vogue.in/content/vitamin-c-benefits-for-skin-skincare-tips/

9) https://www.aad.org/public/everyday-care/skin-care-secrets/antioxidants/topical-vitamin-c

Balm vs. Oil vs. Gel Cleansers – which is best for you?

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While we might put a lot of thought into which serum or moisturiser we choose, any old cleanser will do, right?

WRONG.

The key to an awesome skincare routine is selecting the right products for your individual skin type (nope, not pinching your mate’s cheap, bubbly face wash or using an old soap bar to scrub away the day!).

A carefully selected cleanser not only ensures your skin is clean; it can help you avoid common skin problems like clogged pores, dry patches and overproduction of sebum(which can lead to dreaded breakouts).

Yet with so many types of cleansers available, how do you know which is best for you?

Cleansing balms – for all skin types except oily

Using a cleansing balm is like giving your skin a great big hug. Perfect for dry and ageing skin, balms gently melt away dirt and impurities while also softening and comforting your skin.

The ‘Cloud 9’ Deep Cleansing Balm is oil-based and you can use it with or without water. For the latter, massage an almond-sized dollop into the skin for 20-30 seconds (leave it on for up to 30 minutes for a super duper deep cleanse) then wipe away using a clean cloth or one of our Konjac sponges.

‘Cloud 9’ Deep Cleansing Balm 80g

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Gel cleansers – for all skin types except very dry

Cleansing gels are usually ideal forall skin types except for very dry skin, and for use all year round. Because they’re gentle on your skin but still provide a deep clean. Acne-prone and oily skin types can also benefit from using a gel cleanser as gels can eliminate surface oils and bacteria.

I know we’re biased but we think our ‘You’ve Got This’ Charcoal Cleansing Gel is pretty darn special because it contains activated bamboo charcoal.

What’s so cool about charcoal? Well, it’s non-toxic, detoxifying, and provides an immensely deep clean so you can say “so long” to dirt, pesky pollutants and sebum.

Gel cleansers are usually best applied to damp skin and massaged in to create a lather before being thoroughly rinsed off with warm (never too hot) water.

‘You’ve Got This’ Charcoal Cleansing Gel 100ml

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Cleansing oil – for all skin types

The go-to for all skin types, an oil cleanser dissolves dirt and makeup without stripping your skin of its natural oils. This means you don’t get that post-cleanse ‘tightness’.

The best oil cleansers (like our ‘3 Cheers’ Cleansing Oil) use non-comedogenic oils so that your pores don’t become clogged. That said, oil cleansers should be thoroughly removed after cleansing.

Pro Tip:Often oil cleansers aren’t recommended for extremely oily or acne prone skin but the 3 Cheers suits everyone because of its special ability to emulsify with water, just like magic 😃

Cleansing oil can be applied to dry skin; wet hands and massage the oil into the face (watch the magic as the 3 Cheers turns milky!). Rinse with warm water and a soft cloth or one of our Konjac sponges. Pat your skin dry (don’t rub).

What if I’ve got sensitive skin?

Good news – ALL of our cleansers are much loved by other sensitive souls 🤗 Why not try our Cleanser Sample Pack to see which one works best for you?

Street Talk: Make-Up – Episode Eight Skin Type: Combination

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In this episode of Street Talk: Make-Upwe meet relanawhose combination skin type—with an oily T-zone and dry cheeks—guides her straightforward yet layered approach to complexion products. Her preferences offer insight into what today’s pragmatic consumers are really doing with their make-up routines—and why they’re sticking to drugstore staples.

Make-Up Routine: Layered, Lightweight, and Accessible

Relana avoids heavy foundations in favor of breathable, buildable textures:

  • Skin tint as a base product—chosen over foundation to avoid heaviness
  • Concealer + liquid bronzer, blush & contourlayered with powder for set and finish
  • Powdered highlight and blush to add longevity and glow
  • Waterproof mascara (Essence) as the finishing touch

Notably, she avoids foundation entirelyopting instead for lightweight tints that balance comfort and coverage. This aligns with broader consumer moves toward “real-skin” beauty that supports individuality and skin health.

Behavioral Snapshot: Discovery Fatigue and Offline Loyalty

Relana’s product discovery behaviors offer important cues:

  • Tutorials: Once engaged, now only passively consumes content on TikTok or Reels
  • Shopping: Almost exclusively in-storeespecially for shade-matching tints and concealers
  • App fatigue: No use of try-on or recommendation apps, highlighting a lack of trust in digital matching

She exemplifies the “trial-wary” consumer—those who prefer tactile validation in-store over online experimentation.

Product Wish List: Skin Tint Meets Skin Care

If Relana could design her own product, it would be:

  • A moisturizing skin tint
  • Formulated to reduce rednessblur imperfectionsand support dry zones without exacerbating oiliness
  • Aimed at combining skin care with lightweight complexion performance

Strategic Takeaways for Beauty Brands

Formulation

  • Dual-action base products (like tinted moisturizers) must address both hydration and sebum control.
  • Products should feel lightweight but provide sufficient pigment to even skin tonewithout risking cakiness on dry patches.

Marketing

  • Highlight the difference between full foundation and modern tints—showing real-skin results.
  • Communicate how formulations calm redness or improve barrier function, especially in content targeting younger or time-conscious users.

Merchandising

  • Prioritize shelf visibility in drugstoreswith testers or swatches to support shade confidence.
  • Bundle liquid-to-powder complexion kits to reflect real consumer routines (e.g. skin tint + concealer + pressed powder).

DAX Hair Care Holiday Giveaway — Posh Lifestyle & Beauty Blog

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Official Giveaway Rules:

1 winner will receive 2 sets of the DAX Gel Collection from DAXHairCare.com The odds of winning depend on the number of entries. Winners will be selected at random using a random selection tool. All decisions are final. All entries received after the giveaway closing date and time will not be considered. Entries that do not follow all of the entry requirements will not be considered. Posh Beauty Blog or PoshBeautyBlog.com are not liable for late or misdirected entries, entry errors, or transmission problems. We reserve the right to terminate the giveaway in the event of technical problems, or to correct typographical or technical errors, or to amend these rules. By entering, participants agree to release and hold harmless the website owners and their respective parents, subsidiaries, affiliates, directors, officers, employees, and agents from any and all liability or any injuries, loss, or damage of any kind arising from or in connection with a giveaway. Non-winning entries from one giveaway are not carried forward to future giveaways. Prizes are not redeemable for cash. Winners will be notified on November 29, 2024 by 12:00pm PST and will have 48 hours to reply and accept the prize(s). Should they not reply, a new winner will be notified. The giveaway is open to US residents only and the winner must live in one of the 50 United States.

*This blog post and giveaway is sponsored by DAX Hair Care

Natural Beauty: Embracing Authenticity without Surgery

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In a world where cosmetic enhancements and transformations were once seen as the ultimate beauty goal, a shift is happening. More people are moving away from surgical procedures and embracing a more authentic, natural look. Instead of altering appearances through drastic measures, individuals are focusing on enhancing what they naturally have. This new era of beauty is about celebrating uniqueness and cultivating beauty that radiates from within. From minimalist skincare routines to holistic health practices, let’s explore the trends that are defining natural beauty and reshaping the beauty industry.

Skinimalism: Embracing “Less is More”

One of the most prominent trends in natural beauty is “skinimalism,” a blend of “skin” and “minimalism.” This approach is about paring down skincare routines to only essential, high-quality products and embracing the natural texture of one’s skin. Instead of striving for perfect, blemish-free skin, skinimalism encourages people to work with what they have—pores, freckles, and all. Skinimalism encourages using fewer products but more effective ones. It focuses on nurturing the skin to look healthy and glowing rather than artificially flawless.

Key to skinimalism is choosing products that serve multiple functionssuch as hydrating serums, gentle exfoliants, and sunscreens that protect and nourish without clogging pores. This minimalist approach not only saves time and money but also reduces the potential for skin irritation that can come from using too many products. With a simple, mindful skincare routine, the skin’s natural glow is highlighted, emphasizing authentic beauty over perfection.

The Influence of K-Beauty: Skincare as Self-Care

Korean beauty, or K-beauty, has been instrumental in promoting a natural, health-focused approach to skincare worldwide. Known for its “glass skin” effect, K-beauty emphasizes a dewy, glowing complexion that radiates health rather than a high-coverage makeup look. Brands like Beauty of Joseon have gained popularity by merging traditional Korean skincare ingredients with modern, gentle formulations that aim to improve skin health rather than conceal flaws.

One of the fundamental principles in K-beauty is that skincare is self-care. This involves not only using quality products but also dedicating time to take care of one’s skin. The multi-step routines often include double cleansing, applying hydrating toners and serums, and using masks with natural ingredients, which can be adjusted to individual needs. As a result, people are encouraged to treat their skincare routine as a ritual, a moment of self-love that enhances well-being.

DIY Beauty Rituals at Home: Back to Basics

DIY Beauty Recipes

The natural beauty movement has also inspired a return to homemade beauty treatments using ingredients from the kitchen. DIY beauty rituals have become a popular way to enjoy the benefits of natural ingredients without the cost or complexity of commercial products. Face masks made from avocado, honey, oatmeal, or yogurt are among the favorite at-home recipes that provide nourishment and hydration for the skin. These ingredients are packed with vitamins and antioxidants that improve skin texture and radiance, making them a great addition to a natural skincare routine.

DIY treatments have an added benefit of transparency—when you make your own products, you know exactly what’s going onto your skin. They are free from preservatives and synthetic fragrances, which can sometimes irritate sensitive skin. Plus, creating these treatments can be a fun, relaxing activity that allows for a sense of connection to nature. By experimenting with different ingredients, individuals can personalize their routines based on what works best for their skin type.

Beauty from Within: The Role of Nutrition and Wellness

The saying “you are what you eat” is a core principle in the natural beauty movement. A balanced diet rich in fruits, vegetables, and whole foods is believed to have a significant impact on skin health. Antioxidant-rich foods like berries, leafy greens, and nuts protect skin cells from damage caused by free radicals, while healthy fats from sources like avocados and olive oil can help maintain skin elasticity and moisture.

Staying hydrated is another essential factor for glowing skin. Drinking plenty of water aids in flushing out toxins and keeps the skin plump and radiant. Combined with regular exercise, proper sleep, and stress-management practices, these wellness habits contribute to a healthier appearance from the inside out. This holistic approach underlines that beauty is not just about products but also about lifestyle choices that promote overall well-being.

Embracing Body Positivity and Self-Acceptance

Beautiful woman face

Alongside the rise of natural beauty trends is a growing movement toward body positivity and self-acceptance. People are becoming more open to showing themselves without filters or heavy makeup, celebrating their natural appearance on social media. Influencers and celebrities are increasingly sharing unfiltered, makeup-free photos, which helps to dismantle unrealistic beauty standards. By normalizing the appearance of fine lines, wrinkles, scars, and stretch marks, the beauty industry is slowly embracing more inclusive and diverse representations of beauty.

Body positivity encourages individuals to appreciate and accept their bodies just as they are. Instead of hiding perceived flaws, people are finding empowerment in their unique features. This shift is helping many to redefine beauty as something deeply personal and unique rather than something to conform to or change.

Sustainable and Eco-Friendly Beauty Choices

As the focus shifts towards a more natural approach to beauty, there’s also an increased awareness of the environmental impact of beauty products. Many consumers are now seeking eco-friendly options, from refillable containers to products made with sustainable, ethically sourced ingredients. By choosing brands that prioritize the environment, people are aligning their beauty routines with values of responsibility and sustainability.

Additionally, some are opting for brands that use biodegradable packaging or zero-waste initiatives, as well as products that avoid harmful chemicals and synthetic ingredients. This eco-conscious approach resonates with the values of natural beauty—simplifying, reducing, and choosing products that are good for the skin and the planet.

Real Beauty, No Filter Needed: A New Standard

The natural beauty trend is more than a fleeting phase; it is a response to the growing desire for authenticity and self-acceptance. As people adopt skinimalism, K-beauty-inspired routines, DIY treatments, and healthier lifestyle habits, they are redefining beauty standards in a way that embraces diversity and authenticity. This movement emphasizes that beauty is not about perfection or conformity but about self-expression, confidence, and a holistic approach to wellness.

The move away from invasive cosmetic procedures and heavy makeup is empowering individuals to feel beautiful in their own skin. For many, this journey involves learning to see the beauty in their natural features, imperfections, and all. The rise of natural beauty trends is a powerful reminder that we don’t need to rely on surgery or heavy makeup to feel beautiful. Instead, by embracing who we are, taking care of our bodies, and prioritizing wellness, we find a deeper, more lasting sense of beauty—one that is unique, authentic, and truly our own.

In conclusion, natural beauty is about more than just appearance; it’s a lifestyle that prioritizes self-care, health, and acceptance. Whether it’s through minimalist skincare routines, nourishing diets, or body-positive attitudes, embracing natural beauty is a path towards a more fulfilling and balanced life.

A Rare Victoria Beckham Black Friday Sale Has Landed With 20% Off

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Let’s cut straight to the chase: Victoria Beckham Black Friday is proving to be the dark horse of the Black Friday 2025 sales. “A candidate who is little known”,” (granted – that part isn’t true – the Victoria Beckham Beauty brand has been so popular that has overtaken the fashion line from a profit standpoint), “but who unexpectedly wins or succeeds.” True, within the context of the best Black Friday deals. Victoria Beckham rarely offers any sale, so to discount the entire site by 20% is both surprising and very, well, thrilling.

Glamour’s best Victoria Beckham Black Friday buys:

Victoria Beckham Beauty has had a strong year. The former spice girl-turned-fashion mogul expanded her premium beauty brand into makeup brushes for the first time to a great reception. Inspired by calligraphy and painting, each Victoria Beckham makeup brush (there are nine in total) was carefully designed for expert precision. The Conceal & Detail Brush was our favourite during testing, crafted to reach those hard-to-access areas (like under the eyes and around the nose). We also loved the Detailed Lip Brush to perfectly define edges for a stamped-on lip look, as well as the large Powder Brush that makes blending a breeze.

Victoria Beckham also joined forces with luxury skincare brand Augustinus Bader – the brains behind the The Rich Cream which is beloved by celebrities and backed by 30 years’ of research – to launch a Concealer Pen and Cell Rejuvenating Illuminator. (Yes, both are discounted in the Black Friday sale). A game-changer for any complexion routine, the latter is infused with AB’s proprietary TFC8 complex that was created to boost cell regeneration.

Outside of new launches, it’s worth noting the brand’s bestsellers, too. Think: the cult Satin Kajal Liner or the beautifully-pigmented Colour Wash blush (which the Glamour team reviewed earlier in the summer). If Victoria Beckham Beauty does anything well, it’s staying at the forefront of innovation and creating premium, wonderfully-packaged, long-lasting product.

SKIP TO:

What is the Victoria Beckham Black Friday sale?

It’s simple: the entire Victoria Beckham Beauty site is 20% off, live now until December 1 (read: midnight on Cyber Monday). You don’t need a code: simply add your favourite VB buys to your cart, and the discount will be automatically applied at checkout. To help you navigate the sale, Glamour editors have been busy testing Victoria Beckham products all year to curate a Black Friday edit of the crème de la crème only.


Ahead, the best products to buy in Victoria Beckham Black Friday.


The Foundation Drops with TFC8®

Portofino ’97 Eau de Parfum

Lip Definer: Waterproof Lip Liner

The Concealer Pen with TFC8®


What is Black Friday?

Black Friday is the biggest shopping event of the year: a day which sees retailers across beauty, fashion, homeware and tech discount most lines by up to 70%. The event takes place globally, having been founded in the States – and it always falls on the last Friday of November. That is, the day following Thanksgiving.


When is Black Friday?

Black Friday 2025 was yesterday: Friday 28 November. But don’t panic – if you didn’t manage to place any orders, sales are still live until midnight on Cyber Monday.


What is Cyber Monday & is Victoria Beckham Beauty taking part?

On that note, Cyber Monday 2025 falls on Monday 1 December. Victoria Beckham is taking part – the sitewide 20% off sale ends at midnight. It’s a great time to get ahead of your Christmas shopping for beauty sleuths – with cult buys and bestselling gift sets discounted.


More of the best Black Friday deals:

After something else? Glamour’s Black Friday coverage is extensive – with guides to the best of the CurrentBody Black Friday sale and Trinny London Black Friday proving the most popular. Elsewhere, shop Net-A-Porter Black Friday, Skims Black Friday and Korean Beauty Black Friday deals.


3 Negative Mental Health Effects of Online Shopping, According to Psychologists

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For many of us, browsing through our favorite online stores isn’t just about shopping—it’s a mindless, relaxing act of self-care. (We call it retail therapy for a reason.)

When you shop, your brain’s reward center is activated, which triggers the release of the feel-good neurotransmitter dopamine, Kate Cummins, PsyD, a licensed clinical psychologist and speaker in the Bay Area, tells SELF. That explains how jumping from page to page can be strangely exciting. So why, then, does it sometimes leave you with an icky mix of guilt, regret, and hollow emptiness instead? We asked psychologists to break down the most common reasons your online shopping habit is leaving you drained (and not just financially)—plus, how to browse in a way that’s actually enjoyable.

1. The paradox of choice is overwhelming.

On the web, there are near infinite brands, retailers, and products to comb through. Not only are you drowning in pages of items, but you’re also inundated with tons of information—sales and promotions, customer reviews, details on materials, size charts, etc. All this, yet you still can’t see, feel, or try anything on.

“Research shows that we have a paradox of choice,” Diedre Popovich, PhD, an associate professor of marketing in the Rawls College of Business at Texas Tech University, tells SELF. “Consumers love to have a lot of different options available to us, but when we have too many, we actually end up in decision paralysis”—or the inability to pick due to overwhelming choices.

On top of that, many brands aren’t just selling products—they’re selling you a whole new lifestyle. It’s about “the idea that if you have this product, your life will be infinitely better,” Dr. Popovich says. Will a $15 organizer from Amazon finally make you a neat freak? Can those trendy jeans help you love your body, once and for all? It’s not that simple—and more often than not, you’ll end up with more stress, anxiety, and indecisiveness than you had when you started.

2. It can be a total time-suck.

In theory, buying stuff online should be more efficient: There’s no need to leave the house, try things on, or go from store to store searching for what you want. But even digital window shopping can quickly turn into a bigger time investment than you imagined.

This could be attributed to “flow,” the psychological state often described as being “in the zone,” according to Dr. Popovich. Time seems to fly by when you’re immersed in a task at hand, whether you’re playing video games or browsing mindlessly online. When you’re in flow, before you know it, a good chunk of your day is gone—which is great when you’re doing something that’s been long on your to-do list or finishing up a work project, but can be all the more frustrating if, after all that scrolling, you have no purchases to show for the hours spent.

3. There’s mounting pressure to be a “responsible” consumer.

The cultural context around shopping is changing, which can make the experience even more stressful. Sustainability, in particular, is becoming increasingly important to customers as we learn more about the massive waste associated with high-buy lifestyles; it’s spurred social media trends like “underconsumption core” and the rise of ThriftTok.

Indonesia Proposes HS Code List to Define Products Requiring Mandatory Halal Certification

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THE WHAT? Indonesia has notified the WTO of a draft decree that would establish an HS code-based list identifying all products subject to mandatory halal certification, with public comments open until 30 November 2025.

THE DETAILS In its 6 November 2025 notification (G/TBT/N/IDN/160/Add.2), Indonesia outlined a proposed system to classify food, beverages, food additives, cosmetics, and natural medicine products using Harmonized System (HS) codes to determine which items must secure halal certification before being imported, traded, or sold in the country.

The HS code list is intended to guide importers and authorised representatives in registering foreign halal certificates, determining whether a product falls under mandatory halal rules, and applying for certification with BPJPH or recognised foreign bodies.

The proposal follows BPJPH’s 9 September 2025 announcement introducing new requirements for halal mark labelling and public disclosure of certification information.

THE WHY? The HS-coded system is designed to streamline enforcement of Indonesia’s halal regulations and provide clearer compliance parameters for companies operating in categories subject to mandatory certification.

Source: CIRS

The Re-Introduction of Tiffany Evans: From Child Star to Independent R&B Powerhouse

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By: London Summers | Photo Credits: Cotavation LLC

Tiffany Evans is the talented R&B star who captivated a global audience  with powerhouse vocals on Star Search at just nine years old to her  unforgettable screen debut in Tyler Perry’s Diary of a Mad Black  Woman and charting hits like “Promise Ring” and “I’m Grown,”.  Tiffany Evans has grown before our eyes. Now, as an independent  R&B songstress, she’s rewriting her story one rooted in resilience,  motherhood, faith, and creative freedom.

Exclusively Interviewed by London Summers

Photo Credits: Cotavation LLC

HH: Tiffany, it’s a pleasure to connect with you, You’ve been  captivating audiences since Star Search and made your acting debut in Diary of a Mad Black Woman. Looking back,  what moment made you truly realize, “I’m meant to be here  and destined to be a star”?

Tiffany Evans: Thank you for having me! It wasn’t just one moment. It  was a series of moments where God wouldn’t let me walk away. I  started so young that I didn’t fully understand what was  happening, but I do remember standing on the Star Search stage,  feeling the lights on my face, hearing the audience cheer, and  feeling this calm come over me that told me I belonged there. As  an adult, after everything I’ve lived through and still waking up

wanting to create, I finally understood I wasn’t here by accident.  This is who I am.

HH: What inspired you to pursue both music and acting at  such a young age and how did you know entertainment was  your calling?

THE: Performing was never something I had to talk myself into.  It was something I couldn’t stop doing. I was always singing,  expressing myself, or imagining scenes. Even before I had the  language for it, I felt connected to something bigger every time I  stepped on a stage or in front of a camera. That connection told  me this was home.

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Photo Credit: Cotavation LLC

HH: You’ve lived multiple lifetimes in the industry. What have  been the most defining challenges?

THE: Growing up in the industry can be complicated. You’re  expected to act beyond your age but still be moldable. Finding my  own voice emotionally, spiritually, and creatively was one of my  biggest challenges. Being misunderstood or underestimated  pushed me to grow in ways that shaped the artist I am today. My  music now is honest, mature, and rooted in real emotion.

HH: Tell us about your most memorable experience filming  Diary of a Mad Black Woman and how Tyler Perry’s influence  shows up in your life today.

THE: Tyler Perry made me feel like I belonged on that set. He  encouraged me to trust myself and not be afraid to take up space.  That advice stayed with me throughout my life. Even now, I  remind myself to take up space in every room I walk into, both  personally and professionally.

HH: Motherhood can transform how a woman sees herself.  What lessons has motherhood taught you?

THE: Motherhood grounded me, taught me patience, honesty,  and resilience. Kids see everything, so they push you toward  growth. Becoming a mother deepened my music because I’ve  experienced love, fear, purpose, and responsibility in new ways. I  create with more intention now, not just for myself but for the  legacy I want my children to inherit.

HH: The industry can be beautiful and brutal. Who supported  you during the highs and lows, and how do you protect your  peace?

THE: My biggest supporters have always been my family and  the people who know me beyond the artist. They’ve kept me  grounded through everything. I protect my peace by setting  boundaries, staying connected to who I am, and not letting  outside noise distract me from my truth or my growth.

HH: Let’s set the record straight. Who is Tiffany Evans now?

THE: I’m a woman who is fully in control of her sound, vision,  and life. I’m not chasing approval or fitting into old expectations.  This chapter is mature, intentional, and rooted in everything I’ve  lived through. I’m not the little girl from Star Search or the

teenager with a hit single. I’m a woman who has evolved, healed,  and stepped confidently into her power.

HH:You’ve been performing live again. What does it feel like  to be back on stage?

THE: It feels powerful and familiar, like coming home. Being on  stage reminds me why I started. But now I’m performing from a  place of full ownership. My voice, my style, my message I’m  guiding it all. The audience feels that energy, and I feel it right  back.

HH: What new projects or releases can fans look forward to?

Tiffany: My fan can expect more music that reflects who I am  today. My newest single ‘Hope You Understand Me’ marks the  start of this new chapter, and there’s much more coming. I’m  creating music that is emotional, honest, and rooted in real R&B;  storytelling. Every release will show another part of my evolution.

After years of evolving behind the scenes, Tiffany is back, stronger  than ever and performing live shows across the country and  reminding fans why her voice remains one of R&B’s most  unforgettable.

Rosehip Oil: Transform Your Skin with these Amazing Benefits

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Rosehip oil has been a skincare staple for centuries, known for its numerous benefits to the skin. Extracted from the seeds of rose bushes, this natural oil is rich in vitamins, antioxidants, and essential fatty acids that can help improve skin tone, texture, and overall appearance.

In this article, we will delve into what rosehip oil is and explore the myriad benefits it offers for skin health and beauty. Whether you are looking to hydrate, brighten, or rejuvenate your skin, rosehip oil may be your new go-to skincare essential.

Key Benefits of Rosehip Oil for Skin

Rosehip oil’s high concentration of vitamins A and C makes it a powerhouse for skin rejuvenation. Vitamin A promotes skin regeneration and collagen production, reducing the appearance of scars and fine lines. Vitamin C brightens the skin tone and protects against environmental damage, leaving your skin with a radiant glow. Additionally, the essential fatty acids in rosehip oil help to deeply hydrate the skin without clogging pores, making it suitable for all skin types, even oily and acne-prone skin. These combined benefits make rosehip oil a versatile and effective addition to your skincare routine.

How to Incorporate Rosehip Oil into Your Skincare Routine

To make the most of the benefits of rosehip oil, incorporate it into your skincare routine in the following simple ways:

1. After cleansing and toning, apply a few drops of rosehip oil to your face and neck, gently massaging it into your skin.

2. Mix a drop or two of rosehip oil with your moisturizer for added hydration and nourishment.

3. Use rosehip oil as a spot treatment on scars or pigmentation, allowing it to work its magic overnight.

Remember, consistency is key when it comes to skincare, so make sure to use rosehip oil regularly to see the best results.

Tips for Choosing the Best Rosehip Oil Products

When selecting a rosehip oil product, opt for cold-pressed and organic options to ensure maximum potency and purity. Look for products that are in dark, opaque bottles to protect the oil from light exposure, preserving its beneficial properties.

Consider products that are free from artificial additives or fragrances to prevent skin irritation. Lastly, check for certifications from reputable organizations to guarantee the quality and authenticity of the rosehip oil. By being mindful of these factors, you can ensure that you are choosing the best rosehip oil products for your skincare needs.

Potential Side Effects and Precautions

While rosehip oil is generally safe for most skin types, some individuals may experience allergic reactions such as redness, itching, or irritation. Patch test the oil on a small area of skin before using it extensively to check for any adverse reactions. Pregnant or nursing women should consult with a healthcare provider before adding rosehip oil to their skincare routine.

Additionally, individuals with sensitive skin or certain skin conditions like eczema should consult a dermatologist before using rosehip oil.

Conclusion: The Power of Rosehip Oil for Healthy, Glowing Skin

Despite the potential side effects and precautions to consider, rosehip oil remains a powerhouse for achieving healthy and glowing skin. Its rich antioxidants, essential fatty acids, and vitamins work wonders in promoting skin rejuvenation, hydration, and brightening. When used correctly and in moderation, rosehip oil can contribute to improving skin texture, reducing fine lines and wrinkles, and overall skin health. Remember to perform a patch test, especially if you have sensitive skin or are prone to allergies. By incorporating rosehip oil into your skincare routine mindfully, you can harness its benefits and achieve that coveted radiant complexion you’ve been dreaming of.